I’ve spent my career leading creative teams and building brand stories that connect from Hulu, T-Mobile, Samsung, Dignity Health, Dunkin’ and Jack in the Box. 

My work lives where emotion meets innovation, and lately, that means embracing the incredible power of Generative AI to reimagine what’s possible.

I believe in using AI as a creative amplifier, not a shortcut, empowering tools that free creatives to focus on the story, the craft, and the spark of the idea. Whether it’s scaling brand storytelling, launching employer brands, or helping a team unlock their next big idea, I love the moment when imagination becomes motion.

Alongside storytelling and design, I’m deeply experienced in performance creative - concepting, testing, and scaling campaigns built to drive measurable growth across social, digital, and video platforms. My data-driven approach ensures every creative decision connects back to outcomes, using insights to refine messaging, optimize formats, and increase conversion and engagement.

A few career highlights I’m proud of:

• T-Mobile – Led cross-functional teams across online and offline communications for the "Uncarrier", delivering engagement lifts of 30%+.

• Hulu – Helped reinvent campaign production for episodic employee stories that are "Powering Play," tripling creative output while cutting turnaround times nearly in half.

• Samsung – Brought the EVP story "Own the Unknown" to life with visuals and motion design, delivering 250+ formats in four weeks.

• Dunkin’ – Used influencer content and social vertical video to spark a 57% surge in applications.

• Jack in the Box – Built a dynamic content system powered by generative design and geo-targeting, driving 50M+ impressions and a same-store sales lift.

I’m passionate about blending storytelling, design, data, and emerging tech to create work that resonates…not just because it’s smart or scalable, but because it feels alive. And I love helping teams do the same: empowering creatives to explore, experiment, and create what’s next.

Core Skills: Creative Direction • Storytelling • Brand Strategy • Employer Branding • Performance Creative • Generative AI • Data-Driven Design • Creative Technology • Creative Ops • Leadership & Mentorship • Adobe Creative Cloud • Firefly • ChatGPT • Sora 2 • Higgsfield • Runway • Midjourney • ElevenLabs • Google Labs • Veo 3.1 • Canva • Kittl • HeyGen • Descript

Bruce Carey

There's a weird comfort in chaos. 🌀 I used to think I needed everything mapped out before I could start. 

The right brief, the right team, the right mood. But the best work I've been part of started with a mess. A half-baked idea. A deadline that felt impossible. A team that didn't quite fit together, at least not at first. 🤝

It's funny, the things you try to avoid are often the things that push you further. 🚀 I'm not saying I love the stress. I don't. B

ut I do love what happens when you stop waiting for perfect conditions and just start. Sometimes, the mess is the point. Or at least, it's where the good stuff hides. ✨ You know what I mean??

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AI Creative Director | Generative Design & Innovation Leader

There are days when leading a creative team feels like herding cats 😺. Other days, it's more like being the cat, curious, distracted, chasing after things no one else can see.

I used to think my job was to have all the answers. But now I know that more often, it's about asking the right questions, or just making space for someone else's eccentric idea to breathe 💡.

The best moments aren't when everything goes according to plan. They're when someone surprises you, or when the room gets quiet because everyone's thinking, really thinking, about what comes next 🤔.

It's messy. Sometimes it's frustrating.

If I'm honest, I still get nervous before big pitches. Still worry I'm missing something obvious. But maybe that's part of what keeps it interesting. You never really arrive. You just keep moving, keep creating and making...and keep learning how to listen 🚀.

I keep coming back to this idea: perfection is boring.

There’s something about a story with a rough edge, a design with a little friction, a campaign that doesn’t quite fit the mold. It sticks with you. It feels alive.

AI can polish anything until it gleams, but sometimes I want to see the brushstrokes. The fingerprints. The places where someone took a risk and it didn’t land perfectly, but it landed honestly.

Maybe that’s what we’re hungry for now. Not just seamless experiences, but ones that remind us there’s a human on the other side. Someone who tried, stumbled, and kept going.

