Recruitics

• Lead creative strategy and execution for recruitment marketing and employer brand campaigns across healthcare, tech, QSR, logistics, and aerospace verticals.

• Manage a multidisciplinary team spanning art direction, copywriting, motion graphics, social marketing, experiential and online design solutions.

• Spearheaded rebrand efforts for Recruitics including new branding for their website, collateral, and brand guidelines.

• Partner with Sales, Marketing, and Strategy on pitch winning new business and ensure alignment with evolving market trends.

• Championed the use of Al-enhanced tools to mentor and upskill teammates on and future-focused creative processes.

• Lead cross-functional processes to increase operational efficiency and creative output.

• Built a creative team of high-performing within 6 months, achieving a 20% increase in project delivery efficiency utilizing agile methodologies and Al-based collaboration tools.

CLIENTS: CommonSpirit Health, Dignity Health, Catholic Healthcare Initiatives, Baylor Scott & White Health, Loma Linda University Health, Nuance Health, City of Hope, DaVita, Children’s Hospital of Philadelphia, VCU Health, Seattle Children’s, Bon Secours Mercy Health, Virta Health, Thermo Fisher Scientific, TouchPoint, ABS Kids, CVS, Airbus, Northrop Grumman, RTX Corporation Aerospace, Bosch, UPS, Brother, BMC Software, Quadient, GoTo, CenturyLink, Lumen, LazerLogistics, Pye-Barker, SaveATree, DentWizard, SportClips, Generac, Kimberly-Clark, Western Union, Dollar Tree, Inc., Aristocrat, Dunkin’, Inspire Brands, Chipotle, Texas Roadhouse, DoorDash, Kroger, iHerb, Noom, Chewy, Zillow, CSAA Insurance Group, Kindercare, Cady, Cedar Point, inTulsa Talent

VP, Brand & Creative

• Served as the Creative Director in the Los Angeles office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, and strategy in NY, ATL, and SF teams.

• Awarded the "Champion of the Year" for 2020.

Creative Director

CareyDesign

• Boutique design consultancy delivering brand, video, and design services for clients in entertainment, automotive, and health sectors.

• Partner with agencies and in-house teams as a freelance creative lead, providing scalable solutions for pitch work, campaign development, and overflow production needs across branding, video, and digital.

• Continuously evolving service offerings to meet market demand, including visual branding, packaging, video editing and Al-enhanced creative using tools like ChatGPT, Midjourney, Descript, Adobe Firefly, ElevenLabs, Canva and Runway.

CLIENTS: Nissan, Infiniti, Mayo Clinic, UCLA Health, Dignity Health, Enclarity, Magnecomp, Premier Nutrition, Wroten & Associates Law Firm, ChristianAudio, Hovel Audio, One Audio Books, L.A. Avengers Arena Football Team, Ora-Insights, Beacon Coaching & Consulting, Murrieta Chamber of Commerce, White Labs, Corovan, EPIC Doors, Inc.

Creative Director/Owner

J. Walter Thompson Worldwide

• Served as the Creative Director in the LA office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, strategy & developer teams in New York, Atlanta, Washington DC, Seattle, San Diego and San Francisco offices.

• Creative utilization for 2018 averaged 141.5%; achieved project profit margins of 17.81%.

• Led pitch deck development for new business opportunities and creation of top case studies and marketing materials. Team wins led to 6 of top 10 agency of record clients including: T-Mobile, Samsung, Hulu, Nestlé/Nestlé Purina, Dignity Health, Mayo Clinic.

• Created client proposals, estimates and scope documents; managed partnerships with vendors and suppliers in delivery of creative work; total creative development revenue margin (5 years) averaged 27.3%.

• Created a 3-person video solutions team generating over $1.14M in first 24 months.

• Directly managed multidisciplinary team of 6 direct report creatives with $500K annual budget.

• Developed and implemented JWT INSIDE’s Interactive Delivery Process deployed across organization over last 7 years.

• Won over fifty industry awards over last 10 years – from Webby to Telly.

CLIENTS: T-Mobile, Hulu, Samsung, Microsoft, Bloomberg, ANN INC., Mary Kay, Nestlé, Nestlé Purina, Panda Express, Jack in the Box, Mayo Clinic, Johns Hopkins, UCLA Health, Dignity Health, Stanford Health Care. City of Hope, Swedish Medical Center, Baylor Scott & White Health, U.S. Department of Veterans Affairs, U.S. Department of State, Shell, Boeing, Northrop Grumman, Lockheed Martin, BAE Systems, Raytheon, General Electric (GE Aviation), Sherwin-Williams, Waste Management, Allstate, Farmers Insurance, MUFG Americas (Union Bank), Pacific Life, Banfield Pet Hospital, Knowledge Universe, Toys”R”Us, Paramount Pictures

SCG Advertising & Public Relations (Success Communications Group)

• Opened and led the West Coast creative team for this national advertising agency.

• Secured two of the agency's highest-revenue clients in under 12 months.

CLIENTS: Best Western Hotels, Public Storage, Real Mex Restaurants (El Torito, Chevy’s, Acapulco), AltaMed, St. Joseph's Hospital and Medical Center, Mercy Gilbert,  Chandler Hospital, St. Rose, Valley Hospital Medical Center, San Diego State University, Corinthian Colleges, Inc.

Drive Industries Design Group

• Joined boutique firm to help expand business offerings beyond apparel design to corporate communications including corporate identity, marketing materials and interactive.

