Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

Salesforce

Senior Director Product Marketing

Director of Product Marketing - GTM & Growth

🏆 2023 Top 1% of TMP Great Leader Award 🏆
Build and lead a team of data-driven product marketers to identify user behaviors that indicate a need for additional products and then provide AE enablement for the Platform Cloud a $1B ACV business unit. Lead strategy and execution of MarOps programs and messaging for Heroku, a $108M ACV business unit.
•  In FY23, my team developed and ran six unique, data-driven GTM growth programs that produced $76M in ACV, more than double the previous year.
•  Spoke at weekly meetings with global sales leaders to identify latency within the sales process and developed messaging and campaigns designed to meet those in-market needs.
•  Developed and actioned on goals that aligned with Platform Cloud GTM VP and marketing SVP initiatives to ensure that all growth campaigns aligned with organizational messaging and metrics. 
•  Set and executed the MarOps strategy with Heroku, VP of Operations, for identifying and communicating to over 5 million users about major operational changes.
•  Lead an agency team on the audit and major overhaul of Heroku’s automated demand gen programs and messaging that deliver over 40,000 emails per month.

Head of Go-To-Market Growth Programs, Platform Cloud

Earnix

🏆  2022 President’s Award  🏆
Improve customer understanding and engagement by retooling value propositions and developing buying personas. Maximize brand awareness through the development and execution of digital marketing programs. Collaborate with CMO to strengthen the marketing department by doubling the employee count and upskilling the team.
•  Ensured business success by developing and implementing lead definitions, metrics, and lead scoring model, including an executive directive to transition from Marketo to Eloqua in just four weeks.
•  Achieved strategic objectives by developing growth channels for digital advertising through Google AdWords, LinkedIn, and content syndication.
•  Accelerated decision-making process by spearheading the data cleanse project, selecting ZoomInfo as a data partner, and executing a major overhaul of the Salesforce database.

Director of Growth Marketing

Access | Information Management

Improved reach to target audience by creating go-to-market strategies for SaaS products. Shared insights with 150+ cross-functional team members by presenting marketing initiatives and program performance at weekly meetings. Led internal communications, demand generation strategies, and content production for all lines of business. Supported vision-driven strategic planning by presenting reports to senior management on progress against goals and relevant demand generation metrics/KPIs in close collaboration with marketing team members. 
•  Increased client retention and acquisition at local/national levels by implementing software and processes for the team to effectively manage 80+ annual media and association partnerships.
•  Increased revenue and customer retention by formulating new go-to-market strategies across multiple lines of business and sales groups to adapt to the changes caused by the 2020 pandemic.
•  Minimized customer touch-points and shortened buying cycle by increasing the effectiveness of account base marketing efforts (ABM) by developing buyer/client personas, segmentation, and digital targeting.

Senior Marketing Manager

Endeavor Business Media

🧭  Endeavor acquired PennWell in 2018. I was the lead marketer on the flagship brands that Endeavor sought to acquire.

In this role I led marketing strategy for six brands, two market research units, and four national events by acting as senior marketing manager. Fostered effective interaction with VPs, publishers, and researchers to establish/communicate clear goals for advertiser acquisition, audience development, and digital marketing strategies.
•  Maximized customer attraction by developing marketing materials, including PowerPoint decks, media kits, ebooks, research reports, white papers, case studies, and fliers.
•  Drove substantial growth for each business unit by translating Endeavor business media business objectives into brand portfolios, as well as developing marketing plans and executing strategies.
•  Streamlined overall marketing operations through detailed execution of advertising channel activities, including planning, buying/bartering, creative production, ad traffic, and digital advertising.

Nashua Community Music School

Executive Director

The Taylor Group/ManagedOps

Demand Generation Manager

PC Connection

Senior Account Executive

Growth Marketing | Product Marketing | Demand Gen | Email Marketing | Digital Marketing

I am a leader with a proven track record of driving business success through innovative, data-informed marketing initiatives. I specialize in creating robust strategies that generate brand growth and maximize profitability. With expertise in go-to-market planning and digital advertising, I am skilled at analyzing first-party and third-party data to deliver revenue success. My passion for a results-driven approach and compassionate leadership allows me to garner trust and influence throughout the organization.

Marketing Skills: 
Growth Marketing, Campaign Development, Marketing Strategy, Product Marketing, SEO, SEM, Media Buying, Lead Gen, Email Marketing, Event Strategy, Ad Strategy

Software Skills:
Salesforce, Pardot, Eloqua, Marketo, Google Analytics, WordPress, OpenWater, Buffer, Moday.com, Asana, Workamajig, HTML, Adobe: Indesign/Photoshop/Dreamweaver/CQ5

taplio

The Battle

Bryan Grover

Gillian Gual Hinkle

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?