I don’t know, maybe I’m just tired of the algorithmic shine. Or maybe I just miss the feeling of being surprised.

Either way, I’ll take a little imperfection over predictability any day.

Curiosity isn't a faucet you can turn on. Some days, it's flowing non-stop. 🔍 Other days, nada, no matter how hard you look...

In creative work, I've noticed that when curiosity fades, energy dips with it. The work becomes routine, ideas dry up, and even the best teams feel stuck.

But when curiosity sparks, even for a minute, everything shifts ⚡. A random question, a strange headline, an offhand comment in a meeting, suddenly, you're digging deeper, seeing opportunities you'd have missed.

You can't force curiosity. But you can make space for it. Pause when something feels odd. Let yourself follow weird questions. Encourage your team to share out-there ideas 💡.

It won't always work, and that's fine. The point is to follow where curiosity leads, even if it looks strange at first.

What's the last thing you got curious about at work? Did it take you anywhere unexpected? 🤔

Do you notice how perfect AI polish feels...so empty? ✨ I'll take rough edges any day. Doodles without the bezier curves. Songs with cracks in the voice. Photos a bit blurry. Stories told with real voices.

We're told AI will make everything seamless and flawless. But when things are too smooth, it feels like something's missing...Real connection comes from imperfection. From that human touch. That's what makes work feel alive. 🤝

So I'll keep choosing the messy, real parts over spotless perfection! 🎨

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There's a weird tension in creative work right now. On one hand, we have more tools than ever. AI, automation, data that can predict what people want before they even know it themselves 🤖. On the other, there's this ache for something real. Something that doesn't feel like it was assembled by a committee of machines.

I catch myself toggling between the two. Chasing efficiency, then craving a little chaos ⚡. Wanting to impress, then wanting to connect 🤝.

It's exhausting, honestly. But maybe that's the point. Maybe the future isn't about choosing sides, but learning to live in the middle. To let the tech do its thing, but not let it drown out the real, wonderful, unpredictable parts of being human 🌱.

Some days I get it right. Some days I don't. But I'm starting to think the struggle is where the good stuff lives ✨.

I once lost a pitch because I refused to rush a half-baked idea. The client wanted something yesterday. I wanted something unforgettable for them, not slop churned out. 

We lost to an agency that promised speed. Three months later, their campaign fizzled out. No one remembered it. Not even the client.

Meanwhile, I kept tinkering with my team and staying in touch with the client on LinkedIn. My team scrapped drafts. We let the ideas breathe. We let it get weird. We let it get...good.

When we finally shared it, the client prospect was a little skeptical. It was different. But it was real. It made people stop scrolling 👀. It made them feel something 💡. That campaign went viral 🚀. Not because it was fast. Because it was right.

In a world obsessed with instant content, slow creativity feels almost rebellious 🕰️. But it is the only way to make work that matters. The only way to build something that lasts longer than a trending hashtag.

If you want to stand out, resist the urge to sprint all the time. Let your ideas simmer. Let them surprise you. Let them grow teeth. The best creative work is never microwaved. It is slow-cooked, with care and curiosity.

Do you have a story about an idea that was revived from the dead? Did it pay off?

Curiosity is a strange thing. It's supposed to be this endless well, but some days it just dries up. I'll sit in a meeting, nodding along, and realize I haven't asked a real question in ther meeting. Not out loud, anyway. 

It's easy to get comfortable, to let the routine do the thinking for you. But then something small breaks the pattern...a weird headline, a new voice in the room, a project that doesn't fit the mold. 🌀

Suddenly, I'm awake again. The questions come back, and with them, the urge to poke at things, to see what's underneath. 🔍

I wish I could bottle that feeling. Or at least remember how to find it when the days get heavy. 🌧️

Maybe it's about giving yourself permission to not know. To admit you're lost, or bored, or just plain stuck. That's usually when the good stuff starts to surface.