• Elevated design billings from $4M to $6M in just 24 months.

• Won 2 awards for WGSN’s The World's Trend Authority “Top Global Trends of 2004”- including best boardshort design for Billabong with “Tag-A-Trunk.”

• Concepted apparel design work, textiles and trims – from concept to physical construction – for leading brands across the action sports industry.

• Produced corporate guidelines for merchandising and licensing of global brands; managed and recruited freelance talent in creation of apparel, trims and textile designs.

• Managed client relationships and created cost estimates for corporate design projects.

CLIENTS: Quiksilver, Billabong, Tommy Bahama, Ocean Pacific, Maui & Sons, Rusty, Hobie, Jedidiah Clothing, Razor Scooters, Calavena, Boarding Trybe, CH3, Ænigma,  Ann Taylor, Sessa, Nautica, La Blanca, Rachel Hale, Sumba Foundation, Enclarity, Roll-A-Flex Doors, Inc./Roll Right Industries, Epic Industries

Partner/Creative Director 

Hodes

• Led creative strategy for telecom, aerospace, tech and healthcare clients in San Diego, Los Angeles and San Francisco's recruitment marketing space.

• Played a lead role in the formation of San Diego's High-Tech Consortium branding that included wireless tech, software development, aerospace, cybersecurity, biotech and life sciences companies.

• Won numerous EMA awards for recruitment advertising and collateral design/packaging.

CLIENTS: Nokia, Qualcomm, Ericsson, SAIC, Cymer, Alaris, Legoland, Upper Deck Company, Callaway Golf, Geico, L-3 Communications, Raytheon, Copper Mountain, INS (International Network Services Inc.)

Creative Director/Senior Art Director

Independent News Corp./West Coast Community Newspapers

Responsible for sales collateral communications, editorial cover designs for special sections of publications and creation of display ads for both speculative and production. West Coast Community Newspapers was comprised of 14 community newspapers covering San Diego County. Won numerous editorial and CNAEA design awards.

Advertising & Marketing Designer

The San Diego Community Newspaper Group

As Art Director for The San Diego Community Newspaper Group, I assisted in both concepting the newspaper branding and design then assisting in launching the award-winning the "La Jolla Village News" weekly newspaper. I designed the editorial layout design, the promotional materials for the paper's launch and managing the design and production of all the retail ads in the weekly publication.

I managed a team of 6 graphic designers and production artists in creating weekly retail display and classified ads for the 3 papers (Beach & Bay Press, The Peninsula Beacon, La Jolla Village News) in this San Diego network.

Art Director & Manager

Orange County Register

Was one of a team of sixteen artists responsible for R.O.P. advertising design and layouts for the Orange County Register. Serviced eleven ad reps in my division and finished the years of 1994 and 1995 being recognized as one of the top producing ad designers in the company for work output and winner of numerous editorial and CNAEA design awards.

Advertising Graphic Artist

Created advertising collateral, special editorial covers and ad layouts for 8 weekly publications for coverage in the North Orange County Market owned by The Orange County Register. Serviced 15 account reps as well as the ad manager and publisher in creation of advertising and special promotional editorial and collateral winning numerous CNAEA design awards for creative.

At the heart of every story is an idea. Ideas are about smart thinking. Effective communication. Memorable branding. And inspired design. 

My life is about taking great ideas and expressing them thoughtfully and beautifully. 

In my role, I lead teams of idea makers: art directors, writers, designers, video editors and programmers. With them, I get to go inside and explore some of the world’s leading healthcare, technology, financial services and consumer goods companies. Where we create ideas that shape their cultures and support careers for talented people.

I create ideas that build great brands, Employee Value Propositions, internal communications, digital and video solutions, content strategies, social campaigns and experiential events.

What inspires me the most is the opportunity to create ideas that have great purpose in the lives of people everywhere. Because ideas touch every part of our lives...from the buildings we work in, to the devices that connect us, and the entertainment that inspires and delights. 

Ideas help us solve problems, discover opportunities and create new experiences for the world. Let’s make some ideas today!


Specialties:
-Creative Direction  & Story Making
-Brand Building & Corporate Identity
-Graphic Design & Digital Painting
-Typography & White Space
-Advertising & Social Media
-Video Direction & Editing
-Community Building & Participation

Inspirations:
-Steve Jobs, Joe Gibbs, Steven Spielberg
-Technology & Design
-NFL Football & Mountain Bike Riding
-Family & Cats
-Movie Geek Talk & Fantasy Football

Battle Gear:
-Pencil & Sharpie
-MacBook Pro & iPad Pro w/ Apple Pencil
-Apple Keynote & Adobe Creative Cloud
-Final Cut Pro & ChatGPT Plus
-Adobe InDesign & iBooks Author
-iPhone 13 Pro Max & Apple AirPods
-DJI Osmo Pocket 3 & Insta360 GO 3S Action Pod
-Ray-Ban Meta Glasses & Sony Alpha a6000
-Apple TV & AMC Stubs A-List
-VanMoof S3 Bike & Toyota 86

Bruce Carey

💛🌍 Happy World Kindness Day! 🌍💛 A small act of kindness can change someone’s entire day...a smile, a message, a moment of patience, or a simple “How can I help?”  In a world that can feel loud and fast, kindness is still the most powerful connector we have. Let’s spread it generously today… and every day. 🤝💫 #WorldKindnessDay #SpreadGoodness #BeTheLight #SmallActsBigImpact #Humankindness

li_at

JSESSIONID

Talks about #design, #creative, #brandingdesign, #employerbranding, and #creativedirection

AI Creative Director | Generative Design & Innovation Leader

Last Fall, while in North Carolina visiting my parents for Thanksgiving, I paused under a sky filled with red, orange and gold leaves 🍁. Being a California resident, seasonal changes are not something you get a lot of...

