Recruitics

• Lead creative strategy and execution for recruitment marketing and employer brand campaigns across healthcare, tech, QSR, logistics, and aerospace verticals.

• Manage a multidisciplinary team spanning art direction, copywriting, motion graphics, social marketing, experiential and online design solutions.

• Spearheaded rebrand efforts for Recruitics including new branding for their website, collateral, and brand guidelines.

• Partner with Sales, Marketing, and Strategy on pitch winning new business and ensure alignment with evolving market trends.

• Championed the use of Al-enhanced tools to mentor and upskill teammates on and future-focused creative processes.

• Lead cross-functional processes to increase operational efficiency and creative output.

• Built a creative team of high-performing within 6 months, achieving a 20% increase in project delivery efficiency utilizing agile methodologies and Al-based collaboration tools.

CLIENTS: CommonSpirit Health, Dignity Health, Catholic Healthcare Initiatives, Baylor Scott & White Health, Loma Linda University Health, Nuance Health, City of Hope, DaVita, Children’s Hospital of Philadelphia, VCU Health, Seattle Children’s, Bon Secours Mercy Health, Virta Health, Thermo Fisher Scientific, TouchPoint, ABS Kids, CVS, Airbus, Northrop Grumman, RTX Corporation Aerospace, Bosch, UPS, Brother, BMC Software, Quadient, GoTo, CenturyLink, Lumen, LazerLogistics, Pye-Barker, SaveATree, DentWizard, SportClips, Generac, Kimberly-Clark, Western Union, Dollar Tree, Inc., Aristocrat, Dunkin’, Inspire Brands, Chipotle, Texas Roadhouse, DoorDash, Kroger, iHerb, Noom, Chewy, Zillow, CSAA Insurance Group, Kindercare, Cady, Cedar Point, inTulsa Talent

VP, Brand & Creative

• Served as the Creative Director in the Los Angeles office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, and strategy in NY, ATL, and SF teams.

• Awarded the "Champion of the Year" for 2020.

Creative Director

CareyDesign

• Boutique design consultancy delivering brand, video, and design services for clients in entertainment, automotive, and health sectors.

• Partner with agencies and in-house teams as a freelance creative lead, providing scalable solutions for pitch work, campaign development, and overflow production needs across branding, video, and digital.

• Continuously evolving service offerings to meet market demand, including visual branding, packaging, video editing and Al-enhanced creative using tools like ChatGPT, Midjourney, Descript, Adobe Firefly, ElevenLabs, Canva and Runway.

CLIENTS: Nissan, Infiniti, Mayo Clinic, UCLA Health, Dignity Health, Enclarity, Magnecomp, Premier Nutrition, Wroten & Associates Law Firm, ChristianAudio, Hovel Audio, One Audio Books, L.A. Avengers Arena Football Team, Ora-Insights, Beacon Coaching & Consulting, Murrieta Chamber of Commerce, White Labs, Corovan, EPIC Doors, Inc.

Creative Director/Owner

J. Walter Thompson Worldwide

• Served as the Creative Director in the LA office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, strategy & developer teams in New York, Atlanta, Washington DC, Seattle, San Diego and San Francisco offices.

• Creative utilization for 2018 averaged 141.5%; achieved project profit margins of 17.81%.

• Led pitch deck development for new business opportunities and creation of top case studies and marketing materials. Team wins led to 6 of top 10 agency of record clients including: T-Mobile, Samsung, Hulu, Nestlé/Nestlé Purina, Dignity Health, Mayo Clinic.

• Created client proposals, estimates and scope documents; managed partnerships with vendors and suppliers in delivery of creative work; total creative development revenue margin (5 years) averaged 27.3%.

• Created a 3-person video solutions team generating over $1.14M in first 24 months.

• Directly managed multidisciplinary team of 6 direct report creatives with $500K annual budget.

• Developed and implemented JWT INSIDE’s Interactive Delivery Process deployed across organization over last 7 years.

• Won over fifty industry awards over last 10 years – from Webby to Telly.

CLIENTS: T-Mobile, Hulu, Samsung, Microsoft, Bloomberg, ANN INC., Mary Kay, Nestlé, Nestlé Purina, Panda Express, Jack in the Box, Mayo Clinic, Johns Hopkins, UCLA Health, Dignity Health, Stanford Health Care. City of Hope, Swedish Medical Center, Baylor Scott & White Health, U.S. Department of Veterans Affairs, U.S. Department of State, Shell, Boeing, Northrop Grumman, Lockheed Martin, BAE Systems, Raytheon, General Electric (GE Aviation), Sherwin-Williams, Waste Management, Allstate, Farmers Insurance, MUFG Americas (Union Bank), Pacific Life, Banfield Pet Hospital, Knowledge Universe, Toys”R”Us, Paramount Pictures

SCG Advertising & Public Relations (Success Communications Group)

• Opened and led the West Coast creative team for this national advertising agency.