Curiosity isn't a given. It's something you have to fight for, especially when everything around you is pushing for certainty. I forget that more often than I'd like to admit. ⚡

Sometimes I wonder if we're all just pretending to know what we're doing.🤔 I've been in office rooms where everyone nods along, but you can feel the uncertainty hanging in the air. Nobody wants to be the first to say, I don't get it. Or, this isn't working.

But the older I get, the more I respect the people who are willing to admit when they're lost. Or when they're scared. 🗣️

Uncertainty isn't a weakness. It's the starting point for something new. 🌱 I wish I'd learned that sooner. I spent years trying to look like I had it all together. Now, I'm more interested in what happens when we drop the act. 🎭

It's not comfortable. But it's real. And sometimes, that's enough.

🍯🐻 Happy National Winnie the Pooh Day! 🐻🍯Celebrating the honey-loving bear who taught us about kindness, curiosity, friendship, and the power of a good snuggle. Pooh always said it best: “Sometimes the smallest things take up the most room in your heart.” 💛 Here’s to simple joys and big hearts today.
#WinnieThePoohDay #PoohBearWisdom #HeartwarmingMoments #SimpleJoys

🩳🔥 Happy International Sweatpants Day- get comfy y'all! 🔥🩳 Whether you’re channeling Rocky sprinting up the Philly steps in full training sweats 🥊💥…or The Dude sipping a White Russian in maximum-comfort mode 🕶️🥃… today is the day to celebrate the true hero of modern life: sweatpants.
Comfort. Confidence. Inspiration. Sweatpants contain multitudes. 😄 Honor the day (and night!). Get comfy! #InternationalSweatpantsDay #ComfortMode #RockyVibes #TheDudeAbides #LinkedInAfterDark

Curiosity is a strange thing. It's supposed to be this endless well, but sometimes it just... dries up. 🤔

I used to think I was naturally curious, but lately I've realized it's something you have to feed. Not with big, dramatic gestures, but with small acts. Reading something outside your comfort zone 📚. Asking a question you're a little embarrassed to ask. Letting yourself be a beginner again.

It's uncomfortable. But it's also where the best ideas hide. 💡

I wish I could say I do this every day. Truth is, I fall into ruts like anyone else. But when I remember to nudge myself out of autopilot, even just a little, things start to shift. 🔄

Maybe that's all it takes. A little discomfort, a little wonder, and the willingness to not know for a while. 🌱

Does everything online looks "too perfect" and doesn’t feel real anymore? 🤔 AI is cranking out polished content every minute. Our feeds are packed with flawless graphics, clever headlines, and data-driven stories. 

But sometimes it feels like the spark is missing.

The best creative moments aren’t engineered. They come from late-night pushes, team brainstorms, things that are messy and risky and eccentric as hell. 🎨

Tech moves fast, but real storytelling still starts with a human. AI can remix and polish, but it can’t replace that raw, honest touch...the part where you don’t know if your idea will land or flop. ⚡

It’s tempting to chase perfection. But the work that sticks with people is usually the one that’s a little rough around the edges. The pitch that made you sweat. The sketch that wasn't perfect. The idea you almost gave up on. 📝

In a sea of synthetic content, embracing a little honest mess might be the boldest thing you can do. 🚀

🧙‍♂️📚 Happy J. R. R. Tolkien Day! 📚🧙‍♂️ From Middle-earth to Mount Doom, Tolkien showed us the power of imagination, friendship, and courage...and that even the smallest person can change the course of the future. 🌋✨
This evening is perfect day to revisit "The Lord of the Rings" trilogy on streaming for the next 9 hours before work on Monday...my precious!!! #TolkienDay #MiddleEarth #MyPrecious #Storytelling #LinkedInAfterDark

I've been thinking about the word authentic. It gets thrown around so much it almost stops meaning anything.

