Recruitics

• Lead creative strategy and execution for recruitment marketing and employer brand campaigns across healthcare, tech, QSR, logistics, and aerospace verticals.

• Manage a multidisciplinary team spanning art direction, copywriting, motion graphics, social marketing, experiential and online design solutions.

• Spearheaded rebrand efforts for Recruitics including new branding for their website, collateral, and brand guidelines.

• Partner with Sales, Marketing, and Strategy on pitch winning new business and ensure alignment with evolving market trends.

• Championed the use of Al-enhanced tools to mentor and upskill teammates on and future-focused creative processes.

• Lead cross-functional processes to increase operational efficiency and creative output.

• Built a creative team of high-performing within 6 months, achieving a 20% increase in project delivery efficiency utilizing agile methodologies and Al-based collaboration tools.

CLIENTS: CommonSpirit Health, Dignity Health, Catholic Healthcare Initiatives, Baylor Scott & White Health, Loma Linda University Health, Nuance Health, City of Hope, DaVita, Children’s Hospital of Philadelphia, VCU Health, Seattle Children’s, Bon Secours Mercy Health, Virta Health, Thermo Fisher Scientific, TouchPoint, ABS Kids, CVS, Airbus, Northrop Grumman, RTX Corporation Aerospace, Bosch, UPS, Brother, BMC Software, Quadient, GoTo, CenturyLink, Lumen, LazerLogistics, Pye-Barker, SaveATree, DentWizard, SportClips, Generac, Kimberly-Clark, Western Union, Dollar Tree, Inc., Aristocrat, Dunkin’, Inspire Brands, Chipotle, Texas Roadhouse, DoorDash, Kroger, iHerb, Noom, Chewy, Zillow, CSAA Insurance Group, Kindercare, Cady, Cedar Point, inTulsa Talent

VP, Brand & Creative

• Served as the Creative Director in the Los Angeles office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, and strategy in NY, ATL, and SF teams.

• Awarded the "Champion of the Year" for 2020.

Creative Director

CareyDesign

• Boutique design consultancy delivering brand, video, and design services for clients in entertainment, automotive, and health sectors.

• Partner with agencies and in-house teams as a freelance creative lead, providing scalable solutions for pitch work, campaign development, and overflow production needs across branding, video, and digital.

• Continuously evolving service offerings to meet market demand, including visual branding, packaging, video editing and Al-enhanced creative using tools like ChatGPT, Midjourney, Descript, Adobe Firefly, ElevenLabs, Canva and Runway.

CLIENTS: Nissan, Infiniti, Mayo Clinic, UCLA Health, Dignity Health, Enclarity, Magnecomp, Premier Nutrition, Wroten & Associates Law Firm, ChristianAudio, Hovel Audio, One Audio Books, L.A. Avengers Arena Football Team, Ora-Insights, Beacon Coaching & Consulting, Murrieta Chamber of Commerce, White Labs, Corovan, EPIC Doors, Inc.

Creative Director/Owner

J. Walter Thompson Worldwide

• Served as the Creative Director in the LA office working on national creative for Fortune 500 Brands; managing talent and projects for creative, account, strategy & developer teams in New York, Atlanta, Washington DC, Seattle, San Diego and San Francisco offices.

• Creative utilization for 2018 averaged 141.5%; achieved project profit margins of 17.81%.

• Led pitch deck development for new business opportunities and creation of top case studies and marketing materials. Team wins led to 6 of top 10 agency of record clients including: T-Mobile, Samsung, Hulu, Nestlé/Nestlé Purina, Dignity Health, Mayo Clinic.

• Created client proposals, estimates and scope documents; managed partnerships with vendors and suppliers in delivery of creative work; total creative development revenue margin (5 years) averaged 27.3%.

• Created a 3-person video solutions team generating over $1.14M in first 24 months.

• Directly managed multidisciplinary team of 6 direct report creatives with $500K annual budget.

• Developed and implemented JWT INSIDE’s Interactive Delivery Process deployed across organization over last 7 years.

• Won over fifty industry awards over last 10 years – from Webby to Telly.

