Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

Artem Smirnov

Smirnov Consulting Group

𝗪𝗲 𝗛𝗲𝗹𝗽 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗚𝗲𝘁 𝗠𝗼𝗿𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗨𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗱 𝗘𝗺𝗮𝗶𝗹 𝗦𝘆𝘀𝘁𝗲𝗺𝘀. Our proven strategies work for any business selling high-ticket products and services like:
-B2B tech companies,
-Financial services companies,
-Advertising agencies,
-Software development companies,
-Marketing agencies,
-SEO agencies,
-Branding agencies,
-UX design studios,
-B2B consultants,
-Advisors,
-Experts,
-Professional service providers,
-Public speakers,
-Business coaches,
-Management consulting firms,
-Construction and civil engineering companies.

**I've worked with many companies and entrepreneurs for the last 12 years, including small businesses and even big brands like Google, HubSpot, T-mobile, Microsoft, Hewlett Packard Enterprise, Stripe, IBM, Skoda, MaxMara, Century 21, Lotto, Nestle, Lukoil, Gazprom, KTM, Pirelli, Fisher and Kappa and many many more.**

✅ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀:
- Software development company -> scaled from $7.1 mil to $24.3 mil (revenue) in just 12 months
- UX design company -> scaled from £550k to 4.2 mil (revenue) in 12 months
- SEO agency -> helped them generate $3.1 mil in new contracts in just 11 months
- Facebook ads agency -> $2.6 mil in new contracts in 12 months
- Financial services company -> $31.1 mil in new revenue from the leads we generated for them in 10 months
- IT consulting firm (+software development) -> $18.4 mil (revenue) from new projects they got in just 12 months

𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 
✔️ 1-on-1 Coaching / Consulting
✔️ Group Coaching
✔️ Done-For-You Services: hire my team to generate leads and sales for you

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗶𝘁: 
- send me a DM here on LinkedIn to see if we are a good fit
- or email me at: artem@smirnovartem.com

𝗪𝗲𝗯𝘀𝗶𝘁𝗲:
www.smirnovartem.com

𝗘𝗺𝗮𝗶𝗹:
contact@smirnovartem.com

LinkedIn

Consistently creating content on this platform for my network.

Content Creator

Facebook

-Custom strategy
-Sales funnels
-Monthly reporting and analysis

Facebook Ads Expert | Helping Businesses Scale Using Paid Traffic

YouTube

Why YouTube? YouTube is the second largest search engine after Google, with millions of visits and hours of video content. It allows reaching a huge audience of potential clients and it is an essential platform to advertise.

The video format allows to connect with your audience in a unique way, generating more traffic to your website, building Brand awareness and increasing conversions. Did you know that you could select your audience by gender, age, interests and physical location? Or even target only those who have previously visited your site through remarketing programs on YouTube?

Youtube Ads Expert | Running Ads For Service-Based Businesses

Web Top Control Ltd.

Managing Director

SPS centrum s.r.o.

SEO, Social Media Marketing and Online Reputation Management. Consulting.
• Keyword research for SEO
• On-page and Off-page optimization
• Facebook, Instagram and Youtube Advertising

On-site Optimisation

Keyword research
Optimising meta title tags, description tags and alt tags
Keyword inclusion in content
Adding Heading 1’s to each page and H2-H6 if necessary
Adding Anchor text
Content Analysis
Duplicate content review
Local SEO
Adding structured data mark-up to the website to give more information about your business to Google
Adding XML, HTML, Video and Image Sitemaps to Google Webmasters

Off-site Optimisation

Link Building
Content Strategy
Directories- Adding business to local directories which includes a back link to website
Search Engine submission to popular search engines such as Google, Yahoo.

Monthly SEO Work 

Monthly ranking report
Monthly analytics report
Blog creation
Submission of website to directories
Competitor analysis
Website content review and then updating content
Anchor text optimisation
Applying any of the recent developments in SEO to the website.
Testing the Meta Title/description tags to optimise their performance.
Monitoring Google Webmaster tools to make sure there are no broken links, URLs not working.

