Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

Downey Strategy

A minimalist approach to marketing — so you can cut the clutter and grow your business.

• Develop brand messaging
• Create minimalist marketing plans
• Develop strategic websites
• Consult on digital content best practices
• Write and edit website copy
• Develop tracking and analytics strategies

Owner | Strategist

Swanson Russell

At Swanson Russell, I helped develop and manage digital marketing campaigns, from strategy all the way through execution. I worked with a multi-disciplinary team of creatives, media buyers, designers, developers, account executives, and clients — in a variety of industries. 

• Managed production and launch of websites, digital tools, and multi-million dollar ad campaigns
• Consulted on digital strategy for clients and agency team members
• Guided team in content strategy and best practice for the web

Digital Producer

Rentping

In this role, I helped identify the needs of internal stakeholders and clients. Then, I collaborated with developers to create a plan of action that turned those needs into real software features in our marketing software suite. 

• Communicated between stakeholders and software team 
• Planned new products with stakeholders
• Created and monitored project timelines
• Wireframed and collaborated with designers
• Prioritized software development queue 
• Improved product development processes
• Helped transition team to agile methodology
• Managed new product development for media team

Software Project Manager

As marketing director, I developed and managed in-house campaigns for our apartment marketing agency. I also stayed up to date on industry trends, to make sure we were offering the best possible services to our clients. 

• Led Rentping’s website redesign
• Restructured marketing automation
• Wrote and edited copy for marketing collateral
• Built out PPC and social media campaigns
• Developed marketing strategy around industry conferences
• Managed Rentping’s website maintenance and updates
• Helped develop company branding style guide
• Managed marketing outreach programs

Marketing Director

• Developed a rebranding strategy with leadership and design
• Collaborated with designers on marketing collateral
• Wrote SEO copy for 65 apartment property home pages
• Wrote marketing emails
• Wrote product release blogs
• Maintained marketing automation systems

Inbound Marketer

Lincoln's Symphony Orchestra

• Ran customer service 
• Wrote copy and managed brochure production, press releases, and email blasts
• Hired, trained, and oversaw part-time box office assistants
• Managed ticketing and subscription sales
• Designed in-house marketing collateral
• Managed direct mailings
• Organized LSO’s annual grade school concerts 
• Managed administrative staff payroll and office duties

Box Office Manager

NATS Detasseling

• Coordinated completion of assigned fields with bus drivers
• Assisted bus drivers with daily needs and paperwork
• Gave company safety talks to over 200 employees
• Ensured company compliance with safety codes

Field Support Manager

I help businesses and non-profits cut the marketing clutter and get back to the work they love. We'll find the few right things that will actually move your business forward and drive sustainable growth.

What we can do together:

--> Brand Strategy & Positioning
Get absolute clarity on your value and start attracting clients who see the difference.

--> Website Strategy & Development
Create a website you're proud to share that guides the right clients to say yes.

--> Marketing Pathways & Strategy
Build a sustainable marketing plan that feels natural and drive real growth

---

With over a decade of digital marketing experience, I've helped declutter marketing for over 100 companies and managed over $1 million in digital campaigns. 

I'd love to help you find more clarity that drives real growth. 

Learn more at https://downeystrategy.com/

Brittany Downey

I didn't expect to chat about marketing at my brother-in-law's wedding. 

The grandparents were hanging out with the kiddos, so I was taking full advantage... 

Inhaling a gin & tonic and scarfing down dinner as fast as I could, before it was back to bouncing a baby and handling meltdowns. 

A past client was at the wedding, and we ended up catching up. She’d paused one of her businesses earlier this year, so I wasn’t expecting much of an update.

Instead, she told me:
“The blog posts you helped me write have been making me recurring income without me doing anything.”

A few weeks later, she sent screenshots — month after month of organic traffic and ad revenue stacking up.

Obviously, I was thrilled. 

But when I looked back at that project, I remembered how much work went into building that outcome in the first place.

→ We showed up month after month.
→ Researched trends and keywords.
→ Wrote posts that took off — and plenty that didn’t.

Results don't come from a "proven" playbook or three quick hacks. 

They come from consistency. 

Even when we were NOT being consistent, the consistency we HAD built paid off.

So if you’re deep in work that isn’t paying off yet, here’s a reminder: results often show up much later than the effort. 

---

If you want more on the value of sticking with something over time, check out the Do Less Marketing podcast episode: Patina, Perseverance, and the Power of Loyalty — With Jackie Wachter.

The Minimalist CMO | Marketing Coach | Podcast Host on “Do Less Marketing” | Digital Declutterer

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The Battle

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Brittany Downey

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Posts

Engagements

Likes

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