I believe even the hardest things, misunderstood tools, complex stories, or painful experiences, can be turned into a force for good. That’s what drew me to social media: a space that’s often written off as shallow or overwhelming, but when used well, can move people to act, connect deeply, and create real change.

After a decade working on hundreds of social media campaigns, I’ve seen both sides of it. The impact side and the frustrating side. I’ve watched leaders pour time and resources into social without results, feeling like they’re shouting into the void.

I often hear:
"Social isn't working for us."
 "This is so frustrating."
 "You're my last stop before I throw in the towel."

That’s exactly why I founded Cause Fokus—a social-first thought leadership agency that helps executives and founders step confidently into their story, build trust, and turn their influence into impact.

We use empathy-driven strategy, grounded in human psychology, to get you in the room with the people who matter most to your mission. I’ve had the privilege of leading social for U.S. policymakers, international NGOs, small businesses, professional athletes, artists, and global change-makers.

And yes, I’m very proud of my Swedish roots, so you might hear me talk a lot about quality over quantity, fika breaks ☕️, and clarity in everything I do. (That’s also why "fokus" is spelled with a k. 😉)

3 ways to work with me:

- Subscribe to my free newsletter
- Hire me as a fractional consultant
- Hire our team for LinkedIn content strategy & support

CASE STUDY: Turning Influence into Opportunity

A CEO of a patient advocacy foundation came to me with a big problem: no traction from their company’s LinkedIn ad campaigns. Cold outreach was falling flat. They were losing momentum with healthcare partners—and couldn’t afford to keep spinning their wheels.

Our solution:

We activated the Chief Development Officer’s personal LinkedIn presence.
In his own voice, we posted 3–4 times a week, spoke directly to the pain points of ideal partners, engaged in strategic conversations, and sent warm, personalized messages to his top-tier contact list.

In just 6 months:
- His content reached 100,000+ impressions
- Profile views from key decision-makers jumped 508%
- Connection acceptance rate hit 60%
- A major lapsed partner re-engaged and said: “I love what you’re doing on LinkedIn. I can tell the organization is taking a turn for the better. Let’s chat.”

Because when the right people trust you, the right doors start opening.
Trust is currency. Let’s spend it well!

Brynne Krispin

One year ago today, I received this email from LinkedIn inviting me into the Top Voices program.

It's been a journey!!

But here's what I want you to know:

The badge didn't change anything.

Not my credibility, influence, or ability to connect with the right people.

All of that was built in the years before the badge ever showed up.

Every single post I published was a tiny experiment.

An experiment to figure out who I am. What I actually believe. The message I want to clearly communicate.

And an experiment to see what resonates. What sticks. What makes people stop scrolling and say, "Yes, that."

Some posts flopped. Some I cringe at even now! Some got 3 likes and a comment from my dad. 🙃

But every single one gave me data.

Data about my voice.
Data about my audience.
Data about what it looks like to keep showing up, even when it feels like no one's watching.

If you're just starting out, remember this:

→ You don't need a badge to have influence.
→ You don't need permission to share your ideas.
→ You don't need to wait until you've "figured it out."

The figuring out happens in the posting.

Every time you hit publish, you learn something. About yourself. About your audience. About what you're actually here to say.

So if you've been sitting on the sidelines, waiting for some sign that you're ready...

This is it.

Start experimenting. Start failing. Start learning.

The badge is just a byproduct. The real win is becoming the kind of person who shows up anyway.

What's one thing you've learned from posting that surprised you? 👀

Your book: polished, well-researched, years in the making.
Your keynote: compelling, rehearsed, standing ovations.
Your decades of experience: undeniable.
Your LinkedIn presence... 

😬😬😬

If this hits a little too close to home, you're not alone!

So many brilliant leaders have built incredible bodies of work, but when it comes to showing up online, it feels awkward. Unnatural. Like you're suddenly forgetting how to do the thing you've done your whole career.

You don't need to become a content creator. You just need a strategy that actually fits how you think and work.

That's exactly what we're building together in the Thoughtful Leaders Cohort starting Feb. 4!

Small group. No fluff. Just a clear path from invisible to in-demand — on your terms.