Digital Marketer

CEO at Smirnov Consulting Group 👉 We build client acquisition systems for B2B businesses 🔹 B2B Growth Consulting & Marketing 🔹 We stand with Ukraine 🇺🇦

👉 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: I help B2B companies get more leads, sales and clients every single month. To do that I'm using my proven strategies: 𝟭) LinkedIn marketing and lead generation campaigns, 𝟮) cold email campaigns to increase volume up to 1000+ contacts per day (depending on your goals), and 𝟯) retargeting ads (Meta Ads or LinkedIn Ads or Google Ads) to increase conversions.

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿:
Our proven strategies work for any business selling high-ticket products and services like:

-B2B tech companies,
-Financial services companies,
-Advertising agencies,
-Software development companies,
-Marketing agencies,
-SEO agencies,
-Branding agencies,
-UX design studios,
-B2B consultants,
-Advisors,
-Experts,
-Professional service providers,
-Public speakers,
-Business coaches,
-Management consulting firms,
-Construction companies.

**I've worked with many companies and entrepreneurs for the last 12 years, including small businesses and even big brands like Google, HubSpot, T-mobile, Microsoft, Hewlett Packard Enterprise, Stripe, IBM, Skoda, MaxMara, Century 21, Lotto, Nestle, Lukoil, Gazprom, KTM, Pirelli, Fisher and Kappa and many many more.**

✅ 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆:
- Software development company -> scaled from $7.1 mil to $24.3 mil (revenue) in just 12 months
- UX design company -> scaled from £550k to 4.2 mil (revenue) in 12 months
- SEO agency -> helped them generate $3.1 mil in new contracts in just 11 months
- Facebook ads agency -> $2.6 mil in new contracts in 12 months
- Financial services company -> $31.1 mil in new revenue from the leads we generated for them in 10 months
- IT consulting firm (+software development) -> $18.4 mil (revenue) from new projects they got in just 12 months

𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀: 
✔️ 1-on-1 Coaching / Consulting
✔️ Group Coaching
✔️ Done-For-You Services: hire my team to generate leads and sales for you

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗶𝘁: 
- send me a DM here on LinkedIn to see if we are a good fit
- or email me at: artem@smirnovartem.com

𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗺𝘆 𝗯𝗼𝗼𝗸 - 𝗧𝗵𝗲 𝗕𝗠𝟴 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 - 𝗳𝗼𝗿 𝗙𝗥𝗘𝗘 𝗵𝗲𝗿𝗲:
https://smirnovartem.com/the-book/

𝗪𝗲𝗯𝘀𝗶𝘁𝗲:
www.smirnovartem.com

𝗘𝗺𝗮𝗶𝗹:
contact@smirnovartem.com

www.smirnovartem.com
𝗪𝗵𝗼 𝘄𝗲 𝗵𝗲𝗹𝗽: B2B businesses and high-ticket service providers:

-B2B tech companies,
-financial services companies,
-software development companies,
-marketing agencies,
-SaaS companies,
-branding agencies,
-SEO agencies,
-UX design studios,
-B2B consultants,
-advisors,
-experts,
-professional service providers,
-public speakers,
-business coaches,
-management consulting firms.

𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼:
I help you get more B2B clients and scale your business extremely fast. The goal is to help you get 10, 30, 50 or even 100 clients every single month (depending on your goals and the size of your team).

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗶𝘁:
-Send me a DM here on LinkedIn
-Or send an email to: contact@smirnovartem.com

Over 2,000 businesses have hired Artem Smirnov for speaking, consulting, training or outsourced marketing services including Google, HubSpot, T-mobile, Microsoft, Hewlett Packard Enterprise, Stripe, IBM, Skoda, MaxMara, Century 21, Lotto, Nestle, Lukoil, Gazprom, Raiffeisenbank, KTM, Pirelli, Fisher and Kappa and many many more.

🔹 SPECIALTIES:
| B2B Lead Generation | LinkedIn Marketing | Social Selling | Social Media Marketing | Digital Marketing

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Bryan Grover

Artem Smirnov

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