But then I see a piece of work that feels true...raw, a little unpolished, and it hits me. That's what I'm hungry for. Not the perfect story, but the one that feels like someone actually lived it. 🎬

It's hard to make space for that kind of honesty. There's always a voice in the back of my head telling me to clean it up, make it safer, more universal. But the stuff that sticks with me, the stuff I remember, never plays it safe. 🔥

I guess I'm still learning how to let the rough edges show. To trust that people can handle the mess, maybe even need it. 🤔 It's a risk, every time. But I'd rather take that risk than make something forgettable. 🎯 Sometimes I wonder if I'm the only one who feels this way. Probably not... #BeTrue #Authenticity

Lately, I've been craving the old analog days. Letraset press type, Xerox machines, sketch pads, X-Acto blades... Not because I think AI tech is the enemy, far from it. 

I love what AI can do, the way it cracks open new possibilities 🤖. But there's something about the friction of making things by hand that I miss ✍️. The smudges, the crossed-out lines, the way you could see the work in the work.

Now, everything is so clean. So fast ⚡. You can generate a hundred options in seconds, but sometimes it feels like none of them really belong to you. Like the machine is doing the heavy lifting, and you're just curating the results.

I know that's not entirely fair. AI is a tool, not a replacement. But I worry about creators losing the fingerprints, the little imperfections that make something feel alive. Maybe that's nostalgia talking. Or maybe it's a reminder to slow down, to leave a little room for the mess. To let the process show.

I don't have a solution. Just a stubborn hope that we can keep the human in the loop, even as the tools get smarter. Maybe especially then ✨.

Technology is supposed to make things easier, but sometimes it just makes things...LOUDER. 🔊 There's so much noise out there. 

So many tools promising to streamline, optimize, automate. And yet, the work that sticks with me, the stuff that actually moves people...never feels like it came from a machine. It's rougher around the edges. Sometimes it's a little awkward. Sometimes it's a lot awkward. But it's always unmistakably human. 🤝

I think of AI as a collaborator, not a replacement. Like a really smart assistant who can fetch things, organize chaos, maybe even surprise you with a connection you hadn't seen. But it can't feel for you. It can't care. 

That's still our jobs. And honestly, I'm glad for that. Because if everything sounded the same, I'd probably stop listening. 

So here's to the weird, the imperfect, the stuff that doesn't quite fit. That's where the real stories live. 🌱✨ (At least, that's where I want to spend my time.)

Ever notice the best ideas show up when things get messy? 🎨 

Real stories, the kind people remember, rarely come from a flawless plan. They grow out of mistakes. Wrong turns. Half-ideas that nobody takes seriously at first. 💡 Some of my favorite work started as something awkward or unfinished. Sometimes the detour is the actual path.

Perfection is overrated. The details we can't control, the mess we try to avoid, that's what makes storytelling feel real and human. 🤝

Maybe we need to give ourselves (and our teams) more permission to let the process stay a little chaotic. 🔄 Because when you loosen your grip, that's when something interesting happens.

Your best ideas commonly show up when you're not even trying. 💡 You sit down, ready to be creative... and nothing. Blank page, empty head. 

But take a walk 🚶♂️ to Starbucks, watch some YouTube, play laser with my cats, and suddenly, BOOM, ideas everywhere...

I used to fight it, thought I was slacking off if I wasn't "being productive." Now I just let my mind wander and see what happens. Turns out, forcing creativity is the fastest way to kill it. ❌ 

So if you're stuck, don't stress. Go do something else for a while. Let your brain breathe!

🙏 Honoring Dr. Martin Luther King Jr. today: "Only in the darkness can you see the stars." , MLK 

Today is a reminder that even in challenging times, hope shines through people...through kindness, courage, and the belief that together we can build something better. 🤝 Here's to lifting each other up, choosing empathy, and continuing the work he championed. 💪❤️

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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We can help you: 
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👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

solvexmedia

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

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The Battle

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