Lago

Co-Founder and CEO of Lago

• Lead Lago’s vision and growth as a global talent outsourcing agency, specializing in connecting startups and enterprises with top-tier international professionals throughout the Philippines, Latin America, and Eastern Europe.

• Built and scaled hiring operations that consistently deliver vetted candidates in under two weeks across tech, sales, customer service, e-commerce, and marketing roles.

• Designed competitive pricing models that outperform industry standards with transparent management fees, replacement guarantees, and contract-to-hire flexibility.

• Guided companies in building high-performance offshore teams, leveraging my experience of hiring 1,000+ overseas employees across multiple regions.

• Drive Lago’s culture of “Pathfinders,” ensuring clients gain exceptional talent while we set new benchmarks in the outsourcing industry.

Chief Executive Officer

Pattern®

Head of Global Talent for Pattern. Scope:

• Hired and created internal teams for over 1,000 international employees throughout EMEA, APAC, and UAE that provided support to support to all major departments within a $2B e-commerce organization
• Successfully expanded and consolidated large offshore talent teams in multiple countries.
• Developed cross-functional training content, embedding best practices for engaging and managing global talent into organizational standards and workflows
• Managed global talent operations in various locations such as Serbia, the Philippines, China, and India.
• Initiated the setup of four regional offices, including two in India and two in Serbia.
• Cultivated relationships with external resources, vendors, universities and partners to grow a strong funnel to provide the best talent to each department.

Head of Global Talent

• Average 30% revenue growth YOY on Amazon across all brands, aided by an average 85% fulfillable rate (during COVID-19), and 90% Buy Box ownership.
• Manage 3,000 SKUs on Amazon, including all aspects of retail readiness: product uploads, content, listing variations, safety compliance, customer experience, and listing SEO.
• Direct all customer-facing interactions: weekly project management calls, quarterly reviews, price compliance, advertising budgets, product uploads, and promotions.

Associate Director of E-Commerce

Brydge

Served as Brydge's Senior Amazon Manager to meet ROAS and Sales goals for the Amazon Channel through international Amazon management. Managed their US, CA, MX, UK, IT, DE, FR, ES, AU Amazon accounts and helped set up their Amazon JP account. Brydge is a power house in the iPad Keyboard, Vertical Dock and Hub category, I was privileged enough to work with and grow their brand to another level through Amazon.

Director of Amazon

BuyBoxer

- Managed an International and Local team to bring world-class Amazon marketing results to our over 200 brands
- Managed and generate Advertising campaigns which produced over 2 Million in Ad Revenue for 2018.
- Managed International marketing efforts by managing Amazon accounts
throughout Europe.
- Analyze marketing trends for target audience and performed re-targeting through specific keywords and content writing

Director of Advertising

Manage an International and Local team to bring world-class Amazon marketing results to our over 200 brands. 

Managed and generated Advertising campaigns which produced over 1.5 Million in Ad Revenue for 2018.

Manage International marketing efforts by traveling to Germany and managing Amazon accounts throughout Europe.

Digital Marketing Manager

Senior Digital Marketing Specialist focused on growing partner brand awareness through world class Amazon marketing strategies.

Lead of Amazon content marketing and merchandising.

Senior Digital Marketing Associate

Digital Marketing Specialist focused on growing partner support through direct communication and world class Amazon online retail marketing.

Marketing Associate

HRI (Harris Research, Inc.)

Responsibilities include:
-Managing a local team to write content and blogs for over 20 Chem-Dry clients across the United States and Canada
-Establishing great relationships with clients to gain trust and establish web presence goals
-Keeping up to date with the constantly changing Google algorithm updates
-Understanding and utilizing analytics to track website traffic
-Improving web presence overall to help clients rank better on Google
-Editing clients' Wordpress and Page Lime websites

As the Social Media Manager for Harris Research, I am over a program that has tripled in size since I started. In a year, our clients' weekly post reach increased by 400%, weekly post likes increased by 400%, and weekly post comments and shares increased by 150%. For one client, we increased sales by 33%, compared to the previous year.

