In Motion Marketing

» Brand. Enhance your brand and make it the biggest asset for driving demand. Create value propositions that speak to your customers’ pains, gains, and jobs to be done.

» Demand. Create demand generation campaigns that focus on impact. Design and run inbound and outbound strategies with consistent execution.

» Content. See revenue results and drive awareness by creating valuable content. Focus on educating your audience and finding high-quality lead generation.

» Advocacy. Create a model where customers feed your growth! Maximize delight and capture word of mouth with testimonials, reviews, and case studies.

Head of Marketing

Performio

» Introducing a Demand Generation Strategy that saw 110% growth in North America for FY2020!

Marketing Strategist

» Turned Marketing into a Revenue Center by successfully introducing a B2B Lead Generation Strategy.

» Significantly increased marketing’s contribution to new revenue and qualified opportunities generated with a unique Content Strategy.

» Dramatically reduced the average sales cycle by 35% by mapping the customer journey with value proportions targeting specific personas.

» Maintained a 12-month payback period for marketing’s Customer Acquisition Costs.

Marketing Manager

Business Development Manager

Max Reilly

» Increase qualified-pipeline by 4X using a blend of Inbound & Outbound Marketing.
» Streamlined the quotes and tenders process by 42% with Document Generation software.
» Ran a unique Lead Nurturing campaign targeting Architects, Developers, and local residents.

Vita Group Limited

» Raised NPS to over 40 points by providing additional training to staff.
» Introduced diversity hires; hiring people from a wide range of backgrounds.

Area Manager

Creates Marketing Content 📣 Social & Web 🎯 Helps B2Bs Generate Demand 🏆 Find New Growth Opportunities 🚀

Two things every B2B needs for demand generation:

1. Focused Marketing Strategy 🎯
2. Clarity Across Messaging & Content 💎

B2B companies struggle with their marketing because they lack focus and clarity.

As our digital world rapidly advances, businesses can't adapt fast enough. Think ChatGPT, NFT, Blockchain, TikTok, and AR/VR.

😵‍💫 Most marketers feel they lack the resources and time to do a good job:

» Can’t focus because we’re too busy doing Lead Gen.
» Our messaging lacks clarity because we needed to launch yesterday.

🤯 Marketing is getting harder (and it's never going to get easier)! 

Everyone has at some point has tried:

… Rebrand: New logo, colors, and motivational messaging that left prospects confused
… LikedIn: Contact decision makers directly but ends up getting you locked out.  
… SEO: New website with blog posts that cost a small fortune and somehow attracted no leads. 

It happens!

Despite everyone’s best intentions, a good idea can fail. 

Leaving you wondering where it all went wrong. 

🤔 What if…

… Your messaging was so clear people could imagine using your product on their own.
… Your content is so valuable it brings in leads and fuels positive word of mouth.
… All your marketing activities worked together to grow your business.

😎 How awesome would that be?

I work 1:1 with CEOs, Marketers (CMO, VP, Director, Manager), and Entrepreneurs to help create and execute a winning marketing strategy that grows their business. 

We focus on what generates the biggest impact on your business—ensuring that everything is crystal clear to your prospects on their buyer’s journey. 

My agency specializes in Messaging • Branding • Demand Generation • Lead Generation • Content Marketing • Social Media Marketing • SEO • SEM • Web Design.

🏆 Case Studies

“In Motion Marketing is a significant part of our team. It’s been awesome having them as a resource.” ~Aimee Caton, Director of Marketing at Performio

“They are an agile company that can quickly customize their services based on our needs.” ~Athufa Mariff, Head of Marketing at On Q

“It’s been a very successful and impactful business engagement.” Greg Heilers, Co-Founder, Jolly SEO & PitchResponse

⭐️ Rated 4.9/5 on Clutch • DesignRush • GoodFirms

When you’re ready, let’s get on a call and take a closer look at your marketing strategy.

💬 DM when you’re ready. 

Or reach out via using one of the ways below. 

✉️ Email: bryan@inmotionmktg.com

📱Call: +61488552522

📅 Schedule a Zoom: https://meetings.hubspot.com/bryan269

Bryan Philips

Making CX work for your business!

Customer Experience Professional with a love of customer loyalty and red wine. 

Paul Bichsel

It was a cold night Melbourne town last night, but literally sizzling at the Zendesk office for CX Connect, hosted my Evelyn Tang Felicity Scheltinga, Kevin Wood , Lucas Brzeski , Arsalan Asghar !

 Brendon Ward from Petstock Group took us back to the roots of his company where they had a mantra of “never lose a punter “ and going over and above for delivering personalised and delightful customer experiences.

Beau Micallef took us through the ability to build great customer journeys, capturing important details while making it a frictionless experience for the customer.

Great brands delivering excellence to their customers, and always looking to continually improve their offerings! Love you guys!