• Secured two of the agency's highest-revenue clients in under 12 months.

CLIENTS: Best Western Hotels, Public Storage, Real Mex Restaurants (El Torito, Chevy’s, Acapulco), AltaMed, St. Joseph's Hospital and Medical Center, Mercy Gilbert,  Chandler Hospital, St. Rose, Valley Hospital Medical Center, San Diego State University, Corinthian Colleges, Inc.

Drive Industries Design Group

• Joined boutique firm to help expand business offerings beyond apparel design to corporate communications including corporate identity, marketing materials and interactive.

• Elevated design billings from $4M to $6M in just 24 months.

• Won 2 awards for WGSN’s The World's Trend Authority “Top Global Trends of 2004”- including best boardshort design for Billabong with “Tag-A-Trunk.”

• Concepted apparel design work, textiles and trims – from concept to physical construction – for leading brands across the action sports industry.

• Produced corporate guidelines for merchandising and licensing of global brands; managed and recruited freelance talent in creation of apparel, trims and textile designs.

• Managed client relationships and created cost estimates for corporate design projects.

CLIENTS: Quiksilver, Billabong, Tommy Bahama, Ocean Pacific, Maui & Sons, Rusty, Hobie, Jedidiah Clothing, Razor Scooters, Calavena, Boarding Trybe, CH3, Ænigma,  Ann Taylor, Sessa, Nautica, La Blanca, Rachel Hale, Sumba Foundation, Enclarity, Roll-A-Flex Doors, Inc./Roll Right Industries, Epic Industries

Partner/Creative Director 

Hodes

• Led creative strategy for telecom, aerospace, tech and healthcare clients in San Diego, Los Angeles and San Francisco's recruitment marketing space.

• Played a lead role in the formation of San Diego's High-Tech Consortium branding that included wireless tech, software development, aerospace, cybersecurity, biotech and life sciences companies.

• Won numerous EMA awards for recruitment advertising and collateral design/packaging.

CLIENTS: Nokia, Qualcomm, Ericsson, SAIC, Cymer, Alaris, Legoland, Upper Deck Company, Callaway Golf, Geico, L-3 Communications, Raytheon, Copper Mountain, INS (International Network Services Inc.)

Creative Director/Senior Art Director

Independent News Corp./West Coast Community Newspapers

Responsible for sales collateral communications, editorial cover designs for special sections of publications and creation of display ads for both speculative and production. West Coast Community Newspapers was comprised of 14 community newspapers covering San Diego County. Won numerous editorial and CNAEA design awards.

Advertising & Marketing Designer

The San Diego Community Newspaper Group

As Art Director for The San Diego Community Newspaper Group, I assisted in both concepting the newspaper branding and design then assisting in launching the award-winning the "La Jolla Village News" weekly newspaper. I designed the editorial layout design, the promotional materials for the paper's launch and managing the design and production of all the retail ads in the weekly publication.

I managed a team of 6 graphic designers and production artists in creating weekly retail display and classified ads for the 3 papers (Beach & Bay Press, The Peninsula Beacon, La Jolla Village News) in this San Diego network.

Art Director & Manager

Orange County Register

Was one of a team of sixteen artists responsible for R.O.P. advertising design and layouts for the Orange County Register. Serviced eleven ad reps in my division and finished the years of 1994 and 1995 being recognized as one of the top producing ad designers in the company for work output and winner of numerous editorial and CNAEA design awards.

Advertising Graphic Artist

Created advertising collateral, special editorial covers and ad layouts for 8 weekly publications for coverage in the North Orange County Market owned by The Orange County Register. Serviced 15 account reps as well as the ad manager and publisher in creation of advertising and special promotional editorial and collateral winning numerous CNAEA design awards for creative.

At the heart of every story is an idea. Ideas are about smart thinking. Effective communication. Memorable branding. And inspired design. 

My life is about taking great ideas and expressing them thoughtfully and beautifully. 

In my role, I lead teams of idea makers: art directors, writers, designers, video editors and programmers. With them, I get to go inside and explore some of the world’s leading healthcare, technology, financial services and consumer goods companies. Where we create ideas that shape their cultures and support careers for talented people.

I create ideas that build great brands, Employee Value Propositions, internal communications, digital and video solutions, content strategies, social campaigns and experiential events.

What inspires me the most is the opportunity to create ideas that have great purpose in the lives of people everywhere. Because ideas touch every part of our lives...from the buildings we work in, to the devices that connect us, and the entertainment that inspires and delights. 