We have a few spots left, and I'd love for you to join us!! 
📓 Sign up: https://lnkd.in/eza5za4r

I've seen one LinkedIn post lead to a multi-million dollar corporate grant for a nonprofit. Here's exactly how it happened:

A subject matter expert at a nonprofit posted a niche, data-driven piece about a new initiative they were rolling out. I remember her asking, "Do you think people will actually care about all these nerdy details?" 

I said: "Yes! The nerdier the better."

She walked through why they were investing in it, shared some of the candid conversations that led to the decision, and made a case for why it was the right move.

It wasn't viral content, but it was strategic content. The post got around 10 likes.

But then a World Economic Forum employee saw that post. Sent her a DM: "This aligns so well with our conference theme. Would you be open to submitting a proposal to speak at WEF?"

She said yes.

A few months later, she gave a powerful talk on exactly what her post laid out to a room full of global leaders and policy experts.

A major corporate foundation was in the room, and they asked to meet. 
After a series of conversations and proposals, they funded a comprehensive study. 

Then another grant to develop initiatives with a local government. 
Then a third grant to support practical interventions.

One post → One DM → Millions in funding.

Now, you might say: "That's just luck. You can't plan for that."

And you're right — you can't fully predict these moments.

But you can increase the odds.

You can stop posting randomly and start positioning strategically. You can ask yourself: Who are the game-changers who need to see my content? What do they care about? What would make them stop scrolling and say, "We need this person in the room"?

Connect with them. Engage with them. Post for them.

The more you post with intention, the more you turn random into predictable.

You can wait for the right moment to find you.

Or you can create the conditions for it to happen.

What's one opportunity that came from a post you didn't expect?

I'm extremely picky about who I connect with on LinkedIn. It's one of the top questions clients ask me: 

"Should I accept every connection request? What's your process?"

My take: There's no one-size-fits-all answer. Your strategy depends on your goals, your capacity, and who you're trying to reach.

But if it's helpful, here's exactly how I filter connection requests:

First, I look at their profile. I consider:

→ What their headline says about what they do.
→ If they've posted recently, and what they're sharing.
→ Whether their content makes me think.

Then I ask myself a few questions:

→ Could I realistically see myself having a strategic conversation with this person?
→ Are they sharing ideas that challenge me or teach me something?
→ Would I want to work with them someday — as a collaborator, client, or peer?
→ Or does their profile scream "I'm going to pitch you something in 30 seconds"?

If the answer to that last one is yes, I pass.

My feed is my learning environment. My network is my community. And I want both to feel like spaces where real conversations happen.

Your approach might be totally different, and that's okay.

Maybe you're in growth mode and want to cast a wide net.
Maybe you're more open to serendipity.
Maybe you have more bandwidth than I do.

The goal isn't to copy my process, but to develop one that truly serves you.

For me, a curated network is about intention.

What's your filtering process? I'm curious how others approach this. 👀

Excited to welcome these newest members of our team!! 🎉

We're growing! Meet the newest members of our team! 🎉

👋 Daren Colbert – Ghostwriter
Daren helps CEOs and senior leaders translate hard-earned leadership lessons, strategic insights, and culture-building beliefs into LinkedIn posts, newsletters, blogs, and email campaigns that build trust and drive real business outcomes. He blends narrative craft with direct-response discipline to make leaders sound unmistakably like themselves—only sharper. Off the clock, he’s a husband and proud dad who still believes stories can change outcomes when they’re told with honesty and heart.

👋 Alex Piscatelli – Content Strategist
Alex is a social media strategist and creator based in San Francisco. Her media and storytelling experience ranges from newsrooms such as E! News and San Diego’s public media station, to nonprofit clients Saga Education, It Gets Better, and more. She is currently a graduate student researching grief and representation in media and popular culture, and writes and podcasts at griefandmedia.com.

👋 Max Moclock – Outbound Specialist
Max is a brand strategist who helps organizations cut through the noise. He’s guided everyone from federal agencies launching mission-critical initiatives to consumer retailers building breakthrough digital experiences–all focused on one thing: crystallizing go-to-market strategies that deliver results. When he’s not sharpening brands, he's throwing punches in kickboxing, playing ice hockey, or practicing piano.

