I believe even the hardest things, misunderstood tools, complex stories, or painful experiences, can be turned into a force for good. That’s what drew me to social media: a space that’s often written off as shallow or overwhelming, but when used well, can move people to act, connect deeply, and create real change.

After a decade working on hundreds of social media campaigns, I’ve seen both sides of it. The impact side and the frustrating side. I’ve watched leaders pour time and resources into social without results, feeling like they’re shouting into the void.

I often hear:
"Social isn't working for us."
 "This is so frustrating."
 "You're my last stop before I throw in the towel."

That’s exactly why I founded Cause Fokus—a social-first thought leadership agency that helps executives and founders step confidently into their story, build trust, and turn their influence into impact.

We use empathy-driven strategy, grounded in human psychology, to get you in the room with the people who matter most to your mission. I’ve had the privilege of leading social for U.S. policymakers, international NGOs, small businesses, professional athletes, artists, and global change-makers.

And yes, I’m very proud of my Swedish roots, so you might hear me talk a lot about quality over quantity, fika breaks ☕️, and clarity in everything I do. (That’s also why "fokus" is spelled with a k. 😉)

3 ways to work with me:

- Subscribe to my free newsletter
- Hire me as a fractional consultant
- Hire our team for LinkedIn content strategy & support

CASE STUDY: Turning Influence into Opportunity

A CEO of a patient advocacy foundation came to me with a big problem: no traction from their company’s LinkedIn ad campaigns. Cold outreach was falling flat. They were losing momentum with healthcare partners—and couldn’t afford to keep spinning their wheels.

Our solution:

We activated the Chief Development Officer’s personal LinkedIn presence.
In his own voice, we posted 3–4 times a week, spoke directly to the pain points of ideal partners, engaged in strategic conversations, and sent warm, personalized messages to his top-tier contact list.

In just 6 months:
- His content reached 100,000+ impressions
- Profile views from key decision-makers jumped 508%
- Connection acceptance rate hit 60%
- A major lapsed partner re-engaged and said: “I love what you’re doing on LinkedIn. I can tell the organization is taking a turn for the better. Let’s chat.”

Because when the right people trust you, the right doors start opening.
Trust is currency. Let’s spend it well!

Brynne Krispin

What if joy was your competitive strategy? I can’t stop thinking about Alysa Liu's performance... winning Olympic gold not by pushing harder, but by stepping away, recalibrating, and coming back on her own terms. 

I see the same shift in the seasoned leaders I work with: they don’t need more content playbooks or more rules; they need space to say what they actually think. When they stop performing and start expressing something true, the partnerships, conversations, and revenue follow.

I wrote about that tension, how I've experienced it myself, and what happens when you choose differently! Read below.

This is what it looks like when you choose joy as your competitive strategy. Ever since Alysa Liu won Olympic gold, I haven't been able to stop thinki

Open article: She Stopped Playing by Someone Else's Rules by Brynne Krispin • 5 min read

She Stopped Playing by Someone Else's Rules

Marketer with 14 years experience in digital marketing.

I left behind my 9-to-5 job as a product marketer to embark on a new journey – building my own product. 

The first product was a failure. I had to understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, and how important it is to understand the customers and their JTBD.

However, it was a massive success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, we already had a product market fit for Socialinsider.

Today, I wear multiple hats: an entrepreneur, a builder, a data-driven marketer, a wife, and a mother. I'm addicted to psychology and obsess with understanding the 'why' of every customer's move. 

Socialinsider combines social intelligence, analytics, and listening into one single tool. It provides a wide range of metrics and insights from brand to campaign levels.

Socialinsider is being used by top companies such as: Booking.com, Mitsubishi Electric, Volvo, Rolls-Royce, Honda, and Samsung. 

Wanna talk? 
Ping me at adina@socialinsider.io.

Adina Jipa

2026 Instagram Engagement Benchmarks 
https://lnkd.in/di42YcVv

We analyzed 35M Instagram posts to understand what Instagram success looks like for brands in 2026.

Here’s what we found out:

➤ Instagram performance tightened in 2025, with engagement down ~24% YOY and follower growth slowing across all brand sizes.

