Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

We automate 90% of our repetitive tasks or GTM motions.

And honestly, it's the only reason we can move this fast

Most of us are doing manual work…

Copywriting, following up, building lists.

We used to do that too.

Then we asked… "what if we only touched things that actually need a human?"

So, here's what we automate:

1️⃣ Lead & Account Enrichment

→ Clay auto-enriches companies & contacts with firmographics, tech stack, and intent signals.

2️⃣ ICP Qualification & Scoring

→ Clearbit/Clay score accounts automatically based on size, industry, and buying signals.

3️⃣ CRM Hygiene

→ HubSpot auto-deduplicates records, standardizes fields, and keeps pipelines clean.

4️⃣ Inbound Lead Routing

→ Zapier routes inbound leads instantly to the right owner based on rules.

5️⃣ Outbound Personalization at Scale

→ Claude generates personalized first lines using firmographic + behavioral context.

6️⃣ Multi-Channel Campaign Orchestration

→ lemlist sync email, LinkedIn, and follow-ups, and all activities w/o manually adding anything.

7️⃣ Meeting Booking & Follow-Ups

→ Calendly removes back-and-forth and auto-trigger reminders after no-shows.

8️⃣ Content Repurposing

→ Claude turns one idea into multiple GTM assets across channels.

9️⃣ Performance Tracking & Attribution

→ Hootsuite tracks what actually drives the pipeline, not vanity clicks.

🔟 Reporting & Revenue Visibility

→ Airtable dashboards that show what's working and what's not.

You don't need to automate everything overnight.

Start with one workflow that's eating your time, automate that, and see what changes.

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

You can have the best product in the world…

But without GTM

Nobody sees it.
Nobody hears about it.
Nobody gets it.

Because GTM isn’t some launch moment or a slide deck.

It’s the day-to-day clarity around:

who you’re actually talking to,

why they should care right now,

and where your message shows up.

I’ve seen solid products stall simply because that part was fuzzy.

Nothing was wrong with the product.

The path to the buyer just wasn’t clear.

GTM is what turns good work into traction.

Without it, even great products stay invisible.

Some examples:

- A great product, but no clear ICP → everyone’s “a fit,” so no one really is
- No value in messages → buyers don’t care 
- Good messaging, but wrong channel → you’re explaining value where your prospects aren’t paying attention

You can check Rippling, Drift, Gorgias, and many more companies

Your real moat isn’t the product…..

It’s how consistently (!) you can reach the right prospects at the right moment.

Distribution is most important
(on email, on ads, on cold email).

Be #ATOM

Always Be Top Of Mind

Where it makes sense & wherever you can

I launched 12 campaigns before realizing I was doing it backwards

The thing is, I kept starting with tactics when I should've started with structure

So here's what works when you're building a multi channel GTM campaign…

1. Audience & Triggers 

Figure out who you're talking to and when they're paying attention. 

2. Messaging Angles 

Write the story that stops them mid scroll. They need to relate with your message

3. Channel Mix 

Meet buyers where they usually hang out. 
LinkedIn + email + ads only work if your audience is there

4. Execution Rhythm 

Map the timing so it feels natural, not like you're screaming into every channel at once 👀

5. Impact Review 

Look at what worked and what flopped, coz that’s the point where you learn and get better

Pretty basic but make big changes in your campaign results

I made this cheatsheet so you don't have to learn it the hard way like I did 👇

Btw, do you plan campaigns step-by-step or just dive in?

Does your LinkedIn outreach feel like a never ending juggling act?

You’ve got Slack, Clay, Instantly, and a bunch of other tools running, but they don’t always play nice together. 😅

It’s easy to feel like you’re constantly switching between apps, trying to keep everything in sync 

But the reality is, you're losing time and missing opportunities in the process.

Now, with all these integrations working together seamlessly, everything just clicks.

Aimfox has my back.

No more headaches from jumping between platforms.

When everything works together, it’s like a smooth-running operation. 

