Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Integral leader within a timely, consistent, on-brand, and on-strategy content team that produces insightful, valuable materials to drive brand awareness and affinity while making selling remarkably easier. Welcome to Kernel, Spectrum Reach's Award-Winning Creative Agency serving local and national advertisers at scale, while also equipping sales teams with the right tools to sell more, more quickly. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

• Partner with Senior Sales Leadership, Field Marketing, Yield & Inventory, Market Research & Insights, Client & Category Development, Brand Marketing + Strategy, Client Success, and other cross-functional teams on multiple projects, such as creation of our Top 5 Priority Messages, lead strategist for Salesforce's Seismic sales enablement platform, procurer of Sports Sponsors intel, and a major refresh of the Power of Live Sports and Spectrum News stories.
• Lead team of subject matter experts in developing scalable enterprise-wide multiscreen marketing strategies, communications, and go-to-market opportunities for high-profile sports, news & entertainment across 90+ markets and 35+ states, helping advertisers reach customers wherever they work and live.
• Head all sports + entertainment programming opportunities, grids, planners, calendars, network profiles, fan profiles, event 1-sheets, media rights insights, network taggables, social media posts/content, and sizzle videos.
• Captain strategy, asset creation, sponsorship templates, and communication of insights for Spectrum News across Spectrum Reach's local, regional, national, and programmatic sales teams.

Senior Manager, Content Strategy - Sports, Entertainment and Spectrum News

• Coached team of Customer Engagement and Sales Enablement experts to create and cascade presentation assets, thought leadership content, packaging strategies, and educational materials to clients, sales, support, and cross-functional teams.
• Captained ad sales marketing strategies for Spectrum News channels throughout footprint, driving sales across 60+ markets, 14.5M+ TV households, and 32M+ internet customers.
• Focused on sports, news, entertainment, and political ad industry updates & trends to procure innovative opportunities.
• Oversaw creation and analysis of lead gen communications, social media strategy, product launch, ad integrations, and retention.
• Brainstormed and implemented internal/external campaigns, initiatives, and solutions, such as Build-A-Deck, The Sports Page, Spectrum News Page, Sports Huddle, Entertainment Spotlight, Sports 101, Local Opportunity Asset Deployment Plan, Telly Award-Winning #WeFanTogether, Sales + Marketing Toolkits, and other modular/scalable multiscreen marketing strategies to better serve our employees, customers, and communities.

Senior Manager, Brand Marketing + Strategy - Sports, Entertainment and Spectrum News

[Formerly Time Warner Cable Media]

• Managed Sports Programming Grid, High-Profile Opportunities, and PowerPoint Assets for sales teams to go-to-market.
• Conducted market trips and meetings with regions, offices, and sales teams across the footprint for product launch, market feedback, building a sports culture, and enabling local ambassadors.
• Fostered relationships with networks and leagues...leveraging knowledge of the ad media industry, sponsorship sales, multiple markets, and the changing landscape of our business, along with new and old relationships to help grow sales on local, regional, and national levels.
• Lead marketing solutions across Spectrum/Time Warner Cable Sports production groups, including sponsorship integrations to ensure successful execution of on-air ad sales revenue obligations.
• Remotely coached, challenged, and grew a team to execute deliverables for High-Profile Sports across Enterprise, Spectrum SportsNet, and Spectrum SportsNet LA.

Product Marketing Manager, Sports

[Formerly Time Warner Cable Media]

• Partnered with Sales Managers and 20+ Account Executives in the development of compelling marketing strategies and providing cross-platform solutions for Key and Target accounts powered by category expertise, data-driven insights, digital sales, sports opportunities, promotional campaigns, storytelling, and competitive market analysis, securing $5.4M in local business, including $2.1M in annual sales.
• Streamlined, scaled, and measured best practices through CRM tool, case studies, and weekly Client Solutions brainstorming to more effectively and efficiently serve sales and clients through enhanced proposal building, lead generation, and schedule building capabilities.
• Analyzed monthly/quarterly/annual sales goals and projections of entire sales team. 
• Created Project Manager Playbook to scale role to team members across other TWCM markets.
• Produced and managed best-in-class customer experiences, including creative, compliant, branded promotional partnerships, and events that increased billing, developed new client relationships, and serviced existing clients across DFW Market.
• Supervised and trained Account Executives’ integration of a full-suite of digital products with linear schedules in all client presentations and promotions, including TWCCentral.com, Audience Network, Video Pre/Post Roll, Local OnDemand, ClickedIn.com, and Social Media.