My responsibilities include:
-Managing and overseeing Social Media Marketing for over 60 clients across the U.S. and Canada
-Writing unique posts to target and connect with a specific demographic
-Keeping up to date with trending topics as to better relate with potential customers
-Running Facebook Ad campaigns to generate likes, website visits and business profit
-Running contests to help with brand awareness and increase jobs booked

Social Media Marketing Manager

The Home Depot

I work in a team of 6 for Homedepot.com and Home Depot Mobile Applications for their Digital Field. We monitor and analyze the foot print trafficking on the website as well as ways we can enhance the digital aspect to increase Profit. We correct errors that are reported on a daily bases to make sure each Digital Application the Company runs smoothly as well as being fully updated and correct. As a team we are able to maintain the website/applications and help with the increase of profit the company makes per year.

Corporate Digital Analyst

Acosta Sales & Marketing

I Traveled between Nevada,Wyoming and Utah helping set up groceries stores and setting up their aisles and goods in a way to better help their merchandising of their product. Learned how to help market products in a way that would accumulate more sales in the certain product and store. As a team we were able to successfully accomplish and set product in reduced time with excellence.

Mechandiser

As the CEO of Lago, I specialize in scaling businesses by building and managing high-performing offshore teams. Over the last 8+ years of living in different countries, I have successfully overseen the growth of large 1,000+ hiring initiatives to support 30+ departments within a $2+ billon company and other startups through my multiple partnerships/connections in the Philippines, Serbia, and India. This has helped me develop a keen understanding of the complexities involved in talent acquisition, operational scalability, and maintaining quality in remote work environments.

I have successfully helped companies across various industries streamline their hiring processes, tap into global talent pools, and rapidly scale without compromising on quality or efficiency. From sourcing and vetting top-tier professionals to seamlessly onboarding them into a company’s culture, I focus on creating teams that drive growth and innovation.

With experience working with both startups and established businesses, I know exactly the steps to take to build teams that can move the needle. My passion lies in making outsourcing efficient, cost-effective, and results-driven, building relationships with me team, ensuring that businesses have the right people in place to achieve their goals.

Let’s connect and explore how I can help your business scale with top global talent.

Broc Langhaim

DON'T HIRE A VA

Most founders think the first hire should be a Virtual Assistant who can “do it all.”

Spoiler alert: it’s the worst move you can make.

After hiring more than 1,000 offshore professionals around the world, here’s what your VA will look like when you look for one person to do everything:

10% - Sales
10% - Paid ads
10% - Lead generation
10% - Inbox management
10% - Ops tasks
15% - Customer support
15% - Bookkeeping
20% - Random one-offs

100% Disorganized

You’re not building a team
You’re building chaos

Instead, hire specialists who own their lane, equip them with the right process, and let them perform.

That’s how you scale with global talent — not by expecting one VA to hold your entire company together.

JSESSIONID

li_at

CEO @ Lago® | Helping Founders Get Out of The Weeds One Professional Hire At A Time.

Going from a team of 10-20 people in the Philippines, Serbia, or LATAM to 100+ can be very difficult. Here is how I did it, when I managed 1,000+ overseas employees.

1. Move away from having "VA"s the time for jack of all trades and master of none is over. 
2. "Trim the fat", build out specialized teams for each of the key roles that drive the business and get rid of anything that is adding "fluff"
3. Find your A+ players, create those specialized teams around them.
4. Create a very simplified SOP around each step that needs to be done within that team. Have your A+ player lead this initiative. 
4. Create management within those teams, you will not be able to have 100+ direct reports.
5. Your goal is to duplicate that A+ player who is now a leader, build out time for them to shadow and train your team. 
6. Treat your overseas team like an extension of your HQ operations, DO NOT SILO THEM.
6. Copy and paste this in any department.

Overtime you will need to build out General Managers in those regions, HR teams, and recruiting teams to ensure you find and keep the top talent.

This comes more organically as you get past 100 employees however, at the beginning one person can build this out with multiple departments, pass it off to the hiring manager or director to maintain department knowledge.