CLIENTS: T-Mobile, Hulu, Samsung, Microsoft, Bloomberg, ANN INC., Mary Kay, Nestlé, Nestlé Purina, Panda Express, Jack in the Box, Mayo Clinic, Johns Hopkins, UCLA Health, Dignity Health, Stanford Health Care. City of Hope, Swedish Medical Center, Baylor Scott & White Health, U.S. Department of Veterans Affairs, U.S. Department of State, Shell, Boeing, Northrop Grumman, Lockheed Martin, BAE Systems, Raytheon, General Electric (GE Aviation), Sherwin-Williams, Waste Management, Allstate, Farmers Insurance, MUFG Americas (Union Bank), Pacific Life, Banfield Pet Hospital, Knowledge Universe, Toys”R”Us, Paramount Pictures

SCG Advertising & Public Relations (Success Communications Group)

• Opened and led the West Coast creative team for this national advertising agency.

• Secured two of the agency's highest-revenue clients in under 12 months.

CLIENTS: Best Western Hotels, Public Storage, Real Mex Restaurants (El Torito, Chevy’s, Acapulco), AltaMed, St. Joseph's Hospital and Medical Center, Mercy Gilbert,  Chandler Hospital, St. Rose, Valley Hospital Medical Center, San Diego State University, Corinthian Colleges, Inc.

Drive Industries Design Group

• Joined boutique firm to help expand business offerings beyond apparel design to corporate communications including corporate identity, marketing materials and interactive.

• Elevated design billings from $4M to $6M in just 24 months.

• Won 2 awards for WGSN’s The World's Trend Authority “Top Global Trends of 2004”- including best boardshort design for Billabong with “Tag-A-Trunk.”

• Concepted apparel design work, textiles and trims – from concept to physical construction – for leading brands across the action sports industry.

• Produced corporate guidelines for merchandising and licensing of global brands; managed and recruited freelance talent in creation of apparel, trims and textile designs.

• Managed client relationships and created cost estimates for corporate design projects.

CLIENTS: Quiksilver, Billabong, Tommy Bahama, Ocean Pacific, Maui & Sons, Rusty, Hobie, Jedidiah Clothing, Razor Scooters, Calavena, Boarding Trybe, CH3, Ænigma,  Ann Taylor, Sessa, Nautica, La Blanca, Rachel Hale, Sumba Foundation, Enclarity, Roll-A-Flex Doors, Inc./Roll Right Industries, Epic Industries

Partner/Creative Director 

Hodes

• Led creative strategy for telecom, aerospace, tech and healthcare clients in San Diego, Los Angeles and San Francisco's recruitment marketing space.

• Played a lead role in the formation of San Diego's High-Tech Consortium branding that included wireless tech, software development, aerospace, cybersecurity, biotech and life sciences companies.

• Won numerous EMA awards for recruitment advertising and collateral design/packaging.

CLIENTS: Nokia, Qualcomm, Ericsson, SAIC, Cymer, Alaris, Legoland, Upper Deck Company, Callaway Golf, Geico, L-3 Communications, Raytheon, Copper Mountain, INS (International Network Services Inc.)

Creative Director/Senior Art Director

Independent News Corp./West Coast Community Newspapers

Responsible for sales collateral communications, editorial cover designs for special sections of publications and creation of display ads for both speculative and production. West Coast Community Newspapers was comprised of 14 community newspapers covering San Diego County. Won numerous editorial and CNAEA design awards.

Advertising & Marketing Designer

The San Diego Community Newspaper Group

As Art Director for The San Diego Community Newspaper Group, I assisted in both concepting the newspaper branding and design then assisting in launching the award-winning the "La Jolla Village News" weekly newspaper. I designed the editorial layout design, the promotional materials for the paper's launch and managing the design and production of all the retail ads in the weekly publication.

I managed a team of 6 graphic designers and production artists in creating weekly retail display and classified ads for the 3 papers (Beach & Bay Press, The Peninsula Beacon, La Jolla Village News) in this San Diego network.

