Brooklin Nash 💡

Let’s be honest: most B2B content is boring AF. 

It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. 

Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) 

All of that, if you’re not careful, can lead to an “it’s good enough” mindset.  

This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. 

Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. 

That’s an issue worth fixing.

That’s why I started Beam Content with two co-founders who know their sh*t. 

With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. 

We work with clients like:

Outreach
Typeform
DocuSign
Coursera 
Metadata
Bird 
Mixpanel
Dooly

Are you looking to elevate your content? 

Shoot me an email! brooklin@beamcontent.co

Co-Founder

Beam helps B2B SaaS companies create expert-driven content based on interviews and original data so that they can build trust with their buyers.

Working with: Outreach, ThoughtSpot, Freshworks, Metadata, Dooly and more.

Brooklin Nash

This one is for all the content and product marketers serving a skeptical, technical audience: 

What's stopping you from doing more original research in 2026? 

This isn't even a "poke the bear" type question. It's a genuinely curious question.

Is it a focus on more tactical, product-led content?
Is it the thought that "thought leadership" can't lead to direct wins?
Is it the budget constraints and the six-figure line items of big analyst firms?

I'd love to hear from you, either in the comments or DMs.

Talk to me about content backed by original research.

PSA: Quality research reports take ~12 weeks to produce. 

Our process breaks things down into ~2 week sprints:

1. Ideation, goals and survey creation
2. Survey collection
3. Insights, narrative, and brief
4. Writing
5. Design
6. Finalization to be launch-ready

If you're looking at that big June launch, it's time to get started.

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The Battle

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Vismaya V

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooklin Nash's LinkedIn Performance

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