At one point I had 20+ departments that I was working with and directing all overseas efforts. I absolutely did not know every little technical aspect of every department. I shared with them the same steps above, help build it out, and once it was is a steady state moved to the next department.

The biggest compliment I ever got was "wow this is actually very straightforward and simple". 

Yes, it is meant to be. 

I have seen so many companies over complicate this process with having pods within pods or category managers within category managers... 

Do not overthink this, the simpler the better and your team will thank you for that.

Thinking about calling out a client/company on LinkedIn? Read this first.

Every week I get messages from global talent who are dealing with late payments or clients who suddenly go dark.

It’s frustrating. It feels unfair. And when you’re hurt or stressed, the first reaction is to warn everyone by posting their name.

But here’s the truth:

Publicly calling out a client rarely helps you.
It will damage your brand far more than theirs. Here’s why:

• Future clients will wonder if you’ll post about them too
• Companies avoid conflict, even when you’re right
• You shift from “professional” to “emotional” in their eyes
• Your long-term opportunities shrink because trust disappears

There are better ways to handle it.
• Document every message
• Follow up professionally and firmly
• Set clear payment terms in the future
• Protect yourself with contracts and deposits
• Walk away and move on with dignity

Your reputation is your career. The offshore world is small. People remember how you handle adversity.

Handle it with professionalism.
Handle it with class.

That is what will open doors later.

Also, if you are a founder/hiring manager reading this please get your "stuff" together 😆. 

Like I said the offshore world is small and your name will get around by word of mouth, you will have a high attrition rate, and you will spend more money trying to fix a problem then generating revenue.

After 8+ years in e-com and hiring over 1,000+ offshore employees here is what I found to be the #1 problem in most e-commerce offshore recruiting efforts. 

You need someone who has scaled ecommerce brands and knows how to automate and optimize processes. Then put the right people in the right role. 

A lot of recruitment firms just hire people without actually digging into the problem. This then leads to a bad experience for the company and for the offshore contractor who doesn't know exactly what you need.

Most first year recruiting companies hire maybe 30 people in their first year.

The reason why Lago has hired 100+ contractors in our first year, is because we know the space, dig into the problem, and have done this for the largest e-commerce company in the world.

Some founders have told me they need a content specialist and don't know that in reality they are looking for a product catalog or Masterfile specialist.

They spend hours looking for talent and always find a mismatch.

Once we find the true core problem they are trying to fix we are then able to use our algorithm to know exactly where in the world the best talent is for that role.

If you are a contractor in the world or worked in the space I would love to hear if this was true for you.

Have you ever started a job with a company thinking they wanted one thing but in reality they either didn't know what they wanted or they wanted something completely different?

I am looking a top 1% Philippine Talent Acquisition Manager. 

If you have experience with Workable, managing teams, and want to grow within a startup that has over 100 open roles right now please message me or apply below. (Faster if you apply below)

If you know anyone please let me know as well.

Hours: M-F, 8am -4pm MST (can be flexible)
Salary: $10.00+. I am looking for a complete rockstar so willing to pay more based on experience.
Time Off: 20 Days plus Philippine Holidays

Apply here:

CEO at Lago® | Helping Founders Get Out of The Weeds One Professional Hire At A Time.

Open article: Talent Acquisition Manager - Lago by apply.workable.com

URGENT HIRE: Looking to hire two people for a project based role with experience in uploading Prime Exclusive, Black Friday, and Cyber Monday discounts into Seller Central.

I want to be very clear, this is a project based role that we want completed by this Friday.

We are looking to hire two people by tomorrow.

If you are interested here is the link to our job posting:  https://lnkd.in/gHqVjP3t

Once you apply we will contact you as soon as possible.

Thanks!

#amazon #projectbased

Open article: Amazon Prime Exclusive Discount Support - Project Based - Lago by apply.workable.com

Amazon Prime Exclusive Discount Support - Project Based - Lago

Helping Entrepreneurs Scale Profits & Save Time | Virtual Bookkeeper | QuickBooks Online Specialist | Financial Reporting & Cash Flow Expert

Messy books stealing your time and stressing you out?

