Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

This photo was taken in January 2020.

At the time, everything had kind of fallen apart.

I’d just quit my job, come out of a long-term relationship, stopped playing rugby after 16 years, and had recently lost my mum.

Safe to say, I was pretty lost. 

I had literally no idea what I wanted to do with my life. 

Didn’t think I had many skills. Didn’t try in school. Didn’t go to uni. No real career plan or clear direction.

But a couple of weeks earlier, I stumbled across a video of someone (a blogger or someone like that) travelling the world and working from their laptop.

At the time, that felt like a genuinely impossible concept. But it also looked cool as fuck. 

“You can make money and work from anywhere in the world? Wtf??” I asked.

So I thought I’d give it a go.

I took what little money I had left from my last payslips, got in my banged-up Renault Clio, and started driving around Europe trying to make this “digital nomad” thing work.

I tried all sorts of online businesses and remote jobs. Most of them failed miserably.

But writing was sort of the one common thread, and the thing I kept coming back to.

Then covid hit, and I got stuck in Poland for a couple of months. For me, that lockdown was a period where I could just be completely alone and sharpen my skills. 

When lockdown lifted, I made my way to Spain.

I learned the language, met my now partner, and ended up staying here far longer than I ever planned.

All in all, I messed up more times than I’d like to admit.

I constantly questioned whether I’d made my life better or worse. For a long time, I genuinely wasn’t sure.

I’m still not perfect now.

But I’m much happier than I was back then, that's for sure.

6 years from this photo, I work remotely, writing for people I’d have never imagined even speaking to at that point in my life.

I’m not trying to brag or be cringe here.

But if you’re in a similar place right now, and there’s something that excites you but also scares the life out of you (even if it feels like a completely foreign concept), just give it a go this year.

I wasn’t sure I’d made the right decision for a good few years.

Looking back now, I’m so glad I did.

Bruce Martinus

Ghostwritten for 60+ founders and CEOs | Content Writer @ Kurogo

(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

Founders get played by doomed market “predictions” 
Every. Single. Time.

Tactics can’t disrupt the market,
So they disrupt humans.

"AI will kill LinkedIn." 
"Founder-led sales is dead." 
"Only carousels/videos work.” 
"Thought leadership is no more."

They get scared. Rush to pivot so they don’t fail…
And slam the table when the new thing doesn’t work.

Suddenly, a new hype hits the market. Again. 
Companies squirm to keep up. Again. 
The cycle never stops.

Yet 1 fundamental has never not worked: classic LinkedIn.

Inbound wins without toe-curling sensationalism and new tactics. 
It does not budge for creator rules. 
Doomed predictions. 
Or trends.

When the metric is $80K enquiries without burying your reputation,
lure bombs burn it alive.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

There’s 0 benefit to inbound without its core element:
Essence.

Without essence, your content gets claps,
but never gets buy-in.

Without essence, your profile is a stand-up;
not a “He sees through our problem.”

Without essence, your name is just known for its knowledge;
not trusted for executive judgment.

There is a thin line between an excellent business,
and an excellent creator.

The former assumes $12k retainer enquiries in your DMs.
The latter forces you to use “DM now” CTAs in every post.

Commoditization is a sly venom veteran businesses ingest happily.

Ciao.

2-decade agency founders forced to write “DM me” in every post is pure agony.

You saw the industry break and reform through every season. 
You saved companies from massive failures.
You made entrepreneurs who they are today.

Yet when one fails to leverage this gold for inbound -
They’re forced to perform like beginners.

The wrong catalyst destroys decades of reputation 
and brand image within a second. 

The right one never forces you to act low.

Un-normalize post CTAs.

Ciao.

taplio

The Battle

Bruce M.

Sadiya Mulla

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taplio

The Battle

Bruce M.

Sadiya Mulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce M.'s LinkedIn Performance

Performance ScoreSadiya Mulla's LinkedIn Performance

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Performance ScoreBruce M.'s LinkedIn Performance