I snapped a photo...but then I noticed something. Real inspiration rarely comes staring at a blank screen or sitting in another meeting. It usually finds you when you’re least expecting it ✨.

That messy pile of leaves was wild, bright, and a little chaotic...nothing like the usual “best practices” or polished decks. Nature has a way of breaking up sameness, and that’s what real creativity does too 🌳.

If you ever feel stuck, try stepping outside. Sometimes the best creative spark is just beyond your office door 🚪. #AutumnLeaves #InspirationEverywhere

Everywhere I look, there’s fear in the job market. 😨 People are talking about layoffs like it’s the weather. Inbox pings trigger anxiety...not opportunity. It feels like hope is on backorder.

There’s a saying..."Keep Calm and Carry On." But let’s be honest. That advice feels a little hollow when your rent is due in five days.

So why do we still lean on it? Why does it keep showing up on mugs, memes, and motivational posters?

Maybe because deep down, we know something panic tries to hide. Calm isn’t a luxury in a crisis. It’s a weapon. 🛡️

The ones who pause, breathe, and rethink their moves are the ones who make it through. Not because they’re braver. But because they’re balanced enough to see something others can’t...

Opportunity doesn’t always shout. Sometimes it whispers in the middle of chaos. This isn’t just about grit. It’s about perspective.

The market will swing up and down. 📉📈 Layoffs will come and go.

But the value of creative thinking...of people who can see beyond panic...is always in demand.

Think about the brands you respect most.
The leaders you admire.
The campaigns that moved you.
Were any of those born in times of comfort?

Or did they come from moments when someone said, “We have nothing left to lose, so let’s try something bold.”

Maybe “Carry On” isn’t about ignoring the pain. Maybe it’s about refusing to let fear be the loudest voice in the room...

When you’re staring at uncertainty, what do you do?
Do you double down on what you know?
Or do you let yourself imagine something different?

The best ideas are born in adversity.
The best people are forged in fire.
And the best stories are the ones where someone refused to give up, even when everyone else did.

So, as we limp toward the New Year, ask yourself:
Is there a story you’re waiting to write?
A skill you’ve put on hold?
A connection you’ve been scared to make?

Maybe “Keep Calm and Carry On” isn’t outdated.

Maybe it’s a challenge to see what you’re really made of when the world says it’s time to quit. 💪💪

You hear it everywhere this year: “Do more with less.” 💲 For small, nimble creative teams and solo designers, writers, developers, strategists...it’s not a slogan. It’s our daily reality.

We’re producing smart brand campaigns, social content, UX, motion, video, and brand storytelling...with limited time, limited budgets, and limited people. And yet, we still make something meaningful. 💡

The part not seen in this world of urgency? Late nights, fast learning curves, AI platforms being reinvented daily, constant prioritization, and the emotional work of keeping each other encouraged. 🤝

If there’s a silver lining, it’s this: makers, doers and creators have always known how to move fast, make smart decisions, focus on what matters, and stretch every idea into something bigger than its resources. 🚀

So yes, I’ll wear my holiday sweater proudly this year...because “doing more with less” is not a complaint...it’s a craft I’ve mastered.

To every creative person making more with less - I see you, I appreciate you, and I’m cheering you on. 🎄❤️ #DoMoreWithLess #CreativeLife #DesignCommunity #WriterLife #StrategyLife #MondayVibes

Happy birthday Martin Scorsese! 🎂🎉 Today we owe this man a nod for his great film work. Why? He doesn’t just direct movies. He invents entire worlds. 🌍

Scorsese’s films grab you in the first five minutes and don’t let go. They’re sticky. They’re iconic. Here’s the real secret: it’s not just the story. It’s the mood. The grit. The tiny details that add up until you’re living inside the film.

My Top 24 Martin Scorsese Directed Films here: 
https://boxd.it/gcVG

What ties his films together?
- Zero compromise on his vision
- Insane attention to detail 🔎
- Storytelling that’s raw, real, and impossible to ignore

In my world, that’s the gold standard. Every brand campaign should feel like a world someone wants to enter over and over.

Which Scorsese film do you keep coming back to? For me, it’s always Goodfellas. Never gets old. Every time, I find something new.

If you are interested in diving into Scorsese's life and influences- check out "Mr. Scorsese" on AppleTV- a 5-part binge goes down smooth!

Everyone talks about “thinking outside the box.” But when it’s time to act, most teams are handed a box with the lid super-glued shut. 📦

Here’s what creativity actually looks like where it matters:

It’s not just big, wild ideas for the sake of being wild. 

It’s connecting dots other people don’t even see. 

It’s turning data and insights into stories that stick with people, long after the campaign is over. 

It’s seeing new ideas can spark real imagination, not just AI thats speeds things up. 🤖

The best work I’ve ever led didn’t start with a 20-page creative brief full of rules. It started with open space for curiosity, and trust that the team could own the outcome. That’s when the surprising stuff happens. ✨

Give people the freedom to really "think outside the box." Let them succeed or fail without fear! #SpaceForCuriosity

Now about that “MS NOW” name rebrand in moving on from MSNBC... 🦚

I've held back on thoughts with this rebrand...I get it...when NBC spins you off, the iconic peacock can’t come with you. But changing the name to MS NOW feels like a downgrade in clarity, tone, and brand equity. 