Ideas help us solve problems, discover opportunities and create new experiences for the world. Let’s make some ideas today!


Specialties:
-Creative Direction  & Story Making
-Brand Building & Corporate Identity
-Graphic Design & Digital Painting
-Typography & White Space
-Advertising & Social Media
-Video Direction & Editing
-Community Building & Participation

Inspirations:
-Steve Jobs, Joe Gibbs, Steven Spielberg
-Technology & Design
-NFL Football & Mountain Bike Riding
-Family & Cats
-Movie Geek Talk & Fantasy Football

Battle Gear:
-Pencil & Sharpie
-MacBook Pro & iPad Pro w/ Apple Pencil
-Apple Keynote & Adobe Creative Cloud
-Final Cut Pro & ChatGPT Plus
-Adobe InDesign & iBooks Author
-iPhone 13 Pro Max & Apple AirPods
-DJI Osmo Pocket 3 & Insta360 GO 3S Action Pod
-Ray-Ban Meta Glasses & Sony Alpha a6000
-Apple TV & AMC Stubs A-List
-VanMoof S3 Bike & Toyota 86

Bruce Carey

💛🌍 Happy World Kindness Day! 🌍💛 A small act of kindness can change someone’s entire day...a smile, a message, a moment of patience, or a simple “How can I help?”  In a world that can feel loud and fast, kindness is still the most powerful connector we have. Let’s spread it generously today… and every day. 🤝💫 #WorldKindnessDay #SpreadGoodness #BeTheLight #SmallActsBigImpact #Humankindness

li_at

JSESSIONID

Talks about #design, #creative, #brandingdesign, #employerbranding, and #creativedirection

AI Creative Director | Generative Design & Innovation Leader

Last Fall, while in North Carolina visiting my parents for Thanksgiving, I paused under a sky filled with red, orange and gold leaves 🍁. Being a California resident, seasonal changes are not something you get a lot of...

I snapped a photo...but then I noticed something. Real inspiration rarely comes staring at a blank screen or sitting in another meeting. It usually finds you when you’re least expecting it ✨.

That messy pile of leaves was wild, bright, and a little chaotic...nothing like the usual “best practices” or polished decks. Nature has a way of breaking up sameness, and that’s what real creativity does too 🌳.

If you ever feel stuck, try stepping outside. Sometimes the best creative spark is just beyond your office door 🚪. #AutumnLeaves #InspirationEverywhere

Everywhere I look, there’s fear in the job market. 😨 People are talking about layoffs like it’s the weather. Inbox pings trigger anxiety...not opportunity. It feels like hope is on backorder.

There’s a saying..."Keep Calm and Carry On." But let’s be honest. That advice feels a little hollow when your rent is due in five days.

So why do we still lean on it? Why does it keep showing up on mugs, memes, and motivational posters?

Maybe because deep down, we know something panic tries to hide. Calm isn’t a luxury in a crisis. It’s a weapon. 🛡️

The ones who pause, breathe, and rethink their moves are the ones who make it through. Not because they’re braver. But because they’re balanced enough to see something others can’t...

Opportunity doesn’t always shout. Sometimes it whispers in the middle of chaos. This isn’t just about grit. It’s about perspective.

The market will swing up and down. 📉📈 Layoffs will come and go.

But the value of creative thinking...of people who can see beyond panic...is always in demand.

Think about the brands you respect most.
The leaders you admire.
The campaigns that moved you.
Were any of those born in times of comfort?

Or did they come from moments when someone said, “We have nothing left to lose, so let’s try something bold.”

Maybe “Carry On” isn’t about ignoring the pain. Maybe it’s about refusing to let fear be the loudest voice in the room...

When you’re staring at uncertainty, what do you do?
Do you double down on what you know?
Or do you let yourself imagine something different?

The best ideas are born in adversity.
The best people are forged in fire.
And the best stories are the ones where someone refused to give up, even when everyone else did.

So, as we limp toward the New Year, ask yourself:
Is there a story you’re waiting to write?
A skill you’ve put on hold?
A connection you’ve been scared to make?

Maybe “Keep Calm and Carry On” isn’t outdated.

Maybe it’s a challenge to see what you’re really made of when the world says it’s time to quit. 💪💪

You hear it everywhere this year: “Do more with less.” 💲 For small, nimble creative teams and solo designers, writers, developers, strategists...it’s not a slogan. It’s our daily reality.