➤ Carousels remain the most effective format, with the strongest YOY engagement. Engagement rate on Carousels remains steady at 0.55%.

➤ Reels have become table stakes, offering stable performance but no longer guaranteeing incremental gains.

➤ Static images continue to decline, both in engagement (17% YYY decrease) and posting volume, reflecting reduced impact and prioritization.

➤ Carousels are driving the most saves and views across all brand sizes.

➤ Audience growth is harder to sustain at scale, with mid- to large-sized accounts experiencing slowdowns.

➤ Brands are shifting posting volume toward higher-impact, interaction-driven formats. Brands started to post more Reels - 33% increase YoY.

It becomes harder and harder for brands to reach new audiences on Instagram, and brands need to adjust their strategies:

➤ Double down on carousels for authority and education.
 
➤ Use Reels to maintain reach and relevance, but anchor performance expectations in engagement efficiency rather than virality.

➤ Measure quality engagement, saves, shares, and downstream impact.


You can find the full report right here: https://lnkd.in/di42YcVv


No gated content.

Adina  Jipa

Social media analytics data & industry reports | Co-founder & CMO at Socialinsider

2026 Instagram Engagement Benchmarks | Socialinsider

When doing social media reporting, focus on WHO, and not WHAT.

Ryan described in our live session his reporting process, switching from tracking impressions to creating short briefs on who’s engaging with their content on social media.

Watch the video below to discover his process and the tools they use at Zapier.

Wondering if you ever considered including more about WHO is engaging with your content and whether there is a correlation between them and the leads you get ❔

Miruna asked me share something about what it means for me to be a female founder.

Startup life before and after kids is so different.

Before kids, there were so many working hours and an overwhelming feeling that we are not there yet (revenue, customers, etc), and after kids, there are so many hours spent with the kids, and a peaceful feeling of having everything, even though in terms of revenue or customers, there’s still progress to be made.

Love to connect with other female founders to share ideas on balancing startup life, family, and all that comes with it 💛

What I've learned as a female founder

Last year, at Socialinsider, we made a pretty big shift in how we create content.

We started inviting social media leaders to contribute to our articles, asking them for real insights, real experiences, real opinions, and then building our content around their expertise.

This wasn’t a decision taken because of some trend. 
It came from a simple realization: our audience will value content from someone already working in the industry, validating systems and workflows.

So we started focusing on:
• Articles built with expert contributions
• Real perspectives from people doing the work daily
• Showing the humans behind the insights

Did it work?

By the end of 2025, we doubled our blog conversion rate. 🏆

So, in this world flooded with AI-generated content, real insights can be a real competitive advantage.

Love to explore your insights on content performance in 2026.

Top metrics every CMO actually cares about in social reporting 👇

One of the most successful live sessions we did last year was about reporting for CMOs.

Melissa shared something that really stuck with me:
➤ Don’t present numbers in a spreadsheet. Present them as a story.

The more I think about it, the more I realize how important this is when talking to executives and leadership teams. Data alone rarely drives decisions. Context and narrative do.

Here’s you can get Melissa’s 3-part storytelling framework for social reporting:

1. What are the business objectives?
2. What’s the outcome of that campaign or the posts you did? Tied social media metrics to the business objectives.
3. Add context. Share the story behind the numbers.

Hear her talk about what she meant and how you can use this insight to guide your next report.

Link in comments to get the full session.

Are people still following brands on Instagram?

Our latest Instagram Benchmark report shows that follower growth rates dropped by nearly 2x across ALL brand sizes in 2025 vs. 2024.

So why is growing an Instagram community so much harder in 2026?

𝟭. The follow button is becoming irrelevant.
Instagram's algorithm now pushes content to non-followers through Reels and Explore. Users consume content without ever hitting follow — why would they, if they're already seeing it?

𝟮. People no longer follow accounts. They follow topics.
Instagram surfaces what you're interested in, not who you subscribed to. Brands are competing with creators, memes, and viral moments — not just other brands.