Most small business owners don’t start their business to crunch numbers. But when bookkeeping falls behind, it costs you profits, clarity, and peace of mind.

That’s where I come in. At Thank Heavens Bookkeeping, I specialize in helping entrepreneurs and small business owners:

Clean up and catch up messy books
Set up and streamline QuickBooks Online
Manage payroll, accounts payable, and accounts receivable
Create accurate financial reports so you can make smarter decisions

As a Virtual Bookkeeper and QuickBooks Online Expert, I provide remote bookkeeping services that save you time, reduce stress, and give you a clear picture of your business finances. My goal? To help you focus on growing your business while I handle the numbers.

Flexible options: monthly bookkeeping, clean-up projects, or full outsourced bookkeeping

📩 Ready to stop worrying about your books?
Let’s connect here on LinkedIn or schedule a call: https://calendly.com/thankheavensbookkeeping/30min

Joshua Parsley

5 QuickBooks Tips Every Small Business Owner Should Know Before Year-End

Numbers should help you, not stress you.

I see some business owners search old boxes, check paper piles, and hope nothing is missing.

I do things a little different.

Here’s how I make QuickBooks less scary:

– Automate tasks you hate doing (invoices, bank matches). You save time, and mistakes shrink away.

– Throw out the paper (yes, even the shoe box). Scan and upload receipts. Your future self will thank you.

– Open your Profit & Loss each week. You see wins and losses before they surprise you.

– Don’t wait for April panic. Update your books now. Deductions are easier to track if you keep up.

– Ask for help if you feel stuck. I have cleaned up wild messes before (you are not alone). 

Peace of mind is possible.

You deserve it.

Let’s chat if you want bookkeeping to feel lighter.

#QuickBooks #Bookkeeping #SmallBusiness #YearEnd #Entrepreneur #Finance #ThankHeavensBookkeeping

Joshua  Parsley

QuickBooks Online Bookkeeper | Helping Small Business Owners Simplify Finances, Save Time & Increase Profits

No alternative text description for this image

Today is my dad’s birthday. He would have been 63.

Losing him on November 11, 2025 is something I’m still trying to comprehend.

Grief comes in unexpected waves — some days I feel strong, and other days it stops me in my tracks. No matter how much we prepare ourselves, there’s nothing that fully prepares you for losing a parent.

What I’ve learned in these past weeks is this:

In business and in life, we like to think we’re in control. We plan, we build, we push forward. But moments like this remind me that we’re not in control of everything — and that’s okay. 

This is where trust comes in. Trust in God. Trust that there’s a purpose, even when the pain is overwhelming. Trust that the people we love never really leave us.

My dad shaped the person I’ve become. He taught me how to work hard, how to show up for people, and how to keep going even when life feels heavy. I will miss him deeply — every day, in ways I’m only beginning to understand.

To the business owners and leaders reading this:

We’re all human first. Take the time to slow down. Be present with your family. Lean into your faith. And remember that even in the hardest moments, we are being guided.

Dad, I miss you. And I’ll carry your lessons with me as I continue building the life and business you were proud of.

#GriefAndGrowth #FaithInBusiness #TrustGod #FamilyFirst #LifeLessons #BusinessOwner #LossAndHealing

Why You’re Wasting Time in QuickBooks — and How to Get It Back ⏰

Ever open QuickBooks just to “check one thing and lose two hours instead? 

You’re not bad at bookkeeping.

You’re just trying to do it all — and when QuickBooks isn’t set up right, it becomes a time trap.

I once worked with a client who spent every Sunday catching up on her books.
She thought it was the only way to stay “on top” of things.

After we automated her bank feeds, cleaned up her chart of accounts,
and built a simple weekly routine…

She went from spending 6 hours a week in QuickBooks
to less than 30 minutes.

Now she uses that time to actually enjoy her weekends again — guilt-free. ☀️

Here’s how you can start getting your time back too 👇
✅ Automate recurring transactions (use bank rules).
✅ Connect every account — stop importing manually.
✅ Review weekly, not when you’re already behind.
✅ And if bookkeeping keeps slowing you down — delegate it.

