Marketing Simplified | Helping Solopreneurs Master Marketing For Business Growth | Posts and articles with actionable insights.

I’m a revenue operations leader with 10+ years of experience designing systems, processes, and operating rhythms that align marketing, sales, and leadership around predictable growth.

My background spans enterprise and founder-led environments, where I’ve partnered cross-functionally to improve execution, visibility, and accountability across the go-to-market motion. I specialize in turning strategy into scalable workflows, defining the right KPIs, and helping teams operate with clarity rather than chaos.

In my current role, I operate as a revenue-adjacent leader for a multi-location organization (7 locations, 200+ employees), aligning marketing, sales, and operations through shared systems, documentation, and performance metrics. I regularly partner with executive leadership on prioritization, process standardization, and organizational execution.

My experience includes:

• Designing go-to-market and revenue-supporting workflows
• Defining and operationalizing KPIs across demand, pipeline, and execution
• Building documentation, playbooks, and operating cadence
• Improving cross-team alignment without relying on hierarchy
• Translating data into actionable insights for leadership

Previously, I founded and operated a consultancy where I owned end-to-end revenue operations, from pricing and intake through delivery, retention, and profitability, while building repeatable systems to scale execution.

I’m most effective in roles where I can:

• Build systems that reduce friction between teams
• Improve revenue predictability through clarity and discipline
• Partner closely with sales, marketing, and leadership
• Lead initiatives that turn strategy into execution

I’m particularly interested in senior revenue operations roles where alignment, systems, and execution quality are critical to growth.

Bryce Garber

LJB Inc.

Lead marketing for the fall protection safety practice
• Plan, schedule, and execute social media posts
• Revived the safety/fall protection blog, working alongside technical SMEs
• Created LinkedIn showcase page for fall protection safety and post 3x per week consistently

General Marketing
• Implementing HubSpot Marketing Hub for the marketing team
• Implementing Monday.com for marketing project management among a team of 6
• Lead marketing department reorganization meetings
• Manage sports tickets and partnerships

Marketing Program Manager

Self Employed

I was part of a round of layoffs at Mile Two in May of 2023. 

Here's what I worked on during this time:
• Networking
• Explored solopreneurship
• Built up my personal brand on LinkedIn
• Built a free digital product for job seekers 
• Wrote content consistently on LinkedIn to provide value to people

Experienced Marketing and Operations Professional

Mile Two

[Position was eliminated during a small round of layoffs]
• Developed and executed a marketing plan that included a focus on video production, content marketing, website updates, and digital marketing
• Provided oversight, planning, presentation to leadership, and execution of a communications budget and $75,000 grant to support marketing plan
• Planned, scheduled, and co-created content for social media and blog along with technical SMEs
• Sourced, interviewed, hired, and managed workload with a freelance graphic designer
• Interviewed, performed cost analysis, and a fit assessment for third-party agencies to acquire a full support program on long-standing communications and marketing gaps
• Created structure and processes for the communications department through Notion and Google Suite to increase collaboration across the company

Content Manager

• Led cross-functional teams to create structure and processes across all departments
• Project manager for 25,000 Sq. Ft. collaboration building ensuring contractual fulfillment and client satisfaction on moving into the space, furniture, equipment, access badges, and utilities 
• Strategically planned conference and event attendance to ensure better financial decisions
• Led organizational restructuring group with a focus on future growth at the company
• Researched and implemented HubSpot CRM and Unanet financial systems to streamline business processes

Business Operations Manager

Dayton Dragons Professional Baseball

• Created all tools and processes for a newly created marketing role within our department
• Planned and executed TV and radio airtime, signage placement, print ads, and ticket usage for 60 team partners totaling $3.3M+ in annual team revenue
• Liaised between corporate partners, agencies, internal creative department, front office staff, and media outlets while overseeing workflow processes for all media and signage deliverables 
• Researched, on-boarded, and established rapport with 20% of team partners while developing radio, TV, digital, and print materials as needed 
• Constructed, prepared, and presented annual reports to establish accountability and review the executed contractual elements with clients
• Liaised and built relationships with celebrity guests for speaking engagements and other appearances

Senior Corporate Partnerships Manager

• Oversaw 7 partner accounts spanning more than $500k in annual sponsorship expense, including the second-largest team partner and the key county partner 
• Crafted press releases, social media posts, email campaigns, print materials, radio/TV spots, and various collaterals to support events and promotions
• Executed 8 events and 2 promotions reaching over 2,500 annual participants, including implementation of a budget-conscious marketing plan strategically aligned with sponsor goals
• 100% retention rate on all accounts at the Dayton Dragons held from day one

Corporate Partnerships Manager

C&E Advanced Technologies

• Provided customer service and support for outside sales accounts 
• Managed effective inbound and outbound communication with clients, sales staff, and vendors

Inside Sales Representative

Cardboard Heroes Sports Stuff

• Communicated with other stores in transferring and securing of merchandise to satisfy customer requests and create store sales
• Interacted with customers to determine customer requests such as item, price range, and the person they were shopping for
• Served as decision maker when manager was not present on shift and held key to the store to open and close
• Maintained and handled financial assets at the end of the day to balance out cash registers and records
• Trained new employees on customer service, processes and policies
• Shipped out items per internet and store requests via UPS and USPS

Customer Service Associate & Key Holder

• Assisted with organizing and running special events
• Provided tours and VIP experience to key partners of the Dayton Dragons

Marketing Assistant & Tour Guide (Internship)

Wright State University Athletics

• Provided administrative support to Athletic Director and Special Assistant to the Athletics Director in obtaining strategic and organizational information for the athletic department
• Directed and managed external communications with NCAA schools
• Assisted with freshman student-athlete programs within the athletic department 
• Prepared and sent game contracts to various NCAA schools
• Ordered apparel for student-athletes and athletics staff
• Participated in Senior Staff meetings

External Relations Coordinator (Internship)

Cincinnati Reds

*December 2, 2011*
• Registered children for Reds kids club memberships
• Processed membership monetary transactions and distributed membership items
• Monitored autograph lines to ensure smooth and efficient operation

Reds Fest Volunteer

Sycamore Creek Country Club

• Greeted members upon arrival
• Maintained and organized members clubs and carts, driving range, and locker room
• Trained new employees to clean clubs, carts, greet members, and maintain range

Customer Service Associate

Marketing Program Manager | Exploring Learning & Development and Instructional Design

Hey, I'm Greg 👋. I'm a generalist with a unique background working for a professional sports team, a startup, and a national engineering firm. Each has provided an interesting perspective on the business world and a blend of skills across operations, project management, and marketing. 

I love organization, process, and productivity and apply that in every role and personal life. Outside of work, I create Notion templates and other digital tools to help people get work done faster in an organized way. 

Feel free to message me! I would love to connect.

You can also learn more about me here: https://greglees.carrd.co/

taplio

The Battle

Bryce Garber

Greg Lees

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