We’re producing smart brand campaigns, social content, UX, motion, video, and brand storytelling...with limited time, limited budgets, and limited people. And yet, we still make something meaningful. 💡

The part not seen in this world of urgency? Late nights, fast learning curves, AI platforms being reinvented daily, constant prioritization, and the emotional work of keeping each other encouraged. 🤝

If there’s a silver lining, it’s this: makers, doers and creators have always known how to move fast, make smart decisions, focus on what matters, and stretch every idea into something bigger than its resources. 🚀

So yes, I’ll wear my holiday sweater proudly this year...because “doing more with less” is not a complaint...it’s a craft I’ve mastered.

To every creative person making more with less - I see you, I appreciate you, and I’m cheering you on. 🎄❤️ #DoMoreWithLess #CreativeLife #DesignCommunity #WriterLife #StrategyLife #MondayVibes

Happy birthday Martin Scorsese! 🎂🎉 Today we owe this man a nod for his great film work. Why? He doesn’t just direct movies. He invents entire worlds. 🌍

Scorsese’s films grab you in the first five minutes and don’t let go. They’re sticky. They’re iconic. Here’s the real secret: it’s not just the story. It’s the mood. The grit. The tiny details that add up until you’re living inside the film.

My Top 24 Martin Scorsese Directed Films here: 
https://boxd.it/gcVG

What ties his films together?
- Zero compromise on his vision
- Insane attention to detail 🔎
- Storytelling that’s raw, real, and impossible to ignore

In my world, that’s the gold standard. Every brand campaign should feel like a world someone wants to enter over and over.

Which Scorsese film do you keep coming back to? For me, it’s always Goodfellas. Never gets old. Every time, I find something new.

If you are interested in diving into Scorsese's life and influences- check out "Mr. Scorsese" on AppleTV- a 5-part binge goes down smooth!

Everyone talks about “thinking outside the box.” But when it’s time to act, most teams are handed a box with the lid super-glued shut. 📦

Here’s what creativity actually looks like where it matters:

It’s not just big, wild ideas for the sake of being wild. 

It’s connecting dots other people don’t even see. 

It’s turning data and insights into stories that stick with people, long after the campaign is over. 

It’s seeing new ideas can spark real imagination, not just AI thats speeds things up. 🤖

The best work I’ve ever led didn’t start with a 20-page creative brief full of rules. It started with open space for curiosity, and trust that the team could own the outcome. That’s when the surprising stuff happens. ✨

Give people the freedom to really "think outside the box." Let them succeed or fail without fear! #SpaceForCuriosity

Now about that “MS NOW” name rebrand in moving on from MSNBC... 🦚

I've held back on thoughts with this rebrand...I get it...when NBC spins you off, the iconic peacock can’t come with you. But changing the name to MS NOW feels like a downgrade in clarity, tone, and brand equity. 

It sounds less like a news news network and more like “Miss (Mizz) NOW”... which is honestly the first thing I hear when I say it out loud.

And that back-rationalized meaning of “My Source News Opinion World” stretches so far it could qualify for Olympic gymnastics 🤸♂️. If your name requires an acronym explainer video to land, it probably didn’t land...

The identity itself? Predictable red blue 🔴🔵. Clean enough, but homogenous and kind of forgettable. The logo isn’t eye-rolling, but the company name certainly invites it.

In a moment where trust, clarity, and differentiation matter more than ever, MS NOW's identity feels like a shrug when the world is starving for excellence. 
#branding #identitydesign #brandstrategy #corporateidentity #MSNOW

🍹🍻 Happy Happy Hour Day! 🍹🍻 Because some days deserve a toast...and others require one. 😉 Whether it’s craft cocktails, mocktails, or your favorite local brew, today’s the perfect excuse to raise a glass and unwind. 🥂💫
Here’s to good company, great stories, and that magical hour that always seems to last a little longer than it should. 🍸😎 #HappyHourDay #CheersToThat #SipSipHooray #UnwindTime

🎬 Timothee Chalamet is live on YouTube...and what a masterclass in marketing it is.

If you’ve ever sat through a “brainstorming” meeting where someone drops the phrase “synergize the triangle of success” and suddenly everyone nods like they get it...well, here’s the cinematic version.

Our guy Timothée Chalamet strolling into a mock-meeting for "Marty Supreme" (via A24), pitching ideas that seem less “let’s promote a film” and more “let’s launch an existential movement” (corroded orange ping-pong balls = culture, right?).

Find it here in all its glory: https://lnkd.in/gMtSVdur

Wow. And love the YT video file name of: "Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4” Schwwwwepppe!!

As Timmy would say… “Integrate. Culminate. Fruitionize.”
#A24 #FilmPromotion #MartySupreme #TimothéeChalamet #BrandMoments

youtube.com

Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4

Grateful for this community and the work created with my partners. 🙏 Wishing you a Thanksgiving full of comfort, connection, and joy. 🧡🦃

Is being thankful on Thanksgiving just a polite habit, or is it something that actually rewires how we see the world? 🤔

I needed an answer. 
So I treated gratitude as more than a holiday script. 
I made it a daily creative brief.