We are beyond thrilled to have Daren, Alex, and Max on board as we continue to help leaders turn their expertise into impact. Help us welcome them to the team!

I ended the year with 72 drafts sitting in my "to post" folder. 🙃 
Here's exactly what I'm doing to turn that pile of drafts into actual published posts this year:

1. Turn on my Olivia Dean playlist.
   
2. Open my custom AI agent (the same model we use for our Builder clients).
   
3. Drop all 72 drafts in.
   
4. Upload my 2026 priorities doc so my agent knows what I want to focus on this year.
   
5. Ask it to rate each draft based on two things (using a scoring sheet):
   → How aligned is it with my goals?
   → How close is it to being done?

6. Move the ranked drafts into my content calendar.
    
7. Block 1 hour each week to finalize and schedule.

That's it.

I don't have time to waste staring at a blank page. No more "what should I post today?" panic. No more letting good ideas collect dust.

The goal isn't to post more.

It's to post smarter with intention, aligned to where I'm headed.

If you've got a graveyard of drafts haunting your notes app, give this a try and start building on what you already have.

What's one draft you've been sitting on that deserves to finally see the light? 

p.s. We're accepting 2 more Builder clients Feb. 1. Message me if you need help with this!

In the late 1700s, a scientist discovered hydrogen, calculated the Earth's density, and laid the groundwork for Ohm's Law.

Almost no one knew.

His name was Henry Cavendish, and he hated being seen. He rarely published. When he did, it was quiet and incomplete. His genius stayed hidden in notebooks until after he died.

Compare that to Einstein — another introvert, but one who understood that for ideas to matter, they have to reach people.

Two brilliant minds. Two very different legacies.

When I first read about Cavendish, I got a pit in my stomach. Because for years, I was the same way. Content to stay behind the scenes, ghostwriting for others, believing the work should speak for itself.

It took me a long time to realize the quiet cost of remaining behind the scenes.

Full article below. ↴

In the late 1700s, there lived a man who changed science forever, and almost no one knew it. His name was Henry Cavendish, and he hated being seen. He

Open article: The Cost of Remaining Behind the Scenes by Brynne Krispin • 4 min read

One of our writers just turned a Slack message into a viral post.

A client sent over a rough idea: "I want a post about supply chain delays in my industry. I've been hearing the wait times are getting out of control."

He mentioned a few data points he wanted included. A case study he remembered hearing about. He knew the angle — these delays are holding up growth and threatening long-term stability.

Some writers would've taken that brief and started typing.

Ours didn't.

She built a deep research framework:

→ Current lead times across multiple product categories
→ Industry reports on what's causing the delays
→ How these bottlenecks impact downstream projects and infrastructure
→ The specific case study and what actually happened
→ The broader implications for the industry's future

14 pages of research later, she had a comprehensive deep dive.

Then she summarized it. Drafted the post. Revised it several times.

And here's the step most people skip:

She ran the final post back against the original research to check for content decay — making sure nothing got diluted, no context was lost, and every statement still aligned with the source material.

The client posted it with minimal edits, and it took off.

Why? Because it was SO specific.

Not "5 tips for better leadership."
Not "Here's how to scale your business."

It was the exact frustration his audience was already feeling, articulated in a way they hadn't seen before.

This is what we train our writers to do.

They're constantly looking for signals. 

Picking up on the things you mention in passing. Researching what your audience is saying when you're not in the room and what keeps them up at night.

They think like detectives, not order-takers.

And in a world drowning in generic AI content, that's the difference between getting scrolled past and stopping someone mid-scroll.

Depth is your differentiator. Lean into it!

Arthur Brooks is a happiness expert. He started with anxiety and depression.

I picked up his book at a used bookstore a few weeks ago ("Build the Life You Want"), and it completely reframed how I think about expertise. 

Brooks didn't write because he had all the answers. 
He wrote because he was desperate to find them. 
His expertise was born out of his own struggle.

This resonated deeply with me, because so many of the founders and executives I work with are waiting to share their ideas until they feel "ready." They're waiting until the framework is polished, the book is finished, or they finally feel like a real expert.

