Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

We've run 200+ GTM experiments in the last 18 months and I'm giving away the exact 30-day testing playbook that helped us start growing.

If your GTM team is treating growth like a strategy problem.

Tell them… It's a lab problem.

30 experiments, 30 days, and zero bullshit.

Here's everything what you'll get 👇

✅ System & outbound tests we use to lift reply rates

✅ Messaging experiments that show what actually resonates

✅ Enablement rituals that help your team in learning

✅ Human-first GTM moves that protect your pipeline

Some flopped and some 3x'd our results overnight

But the difference is that we actually ran them

Here's how to get it 👇

1️⃣ Like this post 

2️⃣ Comment "EXPERIMENT" 

3️⃣ Follow me so I can DM you the resource

♻️ Repost this to help other GTM leaders stop wasting time on guesswork

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

SDRs and GTM Engineers aren't the same role

Companies hire SDRs and expect them to also build systems

They are expected to fix broken tools and automate workflows

Or they hire GTM Engineers and wonder why meetings aren't getting booked

They're both important… just for completely different reasons 👀

SDRs are your frontline. 

They start conversations, test messages, and get buyers to say yes

GTM Engineers are your infrastructure

They build the systems, connect the tools, and make everything scalable

One focuses on people and the other focuses on process.

And when both work together? That’s when the pipeline becomes predictable

You don’t need more AI tools, you need the ones that help you fill the pipeline

These 6 made it to my ‘never launch without’ list 👇

Icypeas 
Find accurate emails fast, no more guessing games

Clay 
Hyper-targeted enrichment + AI-crafted outreach

BounceBan (Verify risky emails without sending messages)
Scale without hitting spam hell

EmailGuard
Warm up your inbox before launch

Ghost
Writes better, faster, smarter, and built for outbound

Attio
Because data > gut feelings

Instantly.ai
Where follow-ups stop slipping through the cracks

Each one saves me hours every week and together

If you’ve got an AI tool that helps you sell smarter not louder… drop it below 👇

12 months, 1 system and a Human-first GTM.

Want to build a human-first GTM system in 2026?

Here's your 12-month roadmap

Most GTM systems fail because they're built for metrics, not humans. This one's different.

We designed this as a step-by-step plan to help you build a system that actually works for your team and your buyers.

✅ Q1: Audit, define, design

✅ Q2: Launch experiments, automate smart, test your co-pilot 

✅ Q3: Make it sustainable, refine what works, align your team 

✅ Q4: Codify learnings, scale intelligently, review & evolve

A simple and clear plan you can actually follow.

Save it, or share it with your team. ♻️

And if you try even one month of this, let me know how it goes. I'm here for the messy progress stories. 😅

If your pipeline strategy fits into a tweet…

it’s probably not a strategy 😅

I get why we chase quick fixes.

One magic channel, or one AI tool that’ll hack your market without having to put in the work.

Sounds good, doesn’t work.

Here’s the part people usually skip:

The real pipeline gets built in the boring middle

the messy work between “send more emails” and “add another tool.”

Nobody glamorizes that part, but it’s exactly where everything changes.

So I put together a quick cheatsheet to show the real difference between:

What people think pipeline building is

vs.

What it actually looks like when it works

Is it more effort than a tweet-sized hack?

Yeah.

Does it actually build a predictable pipeline?

Also yeah.

If you’re tired of advice that sounds smart but doesn’t move the needle,

save this, it’ll make next quarter a lot easier 😉

The #1 reason top reps close more deals?

They know when to stop.

Not stop caring.

Not stop trying.

Just… stop grinding themselves into dust 😅

Here’s what I’ve noticed:

Average reps stay in hustle mode 24/7.

Top reps go hard when it matters —

and then they actually unplug.

Because in sales, your energy is your edge.

You can’t run sharp discovery calls when you’re running on fumes.

Top reps protect their energy the same way they protect their quota.

They show up fully - then they close the laptop, touch some grass, and recharge so they can do it again tomorrow.

Hustle matters.

But knowing when to stop?

That’s a real competitive advantage.

If your sales content isn't working on LinkedIn, it's probably not your fault.

Most of us create content the way we are taught:

- Share insights
- post case studies
- Talk about the product

Sounds right, doesn’t it?

Except... prospects aren't engaging. and the pipeline isn't moving.

The thing is that… instead of posting more, we need to post in a smarter way

Different content types drive different outcomes: →

- Some build awareness but won't book meetings) 
- Some spark conversations (hello, pipeline 👋
- Some establish credibility

So, what do we do now?