Here’s what happened.

Every morning, before the barrage of email, meetings, and Slack pings, I wrote down one thing I was truly thankful for... 

A small win. 
A person who inspired me. 🙌 
A wild campaign that actually worked.

At first, it felt odd. Mechanical. 
But after a few weeks, something changed.

Suddenly, tough days felt lighter. 
The pressure to be “brilliant” all the time eased up, and we actually got more creative. 🎨

Turns out, gratitude isn’t about pretending everything is perfect.

It’s about seeing what’s working, even in chaos. 
That little shift? 
It rewired the way I lead, collaborate, and show up for my teams.

Being thankful isn’t a tradition. It’s a strategy for real creative culture. #Gratitude #Thanksgiving

Reputation can change in a single scroll. 🔄 One viral TikTok. One Glassdoor review. One offhand tweet from an ex-employee. 🐦

That’s all it takes to flip a brand’s story upside down...sometimes before lunch.

Employer branding isn’t just about the big claims you make. It’s what people say about you when you’re not in the room. 🗣️

You can’t control every review. But you can listen...and act. 👂

Read the tough feedback. 
Change what’s broken. 
Tell people what you’re doing differently.

In my experience, the brands that admit their mistakes and fix them out in the open build more trust than those who try to sweep problems under the rug. Silence is risky. Honesty and transparency pays off. ✅

Every December, I’m reminded why Corona’s classic “O Tannenpalm” TV spot is one of the smartest pieces of simple, emotional storytelling in advertising. Watch the classic spot here: https://lnkd.in/g3W9vHpN

A quiet beach at dusk, a single palm lighting up, and a soft “Feliz Navidad”...no hard sell, no noise, just a feeling.

That restraint is exactly what shaped Corona’s long-running brand voice: slow down, breathe, enjoy life. "Miles Away From Ordinary." "Find Your Beach." All born from a spot that dared to be still.

And this year, Corona is dropping an hour-long version of this spot...perfectly on-brand invitation to pause in the middle of the holiday chaos. Sometimes the most powerful creative move is saying less. 🌴✨
#Advertising #BrandStorytelling #CreativeInspiration #HolidayAds #Corona #FelizNavidad

P.S. the title "O Tannenbaum" is a traditional German Christmas carol whose title translates to "O Fir Tree," also known in English as "O Christmas Tree."

Open video: Corona Extra Christmas commercial | Corona Extra Feliz Navidad on youtube.com

Corona Extra Christmas commercial | Corona Extra Feliz Navidad

Great ideas don’t come from one genius...they come from teams willing to battle it out ⚡️

Every breakthrough I’ve seen started with smart people clashing over what works and what doesn’t.

You need:
- People who aren’t afraid to throw “bad” ideas in the mix 💡
- Space for real debate, not just nodding along 🗣
- Trust, so anyone can challenge anyone else

It’s not about having all the “rockstars.” 

It’s about building a culture where everyone feels safe to take creative risks...even if it means tossing out the original plan 🚀

The best creative teams don’t just agree...they collide, debate, and turn sparks into ideas that power the world of work!

The best creative leaders know when to break their own rules. 🚦 Sticking with “how it’s always been done” kills fresh thinking fast. 💤

Real progress happens when you encourage curiosity, risk-taking, and wild ideas...even if some flop. 🚀

I’ve seen it over and over: Give people room to experiment, and innovation follows. 🌱 How are you helping your team take more creative risks?

🎲💰 Happy National Play Monopoly Day! 🎲💰 Today's the day to channel your inner real estate mogul, pass Go, collect $200, and try very hard not to flip the board when someone buys Boardwalk first (I'm looking at you Daniel Craig). 😅🏠✨ 

Whether you’re a ruthless tycoon, or just in it for the snacks, today’s all about friendly competition...and maybe a little financial “creativity.” What’s your go-to token? The top hat, the dog, or the race car? 🚗🐶🎩 LMK! #MonopolyDay #GameNightFun #RollTheDice #ClassicGames

📺 Happy World Television Day! 📺 From prestige drama on HBO, classic sitcoms on NBC, Sunday football on YouTube TV 🏈, to reality chaos to binge-worthy streaming on Netflix and Hulu, TV has shaped our stories, our culture... 😄🍿 

And can I  just say how grateful we are that today’s TVs aren’t the back-breaking heavy beasts we had in the 90s? If you ever moved one of those lead weights, you earned a medal. 🏋️‍♂️😂 

Whether you grew up with Saturday morning cartoons or you’re deep into your latest binge, today’s the perfect day to celebrate the screen that brings us a whole lot of escapism... What show are you loving right now? 👀 #WorldTelevisionDay #TVMagic #BingeWorthy #PopCultureLove #StreamOn

How many times have you heard, “Make it bigger, bolder, faster!” in a brainstorm, only for the idea to get watered down by process or silos? 💡

What if, instead, we focused on making it smarter? Over the years, I’ve found that the best creative breakthroughs often come not from louder ideas, but from teams who trust each other enough to push boundaries. 

