Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

This photo was taken in January 2020.

At the time, everything had kind of fallen apart.

I’d just quit my job, come out of a long-term relationship, stopped playing rugby after 16 years, and had recently lost my mum.

Safe to say, I was pretty lost. 

I had literally no idea what I wanted to do with my life. 

Didn’t think I had many skills. Didn’t try in school. Didn’t go to uni. No real career plan or clear direction.

But a couple of weeks earlier, I stumbled across a video of someone (a blogger or someone like that) travelling the world and working from their laptop.

At the time, that felt like a genuinely impossible concept. But it also looked cool as fuck. 

“You can make money and work from anywhere in the world? Wtf??” I asked.

So I thought I’d give it a go.

I took what little money I had left from my last payslips, got in my banged-up Renault Clio, and started driving around Europe trying to make this “digital nomad” thing work.

I tried all sorts of online businesses and remote jobs. Most of them failed miserably.

But writing was sort of the one common thread, and the thing I kept coming back to.

Then covid hit, and I got stuck in Poland for a couple of months. For me, that lockdown was a period where I could just be completely alone and sharpen my skills. 

When lockdown lifted, I made my way to Spain.

I learned the language, met my now partner, and ended up staying here far longer than I ever planned.

All in all, I messed up more times than I’d like to admit.

I constantly questioned whether I’d made my life better or worse. For a long time, I genuinely wasn’t sure.

I’m still not perfect now.

But I’m much happier than I was back then, that's for sure.

6 years from this photo, I work remotely, writing for people I’d have never imagined even speaking to at that point in my life.

I’m not trying to brag or be cringe here.

But if you’re in a similar place right now, and there’s something that excites you but also scares the life out of you (even if it feels like a completely foreign concept), just give it a go this year.

I wasn’t sure I’d made the right decision for a good few years.

Looking back now, I’m so glad I did.

Bruce Martinus

Ghostwritten for 60+ founders and CEOs | Content Writer @ Kurogo

Own Your Story

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Concentrix

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Creative Academies Network

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Walsall FC

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Birmingham City Council

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I am a passionate and proactive social media assistant with 2 years of experience within the marketing and communications industry.

During this time, I have gained valuable experience across a range of marketing functions including social media management, hashtag research, content creation, and caption copywriting.

I am looking for my next opportunity within an organisation, where I can use my experience to bring real value and have the opportunity to develop my skills further.

Social Media Assistant

Birkbeck Students' Union

Student Leader

PXL Film & Photo

Social Media Manager

Baker McKenzie

Work Placement

"You can write a bio for everyone else but yourself?" - true words spoken by my husband. 

After coming off a call with my business mentor, I discovered this new love for LinkedIn and it sparked so much creativity in me. I started helping others revamp their profiles and write up their summaries. When it came to mine, I hit a creative block. 
I thought I would have a cool story about how I got started in the world of content creation and influencing. 

Truth is, it just happened. I don't even remember what year I started posting on social media.

I made an Instagram account and started posting fashion content. From the very beginning, building a personal brand has been at the forefront of everything. I built a strong, loyal community and then, my account was disabled. So I started a new account. I continued posting fashion content, working with brands, building my personal brand. 

It happened again. Instagram disabled my account but this time I knew I would get it back, I just had that feeling. And I did - 19/02/2021 was the day I got my account back and when I posted on my story, my story views and DMs blew up. People were wondering where I had been for months, they were searching for my page. That's the power of personal branding.

I get so many DMs saying "I love your honesty, you say sh*t how it is", "You're so authentic and real". That's what inspired me to start The Femme Creators. I help women to build a stand out personal brand and show up authentically in their everyday lives. For me, authenticity is everything. You may be disliked but wouldn't you rather be disliked for who you are, then liked for who you're not?

I had a 9-5 working in Lead Generation, until I didn't. They made me redundant quicker than you can say supercalifragilisticexpialidocious. So I decided not to apply for another role, and instead, go full time as a content creator and business owner. It has been the best decision. There is so much coming soon and I would love for you to be a part of the journey.

Find me on Instagram, TikTok and Threads @zikrabouhafs. Let's chat!
Business Instagram @thefemmecreators

Zikra Bouhafs

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Bruce M.

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The Battle

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Zikra Bouhafs

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bruce M.'s LinkedIn Performance

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