Stop creating content that looks good and start creating content that starts conversations

Your prospects are on LinkedIn, they're scrolling, learning, and looking for solutions

The question is… are you showing up in a way that makes them want to talk to you?

Hope it helps 💪

Let AI do the heavy lifting for your Revenue.

Your sales team is drowning in manual tasks: prospecting, lead research, CRM hygiene. 
They’re busy, but not productive. And your pipeline shows it.

Every hour wasted on boring and tedious tasks is a deal not closed.
You’re paying top talent to do what AI could handle in seconds. 

Meanwhile, your competitors are already automating and scaling with precision. 
Fall behind, and it’s game over.

TC9 builds AI-powered GTM engines that do the heavy lifting, so your team can focus on closing, not clicking. 

We blend strategy, automation, and intent signals to unlock growth at scale.
No fluff. Just efficiency at every level.

Ready to join the modern sales, without burning out your team?

Jérémy Grandillon

Varun, cofounder at Clay, extended his European tour to add Paris.
The call for French croissants was too strong.

Or it's the incredible French Clay community that got him excited.

Probably both.

Anyway, we had to make it count!

So we decided to go big, and to involve some major actors in the GTM industry!

Here are the (amazing) speakers:

​- Varun Anand (ofc) - CEO and Cofounder Clay
- ​Charles Tenot - CEO lemlist
- ​Frank Sondors 🥓 - CEO Salesforge 🔥
- ​Pierre-Baptiste Landoin - CEO Icypeas
- ​Valentin W. - Founder Findymail

I'll be honored to host this event with the Clay Club Paris 🇫🇷 and with Bill Stathopoulos from SalesCaptain.

Two years ago, I was playing around with my first Clay tables.

Next week, I’m co-hosting an event that would’ve blown my mind.

This is happening next week, Dec 4th at 6:00 pm, in Paris.

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Don't miss out!

Stop treating your prospects like a mass audience.
They’ll notice.

Shift from a "1 to many" mindset to genuine 1-1 communication.

Your emails should feel like they were crafted specifically for each recipient

Not just another mass outreach attempt.

Here are 9 ways to improve your cold emails:

1️⃣ Research the prospect’s industry

Understand the specific challenges and trends in their industry.

Mention these in your email to show you’ve done your homework.

2️⃣ Address their pain points

Identify what keeps them up at night.

Tailor your message to address these issues directly
Offering a solution that fits their needs.

3️⃣ Highlight common interests

Find common ground.

Whether you went to the same school or have a mutual connection.

Mentioning this can make your email stand out.

4️⃣ Reference their work

Mention a recent project or achievement of theirs.

This shows you’re genuinely interested in them.
Not just looking to sell something.

5️⃣ Keep it short and sweet

No one has time to read a novel.
Be concise and get to the point quickly.
Respect their time.

6️⃣ Follow up thoughtfully

If you don’t get a response, send a follow-up email.
Reference your previous email.

Add something new to keep the conversation going.

7️⃣ Be authentic

People can sense when you’re not being genuine.
Let your personality shine in your emails.
Be yourself.

8️⃣ Offer value

Give them a reason to respond.
Offer something of value to them.

Whether it’s a free resource, advice, or some work you did.

9️⃣ End with a clear Call to Action

Tell them exactly what you want them to do next.
Make it clear and easy for them to respond.

Today's outbound isn't about mass anymore. 

We have the skills and tools to do 1-to-1 email, at scale. 

And that's how you should do it too 👌

How To Quit The Spray And Pray Approach

Generating leads isn't enough.
You need to seal the deal 🤝

But, handling objections and fierce competition can be overwhelming.

So what should you do?
As always → Build trust 

Here are 24 advanced ChatGPT prompts that can turn your leads into loyal customers 👇

24 ChatGPT Prompts to Finish Strong and Close Deals

Winning campaigns start with boring fundamentals.
Most skip the basics.
 
Your campaigns fail to connect.
It feels like wasted time, no replies.
 
Here's how to fix your approach with 6 steps:
 
Step 1: Define target criteria.
Industry, size, role, and ICP alignment.
Sell only to who actually matters.
 
Step 2: Find and verify contacts.
Use data sources and clean your list.
Remove duplicates and bad emails.
 
Step 3: Research for relevance.
Look at activity, job changes, or news.
Detect warm signals from interactions.
 