Art Director & Manager

Orange County Register

Was one of a team of sixteen artists responsible for R.O.P. advertising design and layouts for the Orange County Register. Serviced eleven ad reps in my division and finished the years of 1994 and 1995 being recognized as one of the top producing ad designers in the company for work output and winner of numerous editorial and CNAEA design awards.

Advertising Graphic Artist

Created advertising collateral, special editorial covers and ad layouts for 8 weekly publications for coverage in the North Orange County Market owned by The Orange County Register. Serviced 15 account reps as well as the ad manager and publisher in creation of advertising and special promotional editorial and collateral winning numerous CNAEA design awards for creative.

At the heart of every story is an idea. Ideas are about smart thinking. Effective communication. Memorable branding. And inspired design. 

My life is about taking great ideas and expressing them thoughtfully and beautifully. 

In my role, I lead teams of idea makers: art directors, writers, designers, video editors and programmers. With them, I get to go inside and explore some of the world’s leading healthcare, technology, financial services and consumer goods companies. Where we create ideas that shape their cultures and support careers for talented people.

I create ideas that build great brands, Employee Value Propositions, internal communications, digital and video solutions, content strategies, social campaigns and experiential events.

What inspires me the most is the opportunity to create ideas that have great purpose in the lives of people everywhere. Because ideas touch every part of our lives...from the buildings we work in, to the devices that connect us, and the entertainment that inspires and delights. 

Ideas help us solve problems, discover opportunities and create new experiences for the world. Let’s make some ideas today!


Specialties:
-Creative Direction  & Story Making
-Brand Building & Corporate Identity
-Graphic Design & Digital Painting
-Typography & White Space
-Advertising & Social Media
-Video Direction & Editing
-Community Building & Participation

Inspirations:
-Steve Jobs, Joe Gibbs, Steven Spielberg
-Technology & Design
-NFL Football & Mountain Bike Riding
-Family & Cats
-Movie Geek Talk & Fantasy Football

Battle Gear:
-Pencil & Sharpie
-MacBook Pro & iPad Pro w/ Apple Pencil
-Apple Keynote & Adobe Creative Cloud
-Final Cut Pro & ChatGPT Plus
-Adobe InDesign & iBooks Author
-iPhone 13 Pro Max & Apple AirPods
-DJI Osmo Pocket 3 & Insta360 GO 3S Action Pod
-Ray-Ban Meta Glasses & Sony Alpha a6000
-Apple TV & AMC Stubs A-List
-VanMoof S3 Bike & Toyota 86

Bruce Carey

💛🌍 Happy World Kindness Day! 🌍💛 A small act of kindness can change someone’s entire day...a smile, a message, a moment of patience, or a simple “How can I help?”  In a world that can feel loud and fast, kindness is still the most powerful connector we have. Let’s spread it generously today… and every day. 🤝💫 #WorldKindnessDay #SpreadGoodness #BeTheLight #SmallActsBigImpact #Humankindness

li_at

JSESSIONID

Talks about #design, #creative, #brandingdesign, #employerbranding, and #creativedirection

AI Creative Director | Generative Design & Innovation Leader

Last Fall, while in North Carolina visiting my parents for Thanksgiving, I paused under a sky filled with red, orange and gold leaves 🍁. Being a California resident, seasonal changes are not something you get a lot of...

I snapped a photo...but then I noticed something. Real inspiration rarely comes staring at a blank screen or sitting in another meeting. It usually finds you when you’re least expecting it ✨.

That messy pile of leaves was wild, bright, and a little chaotic...nothing like the usual “best practices” or polished decks. Nature has a way of breaking up sameness, and that’s what real creativity does too 🌳.

If you ever feel stuck, try stepping outside. Sometimes the best creative spark is just beyond your office door 🚪. #AutumnLeaves #InspirationEverywhere

Everywhere I look, there’s fear in the job market. 😨 People are talking about layoffs like it’s the weather. Inbox pings trigger anxiety...not opportunity. It feels like hope is on backorder.

There’s a saying..."Keep Calm and Carry On." But let’s be honest. That advice feels a little hollow when your rent is due in five days.