But here's what I've learned after working with 50+ experts: the ones who resonate most aren't the ones who've "arrived." They're the ones still in motion — still learning, still figuring it out, still willing to say "I don't have all the answers yet."

That honesty makes you more trustworthy, not less. Your audience doesn't need you to be perfect. They need you to be a few steps ahead, willing to share what you're learning along the way.

So if you've been sitting on the sidelines, waiting until you feel like an expert... you already are one. You just haven't started talking about it yet.

What's something you're still learning that you could also be teaching?

Becoming an Expert - Brynne Krispin

Tim Carden

We will generate you 1-5 meetings with your ICP before asking for a penny. Link in featured section if you're interested.

Co-Founder

Here's why most cold emails go to spam.

(And what we do differently)

The problem isn't your copy.

It's your infrastructure.

Most founders: 1-2 inboxes, blasting 100+ emails/day.

What happens: Spam filters notice. Domain reputation tanks. Game over.

What we do instead:

1. Multiple inboxes per domain
↳ 3 pre-warmed inboxes (Zapmail) or 2 Google + up to 25 Outlook (ScaledMail)

2. Strict sending limits
↳ 15-20 cold emails per inbox per day. Never more.

3. Warmup ratio locked
↳ 1.5x warmup emails for every cold send

4. Domain-level health monitoring
↳ If ONE inbox drops below 98% health, all inboxes from that domain get pulled

5. Automatic removal
↳ Unhealthy accounts removed from campaigns instantly. No manual checking.

The result: Your emails actually land in the inbox.

Not the promotions tab.

Not spam.

The actual inbox.

Most founders learn this after burning 3 domains.

You don't have to.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Co-Founder @ RevenueFlow. Filling calendars with qualified meetings for high-ticket B2B companies through cold email

No alternative text description for this image

Here's our 10-stage lead enrichment pipeline.

It runs while you sleep.

Most founders manually research leads one-by-one.

Here's what we built instead:

Stage 1: Blocklist check (150 workers)
↳ Filter unsubscribes and complaints instantly

Stage 2: Global dedup
↳ Never email the same person twice

Stage 3: AI ICP classification
↳ Every lead scored against your ideal customer profile

Stage 4: Email cache lookup
↳ 140,000+ emails already stored - no paying twice

Stage 5-8: Email waterfall
↳ 4 patterns tested before spending a penny on paid lookups

Stage 9: Personalization
↳ AI-written copy that doesn't sound like AI

Stage 10: Campaign upload
↳ Ready to send by the time you wake up

We process 4,000-5,000 leads per hour.

Your SDR does maybe 50.

Your competitors aren't hiring more people.

They're building systems like this.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Most founders think they need to hire an SDR.
They don't. They need to automate.
Here's the math:

SDR cost:
- Salary: $50-70K/year
- Tools: $500/month
- Training: 3+ months before productive
- Output: Maybe 50 leads researched per day

Automation cost:
- Infrastructure: Fraction of an SDR salary
- Speed: 4,000-5,000 leads per hour
- Training: Zero
- Consistency: 24/7, no sick days, no ramp time

The gap isn't 2x.

It's 100x.

One SDR working 8 hours might research 400 leads.

Our pipeline does that in 5 minutes.

While you sleep.

While you're in meetings.

While your competitors are still interviewing candidates.

The best GTM teams aren't hiring more people.

They're building systems that don't need people.

Your SDR isn't slow.

The model is slow.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Email verification at $0.0005.

Not $0.05. Not $0.005.

$0.0005.

Here's why that matters:

Most teams verify emails one at a time:
• Find email: $0.02
• Verify email: $0.01
• Total: $0.03 per lead

Our approach:

• Check cache first: $0
• Try 4 patterns at $0.0005 each: $0.002
• Only pay for lookup if patterns fail

For a 10,000 lead campaign:

Traditional: $300 in verification alone
Our pipeline: Under $50

$250 saved. Per campaign.

And those savings compound.

Every email we find gets cached permanently.

Next time that person appears in any campaign, the lookup is instant and free.

140,000+ emails already cached.

Every week you're not caching, you're paying twice for the same people.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Most cold emails get ignored.