It sounds less like a news news network and more like “Miss (Mizz) NOW”... which is honestly the first thing I hear when I say it out loud.

And that back-rationalized meaning of “My Source News Opinion World” stretches so far it could qualify for Olympic gymnastics 🤸♂️. If your name requires an acronym explainer video to land, it probably didn’t land...

The identity itself? Predictable red blue 🔴🔵. Clean enough, but homogenous and kind of forgettable. The logo isn’t eye-rolling, but the company name certainly invites it.

In a moment where trust, clarity, and differentiation matter more than ever, MS NOW's identity feels like a shrug when the world is starving for excellence. 
#branding #identitydesign #brandstrategy #corporateidentity #MSNOW

🍹🍻 Happy Happy Hour Day! 🍹🍻 Because some days deserve a toast...and others require one. 😉 Whether it’s craft cocktails, mocktails, or your favorite local brew, today’s the perfect excuse to raise a glass and unwind. 🥂💫
Here’s to good company, great stories, and that magical hour that always seems to last a little longer than it should. 🍸😎 #HappyHourDay #CheersToThat #SipSipHooray #UnwindTime

🎬 Timothee Chalamet is live on YouTube...and what a masterclass in marketing it is.

If you’ve ever sat through a “brainstorming” meeting where someone drops the phrase “synergize the triangle of success” and suddenly everyone nods like they get it...well, here’s the cinematic version.

Our guy Timothée Chalamet strolling into a mock-meeting for "Marty Supreme" (via A24), pitching ideas that seem less “let’s promote a film” and more “let’s launch an existential movement” (corroded orange ping-pong balls = culture, right?).

Find it here in all its glory: https://lnkd.in/gMtSVdur

Wow. And love the YT video file name of: "Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4” Schwwwwepppe!!

As Timmy would say… “Integrate. Culminate. Fruitionize.”
#A24 #FilmPromotion #MartySupreme #TimothéeChalamet #BrandMoments

youtube.com

Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4

Grateful for this community and the work created with my partners. 🙏 Wishing you a Thanksgiving full of comfort, connection, and joy. 🧡🦃

Is being thankful on Thanksgiving just a polite habit, or is it something that actually rewires how we see the world? 🤔

I needed an answer. 
So I treated gratitude as more than a holiday script. 
I made it a daily creative brief.

Here’s what happened.

Every morning, before the barrage of email, meetings, and Slack pings, I wrote down one thing I was truly thankful for... 

A small win. 
A person who inspired me. 🙌 
A wild campaign that actually worked.

At first, it felt odd. Mechanical. 
But after a few weeks, something changed.

Suddenly, tough days felt lighter. 
The pressure to be “brilliant” all the time eased up, and we actually got more creative. 🎨

Turns out, gratitude isn’t about pretending everything is perfect.

It’s about seeing what’s working, even in chaos. 
That little shift? 
It rewired the way I lead, collaborate, and show up for my teams.

Being thankful isn’t a tradition. It’s a strategy for real creative culture. #Gratitude #Thanksgiving

Reputation can change in a single scroll. 🔄 One viral TikTok. One Glassdoor review. One offhand tweet from an ex-employee. 🐦

That’s all it takes to flip a brand’s story upside down...sometimes before lunch.

Employer branding isn’t just about the big claims you make. It’s what people say about you when you’re not in the room. 🗣️

You can’t control every review. But you can listen...and act. 👂

Read the tough feedback. 
Change what’s broken. 
Tell people what you’re doing differently.

In my experience, the brands that admit their mistakes and fix them out in the open build more trust than those who try to sweep problems under the rug. Silence is risky. Honesty and transparency pays off. ✅

Every December, I’m reminded why Corona’s classic “O Tannenpalm” TV spot is one of the smartest pieces of simple, emotional storytelling in advertising. Watch the classic spot here: https://lnkd.in/g3W9vHpN

A quiet beach at dusk, a single palm lighting up, and a soft “Feliz Navidad”...no hard sell, no noise, just a feeling.

That restraint is exactly what shaped Corona’s long-running brand voice: slow down, breathe, enjoy life. "Miles Away From Ordinary." "Find Your Beach." All born from a spot that dared to be still.

And this year, Corona is dropping an hour-long version of this spot...perfectly on-brand invitation to pause in the middle of the holiday chaos. Sometimes the most powerful creative move is saying less. 🌴✨
#Advertising #BrandStorytelling #CreativeInspiration #HolidayAds #Corona #FelizNavidad

P.S. the title "O Tannenbaum" is a traditional German Christmas carol whose title translates to "O Fir Tree," also known in English as "O Christmas Tree."

Open video: Corona Extra Christmas commercial | Corona Extra Feliz Navidad on youtube.com

Corona Extra Christmas commercial | Corona Extra Feliz Navidad

Great ideas don’t come from one genius...they come from teams willing to battle it out ⚡️

Every breakthrough I’ve seen started with smart people clashing over what works and what doesn’t.

You need:
- People who aren’t afraid to throw “bad” ideas in the mix 💡
- Space for real debate, not just nodding along 🗣
- Trust, so anyone can challenge anyone else

It’s not about having all the “rockstars.” 

It’s about building a culture where everyone feels safe to take creative risks...even if it means tossing out the original plan 🚀

The best creative teams don’t just agree...they collide, debate, and turn sparks into ideas that power the world of work!

