Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

Belle Communication

Belle Communication is a woman-owned PR agency with over a decade of experience specializing in foodservice. Known for bringing consumer-first thinking to B2B communications, Belle provides clients with a depth of expertise in public relations, influencer relations, creative strategy and consumer insights. Partnering with suppliers, operators and over 100 brands—including T. Marzetti, Jeni’s Splendid Ice Creams, and Lamb Weston—the agency crafts bold campaigns that elevate brand presence, forge meaningful audience connections and drive sales growth. It has been recognized as a top boutique agency, with work that has earned accolades from PRWeek, PRNEWS, Bulldog PR and PRovoke Media.

Director of Marketing

Questline Digital

Marketing Director

Develop SEO-optimized copy for bylines, blogs, case studies and websites, infusing knowledge gathered from SMEs and customer stories.

B2B Freelance Content

AAA Ohio Auto Club

Digital Experience Manager

Zipline Logistics

Geben Communication

Account Manager

Marketing Works, Inc.

Public Relations Manager

Flower City Habitat for Humanity

Communications Associate

Dixon Schwabl Advertising

Account Services / Public Relations / Interactive

I am a catalyst for brand growth. I have a proven track record for building + executing strategies that combine SEO excellence, strategic partnerships and public relations tactics, helping brands establish thought leadership, develop impactful content and stand out in a crowded digital landscape. At Belle, I am focused on amplifying the agency’s SMEs and creating valuable content that helps our clients stay ahead of shifting industry trends so they can successfully surpass visibility, credibility and sales goals.

Life mottos: 
Be forever curious.
Learn something new every day.

Strength finder traits: 
Input - I am extremely inquisitive and find nearly everything interesting. Inspired by the world's infinite variety and complexity.
Intellection - I like to think and exercise the muscles of my brain. Have a constant mental hum.
Restorative - I love to solve problems and enjoy bringing ideas to life. Constant improvement is one of my hallmarks.
Learner - I get antsy when not continuing to learn new skills or tactics. I can be a catalyst for change.
Futuristic - Energized by the process of coming up with new ideas. I love to contribute to new solutions.

taplio

The Battle

Bryan Grover

Bethany Farchione

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