Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

Customer Education Management Association (CEdMA)

Excited to lend my marketing skills to an incredible organization seeking to develop and advance the field of customer education!

Check out CEdMA (and secure your membership) here: https://www.cedma.org/

Marketing Trustee

Intellum

Leading customer marketing, content, social, brand, PR, and events at Intellum.

Director of Customer & Content Marketing

PeopleGrove

- Led the development and execution of customer marketing strategies, including advocacy, expansion, lifecycle, and customer enablement
- Led migration campaign that led to 49% increase in upgrades to new platform
- Developed new onboarding materials to support Customer Success at scale, including admin nurture, kick-off deck, and launch kits
- Spearheaded data project to allow us to dynamically segment and communicate with our admin base
- Wrote & published monthly customer newsletter with 35% average open rate and 10% average CTOR

Customer Marketing Manager

Crowdvocate

Senior Manager, Customer Education

Litmus

- Ran customer lifecycle messaging, communications, and product go-to-market
- Owned customer onboarding and adoption strategy across plan types
- Led streamlining of onboarding for new product acquisition
- Hosted monthly customer training webinars to increase product usage and feature adoption
- Owned in-app messaging strategy and implementation
- Mentored Customer Marketing Specialist to grow into advocacy and community work

You Need a Shannon

**Currently taking a break from consulting and freelancing opportunities.

- Complete responsibility for creating and executing marketing strategies for clients
- Set client expectations during onboarding and ensure deliverables are completed on time and to the specifications agreed upon
- Engage and retain clients post-project for long-term consulting contracts
- Provide monthly reporting to clients on KPIs and upcoming initiatives

Key Accomplishments:
- Created 92% increase in leads for health-based client within 4 months
- Brought in 25% more sales for health-based client YoY
- Increased client load by 34.8% for wellness-based client within 5 months
- Increased client retention by 39% for wellness-based client within 5 months
- Streamlined sales process for fitness-based client, allowing them to 10x monthly sales

Marketing Consultant

The Predictive Index

- Responsible for vision, strategy, and roadmap of a freemium learning product (hailed the company's "most successful freemium product ever" by company President)
- Launched first product within 6 months
- Led cross-functional technical team to build back-end systems that connect multiple platforms
- Conducted user research and interviews
- Used data to inform decisions and prioritize backlog
- Supported creation of GTM strategy, performing market research and competitive analysis to inform value prop

Growth Product Manager, Learning

- Wrote nearly 200 pieces of unique content
- Edited 300 pieces of content
- Wrote several pieces that rank on page 1 of Google (search "team cohesion" for my favorite)
- Coordinated co-marketing efforts
- Project managed downloadable content planning process
- Project managed sponsorship of online virtual summit—resulting in more than 135% ROI
- Supported Revenue Operations in identifying and solving systems issues impacting lead flow

Content Marketer

City Church

Licensed Minister

Operations

Overit

- Develop digital marketing strategy for several accounts
- Manage email marketing & automation for accounts
- Create content & copy for client campaigns
- Own inbound marketing & sales strategy for Overit
- Lots o' workflow facilitation & documentation

Senior Digital Marketing Strategist

Institute for Integrative Nutrition

•	Complete responsibility for creation, launch, and marketing of post-graduate courses
•	Increased revenue from these courses by over 30% by end of third quarter
•	Complete responsibility for building and maintaining referral partnerships (approx. 40% of sales)
•	Increased enrollments from this channel  by 6% YoY while simultaneously decreasing spend
•	Managed a team of between 16-25 remote & in-office employees and consultants
•	Planned and organized annual conferences for between 1,000-2,500 attendees, in addition to organizing and hosting smaller events of up to 250 people
•	Developed college-accredited curriculum and taught business and entrepreneurship to students
•	Managed community of 60,000+ graduates
•	Created and implemented a retention plan that reduced withdrawals by 36.5% within 2 quarters of its inception
•	Responsible for overseeing the migration of post-graduate courses to new Learning Center, email platform, website platforms, and payment processors

Senior Director of New Products, Referral Marketing Manager, Curriculum Developer (Remote)

Director of Customer & Content Marketing | Top 100 CMA | Love to Learn, Live to Connect | Endlessly Reading

Hey there, friend! Thanks for taking the time to read my bio.

I'm a WYSIWYG type person: What you see is what you get. I'm not one way at work and another outside of it. You're getting 100% the authentic me here, rest assured. 

I'm motivated by helping and teaching people. A huge "powerup" in my career has been focusing intently on voice of the customer, community and connection, and cross-functional collaboration. I also love to #MakeWorkFun << can this be a thing?

On LinkedIn, I post about customer education, customer marketing, and content marketing.

Outside of work, I serve at a small Christian college as a mentor, health coach, and marketing advisor. I love to read, hike, run, volunteer, and spend time with friends. 

My core values: Community, Service, Learning, Generosity 

Predictive Index Profile: Maverick

StrengthsFinders: Connectedness, Developer, Responsibility, Positivity, Communication

Meyers-Briggs: ESFJ

taplio

The Battle

Bryan Grover

Shannon Howard

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