The best creative leaders know when to break their own rules. 🚦 Sticking with “how it’s always been done” kills fresh thinking fast. 💤

Real progress happens when you encourage curiosity, risk-taking, and wild ideas...even if some flop. 🚀

I’ve seen it over and over: Give people room to experiment, and innovation follows. 🌱 How are you helping your team take more creative risks?

🎲💰 Happy National Play Monopoly Day! 🎲💰 Today's the day to channel your inner real estate mogul, pass Go, collect $200, and try very hard not to flip the board when someone buys Boardwalk first (I'm looking at you Daniel Craig). 😅🏠✨ 

Whether you’re a ruthless tycoon, or just in it for the snacks, today’s all about friendly competition...and maybe a little financial “creativity.” What’s your go-to token? The top hat, the dog, or the race car? 🚗🐶🎩 LMK! #MonopolyDay #GameNightFun #RollTheDice #ClassicGames

📺 Happy World Television Day! 📺 From prestige drama on HBO, classic sitcoms on NBC, Sunday football on YouTube TV 🏈, to reality chaos to binge-worthy streaming on Netflix and Hulu, TV has shaped our stories, our culture... 😄🍿 

And can I  just say how grateful we are that today’s TVs aren’t the back-breaking heavy beasts we had in the 90s? If you ever moved one of those lead weights, you earned a medal. 🏋️‍♂️😂 

Whether you grew up with Saturday morning cartoons or you’re deep into your latest binge, today’s the perfect day to celebrate the screen that brings us a whole lot of escapism... What show are you loving right now? 👀 #WorldTelevisionDay #TVMagic #BingeWorthy #PopCultureLove #StreamOn

How many times have you heard, “Make it bigger, bolder, faster!” in a brainstorm, only for the idea to get watered down by process or silos? 💡

What if, instead, we focused on making it smarter? Over the years, I’ve found that the best creative breakthroughs often come not from louder ideas, but from teams who trust each other enough to push boundaries. 

When you blend creative courage, open dialogue, and the right tech. Like generative AI that removes friction from execution 🤖, a culture of innovation forms naturally. The result isn’t just campaigns that win awards 🏆, but platforms that create real, measurable impact for brands and talent alike.

Are we prioritizing brave thinking as much as bold visuals? In a world obsessed with speed, it’s creativity and culture that set real leaders apart. I’d love to hear: how are you fostering this balance in your teams? 🔥

Thanksgiving isn’t about the turkey. It’s about how people show up for each other around the table 🦃...stories, laughter, little moments that stick.

Teams can work the same way.

The best creative sessions I’ve been part of? Never about who had the loudest voice or the biggest title. They worked because everyone brought something to the table. No ego.

Just ideas, honesty, and space to listen 👂.

Gratitude is rocket fuel for creativity 🚀.

Saying “thanks” for small wins, wild ideas, and even the mistakes—that’s how trust builds.

So before your next project sprint or brainstorm, try this: ask your team what they’re grateful for.

Pause. Let people be real.

You’ll be surprised where it takes you ⭐.

Creative magic happens when every seat at the table matters.

This week, that’s what I’m thankful for—in work and in life.

Who at your table are you grateful for? 🙏

What story is your brand telling...inside? 🧐 Brand growth isn’t just about the campaigns we launch or the products we build....it's deeply rooted in the everyday moments shared by our teams. 

The most magnetic employer brands don’t just talk about culture, they live it through authentic storytelling, creative collaboration, and a relentless curiosity to improve. ✨

If you want your company’s reputation to thrive (not just survive), start by empowering your people to be storytellers. Give them a platform. Celebrate small wins as vigorously as major milestones. 🎉

In an age where every Glassdoor postings can shape public perception overnight, building an employer brand from the inside out isn’t optional...it’s essential. 🚀

BetterWorld Technology

Co-Founder & Chief Operating Officer

General Manager

Vice President of Operations

Director of Customer Operations & Training

Forbes Technology Council

Official Member

Working Excellence

Senior Director

Robert Morris University, Chicago, IL

Adjunct Professor Of Business

Staffing Network LLC

 Vice President , Information Systems

V&V Supremo Foods Inc

Senior Manager, Information Systems

Easter Seals Inc.

Senior Director Information Technology

Director IT Operations

IT Operations Manager

Recall

Regional IT Operations Analyst 

Knightsbridge Solutions LLC

IT Operations Analyst

Baker and McKenzie

Team Lead Desktop Support Analyst

Transforming IT Landscapes as Co-Founder & COO | Certified VCISO | Thought Leader in Cybersecurity & Managed IT

As the COO of BetterWorld Technology, I leverage extensive experience in the nonprofit sector and a proven track record as a VP of Technology to deliver operational excellence. As a certified VCISO, I specialize in providing strategic cybersecurity solutions alongside Managed IT and IT Consulting, helping organizations of all sizes stay secure, efficient, and innovative.

BetterWorld Technology is a nationwide, 24/7 Managed IT, Cybersecurity, and IT Consulting provider, delivering enterprise-grade solutions for organizations of all sizes. We’re big enough to offer robust, scalable technology and security services, yet small enough to provide personalized care and attention, ensuring tailored support that drives success.

John Jordan

The vCISO role is evolving faster than most boardrooms can keep up with.

Not long ago, cybersecurity was a line item, a compliance box to check. Now, it’s a board-level conversation—sometimes a heated one. I’ve sat in those meetings where the question isn’t "Do we have a policy?" but "Are we actually safe?"