Every hour you lose inside QuickBooks
is an hour you could be growing your business.

Let the numbers work for you — not steal your time.

#SmallBusinessOwners #BookkeepingTips #QuickBooksOnline #TimeManagement #BusinessGrowth #FinancialFreedom

Wasting Time for Business Owners in QuickBooks

Small Business Owners: These QuickBooks Tips Will Save You Hours

If QuickBooks has ever made you question your sanity — this is for you.

Last week a client told me she spent three hours trying to “fix whatever QuickBooks messed up.”

But here’s the truth:
QuickBooks didn’t mess anything up — it just wasn’t set up right.

And once we fixed a few simple things, she finally breathed and said:
“That just saved me so much time.”

Here’s how you can do the same:
⏱️ 1. Automate Bank Rules
Recurring transactions? Let QBO handle them. Instant time savings.

📑 2. Use Receipt Capture
Take a picture → upload → matched. No more paper, no more searching.

💳 3. Reconcile Weekly
Five minutes a week prevents the monthly panic.

📥 4. Fix Undeposited Funds
Match payments before depositing. No duplicates, no confusion.

🧘 5. Simplify Your Chart of Accounts
Too many categories = unnecessary chaos. Keep it clean.

QuickBooks should save you time — not stress you out.

Which tip would save you the most hours each month?

QuickBooks Online Isn’t Confusing — You Just Weren’t Taught the Right Way

If QuickBooks makes you want to shut your laptop and walk away you’re not alone.

Most business owners open it, stare at the screen, and think:

“I’m smart… so why does this still feel impossible?”

Because no one actually taught you how to use it.

You were handed the software and expected to figure it out while running a business.

QuickBooks isn’t the problem. Bad training is.

3 Quick Wins That Make QuickBooks Click

1️⃣ Treat the bank feed like your to-do list
Match it, categorize it, done.
One-touch only.

2️⃣ Stop entering what QuickBooks already imports
Automation exists for a reason — use it.

3️⃣ Look for patterns, not perfection
Your books don’t need to be art. They need to be consistent.

When you learn QuickBooks the right way:

✔ Tax time gets easier
✔ Your numbers make sense
✔ You save hours
✔ Your stress drops

If you want the “easy way” instead of the “figure-it-out-yourself way,”
drop QB in the comments for free tutorials — or DM me “QB” if you want them privately.

#QuickBooksOnline #SmallBusinessTips #Bookkeeping #BusinessFinances
#BusinessOwner

QuickBooks Online Should Save You Time — Not Stress You Out.

Here’s How.
Most business owners open QuickBooks the same way they open an overstuffed closet:

“Everything’s in here somewhere… but I’m scared to see what falls out.”

If QuickBooks stresses you out more than running your business — you’re not alone.

Here’s the real difference between doing it yourself vs. having a pro handle it:

When You Manage QuickBooks Alone:
❌ Clicking through tabs trying to “fix something” you didn’t break
❌ Bank feeds that never match right
❌ Income that looks higher (or lower) than reality
❌ Receipts still sitting in a shoebox
❌ Month-end panic because nothing ties out
❌ Stress spiking every time someone mentions “taxes” 😩

This is the version of QuickBooks that drains your time and your confidence.

When a QuickBooks Pro Handles It for You:
✅ Auto-matching transactions correctly
✅ Clean, accurate, tax-ready books
✅ Real profit — not a guess
✅ Sales tax filed on time (with zero panic)
✅ Invoice tracking that actually makes sense
✅ Weekly clarity instead of monthly chaos

This is what my clients experience within 30–45 days of a cleanup.

QuickBooks becomes a tool again — not a problem.

Here’s the ROI of letting a pro handle your books:
➡️ Better decisions
➡️ Better cash flow
➡️ Better time management
➡️ Better sleep

QuickBooks isn’t the issue.

Trying to run a business and your bookkeeping is.

What part of QuickBooks stresses you out the most?
Comment “TIME” and I’ll send you my guide that shows where business owners lose the most hours (and how to get them back).