𝟯. Content saturation is at an all-time high.
With more brands investing in Instagram than ever, the bar to earn a follow (not just a view) has never been higher. Passive consumption wins. Active following loses.

𝟰. Users are moving to private & niche spaces.
DMs, Close Friends lists, broadcast channels — engagement is shifting from public feeds to private connections. Following a brand publicly carries less social currency than it used to.

𝟱. The 'follow to see more' incentive is broken.
Algorithmic feeds mean that following an account doesn't guarantee seeing its posts. Users have learned this. There's little motivation to follow if the feed is going to show them what it wants anyway.

The takeaway?
Make sure you set the right follower growth KPIs based on benchmarks for your brand size.

The winning formula for your Instagram strategy in 2026 is:
👉 focus on engagement quality, saves, shares, and downstream impact.

What Instagram KPIs have you set for 2026?

One thing that I have really liked doing at Socialinsider is taking Live Sessions.

Because when you work with social media teams day in and day out, you realize something quickly: 
- Everyone approaches social differently. 
- Every strategist has their own perspective, their own playbook, their own way of measuring success.

And during these conversations, you often hear ideas that make you rethink things.

One such insight came from Amy Watts during our latest live on the Socialinsider's Social Media Benchmarks Report.

She talked about how the old playbook of measuring social through views, likes, and impressions is slowly fading.

Then what is it getting replaced by?

Hear it from her 👇

I used to think social media was mainly a distribution channel.

Post consistently. Grow reach. Increase impressions.

If the numbers look good, things are working.

That belief worked for a while, especially in the early stages when awareness is the goal.

But at some point, it stopped being enough.

The shift for me was realizing that social media cannot live in a silo.
It has to connect to the business.

I started asking different questions:
➤ Are we reaching the right people or just more people
➤ Are these interactions turning into real interest
➤ Can we connect social activity to actual customers

One insight made this very real for us.

Around 10–12% of our customers every month say that social media was the first place they heard about Socialinsider.

From that point, we started treating social as a growth channel.

We invest more in founder-led content.
We start exploring influencers.
We focus on reaching the right ICP, not just growing numbers.

Over the time, we are investing in finding out ways to correlate all of these efforts to lead generation and revenue at Socialinsider.

How do you connect social to business results?

PS: this thought started from a comment thread with Brooke B. Sellas on how everyone measuring social media ROI is wrong.

Introducing Socialinsider AI - your on-demand social media analyst 🤝

Imagine a world where you don’t have to download any social media data to ask ChatGPT questions based on that, just everything in one single dashboard.

You can ask questions about your competitors, industry trends, content patterns, strategic changes, and content gaps.

And dive deeper into 2 or 3 years of data.

We’ve been working on this feature for the last 6 months. 
It was in private beta, then made available to our customers, and I can confirm that this feature had the highest activation rate of anything we've released at Socialinsider so far.

Social media analysis has just become much simpler, faster, and smarter.
Just ask questions you think of, and you will get real answers based on your data:
➤ Why is engagement declining for my niche?
➤ Are competitors outperforming us?
➤ Where should we focus next?
➤ What content pillars are actually moving the needle?
➤ Describe the Instagram strategy for DoorDash
➤ Spot differences in posting frequency.
➤ Identify which competitor leads

Socialinsider AI is available for any plan, and you can even access this feature while you are in trial mode.

Start a 14-day free trial today, and I’d love to hear your thoughts on this: https://lnkd.in/dZdfku9k 💥

Socialinsider AI

Yesterday, I hosted a new live session on Instagram performance in 2026 — and the conversation did not disappoint.

Together with Courtney and Kyle, we unpacked what the data is actually telling us about how Instagram is changing shape right now.

Engagement is down 24% year over year.
Carousels still dominate.
Reels? Getting harder to stand out.
Organic follower growth? Genuinely tough.

So what does "good performance" actually look like on Instagram in 2026?

Here are my honest takes from the session:

→ Stop optimizing for likes. Saves and shares are the metrics that actually signal value — they tell you someone found your content worth coming back to, or worth sending to a friend.