Here’s the uncomfortable truth: AI and machine learning are rewriting the rules. Autonomous agents can spot threats in milliseconds, but they can also be used to launch attacks that move just as fast. The same tools that protect us can be turned against us. It’s a chess match, and the board keeps changing.

For executives, this isn’t just about tech. It’s about risk, reputation, and resilience. Are you asking the right questions? Do you know what your AI is doing—and what it could do if it went rogue? Are you ready for the next regulatory curveball, like the EU AI Act?

At BetterWorld Technology, we’re seeing clients rethink their entire approach. Not just patching holes, but building security into the DNA of their business strategy. It’s messy, sometimes frustrating, but it’s the only way forward.

So, what’s your next move? Are you leading the conversation, or waiting for the next breach to force your hand?

#vCISO #cybersecurity #AI #governance #compliance #TechStrategy #betterworldtech

LinkedIn Login, Sign in | LinkedIn

Sales Navigator

Talks about #bcorp, #technology, #cybersecurity, #betterworldtech, and #customerexperience

Trusted Leader in IT & Cybersecurity | Co-Founder & COO | Certified VCISO | MBA | Proven Leader in IT, Cybersecurity 🛡 & Business Transformation | One of Newsweek’s Most Reliable Companies for 2025 | Let’s Connect

AI is the new intern. 

Except this intern never sleeps, learns at warp speed, and sometimes makes decisions you didn’t ask for. 

I’ve watched organizations rush to deploy AI tools, hoping for a silver bullet. But here’s the catch: every new capability is a new attack surface. 

Autonomous agents can optimize workflows, sure. But they can also be hijacked, manipulated, or simply go rogue. (If you’ve ever seen an AI write a 3 a.m. email, you know what I mean.) 

The real opportunity? Leaders who ask, "How do we govern this?" not just "How do we use this?" 

At BetterWorld Technology, we’re helping clients build AI governance frameworks that align with business goals and risk tolerance. It’s not glamorous, but it’s what keeps innovation from turning into chaos. 

If you’re not already mapping out your AI risks, you’re behind. But it’s not too late to catch up. 

What’s your biggest AI headache right now? Let’s swap stories—maybe we’ll find a solution together. 

#AI #cybersecurity #TechStrategy #governance #vCISO #betterworldtech

Sometimes I wonder if we’re all just one compliance update away from a collective meltdown.

Regulations are coming at us from every direction—GDPR, CCPA, the EU AI Act, and who knows what’s next. It’s enough to make even the most seasoned execs want to hide under their desks. But here’s the thing: compliance isn’t just about avoiding fines. It’s about building trust, protecting your reputation, and keeping your business in the game.

I’ve seen organizations treat compliance like a fire drill—scramble, check the boxes, breathe a sigh of relief, and move on. But the real leaders? They use compliance as a catalyst for better governance and smarter risk management. They ask tough questions: Are we ready for the next wave of regulation? Do we have a plan for when—not if—something goes wrong?

At BetterWorld Technology, we help clients turn compliance from a headache into a competitive advantage. It’s not always pretty, but it works.

What’s your biggest compliance challenge right now? Let’s swap stories and maybe even a few survival tips.

#compliance #governance #riskmanagement #cybersecurity #vCISO #betterworldtech

AI is the shiny new toy in every boardroom, but let’s not kid ourselves—most organizations are still figuring out how to use it without breaking something.

I’ve seen leaders get excited about autonomous AI agents, only to realize their data is a mess and their security controls are stuck in 2015. The opportunity is massive, but so is the risk. AI can spot anomalies faster than any human, but it can also amplify mistakes at the speed of light.

Here’s my advice: before you chase the next big thing, get your fundamentals right. Do you know where your sensitive data lives? Are your teams trained to spot AI-driven phishing attacks? Are you tracking the right metrics, or just the ones that look good in a report?

At BetterWorld Technology, we help clients cut through the noise. It’s not about having the fanciest tech—it’s about building a culture that can adapt, learn, and recover when things go sideways. Because, let’s face it, they will.

How are you balancing innovation with security? What’s the biggest AI headache you’ve faced so far?

#AI #cybersecurity #TechStrategy #vCISO #betterworldtech

Here’s a hard truth: most security incidents don’t start with a zero-day exploit. They start with a missed patch, a reused password, or a well-meaning employee clicking the wrong link. 

It’s not glamorous, but operational excellence in cybersecurity is about sweating the small stuff. 

I’ve seen organizations invest in the latest tech, only to be undone by basic hygiene failures. It’s like buying a state-of-the-art alarm system and leaving the front door wide open. 

At BetterWorld Technology, we focus on fundamentals: regular risk assessments, clear incident response plans, and relentless user education. 

If you want to build a security culture that lasts, start with the basics—and never stop. 

What’s the most overlooked security habit in your organization? I’m curious to hear what slips through the cracks. 

#cybersecurity #operationalexcellence #riskmanagement #vCISO #betterworldtech

The vCISO role is not what it was five years ago. 

Honestly, it barely resembles what it was last year. 

AI is rewriting the rules, and not always in ways that make life easier. Autonomous agents, deepfake phishing, quantum threats on the horizon... it feels like the plot of a sci-fi movie, except the budget is your reputation and the stakes are your business. 

Boards and executives ask me, "What should we be worried about?" I tell them: worry less about the next shiny tool, and more about the questions you’re not asking. 

