Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Valencia College

As Manager of Learning Support Services, I lead a dynamic team of full-time and part-time employees, overseeing the daily operations of the campus Tutoring Center while providing leadership support to the Testing Center and Library. My role is rooted in fostering student success by creating a supportive and resourceful learning environment.

Key Responsibilities and Achievements:

• Supervise staff recruitment, hiring, training, and timesheet management, while strategically managing a $100K budget to allocate funds for instructional technology and learning materials that support diverse learning modalities.

• Partner with faculty and academic departments to align services with course curricula, develop standardized operating procedures, and ensure the effective utilization of course materials.

• Collaborate with high schools to organize events and programs, promoting dual enrollment, degree attainment, and accelerated training opportunities for prospective students.

• Played a pivotal role during the COVID-19 pandemic by leading a work placement initiative, and securing employment opportunities for over 20 Federal Work Study students on the Online Tutoring platform.

Learning Center Manager

Brown Joy

As the founder and owner of Brown Joy, I am on a mission to bring positivity to the world through our unique affirmation stickers. Designed in the likeness of children of color, our stickers promote positive self-esteem and help children feel seen and valued.

I oversee all aspects of the business, from product design and development to marketing and community partnerships. My goal is to collaborate with organizations and businesses that want to uplift the children they serve by offering products that reflect diversity and inclusivity.

Through Brown Joy, I strive to spread joy one sticker at a time, creating lasting impacts for children and the communities we touch.

Founder & Owner 

BrandResumes

I empowered clients to achieve their career goals by equipping them with the tools, skills, and confidence needed for successful job searches and career advancement. My work focused on enhancing clients’ marketability, improving their job readiness, and positioning them for long-term success.

Key Responsibilities and Achievements:

• Guided clients through the development and refinement of resumes, cover letters, and LinkedIn profiles, while providing resources and strategies for effective interviewing, salary negotiation, and overall career confidence.

• Designed and delivered professional development courses, including engaging presentations, articles, videos, and interactive activities, to prepare clients with practical job readiness skills and techniques.

• Conducted in-depth assessments via face-to-face, telephone, and virtual interviews to identify client needs and provided ongoing support through personalized email correspondence during the job search process.

•Advocated for clients seeking promotions and new opportunities by addressing barriers to success and offering actionable solutions.

• Collaborated with teams across four departments to create career coaching and interview preparation content, driving awareness and increasing monthly service sales.

Career & Lead Interview Coach

Florida International University

Lead cross-functional teams to review data and implement effective changes around workforce development, college success, and equitable learning solutions for minoritized users that increased program retention rates 67%

• Designed multiphase learning advising models that encompassed key principles of adult learning theories and learning development solutions for Student Success and Development Programs that enhanced the user experience 93% based on evaluation surveys

• Facilitated the strategic recruitment and onboarding 130+ professional staff to drive academic success and holistic development of program participants with a 98% completion rate

• Supported strategic organizational planning and goal implementation by analyzing quarterly issued program evaluation yielded from participant surveys

• Monitored, evaluated, and leveraged standard training processes and staff resources to track department performance and determine improvement opportunities to enhance onboarding procedures and workplace efficiencies by 54 % as documented in staff survey

Program Manager

•Led department collaboration with faculty chairs and key stakeholders to maintain advising materials such as curricula flow charts and program information sheets for both advising & recruiting of select majors

• Spearheaded student success campaigns to targeted student populations to support progression, leveraging data-driven and holistic interventions to increase program retention rates 56%

• Optimize the student experience, using data to drive improvements across internal and external collaborators to improve outcomes throughout the student journey enhancing participant experience 30%

• Managed a high touch point caseload of 600 advisees utilizing a suite of electronic advising tools in order to support students’ identification of an appropriate major and their retention and on-time graduation sequence

• Taught major exploration courses to help students through the process of self-exploration and career planning, and help students match their interests and skills to an appropriate major and career

• Assisted students in evaluating their abilities, interests, and personality characteristics using tests, records, interviews, and professional sources

• Provide holistic academic advising services to assigned students regarding departmental, collegiate, and University policies and procedures; programs of study; and the development of appropriate academic plans

Program Advisor II

• Developed an assessment strategy to evaluate the success of Career Services Office and programs and to gauge the learning outcomes of a diverse population of 9,000+ students documented in utilizing the center’s resources

• Oversaw strategies for a strong presence for students and employers, leveraging technology and other resources to expanding FIU’s reach in the global marketplace

• Supervised a team of 5+ student career coaches through use the implementation of lesson plans, experiential learning, peer mentorship, and exit interviews

• Oversaw Executive Protégé Initiative (EPI), a professional development program for students and alumni which focuses on networking and career development, obtaining 80% completion rate.

• Facilitated presentations regarding core career developmental competencies such as online job boards, resume writing, interviewing, and negotiating salaries

Research Assistant, Career Services 

✨ My life’s purpose is to help people see the abundance and greatness within themselves. I carry out this purpose through several roles:

🧡 Founder, Brown Joy, LLC
As the founder of Brown Joy, our mission is to uplift the world through affirmation stickers designed in the likeness of children of color. We promote inclusivity and positivity, spreading joy one Brown Joy sticker at a time.

📚 Higher Education Leader
With over 10 years of experience in higher education, I have led teams of over 50 employees. My leadership style focuses on empowering my team to not only excel in their current roles but also prepare for future opportunities. I am deeply committed to the holistic success of students, ensuring they thrive academically, socially, and professionally.

📝 Interview and Career Coach
I am passionate about helping people articulate their strengths and build confidence to achieve their career goals.

🌟 Community Leader
I am an active community leader in Central Florida, serving as a board member and volunteering for initiatives empowering and uplifting positive change in the region.

😊 I truly believe that everything I touch turns to gold because of the power of love and positivity I carry within me. I love connecting with people and organizations to learn about and celebrate the greatness within everyone. I look forward to connecting with you!

taplio

The Battle

Brittani Johnson

Charminta Brown, M.Ed.

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