#SmallBusinessTips #BookkeepingHelp #QuickBooksOnline #BusinessOwnerLife

If You’re a Business Owner Still Doing Your Own QuickBooks — Read This.

I get it — you wanted to save money.
But now QuickBooks has turned into your late-night side hustle.

I’ve been there.
When I started my business, I tried to do it all myself.
But the truth?
Every hour I spent in QuickBooks was an hour not spent growing my business.

Your books aren’t just numbers — they’re the story of your business.
And when they’re clean and accurate, you finally have clarity, control, and peace of mind.

That’s why I started Thank Heavens Bookkeeping — to help business owners take back their time and make smarter financial decisions.

P.S. 💬 Comment “AUDIT” below if you’d like a free checklist to see if your QuickBooks is helping or hurting your business.

#Bookkeeping #QuickBooks #SmallBusiness #Entrepreneurship #ThankHeavensBookkeeping

Business Owner Anxiety Is Real — Here’s the Hidden Source No One Talks About 😰

Most business owners carry stress they never admit.

It’s not the clients.
It’s not the employees.
It’s not the long hours.

It’s the quiet fear that something is wrong in your numbers…
and you won’t know until it’s too late.

Let’s be honest — bookkeeping is the #1 hidden stress in most businesses.
Because when your books are messy:

🔹 Every decision feels like a guess
🔹 Cash flow feels unpredictable
🔹 Tax season feels like a threat
🔹 Growth feels risky
🔹 And everything feels heavier

Here’s the truth:
Financial clarity reduces 80% of business anxiety.

And the first step is simple:

1️⃣ Reconcile your accounts regularly
2️⃣ Categorize expenses consistently
3️⃣ Know your cash-on-hand number daily

Small steps. Huge peace of mind.

When you fix that…
you get your time back. ⏰
Your business runs smoother.
And you finally feel in control.

If your books are behind or messy, you’re not alone — I’ve helped business owners who were 6, 12, even 24 months behind. There’s always a way forward.

📩 Want to finally stop the financial stress? Send me the word CLARITY, and I’ll show you the exact steps to get your numbers under control — no pressure.

#SmallBusiness #EntrepreneurLife #BookkeepingTips #FinanceForBusiness #BusinessGrowth

Business Owners: If Your Numbers Keep You Up at Night… Read This.

Let’s cut straight to it:

If opening QuickBooks makes your chest tighten…
If you avoid checking your bank balance…
If your mind races at 2AM wondering, Am I even profitable?

You’re not alone.
And you’re not the problem.

The problem is trying to run a business without a simple, repeatable system for your money.
So here are 3 things you can do TODAY for free that will instantly lower your financial stress

1️⃣ The 10-Minute Reality Check

Set a timer. Open your books.
Answer only one question
What came in and what went out this week?
Clarity kills anxiety.
It’s not perfect bookkeeping—but it is control.

2️⃣ Give Every Dollar a Job
Starting today, split incoming money into 3 buckets:

👉 Expenses
👉 Taxes
👉 Profit / Owner Pay

3️⃣ Clean One Thing Per Week
Financial overwhelm comes from trying to fix everything at once.
Pick one micro-task weekly

👉 Reconcile one month
👉 Clean uncategorized transactions
👉 Review subscriptions
👉  Organize receipts

Small wins → major relief.

Here’s the truth

Your numbers shouldn’t scare you.
They should guide you.
And with a simple system, they will.

If you want help building that system or cleaning up the mess, that’s what I do at Thank Heavens Bookkeeping
but even if you do this alone, start today.
Your future peace depends on it.

#SmallBusiness #BookkeepingTips #EntrepreneurLife #QuickBooksOnline #BusinessFinance #StressFreeBusiness

taplio

The Battle

Broc Langhaim

Joshua Parsley

Followers

Posts

Engagements

Likes

Performance ScoreBroc Langhaim's LinkedIn Performance

Performance ScoreJoshua Parsley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Broc Langhaim

Joshua Parsley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Broc Langhaim's LinkedIn Performance

Performance ScoreJoshua Parsley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBroc Langhaim's LinkedIn Performance