S.I.M.P.L.                                                   Science-Integrated Meal Prep Lab

Founder

Seasoned Catering and Events

Chef

Plus-sized folks can't resist the headline, "Eat what you want, and still lose weight!" But I have 2 questions:

1. Which dirtbag marketer came up with that line?

2. What if folks just want to eat spoonfuls of mayo from the jar?

One thing's for sure...

Everyone with poor eating habits has one thing in common. 

A wide gap between: 

1. What they WANT to eat
2. What they SHOULD eat

But every weight loss plan demands they eat: 

- Less of #1
- More of #2

...which stretches the limits of willpower.

And once the willpower is gone? 

It's back to the drive thru at Taco Bell.

Until you learn the skills to make the foods you SHOULD eat taste like the ones you WANT to eat, eating healthy feels like sacrifice.

A sacrifice you'll no longer have to make when you subscribe to SIMPL.

Every week I break down a new high-protein dish that's crafted:

- to support a well-rounded fitness routine
- to fuel your body with high-quality food
- using the same techniques chefs use

It's free to read.

And the premium version includes the recipe plus a step-by-step video showing the full cooking process.

You can unlock the premium subscription for just $19/month.

(Including a 1-month free trial)

Here's the deep-fried truth, dipped in ranch: 

Everyone who diets will reward themselves with treats on cheat day. But when your healthy dinner IS the reward, who needs treats?

Click the blue link in my bio to subscribe to SIMPL.

Bryan Curley, Copywriter

Spencer Mahoney

I’m a husband, dad of two, ultramarathoner, and brand builder. I currently lead operations and marketing at Atomic Coffee Roasters and help grow Atomic Black, our coffee liqueur brand.

At Atomic Coffee Roasters, a family-run, second-generation business, I oversee everything from DTC growth and brand strategy to production and operations. We roast specialty-grade coffee at our Peabody facility and produce cold brew at our Danvers site. You’ll find our coffee in over 200 cafes and restaurants, 500 grocery stores across New England, and online at DrinkAtomic.com.

I’m also the co-founder of Atomic Black, where I focus on shaping the brand, driving creative strategy, and building awareness through content, partnerships, and storytelling.

What drives me is building thoughtful, scalable systems, telling stories that resonate, and connecting the puzzle pieces required to grow a business.

I’m passionate about:

- Content, email, and social strategy
- Shopify and the nuances of DTC
- Operational efficiency and systems that scale
- Running long distances and riding mountain bikes
- Spending time with my wife and two boys

Let’s connect if you want to talk coffee, cocktails, e-commerce, or brand building!


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The Battle

Bryan Curley, Copywriter

Spencer Mahoney

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