Making AI and Automations work for your business!

No alternative text description for this image

Looking ahead to 2026, the next wave of AI in CX is not just about chat.

Two areas stood out:
✅ Voice AI that can take real actions like returns or account updates
✅ Admin copilots that recommend and even apply operational improvements
Imagine an admin asking, “What should I fix in my Zendesk instance?” and getting clear, actionable answers.

Less manual configuration.

More guidance built into the platform.

Better CX without more complexity.

That’s where things are heading.

If you’d like to learn more about AI + CX + Zendesk, you can download the CX trends report from us.

👉 Download the full CX Trends report via the link in the comments below.

Most CX platforms record conversations.
Very few resolve them.
That’s the shift happening right now.

Zendesk is moving from being a “system of record” to what’s being called a resolution platform 

Here’s what that actually means:
👉 AI doesn’t just surface tickets. It helps resolve them.
👉 QA, analytics and feedback loops live inside the platform to ensure you are delivering to customer expectations.
👉 No more stitching together separate tools for contact centre, QA and reporting.
👉 One environment. One source of truth. Real action.

The big change?

AI is no longer a bolt-on feature.

It’s embedded directly into the platform and supports your agents to resolve enquiries.

For CX leaders, this is about speed, consistency, visibility and quality across the entire support operation.

And that’s where things get interesting.

If you’re rethinking how your service platform should operate in 2026, let’s talk.

📩 Contact SuccessCX for a chat about improving your CX.

We're very excited to welcome Sherwyn Dutt to the SuccessCX team! Sherwyn is a value driven sales executive and thought leader with an affinity to drive business growth through great tech enabled CX.
Sherwyn is a great addition to our team!

Account Executive at SuccessCX - Customer Experience Consulting & Strategy

Excited to share that I'll be deep diving into CX as part of a new role as AE at SuccessCX - Awarded Partner of the Year 2025 - was very impressed by Paul, Alver & the team's performance and reputation in delivering key measurable shifts in outcomes & KPI's for CX leaders across ANZ & global for both strategy & delivery.

An interesting aspect of this is SuccessCX's close partnership with Zendesk who have been all about consolidating Digital + Data + AI + CX. 

But so what, right? Two thoughts: 

1. AI in CX is becoming the fastest path to cost reduction (e.g. deflect requests and automate high volume tickets without harming CSAT)

2. AI maturity is now an executive scoreboard (E.g. Boards and CEO's grading leaders on AI adoption, digital efficiency, automation ROI, voice of customer etc)

I am curious, though - is AI in CX on your roadmap?

Feeling this one in my bones — systems matter as much as people. ⚙️🤝

Most service pain isn’t about effort. It’s about fragmented systems and information that doesn’t flow. When tools don’t connect, teams end up compensating manually — and that doesn’t scale.

Zendesk Suite brings conversations, knowledge, and workflows together so teams can work with shared context as volume grows.

Big shout out to the folks building better-connected CX. If you want service to be smoother (and less manual), this is the kind of foundation that helps teams breathe easier. 🙌

#ZendeskAI #ZendeskAIAgents #CXTrends #SuccessCX

https://lnkd.in/gkCcRD2m

Feeling the difference when context just… shows up. ✨

When conversations don't need to be pieced together:
- Customers feel understood.
- Agents don’t have to hunt for answers mid-interaction.
- Decisions come more naturally and conversations move forward with confidence.

Tools like Zendesk Copilot do this well — surfacing the right guidance at the right moment so service teams can focus on helping people, not chasing context.

Big shout out to the teams making CX smoother every day. 🙌

#ZendeskAI #ZendeskAIAgents #CXTrends #SuccessCX

https://lnkd.in/gYREbuFe

Expectations don’t shift overnight — they creep up on you. 🔍

Customers now expect personalization, continuity, and transparency, even as AI takes a more visible seat in service. The Zendesk CX Trends 2026 report lays that out clearly.

What teams are doing about it: simplifying service behind the scenes and making context easy to access across every interaction.

If you’re thinking about making that happen, SuccessCX can help bring it to life. 🙌

#ZendeskAI #ZendeskAIAgents #CXTrends #CustomerExperience #SuccessCX

https://lnkd.in/gif99CPz

Fast replies can feel reassuring — at first. 

But when an issue comes back, speed quickly loses its value. Customers don’t remember how quickly a response arrived. They remember whether their problem was actually resolved.

The Zendesk CX Trends 2026 report shows expectations shifting toward complete resolution. This is where AI-supported service approaches help teams resolve issues earlier and more accurately — without adding extra steps.

#ZendeskAI #ZendeskAIAgents #CXTrends 

Build for better customer outcomes with SuccessCX.

https://lnkd.in/g_y_9wmh

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Paul Bichsel

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