Step 4: Write the message.
Use triggers, tone, and personalization.
Problem → Value → Clear CTA.
 
Step 5: Send outreach.
Sequence across email, LinkedIn, or phone.
Log campaigns and sync with CRM.
 
Step 6: Refine with feedback.
Track replies and test subject lines.
Feed learnings back into research.
 
Strong campaigns are not creative stunts.
They are disciplined systems repeated daily.
 
This is how you build real pipeline.
 
Follow Jérémy Grandillon. Reshare to help others!

How to fail your cold email campaigns:
(and what to do instead)

In cold email, your opening lines are crucial.

Besides your subject line, this is what will make your prospect read your email (or not).

Some of the best lines to be sure to fail:

→ "Let me introduce myself."
→ "I am sorry to disturb you."
→ "Did you enjoy your weekend?"
→ "I hope this email finds you well."
→ "Did you know that [random fact]?"
→ “I saw your page and decided to reach out."
→ "Would you be interested in [your services]?"

Now, instead of these clichés, here are a few tips so you are relevant to your prospects:

→ Do thorough research (or let AI do it for you)
→ Include a clear and low-commitment CTA
→ Demonstrate industry knowledge
→ Offer a free (and good) resource
→ Highlight unique selling points
→ Be a teacher, not a preacher
→ Personalize your approach
→ Focus on their pain points
→ Provide value upfront
→ Be concise and clear
→ Use social proof
→ Be human

I hope this helps! 🙌

I’ve been doing cold email for the last 7 years.
Many things changed, but not these 3 key principles.

Cold email still works incredibly well.
But most people still do it wrong.

Master these 3 key principles, and you will be future-proof:

(no matter the latest changes from Gmail)

1️⃣ - Get your targeting right

If you’re not sure who you’re talking to, you’re not doing cold email.

You’re spamming.

A clear ICP means reputation saved, easier list building, and relevance.

2️⃣ - Get your technical infrastructure right

Technical setup was always important.
It’s now non-negotiable.

Fix your deliverability or be invisible, no matter how good your offer is.

I used to deal with the technical setup manually.
(and it wasn’t fun)

Today, tools like Zapmail.ai handle everything for me.
I definitely recommend you do the same!

3️⃣ - Get your messages right

A.k.a. being relevant.
Not clever. Not cute. Not vague.

Just real, researched, and resonant.
Anything less gets ignored.

Cold email isn’t dead, it just grew up.

The rules changed. But these principles didn’t.

And today is your chance to upgrade your infrastructure for a ridiculously low price!

Zapmail.ai is going crazy on Black Friday promotions:

→ Super cheap pre-warmed domains + mailboxes
→ $9.99 .COM domains (cheapest anywhere)
→ ZapShield domain protection → lifetime
→ Inbox placement tests → lifetime
→ Zapbox (unified inbox) → free

I rarely promote tools like this, but this one is too good to be ignored!

3 Key Principles After 7 Years Of Cold Email

Sales teams are quietly splitting into two very different worlds.
And one of them is dying.
 
Old habits block growth.
Leading your Sales reps to burn out fast.
 
Now is the time for smart systems to scale better.
 
The old school way:
→ Reps get stuck with long, costly contracts.
→ Rely on massive SDR teams to hit impossible targets.
→ Churn explodes when exhaustion sets in.
 
The new way:
→ GTM engineers choose flexible, usage-based tools.
→ They build lean sales engines powered by automation.
→ Satisfaction soars with performance that scales.
 
Manual work doesn’t make you valuable.
Automation makes you unstoppable.
 
The best sales pros don’t fear tech.

They design it.

In case you missed it, I'm proudly hosting an exclusive Clay event on Thursday!

Varun Anand, cofounder of Clay, added Paris to his European tour.

He’s going to drop GTM gems for 2026 and beyond.

And he won't be alone on stage!

The top outbound tools are joining him.
lemlist and Salesforge.ai 🔥 will share the stage.

Two killer data providers are here too.
Icypeas and Findymail are ready to drop insights.

This is the future of GTM, all in one room.

If you’re around, this is the room to be in.

The guest list is almost full. Don't miss out!
It's happening in two days!

Dec 4th at 6:00 pm, in Paris 🇫🇷

Agenda, details, and registration, here: https://luma.com/tq2hsysp

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The Battle

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Jérémy Grandillon

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brigitta Ruha's LinkedIn Performance

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