Are we mapping our risk appetite to our actual business goals? Do we have a plan for when—not if—AI-generated attacks slip past our defenses? Are we tracking the right metrics, or just the ones that look good in a report? 

It’s not about fear. It’s about readiness. 

At BetterWorld Technology, we see organizations that treat cybersecurity as a living, breathing part of their strategy—not a box to check—are the ones who adapt fastest. 

Truth is, the future will always outpace our playbooks. But the leaders who build cultures of curiosity, transparency, and resilience? They’re the ones who sleep at night. 

What’s the one question you wish your board would ask about cybersecurity? I’d love to hear the ones that keep you up—or help you rest easy. 

#vCISO #cybersecurity #AI #governance #compliance #TechStrategy #betterworldtech

Quantum computing used to sound like something out of a Marvel movie. Now, it is a real threat to the encryption we all rely on. 

I have had more than one conversation lately where someone says, "We will worry about quantum when it gets here." But by then, it is too late. The data you are protecting today could be vulnerable tomorrow. 

The smart move? Start planning for post-quantum security now. Inventory your critical assets. Understand which systems rely on vulnerable encryption. Build a roadmap for migration, even if it feels early. 

At BetterWorld Technology, we are helping clients future-proof their security strategies. It is not about panic—it is about preparation. 

And let’s be honest, if you are still using "password123," quantum is the least of your worries. 

What steps are you taking to get ready for the next wave of tech disruption? Share your thoughts. #cybersecurity #quantumcomputing #TechStrategy #vCISO #betterworldtech

Let’s talk about the elephant in the server room: aligning IT and business goals is harder than it looks.

I’ve seen too many tech projects stall because the business side and IT are speaking different languages. One’s talking about ROI, the other about zero trust architectures. Somewhere in the middle, the real priorities get lost.

The future belongs to organizations that bridge that gap. With AI, automation, and quantum computing on the horizon, the stakes are only getting higher. It’s not enough to have a great tech stack—you need a strategy that ties every IT decision back to business outcomes.

At BetterWorld Technology, we push for conversations that connect the dots. What’s the business problem we’re actually trying to solve? How does this technology move the needle?

If you’re not asking those questions, you’re just collecting shiny objects.

How do you keep your IT and business teams rowing in the same direction? Any tips or war stories to share?

#TechStrategy #cybersecurity #AI #vCISO #betterworldtech

Every time I hear someone say, "We’re too small to be a target," I have to resist the urge to hand them a stack of breach reports.

Cyber threats don’t care about your company size. In fact, smaller organizations are often the low-hanging fruit—less budget, fewer resources, and sometimes, a false sense of security. I’ve seen startups and mid-sized businesses blindsided by attacks they never saw coming.

The good news? You don’t need a Fortune 500 budget to build real resilience. Start with the basics: strong passwords, regular training, and a clear incident response plan. Layer in the right technology, and suddenly you’re not such an easy target.

At BetterWorld Technology, we work with organizations of all sizes to build practical, scalable security strategies. No scare tactics, just honest conversations about what works.

What’s one simple step you’ve taken to boost your security posture? Let’s help each other raise the bar.

#cybersecurity #vCISO #operationalexcellence #riskmanagement #betterworldtech

Let’s talk about the elephant in the boardroom: aligning IT and business strategy. 

Too often, I see tech teams and business leaders speaking different languages. One side talks about uptime and firewalls, the other about growth and market share. 

The magic happens when both sides realize they’re after the same thing: resilience, agility, and trust. 

At BetterWorld Technology, we help bridge that gap. It’s not about translating jargon—it’s about connecting priorities. 

Ask yourself: Are your IT investments driving business outcomes, or just adding complexity? Are you measuring what matters, or what’s easy to count? 

The best strategies are the ones everyone understands—and believes in. 

What’s your biggest challenge in aligning IT and business goals? Let’s get real about what works (and what doesn’t). 

#TechStrategy #cybersecurity #leadership #vCISO #betterworldtech

Here’s a hard truth: most security strategies look great on paper, but reality is messier.

I’ve lost count of how many times I’ve seen beautifully crafted policies that never make it past the boardroom. The real world is full of distractions, shifting priorities, and, let’s be honest, a little bit of wishful thinking.

The best strategies are the ones that actually get used. That means building security into daily workflows, not just annual audits. It means empowering teams to speak up when something feels off, even if it’s inconvenient. And it means tracking metrics that matter—like time to detect and respond, not just how many boxes you’ve checked.

At BetterWorld Technology, we focus on practical, actionable steps. No silver bullets, no magic wands. Just real progress, one decision at a time.

What’s one small change you’ve made that had a big impact on your security culture? I’d love to hear what’s working (and what’s not).

#cybersecurity #TechStrategy #vCISO #operationalexcellence #betterworldtech

Quantum computing used to sound like science fiction. Now, it’s the elephant in every cybersecurity room. 

We’re not there yet, but the clock is ticking. Encryption standards that feel rock-solid today could be obsolete tomorrow. 

I get it—most executives have enough on their plates without worrying about quantum threats. But here’s the uncomfortable truth: waiting until it’s urgent is a recipe for regret. 

Forward-thinking leaders are already asking, "What’s our post-quantum plan?" They’re mapping out migration paths, evaluating vendors, and building flexibility into their tech stacks. 

At BetterWorld Technology, we’re helping clients future-proof their security strategies, even if the future feels a little fuzzy. 