I can focus on what I do best 

building real connections instead of battling with tech. And honestly, that feels like a superpower. 😎

When I started doing outbound, I thought more leads would bring better results

I'd export massive lists, send countless emails, and wait for replies

Most of the time, it never worked

Then I learned the hard way that I had to reach out to the right people instead of more people

I was spending hours every week chasing leads that were never going to convert

Had to change that, so I stopped obsessing over quantity and started caring about data quality

- Accurate emails 
- Verified contact info
- Actual decision makers

Started building a workflow around tools that actually delivered clean data.

Prospeo.io helped me with better email finding, and I could finally focus on leads that actually mattered..

That one modification changed my entire approach to outbound

So, if you're still in the guessing phase, I totally get it.

I was there too…. for way too long. 😅

But once you experience what it's like to work with quality data, there's no going back

Your outreach gets sharper, and your replies get better

P.S. If your lead list feels overwhelming or your bounce rate is increasing,it might be time to rethink your data sources. just saying. 😉

I replied to only 1 out of 50 personalized messages I got last month

You know why that one message was different?

It was talking about the problem I actually had.

the other 49? same tired playbook:

- loved your recent post!
- saw you're hiring!
- big fan of your work!

I know these messages took effort.

Someone looked at my profile.
someone tried to find a hook.
someone hit send hoping for a reply.

But effort doesn’t create relevance

and that's the reason why most outreach falls apart

Dropping my name or mentioning my company isn't personalization

Real personalization comes when someone shows they understand the real problem

Not just surface-level stuff anyone could find in 10 seconds.

👇 peep the graphic for 11 messages that feel personal but really aren't

The fix is better questions

→ what problem might they actually have right now?
→ how could I genuinely help?

answer those first. then hit send 😉

p.s. if you wouldn't reply to your own message, your prospect won't either.

Every B2B deal has 6 people you need to win over

Have you been in a situation when:

The Champion is excited, pushing it internally, everything's moving... and then it just dies. 😅

Happened to me too many times before I figured it out

I was only talking to The Champion

But while they were selling for me, there were 5 other people I completely missed:

So I started mapping out who's who in every deal.

Added those 6 people on visuals

Once I started paying attention, deals became way less confusing.

I could anticipate objections and address the right concerns for each person.

Because you're not selling to one person, you're navigating a whole committee.

We used to start every day putting out fires.

Slack pinging, campaigns underperforming, and by 6 PM, we'd wonder:

"wait, what did we actually do today?" 😅

So we built a simple morning routine

90 minutes, same time every day.

Review the important things → decide what to fix → tell the team what to do.

That's it.

This is what we check:

→ pipeline health
→ outbound performance
→ ICP drift (are we still talking to the right people?)
→ buying signals (who's ready to talk now?)
→ sequence copy
→ meeting quality (are we booking real opportunities?)

Then we pick the top 5 things that worked today.

and we tell the team in one Slack message.

done.

It's not perfect, but it keeps us from drowning in reactive work.

Is your morning routine anything similar? 😀

Got a BDR team but struggling to get results from cold calling? Here’s the situation:

- No dedicated resources to cold call
- BDRs haven’t cold-called yet and AEs are swamped
- Already cold calling, but can't systematize because RevOps is overloaded

We help by running automated outbound for BDR teams while also focusing on Tier 1 accounts with personalized messaging.

Here’s how we do it with Growth Today:

→ We pull audiences from all GTM initiatives:

     - Handraisers 🙋‍♂️, leads who responded but didn’t convert, app installs,        dead leads, cold audiences

→ Auto-generate tasks for BDRs:

   - Programmatic leads → Our BDRs cold call
   - Tier 1 accounts → Your BDRs cold call

→ We integrate with SDRs to optimize the process and drive enterprise deals

Here’s how we set it up:

→ Sync Instantly data to HubSpot (or Salesloft/Outreach for Tier 1)
→ Pull data from HubSpot/SFDC, enrich with Clay
→ Maximize phone numbers with services like Forager, Prospeo.io and                  LeadMagic
→ Update/Create contacts with fresh data
→ Push contacts to Orum 🥇 to automate cold calling

And the best part :

We summarize everything into a cold call opener, so your BDRs don’t need to read through 50 fields.