When you blend creative courage, open dialogue, and the right tech. Like generative AI that removes friction from execution 🤖, a culture of innovation forms naturally. The result isn’t just campaigns that win awards 🏆, but platforms that create real, measurable impact for brands and talent alike.

Are we prioritizing brave thinking as much as bold visuals? In a world obsessed with speed, it’s creativity and culture that set real leaders apart. I’d love to hear: how are you fostering this balance in your teams? 🔥

Thanksgiving isn’t about the turkey. It’s about how people show up for each other around the table 🦃...stories, laughter, little moments that stick.

Teams can work the same way.

The best creative sessions I’ve been part of? Never about who had the loudest voice or the biggest title. They worked because everyone brought something to the table. No ego.

Just ideas, honesty, and space to listen 👂.

Gratitude is rocket fuel for creativity 🚀.

Saying “thanks” for small wins, wild ideas, and even the mistakes—that’s how trust builds.

So before your next project sprint or brainstorm, try this: ask your team what they’re grateful for.

Pause. Let people be real.

You’ll be surprised where it takes you ⭐.

Creative magic happens when every seat at the table matters.

This week, that’s what I’m thankful for—in work and in life.

Who at your table are you grateful for? 🙏

What story is your brand telling...inside? 🧐 Brand growth isn’t just about the campaigns we launch or the products we build....it's deeply rooted in the everyday moments shared by our teams. 

The most magnetic employer brands don’t just talk about culture, they live it through authentic storytelling, creative collaboration, and a relentless curiosity to improve. ✨

If you want your company’s reputation to thrive (not just survive), start by empowering your people to be storytellers. Give them a platform. Celebrate small wins as vigorously as major milestones. 🎉

In an age where every Glassdoor postings can shape public perception overnight, building an employer brand from the inside out isn’t optional...it’s essential. 🚀

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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We can help you: 
💠 Build a website that CONVERTS like CRAZY
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👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Don’t even THINK about A/B testing your website without reading this first.

A/B testing can give you as high as [%] conversion rate.

BUT jumping in without a plan can be a recipe for wasted time and unnecessary costs.\\

Before you start tweaking headlines and button colors–or even changing the entire website:

This is what I found most of eCom websites are doing till this day...

❌ Testing the wrong elements.
❌ No clear goal– you won’t know if your test are actually working.
❌ Don’t have enough data to be sure your results aren’t just a coincidence.

After helping hundreds of brands capture millions in revenue.

Here’s what we learned:

→ Figure out what "winning" means for your brand.
→ Get to know your audience.
→ Base test ideas on solid site data, not just best practices
→ Start with small focused tests and scale up the clear winners.
→ Track result daily & filter how different audience segments respond

See the difference?

A/B testing can be a powerful tool, but only if you use it STRATEGICALLY.

If you want a CRO that WORKS, you need an agency that gets it.

DM me if you need any help.

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

6 things to change in your eCom websites:

• Replace confusing menus with clear categories 
• Replace features with benefits
• Replace boring hero image into product in action shot
• Replace big claims with customer testimonials 
• Replace boring product description with pain-solution stories
• Replace limited payment option with well-known credit/debit cards, digital wallets

Incorporate them as much as you can.

Watch your conversion rate skyrocket.

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

Just analyzed a $7.5M brand's trust signals.
Their costly error?
Being vague when being specific costs nothing extra. 🤷♂️

Before: (Converting at 1.2%):
❌ "Trusted by thousands" 
❌ "Expert-recommended" 
❌ "People love our product"

After CRO fixes: (Now at 4.7%)
✅ "45,000 real reviews from real customers (w/ their cat profiles)" 
✅ "Approved by Dr. DeWire, Chief Veterinarian" 

The secret?
Specificity sells.
Three rules I live by:
1.Use exact numbers
2. Name your experts
3. Show real proof

That's it. 
That's the hack.
Proof beats promises. 
Numbers beat words.

P.S. Save this post. 
It's a $2.1M lesson I learned the expensive way. 😅

Optimizing a website is a skill you never stop studying

There will always be new:

- User behavior
- Competition
- Evolving customer needs
- Technologies

Treat it as a long-term investment for your eCom business.

5 things you should already know about 6 months in your eCom business.

This isn't just a catchy hook, it's a reality check for new ecom business owners...