So why do we still lean on it? Why does it keep showing up on mugs, memes, and motivational posters?

Maybe because deep down, we know something panic tries to hide. Calm isn’t a luxury in a crisis. It’s a weapon. 🛡️

The ones who pause, breathe, and rethink their moves are the ones who make it through. Not because they’re braver. But because they’re balanced enough to see something others can’t...

Opportunity doesn’t always shout. Sometimes it whispers in the middle of chaos. This isn’t just about grit. It’s about perspective.

The market will swing up and down. 📉📈 Layoffs will come and go.

But the value of creative thinking...of people who can see beyond panic...is always in demand.

Think about the brands you respect most.
The leaders you admire.
The campaigns that moved you.
Were any of those born in times of comfort?

Or did they come from moments when someone said, “We have nothing left to lose, so let’s try something bold.”

Maybe “Carry On” isn’t about ignoring the pain. Maybe it’s about refusing to let fear be the loudest voice in the room...

When you’re staring at uncertainty, what do you do?
Do you double down on what you know?
Or do you let yourself imagine something different?

The best ideas are born in adversity.
The best people are forged in fire.
And the best stories are the ones where someone refused to give up, even when everyone else did.

So, as we limp toward the New Year, ask yourself:
Is there a story you’re waiting to write?
A skill you’ve put on hold?
A connection you’ve been scared to make?

Maybe “Keep Calm and Carry On” isn’t outdated.

Maybe it’s a challenge to see what you’re really made of when the world says it’s time to quit. 💪💪

You hear it everywhere this year: “Do more with less.” 💲 For small, nimble creative teams and solo designers, writers, developers, strategists...it’s not a slogan. It’s our daily reality.

We’re producing smart brand campaigns, social content, UX, motion, video, and brand storytelling...with limited time, limited budgets, and limited people. And yet, we still make something meaningful. 💡

The part not seen in this world of urgency? Late nights, fast learning curves, AI platforms being reinvented daily, constant prioritization, and the emotional work of keeping each other encouraged. 🤝

If there’s a silver lining, it’s this: makers, doers and creators have always known how to move fast, make smart decisions, focus on what matters, and stretch every idea into something bigger than its resources. 🚀

So yes, I’ll wear my holiday sweater proudly this year...because “doing more with less” is not a complaint...it’s a craft I’ve mastered.

To every creative person making more with less - I see you, I appreciate you, and I’m cheering you on. 🎄❤️ #DoMoreWithLess #CreativeLife #DesignCommunity #WriterLife #StrategyLife #MondayVibes

Happy birthday Martin Scorsese! 🎂🎉 Today we owe this man a nod for his great film work. Why? He doesn’t just direct movies. He invents entire worlds. 🌍

Scorsese’s films grab you in the first five minutes and don’t let go. They’re sticky. They’re iconic. Here’s the real secret: it’s not just the story. It’s the mood. The grit. The tiny details that add up until you’re living inside the film.

My Top 24 Martin Scorsese Directed Films here: 
https://boxd.it/gcVG

What ties his films together?
- Zero compromise on his vision
- Insane attention to detail 🔎
- Storytelling that’s raw, real, and impossible to ignore

In my world, that’s the gold standard. Every brand campaign should feel like a world someone wants to enter over and over.

Which Scorsese film do you keep coming back to? For me, it’s always Goodfellas. Never gets old. Every time, I find something new.

If you are interested in diving into Scorsese's life and influences- check out "Mr. Scorsese" on AppleTV- a 5-part binge goes down smooth!

Everyone talks about “thinking outside the box.” But when it’s time to act, most teams are handed a box with the lid super-glued shut. 📦

Here’s what creativity actually looks like where it matters:

It’s not just big, wild ideas for the sake of being wild. 

It’s connecting dots other people don’t even see. 

It’s turning data and insights into stories that stick with people, long after the campaign is over. 