Next post: I’ll share cold call opener results ...hit 🔔 on my profile for updates.

P.S.:

If your BDRs need support or you want to systematize cold calling for Tier 1 accounts, DM me!

Your best email insights aren’t in your CRM, they’re in your prospect’s context

I have seen few teams personalizing with whatever data is easiest to grab

Titles, Locations… maybe a LinkedIn mention if they’re feeling fancy. 😅

But the best way is to look beyond the fields in your CRM

The tiny clues that tell you:

“Hey, this person might actually care about what you’re saying.”

We pulled together 10 relevance cues you can use today, including:

- Role pains
- Timing triggers
- Intent signals
- Tech gaps
- micro-segments
- human insight

All the good stuff you wish your CRM captured.

None of this is hard

Start with one signal.

Test it.

See how people respond when the email finally feels like it was written for them, not at them.

And if you already personalize this way, I’d love to hear what signals work best for you. 🙋🏻‍♀️

SaaS companies don’t buy the way we think they do.

(probably you already know this)

You email one person. They like it…. They even agree with it. But they’re not the ones deciding 😅 

Or they need to check with someone else. Or they forward it internally…

…and then it gets passed around internally.

SaaS decisions usually involve more than one person.

Those decisions usually live across teams.

Different people, different priorities.

Founders look at the big picture. Sales looks at the pipeline. RevOps cares about process. 

Tech worries about scalability, products, the roadmap, yada yada.

Everyone’s looking at the same challenge. Just from a different angle. 👀 

This is where a lot of GTM motions stop making sense.

When everything is aimed at one person, and we wait for a yes, we’re oversimplifying how SaaS actually buys.

What changed for me was thinking through:

Who else is involved? Who else influences the decision? Who else also needs to feel confident before anything moves?

That’s also why tools like saasyDB are useful in practice.

You can get the whole buying committee from a very accurate and simple Saas database

& loop them pre or post-sales as you’d like!

One company + whole buying committee = for 1 credit 💪 

If you haven’t tried out SassyDB and you’re targeting SaaS, do it. super easy to use and accurate, fresh database 🥁 ✌

Advisor to B2B SaaS Startups | Ex Growth @ShopCircle @Gorgias @VITALS

Most early stage teams drown in activity and still miss pipeline and revenue targets.
My work focuses on building predictable, repeatable growth systems for B2B SaaS that actually convert.

I sit where marketing, sales, and partnerships meet, designing growth systems instead of one off campaigns and making sure effort tracks real pipeline and revenue, not vanity metrics.

Over the past decade I’ve:
• Co-founded GrowthCube and built growth for more than 15 startups including Fermat, Superfiliate, AfterSell
• Led or supported growth at Cavalry, AMP, Shop Circle, Gorgias, Plobal Apps, Cartloop, VITALS
• Built and scaled several ecommerce brands and a Shopify agency

I step in as a VP of Marketing / VP of Growth, owning strategy, priorities, and execution end-to-end:
• Own the GTM strategy and priorities
• Design the acquisition and activation systems
• Work with the team on execution, measurement, and iteration

Areas where I am most useful:
✓ GTM Engineering
✓ B2B acquisition & conversion
✓ Automated outbound & inbound motion
✓ B2B paid acquisition across LinkedIn, search, social
✓ Multi-channel lead generation and ABM
✓ GTM and Revenue Operations

If you are a founder or operator and want a second set of eyes on your GTM, feel free to DM me with a short note about your product, stage, and main growth challenge.

taplio

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Brigitta Ruha

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Lucian Coman

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brigitta Ruha's LinkedIn Performance

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