→ Don't panic-post. More volume is not the answer to dropping engagement. Better content is. 👀

→ Views are up, comments are down. That's a behavior shift, not a failure. Check whether your views are holding before assuming the algorithm has abandoned you.

→ Carousels are doing heavy lifting — not because they're flashy, but because they're educational, saveable, and shareable. If you're not leaning into them, you're leaving performance on the table.

→ Don't sleep on DMs and broadcast channels. Low reach, high relationship. That's where real brand advocates get built.

→ Stories are still underrated. People are watching. Brands are overlooking them. That gap is your opportunity.

And one question that stuck with me long after the session ended:

If your brand disappeared from Instagram tomorrow — what would your audience actually remember?

That's the content question worth answering before you plan your next post.

Thank you to everyone who joined live and brought such great questions to the table. 

You can benchmark your own Instagram performance anytime using Socialinsider 💛

Most Socialinsider customers love our competitor analysis feature 👇

During our JTBD interviews, they said one thing that really stayed with me:

"We were doing everything right:
Developing a strategy. Posting consistently. Tracking metrics. Building reports.

But we still couldn’t answer one simple question.
Is this actually working?"

The shift happened when these customers used Socialinsider to answer questions like:

➤ Is this drop in engagement just happening to us or across the industry
➤ Are we actually outperforming competitors or just growing in a growing market
➤ Which brands are setting the pace right now
➤ What exactly is working for them in terms of content

So every time they need to report to the upper management, they can add more context around the numbers.

Instead of guessing what might work, they used our Benchmarking feature to start studying patterns:

➤ industry-level patterns
➤ competitor-level patterns.

Over time, this stopped being just a feature they used for reports.
Instead, it became the way they made decisions.

If competitor analysis is something that you do every month, love to chat with about the insights you get.

Live Session: Instagram Strategy in 2026: What the Benchmarks Really Show

🔥 I'm hosting a new live session, together with Kyle McCall, Courtney Coleman, and Chloe Maguire, to unpack the biggest shifts we’re seeing on Instagram based on the latest Instagram benchmark data.

Instagram performance is changing.

Views are rising.

Reach is expanding.

But deeper engagement signals, like comments, are shifting.

So the big question is: what does “good performance” actually look like on Instagram in 2026?



Expect real data, honest takes, and practical insights you can immediately apply to your strategy and reporting.

No fluff. No recycled advice. Just a clear-eyed look at what the numbers are actually telling us and what to do next.

We’ll also leave plenty of time for live Q&A, so you can bring your own performance questions to the table.

When: Next week, March 18, at 11:00–12:00 AM EST

Link in comments to register 👇

80% of social reporting is screenshots, spreadsheets, and stress.

(idea inspired by Plot)

One month ago I ran a poll asking:

“What are the biggest challenges you’re facing in today’s social media landscape?”

Here’s what people said:

➤ 59% proving ROI
➤ 23% showing how social actually works
➤ 10% linking metrics to business impact
➤ 8% social reporting

At first glance, these look like four different problems.

But the more I looked at the results, the more it felt like they all point to the same underlying tension.

Social media teams understand social media.

Leadership understands business outcomes.

And the hard part is translating between the two.

A social media report might say engagement increased by 20%.

A leadership team might ask, “So what does that mean for the business?”

That gap between performance and explanation is where most of the frustration seems to live.

How do you solve this problem at your company?

Social media people,

What content formats generate the best results for BUSINESS PAGES on LinkedIn? 

We’re going to launch our 2026 LinkedIn Benchmark Report, and we've already noticed some patterns for business pages.

I’m curious to know what works for the pages you manage!

Comments are also open 💡 - best of them (with real stories) can be featured in this report.

What content formats generate the best results for BUSINESS PAGES on LinkedIn? 

taplio

The Battle

Brynne Krispin

Adina Jipa

Followers

Posts

Engagements

Likes

Performance ScoreBrynne Krispin's LinkedIn Performance

Performance ScoreAdina Jipa's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brynne Krispin

Adina Jipa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brynne Krispin's LinkedIn Performance

Performance ScoreAdina Jipa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrynne Krispin's LinkedIn Performance