It’s seeing new ideas can spark real imagination, not just AI thats speeds things up. 🤖

The best work I’ve ever led didn’t start with a 20-page creative brief full of rules. It started with open space for curiosity, and trust that the team could own the outcome. That’s when the surprising stuff happens. ✨

Give people the freedom to really "think outside the box." Let them succeed or fail without fear! #SpaceForCuriosity

Now about that “MS NOW” name rebrand in moving on from MSNBC... 🦚

I've held back on thoughts with this rebrand...I get it...when NBC spins you off, the iconic peacock can’t come with you. But changing the name to MS NOW feels like a downgrade in clarity, tone, and brand equity. 

It sounds less like a news news network and more like “Miss (Mizz) NOW”... which is honestly the first thing I hear when I say it out loud.

And that back-rationalized meaning of “My Source News Opinion World” stretches so far it could qualify for Olympic gymnastics 🤸♂️. If your name requires an acronym explainer video to land, it probably didn’t land...

The identity itself? Predictable red blue 🔴🔵. Clean enough, but homogenous and kind of forgettable. The logo isn’t eye-rolling, but the company name certainly invites it.

In a moment where trust, clarity, and differentiation matter more than ever, MS NOW's identity feels like a shrug when the world is starving for excellence. 
#branding #identitydesign #brandstrategy #corporateidentity #MSNOW

🍹🍻 Happy Happy Hour Day! 🍹🍻 Because some days deserve a toast...and others require one. 😉 Whether it’s craft cocktails, mocktails, or your favorite local brew, today’s the perfect excuse to raise a glass and unwind. 🥂💫
Here’s to good company, great stories, and that magical hour that always seems to last a little longer than it should. 🍸😎 #HappyHourDay #CheersToThat #SipSipHooray #UnwindTime

🎬 Timothee Chalamet is live on YouTube...and what a masterclass in marketing it is.

If you’ve ever sat through a “brainstorming” meeting where someone drops the phrase “synergize the triangle of success” and suddenly everyone nods like they get it...well, here’s the cinematic version.

Our guy Timothée Chalamet strolling into a mock-meeting for "Marty Supreme" (via A24), pitching ideas that seem less “let’s promote a film” and more “let’s launch an existential movement” (corroded orange ping-pong balls = culture, right?).

Find it here in all its glory: https://lnkd.in/gMtSVdur

Wow. And love the YT video file name of: "Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4” Schwwwwepppe!!

As Timmy would say… “Integrate. Culminate. Fruitionize.”
#A24 #FilmPromotion #MartySupreme #TimothéeChalamet #BrandMoments

youtube.com

Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4

Grateful for this community and the work created with my partners. 🙏 Wishing you a Thanksgiving full of comfort, connection, and joy. 🧡🦃

Is being thankful on Thanksgiving just a polite habit, or is it something that actually rewires how we see the world? 🤔

I needed an answer. 
So I treated gratitude as more than a holiday script. 
I made it a daily creative brief.

Here’s what happened.

Every morning, before the barrage of email, meetings, and Slack pings, I wrote down one thing I was truly thankful for... 

A small win. 
A person who inspired me. 🙌 
A wild campaign that actually worked.

At first, it felt odd. Mechanical. 
But after a few weeks, something changed.

Suddenly, tough days felt lighter. 
The pressure to be “brilliant” all the time eased up, and we actually got more creative. 🎨

Turns out, gratitude isn’t about pretending everything is perfect.

It’s about seeing what’s working, even in chaos. 
That little shift? 
It rewired the way I lead, collaborate, and show up for my teams.

Being thankful isn’t a tradition. It’s a strategy for real creative culture. #Gratitude #Thanksgiving

Reputation can change in a single scroll. 🔄 One viral TikTok. One Glassdoor review. One offhand tweet from an ex-employee. 🐦

That’s all it takes to flip a brand’s story upside down...sometimes before lunch.

Employer branding isn’t just about the big claims you make. It’s what people say about you when you’re not in the room. 🗣️

You can’t control every review. But you can listen...and act. 👂

Read the tough feedback. 
Change what’s broken. 
Tell people what you’re doing differently.