Here are 5 things you should have a decent handle on by the 6-month mark:

1. Your ideal customer.

By now, you should have a clear picture of your target audience. 

> Who are you selling to? 
> What are their demographics, interests, and pain points? 
> Have you gathered enough data to refine your customer personas?

2. Sales & conversion trends.

Analyze your sales data for the past 6 months. 

> What products are selling well? 
>Are there any seasonal trends? 
> What marketing channels are driving the most traffic and conversions? 

Understanding these trends helps you refine your strategies and optimize your efforts.

3. Key metrics & performance.

Important metrics like:

• Website traffic
• Conversion rate
• Customer acquisition cost (that's how much it costs to get a new customer)
• Customer lifetime value (how much money a customer spends with you over time) 

… should no longer sound like gibberish. 

Track these regularly and use them to see how you're doing and where you can improve.

4. Competitive landscape. 

6 months in, you should have a good idea of your competitors in the market. 

> What are they good at? 
> What are their weaknesses? 
> How can you make your product or service stand out? 

Knowing your competition helps you develop a killer strategy to win over customers.

5. Marketing effectiveness.

Time to evaluate your marketing efforts. 

> Are your campaigns bringing in the right kind of customers? 
> Are you getting the bang for your buck? 

Use these past 6 months to analyze your marketing data and adjust your strategies for better results.

This is just a starting point.

Remember, the ecom journey is all about learning from your wins, losses, and everything in between. 

Keep testing new things, analyze your data, and adapt your approach for long-term success. 
You got this! :)

Want to make sure your website is working effectively and maximizing results?

Get your FREE CRO audit.

👇👇 👇

Website Secrets

After auditing over 647 websites, I've learned something that most eCom owners simply DON’T understand about conversion. 😤

“Conversion isn't just about getting visitors to your website.”

Don't get me wrong, website traffic is also important. 

But here's the key: Conversion is about guiding visitors on a journey. 

It's about understanding:

→ their needs
→ addressing their pain points
→ making them feel like YOUR website is the answer they've been searching for.

Here's what I mean:

• People don't convert in a vacuum. 

They need to be:

✅ nurtured
✅ educated
✅ compelled to take action

❌ Just throwing up a pretty website and hoping for the best won't cut it.

• Compelling websites tell stories. 

They connect with visitors on an emotional level and build trust. 

✅ They don't just sell products, they solve problems.

• It's all about removing friction. 

❌ Confusing layouts
❌ Unclear calls to action
❌ Generic copy 

... are conversion killers. 

A good website should be smooth sailing.

Guiding visitors effortlessly towards a *clear* conversion goal.

What does this mean for you?

If your website feels like a dry cactus (low leads, low sales). 🌵

It's probably time to rethink your conversion strategy. 

Last year, Q3 was a mad scramble for eCom brands trying to fix their sites at the last minute.

 (...and unfortunately, we had to put them on our waiting list) 

The difference-makers?

The brands who started tuning up their conversion rates (CRO for short) early on.

These folks saw the biggest wins because their sites were conversion machines by the time the busy season hit.

Don’t repeat last year’s mistakes. 

Start your CRO journey now and position yourself for a successful year-end.

Book a call with us today to chat about how we can help.

👇👇 👇

You won’t BELIEVE this life-changing secret about conversion that’s saving my clients from YEARS of unnecessary ad spend and frustration.

In just a few moments, I’m going to reveal what it is. 

But first, here’s why you should trust what I have to say...

For the past 2 years, I've been helping eCom businesses like yours achieve explosive growth through conversion rate optimization. 

I've seen it all, from the biggest mistakes to the most successful strategies. 

And let me tell you, this secret is one of the most powerful tools I've ever discovered.

8 out of 10 eCom businesses think conversion is just about getting people to your site. 

They spend a fortune driving traffic.

… but the *sad* reality is, those visitors just wander around and leave.

❌ Never converting into paying customers.

Here’s how we make *magic* happen:

✅ Guiding them on a strategically crafted user journey. 
✅ Uses a psychological framework to understand their needs, address their pain points, and build trust at every touchpoint. 
✅ Use data and A/B testing to optimize every element, from headlines and calls to action to the overall website layout. 

It's about making them feel like YOUR website is the answer to all their problems.

When you unlock this conversion secret, you'll see a dramatic increase in sales. 

My clients are reporting increases of 20% to 50% (and sometimes even more!). 

Imagine what that could do for your bottom line.

If you're tired of watching your money disappear into the abyss of unconverted traffic, then it's time to get a CRO audit.

Schedule your free consultation 👇

You hit the launch button. ✔️ 
Getting ready to see the sales roll in... nothing but *crickets* 😵

The culprit? Leaks in your conversion funnel.

