Spectrum Reach

• Serves as the keeper of the brand voice and pillars, ensuring consistency and standardization across all communications.

•Spearheaded LinkedIn Recommendations turnkey category brand building to showcase brand as a consistent category expert and boost employee advocacy

• Launched first-ever category focused collateral packages, with over 10K pieces requested for prospecting, client leave behinds and events

• Led and coordinated the development of a comprehensive brand toolkit for Sales and Field Marketing teams, to showcase the brand in a consistent manner within the marketplace.

• Develops and executes comprehensive internal communication plans, including copy for social media posts, internal presentations, and copywriting for emails and the weekly employee magazine.

• Identifies and leads the execution of thought leadership initiatives, including leader presentations and panel discussions, positioning the brand as an industry authority.

• Creates detailed roll-out plans for new initiatives, ensuring smooth implementation and adoption across the organization.

• Collaborates closely with Field Marketing, Creative Production, Research, Sales, Social Media, and Content teams to maintain cohesive brand  messaging.

• Reports on campaign results, providing key learnings and actionable recommendations for continuous improvement.

• Led category-focused conference brand activations to drive leads and brand awareness

Senior Brand Marketing & Strategy Specialist

• Partnered with Sales leadership to expand brand and product awareness with existing and prospective clients

• Collaborated with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and B2B events

• Activated Spectrum Reach brand through market-level support and outreach

• Tracked local brand awareness and lead generation efforts and measures for effectiveness

• Captured and amplified local sales success stories for enterprise’s internal publication

• Earned Q2 2020 Charter Achievement Award and Q4 2021 Charter Achievement Award

• Earned 4 Telly Awards for new product, Passport to Central Florida

Field Marketing Specialist

Brand With Britt

As a freelance artist, I am passionate about serving individuals, start-ups, and small businesses by establishing their brand identity - from logo design to marketing collateral. I specialize in print design, social media design, publication design, website design and content creation

Owner & Brand Designer

American Marketing Association of Orlando

- Responsible for all marketing communications, including email marketing, social media, and collateral materials
- Plans and executes communication tactics for member events with the marketing committee
- Writes social media and email communications copy
- Partners with a digital marketing agency for executing social media content on Instagram, Facebook, and LinkedIn
- Oversees assignment and production of marketing materials

Marketing and Communications Co-Chair

The WICT Network: Florida

- Creates e-mail correspondence for Florida Chapter events and programming through email marketing tool, Constant Contact
- Curates and manages social media content relevant to the cable, internet and telecommunications industry, professional development and leadership

Marketing and Communications Chair

University of South Florida Muma College of Business

I am honored that USF MUMA College of Business appointed me as a Digital Marketing Steering Advisory Committee Member.

As an advisor and committee member, I support the faculty and program managers by providing constructive feedback and strategic direction to help guide quality improvement while assessing program efficacy.

Steering Committee Member, Digital Marketing Certificate Program

iStudio Salons

• Planned and executed iStudio Salons’ marketing strategies
• Maintained iStudio Salons brand standards across all collateral and platforms
• Managed and coordinated all promotional materials
• Responsible for lead generation and client acquisition efforts
• Developed and implemented marketing collateral, both print and electronic
• Coordinated direct mail campaigns
• Wrote communications to beauty professional clients
• Developed quarterly newsletter for salon professionals
• Conducted weekly meetings with internal stakeholders and sales team
• Managed iStudio Salons' company website and blog to provide educational and engaging content
• Created social media content and maintained social media presence 
• Managed Google Ads Paid Search (PPC) campaigns
• Coordinated events and education offerings for salon professionals
• Managed iStudio Salons' loyalty program for tenured salon professionals
• Implemented CRM system (Hubspot) for managing leads and prospects
• Managed marketing vendor relations
• Monitored competitors’ marketing efforts

Marketing Manager

Specialty Allocations

•   Maintained relationships with clients and vendors
•   Designed and developed marketing collateral: cut sheets, brochures, flyers, etc.
•   Established and maintained consistent brand identity
•   Maintained social media presence by monitoring and updating all social media sites
•   Developed and organized Constant Contact communications
•   Redesigned and maintained Company's website
•   Designed presentations for in-person Continuing Education presentations and webinars
•   Researched and compiled data for management’s marketing initiatives
•   Assisted with writing and developing standard operating procedures (SOPs)