If you’re not talking about quantum yet, you will be. Might as well get ahead of the curve. 

What’s your take—are we overhyping quantum, or not worried enough? Let’s hear your predictions. 

#cybersecurity #quantumcomputing #TechStrategy #vCISO #betterworldtech

Building a security culture is not about posters in the break room or annual trainings everyone clicks through half-asleep. 

It is about making security part of the daily conversation, from the C-suite to the front desk. I have seen organizations where people are afraid to speak up about mistakes. That is a recipe for disaster. 

The best leaders I know create space for honesty. They reward curiosity, not just compliance. They ask, "What did we learn from this incident?" instead of, "Who is to blame?" 

At BetterWorld Technology, we work with teams to turn security from a checklist into a mindset. It is not easy, and it is never finished. But it is the only way to stay ahead. 

If you want to know how strong your security culture is, ask your newest employee what they would do if they spotted something suspicious. The answer will tell you everything. 

How are you building a culture of security in your organization? Let’s swap ideas. #cybersecurity #leadership #vCISO #betterworldtech #operationalexcellence

There is a myth that only big companies need a vCISO. 

I have lost count of the number of small and mid-sized businesses who call us after a breach, wishing they had asked for help sooner. 

Cyber threats do not care about your revenue or headcount. Ransomware, phishing, supply chain attacks—they hit everyone. The difference is, smaller organizations often have fewer resources to bounce back. 

A vCISO is not just a luxury for the Fortune 500. It is a lifeline for any business that wants to survive and grow. We bring strategy, structure, and a little bit of sanity to the chaos. 

At BetterWorld Technology, we have seen firsthand how a tailored security roadmap can turn panic into confidence. It is not about fear—it is about being ready. 

If you think you are too small to be a target, think again. 

What is holding your organization back from investing in cybersecurity leadership? I am all ears. #vCISO #cybersecurity #leadership #betterworldtech #TechStrategy

Here is a hard truth: most security incidents are not caused by zero-day exploits or nation-state hackers. They are caused by missed basics. 

Unpatched systems. Weak passwords. Forgotten backups. The stuff everyone knows, but not everyone does. 

I have seen organizations spend big on the latest tech, only to get tripped up by a simple oversight. It is frustrating, but it is fixable. 

Start with a clear inventory. Know what you have, where it lives, and who has access. Set up alerts for the things that matter. Review your incident response plan like it is a fire drill, not a formality. 

At BetterWorld Technology, we help clients focus on what works. Fancy tools are great, but discipline wins every time. 

What is the one basic security practice you wish every company would take seriously? Let’s talk about the fundamentals. #cybersecurity #vCISO #TechStrategy #betterworldtech

Let’s be honest, most executives would rather get a root canal than talk about compliance frameworks. 

But here’s the thing: ignoring governance is like skipping oil changes and hoping your car makes it across the country. 

With the EU AI Act and new U.S. regulations rolling out, the stakes are higher than ever. It is not just about ticking boxes. It is about building trust—with customers, partners, and your own team. 

I have seen organizations scramble to retrofit controls after a close call. It is expensive, stressful, and usually avoidable. The smart move? Start with the basics: map your data, know your risks, and make sure someone is actually accountable. 

Metrics matter, but so does culture. If your people are afraid to report a mistake, you have a bigger problem than any audit can reveal. 

At BetterWorld Technology, we help leaders turn compliance from a burden into a business advantage. It is not glamorous, but it works. 

What is the most surprising lesson you have learned from a compliance project? I would love to hear your war stories. #compliance #governance #cybersecurity #leadership #betterworldtech #vCISO

Cybersecurity is not a spectator sport. 

I’ve lost count of how many times I’ve heard, "We have a great IT team, so we’re covered." If only it were that simple. 

The reality? Security is everyone’s job, from the boardroom to the break room. Culture eats policy for breakfast. 

At BetterWorld Technology, we see the most resilient organizations are the ones where leaders model good security habits, ask tough questions, and make it safe to speak up about risks. 

Metrics matter, but so does mindset. Are you tracking how quickly your team reports phishing attempts? Are you rewarding curiosity, or punishing mistakes? 

The best security cultures are built on trust, not fear. And they start at the top. 

What’s one thing you wish your leadership team understood about cybersecurity? I’m all ears. 

#cybersecurity #leadership #vCISO #operationalexcellence #betterworldtech #TechStrategy

The vCISO role is not what it was five years ago. 

Back then, you could get away with a solid risk assessment, a few policies, and a quarterly board update. Now? The job description might as well read: part strategist, part therapist, part fortune teller. 

AI is rewriting the rules faster than most organizations can keep up. Autonomous agents, deepfakes, quantum threats on the horizon... it sounds like science fiction, but it is already knocking on the boardroom door. 

I have conversations with executives who want certainty. They want a checklist, a guarantee. But the truth is, cybersecurity is a moving target. The best leaders I know are the ones who ask uncomfortable questions: Are we ready for the next regulatory curveball? How are we measuring resilience, not just compliance? 

At BetterWorld Technology, we see the shift every day. The vCISO is no longer just a technical advisor. We are business partners, translators, and sometimes, the only ones in the room willing to say, "This risk is bigger than you think."

If you are still treating cybersecurity as an IT problem, you are already behind. 

What is the one question you wish your board would ask about security? I am genuinely curious. #vCISO #cybersecurity #AI #governance #compliance #TechStrategy #betterworldtech

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce Carey's LinkedIn Performance

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