As the CEO of Lago, I specialize in scaling businesses by building and managing high-performing offshore teams. Over the last 8+ years of living in different countries, I have successfully overseen the growth of large 1,000+ hiring initiatives to support 30+ departments within a $2+ billon company and other startups through my multiple partnerships/connections in the Philippines, Serbia, and India. This has helped me develop a keen understanding of the complexities involved in talent acquisition, operational scalability, and maintaining quality in remote work environments.

I have successfully helped companies across various industries streamline their hiring processes, tap into global talent pools, and rapidly scale without compromising on quality or efficiency. From sourcing and vetting top-tier professionals to seamlessly onboarding them into a company’s culture, I focus on creating teams that drive growth and innovation.

With experience working with both startups and established businesses, I know exactly the steps to take to build teams that can move the needle. My passion lies in making outsourcing efficient, cost-effective, and results-driven, building relationships with me team, ensuring that businesses have the right people in place to achieve their goals.

Let’s connect and explore how I can help your business scale with top global talent.

Broc Langhaim

Attracting the best offshore talent is mind numbly simple.

Treat them like people.

Not “resources.”Not “headcount.”Not a cost-saving line item.

People.

People with ambitions, families, pride in their work, and careers they care deeply about.

The companies that win with offshore teams don’t win because they pay the lowest rates. They win because they build real relationships, communicate clearly, and create an environment where someone thousands of miles away still feels like part of the team.

Respect their time.Include them in conversations. Give them ownership over their work.

Do that, and they will give you their best this becoming the best talent and the word will get out this attracting the best talent.

I’ve done this now for over 50+ teams with over 1,000 contractors and it works every time.

Ask your best employees who their lazy coworkers are. I promise you they will know.

A performers want to work with A performers.

I have seen A performers join a company and a couple of months later they leave.

Was it because of pay? No, it’s because they want to work with other A players and grow rather than babysitting their coworkers.

I have been with companies that have learned this and went from underdogs to leading their industry.

Time to cut the C players the longer you keep them in the company the more A players you will lose.

There is a major problem between skilled offshore contractors and US companies/clients. If not fixed it will cripple the offshore industry.

Want to know how offshore contractors make more money as they get more experience?

You would think like in the US as you get more experience you go through the career ladder and get paid more?

Wrong.

They get more clients.

This is killing the offshore industry for so many talented individuals and the companies.

Because the company or client has a preconceived idea that offshore talent is always "cheap" they think they should never have to pay above a certain price window (lets say $12/hour).

Because of that, the offshore contractor who has 5+ years of job experience won't get paid more even if they are better than onshore talent. 

This then leads them to take more clients, which then leads the quality of work for each client to go lower.

Thus overtime a good offshore contractor doesn't focused on quality, they focus on quality. This is not sustainable, and will lead to them churning clients all the time however, as long as they have 2 clients at a time they will still be making more than just being good with 1 client.

This is something I have seen for over 8 years now in this industry. I am working on a solution to hopefully finally fix this issue, however, this is plaguing this industry.

The best way to fix this is to pay more for your talented offshore talent however, I have seen even when this is done sometimes the "quantity" culture as already taken hold so you have to build that trust from day one to counter it.

Anyways, longer Ted Talk today, however, something super important that I am working on fixing with this new project I keep hinting out that we are releasing later this year! 

Has anyone else seen this?

This is how I retain offshore top talent for years:

Many companies add offshore contractors, believing this will solve their challenges. However, they often overlook a vital aspect. 

Offshore talent desires to feel like they are part of something significant, not just an addition to the company.

These small moments like visiting Macedonia with Mitra Mihajlović Todorović  and Tatjana Kostic are impactful moments for our team and are essential in building a lasting team. 

Incredibly grateful for this team and the growth of Lago in such a short time!

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The offshore contractoring space is about to be flipped on its head. Can you feel the change in the space right now? 

There is a huge shift from “VA” work to professional end-to-end career driven work.

One year ago I started to post regularly about this change and in that one year been able to grow around 22k followers to now beat 30k+ followers.

This is just the tip of the iceberg with what we are about to launch at Lago later this year.

We will completely change the narrative and course correct the offshore industry to finally take care of top talent while at the same time showing companies the true potential of what offshore “contractors” can truly do.

Lago is becoming a strong contender in this industry and I love being an underdog.

Thanks to everyone who follows me and I’m excited to continue this journey with you all!

Alright, let’s settle the debate: What is the best offshore talent marketplace you’ve used, and why?

I am very curious on contractor and client feedback here. As a client myself for over 8 years, I have seen that these talent marketplaces have a natural cap on the caliber of talent is on these marketplaces.

The more experience the contractor gets the more you are pushed to leave one of these marketplaces because of the percent charge that they put on the client and the talent.

The only one I have seen not do this is Onlinejobs.ph however, it feels like Filipinos use that marketplace as more of a jumping board to get experience and then find a client outside of the platform.

Am I wrong? Have you seen the same thing? What else have you noticed as a contractor or client?

What contracting marketplace do you like the most?

Huge game changing moment in the industry!

Excited to look back at this post a year from now and see the hockey stick growth.

CEO, Luminize | Helping brands drive results through Amazon marketing and brand affinity. Keynote Speaker. Amazon 1P→3P Marketplace Transition Architect

As Luminize continues to grow, building the right leadership team is critical to what comes next.
That’s why I’m excited to welcome Josh Baran as our new Chief Brand Officer.
Josh has spent his career helping brands navigate the complexity of global commerce, building growth engines that combine strategy, technology, and operational excellence. His experience at Pattern, Joann, and Guitar Center gives him a unique perspective on what it takes for brands to win in today’s rapidly evolving ecommerce landscape.
At Luminize, our mission is simple: help brands grow profitably across digital marketplaces. Josh’s leadership will play a critical role in accelerating that mission as we enter our next phase of growth and expansion. 
Welcome to the team, Josh. Excited for what’s ahead.
Read the full announcement here.

As Luminize continues to grow, building the right leadership team is critical to what comes next. That’s why I’m excited to welcome Josh Baran as our 

Open article: Luminize Appoints Josh Baran as Chief Brand Officer to Accelerate Next Phase of Strategic Growth and Expansion by Sid Mikhail • 1 min read

Luminize Appoints Josh Baran as Chief Brand Officer to Accelerate Next Phase of Strategic Growth and Expansion

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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

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🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

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solvexmedia

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

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The Battle

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