Client Services & Social Media Manager

MIDFLORIDA Credit Union

• Assisted the Senior Vice President of Marketing with organizing and managing credit union special events for members, board and staff (including meetings, luncheons, Christmas parades, grand openings, etc.).
• Composed weekly briefings comprised of all "late breaking news" (such as policy changes, new marketing promotions, major operation changes, etc.) from throughout the company to send to all employees.
• Created attractive and informative monthly employee newsletters.
• Designed quarterly newsletters for the youth saving member statements, ensured that layout was delivered to agency and statement processor in a timely manner.
• Researched and collated information as requested.
• Assisted the Senior Vice President of Marketing with projects, proofreading, and errands.

Marketing Assistant

David's Bridal

•   Assisted and consulted clients with gown selections
•   Monitored trends within the bridal industry in order to offer best service to clientele.
•   Maintained communications with the bride during the wedding planning process.

Bridal Consultant

The Scion Group

•   Conceptualized and created print advertisements.
•   Planned, promoted and executed monthly residential events. 
•   Distributed marketing materials throughout the local community.
•   Conducted tours for prospective residents and helped them with completing their applications.

ON50 Student Marketing Coordinator

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾

In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. 

My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. 

Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 

Let me tell you:

✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆

✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. 

✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. 

✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida.

I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. 

That being said, let's connect! 

Send me a connection request; I’d love to hear about your work and what you do! 💕

Brittani Johnson

Altice USA

Executive Assistant to:
SVP, Chief Procurement & Business Administration Officer
SVP, FP&A
SVP, Business Administration

Executive Assistant

Provide administrative support to the SVP, Chief Revenue Officer; GVP, National Sales; GVP & VP of Affiliate Relations 
Back Up to EA of EVP, President of Spectrum Reach 
Execute offsite leadership meetings/Conferences/Ad Hoc Meetings

Spectrum (formerly Time Warner Cable)

Executive Assistant to:
Rob Roache | Group Vice President – National Account & Partner Channel Sales
Robert Baldwin | Vice President – National Account and Systems Integrator Sales
                      
	Provide administrative support to National Account sales team with direct support to GVP, VP and 2 Directors along with National Sales team of 34 employees
	Gather and provide updates to VP with Weekly report
	Partner within organization to plan and execute meetings and events
     Calendar maintenance in Outlook
	Travel preparations and T & E’s in Concur tool
	Provide support to SVP when in NYC office as well as other C-Suite execs

Executive Assistant, National Account & Partner Channel Sales

Provide administrative support to VP and team of 34 employees
Onboard new employees
Gather and provide updates to VP with Weekly report
Partner within organization to plan and execute meetings and events

Executive Assistant, National Account Sales

Prepare and disseminate press releases, maintain media lists and track news coverage
Produce quarterly reports analyzing Public Relations, Social Media and Time Warner Cable Business Class initiatives
Provide administrative support to two communications verticals

Coordinator, Communications Strategy & Public Relations

Responsible for writing and posting content on company intranet site
Prepared quarterly report for executive leadership
Assisted in execution of company town halls
Maintained department budget
Provided administrative support to corporate team and field communication teams

Coordinator, Internal Communications

Time Warner Cable

Provided regular reports and legal notifications to various government entities
Updated and maintained the FCC-mandated Public File for NYC Region
Provided administrative support for NYC Government Relations leadership team

Coordinator, Government Relations

Provided administrative support for Regional Vice President of Public Affairs 
Composed letters and memos and assisted with newsletter production
Maintained department calendar, assisted with department meetings and events

Administrative Assistant

Dedicated EXECUTIVE ASSISTANT with over 15 years of providing exceptional support to leaders. Extremely detailed, organized, with a proven ability to manage multiple projects under tight deadlines. High level of integrity and flawless record of maintaining confidentiality.

taplio

The Battle

Brittani Johnson

Jenny G.

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