In my experience, the brands that admit their mistakes and fix them out in the open build more trust than those who try to sweep problems under the rug. Silence is risky. Honesty and transparency pays off. ✅

Every December, I’m reminded why Corona’s classic “O Tannenpalm” TV spot is one of the smartest pieces of simple, emotional storytelling in advertising. Watch the classic spot here: https://lnkd.in/g3W9vHpN

A quiet beach at dusk, a single palm lighting up, and a soft “Feliz Navidad”...no hard sell, no noise, just a feeling.

That restraint is exactly what shaped Corona’s long-running brand voice: slow down, breathe, enjoy life. "Miles Away From Ordinary." "Find Your Beach." All born from a spot that dared to be still.

And this year, Corona is dropping an hour-long version of this spot...perfectly on-brand invitation to pause in the middle of the holiday chaos. Sometimes the most powerful creative move is saying less. 🌴✨
#Advertising #BrandStorytelling #CreativeInspiration #HolidayAds #Corona #FelizNavidad

P.S. the title "O Tannenbaum" is a traditional German Christmas carol whose title translates to "O Fir Tree," also known in English as "O Christmas Tree."

Open video: Corona Extra Christmas commercial | Corona Extra Feliz Navidad on youtube.com

Corona Extra Christmas commercial | Corona Extra Feliz Navidad

Great ideas don’t come from one genius...they come from teams willing to battle it out ⚡️

Every breakthrough I’ve seen started with smart people clashing over what works and what doesn’t.

You need:
- People who aren’t afraid to throw “bad” ideas in the mix 💡
- Space for real debate, not just nodding along 🗣
- Trust, so anyone can challenge anyone else

It’s not about having all the “rockstars.” 

It’s about building a culture where everyone feels safe to take creative risks...even if it means tossing out the original plan 🚀

The best creative teams don’t just agree...they collide, debate, and turn sparks into ideas that power the world of work!

The best creative leaders know when to break their own rules. 🚦 Sticking with “how it’s always been done” kills fresh thinking fast. 💤

Real progress happens when you encourage curiosity, risk-taking, and wild ideas...even if some flop. 🚀

I’ve seen it over and over: Give people room to experiment, and innovation follows. 🌱 How are you helping your team take more creative risks?

🎲💰 Happy National Play Monopoly Day! 🎲💰 Today's the day to channel your inner real estate mogul, pass Go, collect $200, and try very hard not to flip the board when someone buys Boardwalk first (I'm looking at you Daniel Craig). 😅🏠✨ 

Whether you’re a ruthless tycoon, or just in it for the snacks, today’s all about friendly competition...and maybe a little financial “creativity.” What’s your go-to token? The top hat, the dog, or the race car? 🚗🐶🎩 LMK! #MonopolyDay #GameNightFun #RollTheDice #ClassicGames

📺 Happy World Television Day! 📺 From prestige drama on HBO, classic sitcoms on NBC, Sunday football on YouTube TV 🏈, to reality chaos to binge-worthy streaming on Netflix and Hulu, TV has shaped our stories, our culture... 😄🍿 

And can I  just say how grateful we are that today’s TVs aren’t the back-breaking heavy beasts we had in the 90s? If you ever moved one of those lead weights, you earned a medal. 🏋️‍♂️😂 

Whether you grew up with Saturday morning cartoons or you’re deep into your latest binge, today’s the perfect day to celebrate the screen that brings us a whole lot of escapism... What show are you loving right now? 👀 #WorldTelevisionDay #TVMagic #BingeWorthy #PopCultureLove #StreamOn

How many times have you heard, “Make it bigger, bolder, faster!” in a brainstorm, only for the idea to get watered down by process or silos? 💡

What if, instead, we focused on making it smarter? Over the years, I’ve found that the best creative breakthroughs often come not from louder ideas, but from teams who trust each other enough to push boundaries. 

When you blend creative courage, open dialogue, and the right tech. Like generative AI that removes friction from execution 🤖, a culture of innovation forms naturally. The result isn’t just campaigns that win awards 🏆, but platforms that create real, measurable impact for brands and talent alike.