Imagine your website as a funnel. 

You pour potential customers (traffic) in at the top.

BUT they're dripping out through holes before they reach the desired outcome.

The sweet kaching of a purchase.

Leaks in your conversion funnel are what's stopping those visitors from becoming customers.

Here's the secret to plugging those leaks: 👇

The secret isn't just about fancy website design (although that doesn't hurt). 

→ The real secret lies in understanding your customers and building trust. 

→ It's about removing anything that makes buying from you a hassle. 

Here's how we did it:

1. Become a customer whisperer.

Dive deep and understand your ideal customers:

✅ needs, wants, and pain points. 
✅ speak their language
✅ address their concerns directly
✅ position yourself as the solution they've been searching for.

2. Build trust. 

Nobody buys from someone they don't trust. 

Showcase in your website these CRO elements:

✅ positive customer testimonials
✅ highlight your expertise
✅ offer clear guarantees. 

Make them feel confident in their decision to choose you. 

3. Friction? we don't know her.

Streamline your buying process. 

Help your visitors easily find:

✅ the information they need
✅ complete forms with minimal effort
✅ navigate your site intuitively

Confusing layouts and unclear calls to action are conversion killers – MUST eliminate them.

—
If you enjoyed this post, then:

✔️ Like and share this post now.

✔️Follow me @kamhossieny for more landing pages and CRO tips.

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Funny story - I almost didn't buy my coffee maker because the website didn't show if it was in stock. 
Paranoid? Maybe. 
Normal? Absolutely.
Turns out, we all have trust issues when shopping online.
So I tested something stupid-simple.
Adding this near the buy button: 
"✔ In Stock ✔ Ships Today ✔ 60-Day Returns"
The results? 
Before: 2.3% conversion rate 
After: 3.8% conversion rate 
Extra cash: $103,472 in 30 days
Why does this actually work?
You know that feeling when you're watching Netflix and see "3 episodes left"? 
You felt like you HAVE to finish it.
Same psychology here. 

These tiny checkmarks tell your brain "you're almost there!"

After testing this on countless stores, here's the magic combo:
1. Stock status 
❌ "Available" (meh) 
✅ "In Stock" (good) 
✅ "Only 3 Left" (better)

2. Shipping 
❌ "Fast Shipping" (what does that even mean?) 
✅ "Ships Today" (specific = trustworthy) 
✅ "Next Day Delivery" (even better)

3. Returns 
❌ "Easy Returns" (everyone says this) 
✅ "60-Day Returns" (specific number = more trust) 
✅ "Love It Or Return It" (personality bonus!)

@Article excels at this!

graphical user interface, text, application, chat or text message

Stop making customers think.
Copy-paste these 3 check marks that doubled my client’s revenue:
For Physical Products: 
"✔ In Stock ✔ Ships in 24h ✔ Free Returns"
(9+41% conversion)

For Digital Products: 
"✔ Instant Access ✔ Lifetime Updates ✔ Money-Back Guarantee"
(+37% conversion)

For Services: 
"✔ Next Slot Today ✔ Satisfaction Guaranteed ✔ Cancel Anytime"
(+33% conversion)

Then. place them near your buy button. 
No fancy strategies. 
No complex psychology. 
Just simple trust signals that’s proven to work.
Even big brands like @InsideWeather do this.

No alternative text description for this image

I was wrong about CRO.
Spent $50K optimizing checkouts. 
Should've fixed this instead 😔
Most visitors die on product pages—not at checkout.

Here's why:
→ This is where customers actually make buying decisions
→ Most ad and search traffic lands here first
→ The biggest drop-offs happen here (not checkout!)

3 quick, tested fixes that work:

Add real customer photos below (27% conversion lift)
Show shipping time BEFORE they click "Add to Cart" (19% fewer cart abandonments)

Include size comparison visuals (44% fewer returns)
Sometimes, the best optimizations are simple (and free)

Save this before I delete it. 👆

“Make it sound professional”, the client said.
I disagreed.
After countless A/B tests, I've learned that “professional” often just means “complicated”.
Your customers don’t buy because they’re impressed by your *big words or fancy jargon*. 
They buy because they understand.

Here's my CRO motto:
If you can say it simpler, do it
If you can prove it, show it
If you can count it, share it
I test copy for a living—and I can tell you, these approaches convert *much, much* better.

Why? 

A 6th-grade reading level outperforms MBA-speak by 2.5x. 
At the end of the day, your customers don’t want complexity. 
They want clarity.

The goal of your website isn’t to impress.
It’s to connect. 🤝

Give customers the information they need (without the fluff).
And your CVR rate will (increase and) follow. 📈

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The Battle

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