Client Solutions Specialist

Various, Los Angeles, CA

Client Categories Included: Auto Aftermarket, Education, Grocery, Home Improvement, Legal Services, Restaurant, Retail.

• Consulted various local businesses with advanced sales and marketing techniques to fit each company’s industry, marketplace and client-targeted community.
• Grew companies’ customer base through implementation of traditional and social media platforms, profiles, and promotions.
• Contributed to companies’ overall strategic initiatives using strengths in revenue enhancement, economic analysis, product promotion, business development, and ROI.

Sales + Marketing Consultant

KDOC-TV LOS ANGELES

Passionate about local businesses and what made them tick. My goal was to help these businesses develop an effective marketing plan, brand their product, and ultimately drive more customers through their front door!

• Developed local direct business accounts as part of a New Direct Business Team Initiative for one of Los Angeles’ top independent broadcast stations.
• Implemented strategic marketing and business-needs analysis for local businesses to create effective media marketing plans and deliver more efficient advertising results.
• Prospected, researched, and pursued a growing list of local direct clients in the Southern California area to bring new business to station and more business to each client.
• Established growth plans for multiple businesses by personally managing account calls, presentations, negotiations, commercial production, and fulfillment.

Account Executive

FOX Television Stations

Integral sales & marketing strategic partner at KTTV/FOX11, KCOP/MY13, FOX Sports West & West 2, including: Political Ad Sales, Paid Programming, New Business, Digital Sales, Sports Sponsorships, Client Incentives, Project Management, Sales Budget Management, and Strategic Market Analysis.

• Maximized stations’ year-to-year Political advertising share by developing sales opportunities.
• Managed Infomercial, Direct Response, and new business for two TV stations by maintaining strong agency & client relationships.
• Prepared and presented new & existing clients with customized opportunities.
• Strategized digital ad sales, promotions, and content for launch of website & Social Media.
• Performed monthly strategic analysis of stations’ market share/rank for management.

• Prepared Sports Sponsorship packages & promotions for advertiser incentives.
• Negotiated all local contractual sports tickets agreements each season.
• Supervised ticket allocations and entertained clients at all sporting events, concerts, and show tapings for transactional and sponsorship use.
• Administered and hosted luxury suites at all local stadiums and arenas.
• Organized MLB/NBA/NCAA/NFL/NHL client incentive trips, including Super Bowl.
• Captained various multichannel projects, such as station and program launches, sports program scheduling, and sports impact studies.

• Analyzed Sales Pacing, Forecast, Inventory, and Market Pending Activity on a weekly basis to assess whether local programming and/or selling rates needed adjustment.
• Assisted in the assembly and maintenance of the Sales Admin & Commission Expense Budgets for the department, while helping build and implement the Sales Compensation Plan & Agency Lists.
• Compiled and completed sales-related reports/projects for News Corp and FOX Television Stations Corporate Office on a regular basis.
• Purchased/Distributed Primetime, Sports & Station merchandise to clients.
• Supervised and trained local and national sales assistants.

Sales Promotions Manager + Senior Sales Coordinator

Awards Shows + Special Events

• Assisted stage managers with “A-List” presenters, performers, and nominees.
• Supervised and coordinated talent, audience, and press flow.
• Managed, trained, and assigned talent escorts for rehearsals, red carpet, and main show.
• Distributed talent credentials/tickets and assigned talent audience seating.

75+ Total Shows, including: Academy Awards, Alma Awards, American Music Awards, Billboard Music Awards, Emmy Awards, ESPY Awards, Golden Globe Awards, Grammy Awards, MTV Movie Awards, MTV Video Music Awards, SAG Awards, and others.

Stage Manager/Talent Coordinator

Adept in developing and executing B2B and B2C strategies that increase market share and revenue. Excellent in identifying and capitalizing on growth opportunities through competitive analysis, knowledge of products and services, and sound business acumen. Quick to cultivate and nourish relationships within matrix organizations and complex, multi-layered structures. Effective in preparation and delivery of presentations, coaching a team of subject matter experts, and marketing to internal and external customers. Skilled at analyzing market trends, while presenting solutions on multiple platforms and across an array of market sectors. Proactive in approaching business challenges, applying problem-solving skills, persistence, teamwork and resourcefulness to achieve positive results.

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