Are we prioritizing brave thinking as much as bold visuals? In a world obsessed with speed, it’s creativity and culture that set real leaders apart. I’d love to hear: how are you fostering this balance in your teams? 🔥

Thanksgiving isn’t about the turkey. It’s about how people show up for each other around the table 🦃...stories, laughter, little moments that stick.

Teams can work the same way.

The best creative sessions I’ve been part of? Never about who had the loudest voice or the biggest title. They worked because everyone brought something to the table. No ego.

Just ideas, honesty, and space to listen 👂.

Gratitude is rocket fuel for creativity 🚀.

Saying “thanks” for small wins, wild ideas, and even the mistakes—that’s how trust builds.

So before your next project sprint or brainstorm, try this: ask your team what they’re grateful for.

Pause. Let people be real.

You’ll be surprised where it takes you ⭐.

Creative magic happens when every seat at the table matters.

This week, that’s what I’m thankful for—in work and in life.

Who at your table are you grateful for? 🙏

What story is your brand telling...inside? 🧐 Brand growth isn’t just about the campaigns we launch or the products we build....it's deeply rooted in the everyday moments shared by our teams. 

The most magnetic employer brands don’t just talk about culture, they live it through authentic storytelling, creative collaboration, and a relentless curiosity to improve. ✨

If you want your company’s reputation to thrive (not just survive), start by empowering your people to be storytellers. Give them a platform. Celebrate small wins as vigorously as major milestones. 🎉

In an age where every Glassdoor postings can shape public perception overnight, building an employer brand from the inside out isn’t optional...it’s essential. 🚀

Bizeo Video Marketing

Co-founder of Bizeo, a UK-based video marketing agency helping businesses grow through high-impact brand and explainer videos. We help businesses video-power their brand and reach more customers.

Co-Founder 

AYM Events

International Business Development role focused on driving exhibition revenue for the EMTEC 2025 Trade Show (formerly known as PetroEnvironment) in Damman, Saudi Arabia.

Head of Business Development

Recruitics is a data-centric recruitment marketing agency that makes it easy for the world’s leading brands to attract and hire great talent. Our four pillars of talent attraction are powered by our award-winning recruitment marketing analytics and optimization platform (SaaS).
My role as a business solutions engineer for Recruitics career site platform is a leadership role in onboarding clients. Providing expert technical support and presenting solutions to prospect business teams, procurement personnel and senior stakeholders. Interacting with clients to execute the technical aspects of the sales strategy to develop and build relationships is part of the job.

Senior Solutions Engineer

Reverse Delta

Responsible for Commercial, Sales, Marketing, Account Management & Business Development at Reverse Delta Ltd.

In 2021 we were acquired by Recruitics, a global player in the recruitment analytics market, to strengthen their product portfolio.

Commercial Director

Reverse Delta are award-winning leaders in recruitment website design and marketing, having designed hundreds of websites built on our FXRecruiter platform. Search engine optimised, mobile-friendly, and integrated with your systems, our websites offer the best candidate experience and show fast return on investment. Our reporting and analytics provide actionable insight into how your digital marketing is performing. With dedicated account managers and support staff, we ensure your most important job marketing tools run smoothly.

Responsible for Sales, Marketing, Account Management & Business Development at Reverse Delta Ltd.

Reverse Delta provide digital marketing software and services to recruitment consultancies, job boards and corporate HR.

Services include:
- Website Architecture, Design & User Experience
- Website Development
- Website Hosting & Domain Management
- Search Engine/Content Marketing
- Social Media Integration
- Job and Data Feeds
- Content Management Systems
- Email Marketing
- CRM or ATS integration

Business Development Manager

Marks and Spencer

Working as a contractor in the Space, Range and Display Team.

Contractor at Marks and Spencer in Space, Range and Display Team

Sainsbury's

Leading the development and implementation of the optimum customer product ranges, end to end supply chain for a food Online Fulfilment Centre (Dark Store).

Project Manager Range and Stock for Online Fulfilment Centre

Working within a large cross functional programme team across numerous sites, on the design, development and implementation of space and range projects. 		                        			          Project Budget +£12million

Main Achievements:

•	Successfully lead the implementation of pack size optimisation solution in Non Food ordering. Improving sales and markdown by enabling planning and forecasting of the most appropriate packsize to a cluster of stores before actioning an Open to Buy. Benefit annually +£1.5million.
•	Assisted the review of reporting requirements with Merchandising teams to identify possible improvements.  Assisted Product Owner to approach 3rd party WSSI alternatives and reviewed product requirements.   
•	Lead the communications plan with stakeholders for the transition of GM stock from food to non-food systems Oracle RMSv10, transitioning £68million of stock.
•	Enhanced the process of on-boarding concessions, while delivering a cost effective IT Solution to sell Jewellery, delivering a cost saving of £0.98million. Reviewed Oracle RMSv13 to understand if requirements were resolved.
•	Lead the project to roll out, implementing JDA planogram system on Socks & Tights, which lead to enhancement of space accuracy, delivering improved availability and a 3% increase in sales.
•	Assisted with the Project Team implementing JDA Planogram Generator in Non Foods, facilitating workshops capturing the requirements for the system design.
•	Implemented trial Wi-Fi in Coventry Business Centre and trained all +400 users on site. Created the rollout training guides for other buildings in London and Manchester.

Project Manager Non Food Transformation Team

Managing the corporate merchandising methodologies used within the business.  Conducting space and range training to the buying and support functions. Managed the corporate contracts with 3rd parties for visual merchandising packs and product merchandising.  Managed a team of 2.  

Main Achievements:

•	Signing off the Corporate Calendar for Range Reviews
•	Conducted the re-negotiation of the 3rd party contract for merchandising packs
•	Developed the 3rd party Merchandising Accreditation and Auditing Scheme

Category Ranging Support Manager

Project managed the involvement of all stakeholders in the Category Review Process, and through analysis of turnover, waste, customer loyalty and relevant market data built credible ranges increasing sales and market share.  Systems used – Marketmax, JDA, Aimia

Main Achievements:

•	Managed 31 Category Range Reviews – bringing new product to market, increasing space both linear and macro, focusing supply chain to deliver stock on time, increasing sales and profitability 
•	Reviewed space elasticity within Dairy Category to identify opportunities for sales growth and working cross functionally amended space using 3rd party merchandisers
•	Active with the wider category team in the creation and implementation of the Category Plan and creation of a category ranging plan during the process
•	Lead Macro space change on juice and milk - improving trading intensity and availability
•	Driving sales performance by combining desserts categories, working with buying and product teams to develop the range while reducing space needed by 30%
•	Drove cross-functional improvement of the new line cycle process with all parties
•	Worked within the range planning community to share best practice
•	Promoted competitor visits with buyers and suppliers to ensure benchmark best in class

Category Range Planner for Dairy

Duty Manager

In the Store Managers absence, be responsible for associated duties and management of a team of 32 managers and 600+ store colleagues.   Manage a team of 8 managers directly.
Achievements
•	Implemented availability processes in store to deliver better Sales.
•	Improved Sales and Profit of Petrol, Cafe and Online operation through coaching and training.
•	Improved Food Safety and Health & Safety Audits.  Made Regional Centre of Excellence.
•	Project Manage setup of New Pharmacy; co-ordinated hiring and training plans

Deputy Store Manager

The efficient running of the Format Directors Office.  Formats as a division was responsible for £1.8billion of capex to modernise the Sainsburys estate and grow the store format from Superstore to convenience either through organic growth or acquisition.
•	Responsible for all written communication in and out of the office
•	Pre –reading to prioritize all communication and board papers before passing to the Director
•	Secretary for key governance meetings, ensuring minutes were timely circulated and followed up
•	Co-ordinate all presentations to deliver great communication
•	Conduct industry research to identify opportunities to benchmark against

PA to Formats Director

Various Operational Roles:
- Checkout Manager
- Compliance Manager
- Administration & Finance Manager
- Administration Manager
- Stock Control Manager
- Systems Manager
Locations across the South East in Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Gloucestershire, Hampshire, Hertfordshire, Oxfordshire, Suffolk, Wiltshire.

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