  Not because your offer is bad.
  Because you're writing like a stranger.

  Here's the framework that gets 40%+ open rates:

  The secret? Write like you're texting a friend who asked for help.

  Not: "I noticed your company is scaling..."
  But: "Quick question - are you still manually finding leads?"

  Specificity builds trust.
  Brevity shows respect.
  Questions create curiosity.

  What's your current open rate on cold emails?

Clay went from $1M to $100M ARR in 2 years.

They recently hit a $3B valuation. Here's their GTM playbook 👇

1. Six Years of Foundation Work

Clay didn't rush to market.

They spent 6 years building the product before explosive growth hit.

The lesson: Infrastructure matters more than speed.


2. Credit-Based Pricing Model

Every action costs credits:
→ Pull a LinkedIn profile
→ Find contact info
→ Look up a phone number
→ Run an AI prompt

This model scaled with usage. More value = more credits = more revenue.


3. Self-Serve First, Enterprise Later

They built a foundational self-serve customer base first.
Only in early 2024 did they move upmarket.

Now their customers include:
→ OpenAI
→ Canva
→ Anthropic
→ Rippling
→ Perplexity


4. Outbound Use Case as Core Wedge

Clay connects to sequencing tools to automatically create email campaigns from enriched data.

Rippling doubled their cold email performance year-over-year using Clay in 2023.

That's the power of good data + automation.


5. Near-Breakeven Operations

Even at $100M ARR, Clay operates close to breakeven.

They're reinvesting everything into growth rather than optimizing for profit margins.


The timeline:
→ 2018-2022: Building foundation
→ 2022: $500K ARR
→ 2023: 10x to ~$5M ARR
→ 2024: 6x growth
→ 2025: $100M ARR, $3B valuation

From 6 years of patience to 2 years of explosive growth.

P.S: What's your take on credit-based pricing for GTM tools?

We run an 8-stage lead enrichment pipeline.

Here's what happens to every lead in under 3 seconds:

Stage 1: Blocklist Check
• Filter unsubscribes and complaints
• 150 workers running in parallel

Stage 2: Cache Lookup
• Check if we've emailed this person before
• 140,000+ emails already cached

Stage 3: ICP Classification
• AI determines if lead fits your ideal customer profile
• Rejects bad fits before we spend a penny

Stage 4: Email Cache
• Check our database for known emails
• Free lookup for repeat contacts

Stage 5: Pattern Verification
• Try 4 email patterns automatically
• firstname@company, first.last@company, etc.

Stage 6-7: Professional Finders
• Only pay for lookups when needed
• Waterfall through providers

Stage 8: Final Upload
• Clean, verified lead ready for campaign

The result:

4,000-5,000 leads enriched per hour.

Your SDR does 10-15 per hour manually.

That's not an incremental improvement.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Your competitors aren't hiring more SDRs.

They're automating.

While you're posting job listings for $80K/year sales reps:

• They're running 150 parallel workers
• They're processing thousands of leads per hour
• They're paying under $0.02 per enriched lead

The math has changed.

Manual lead research:
• 10-15 leads per SDR per hour
• $80K+ salary + benefits + management
• Weeks to ramp up new hires

Automated pipeline:
• 4,000-5,000 leads per hour
• No sick days, no turnover
• Scales instantly

This isn't about replacing humans.

It's about letting AI handle the grunt work so your team can focus on closing deals.

Every week you wait, competitors are building lead lists you'll never catch up to.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

AI agents now book more meetings than your entire SDR team.

For 1/10th the cost.

Here's what the data shows:

→ AI SDRs cost ~$833/month
→ Human SDRs cost $9,000+/month (fully loaded)
→ That's 10 cents on the dollar

The results?

• AI handles 1,000+ contacts per day (no lunch breaks)
• Cost per lead: $39 vs $262 for humans
• 83% of teams using AI saw revenue growth

36% of B2B companies eliminated their SDR teams in 2025.

Not because AI is "better" at everything.

Because the economics of volume prospecting fundamentally changed.

The smartest founders aren't asking "should we use AI?"

They're asking "how fast can we implement it?"

The gap between early adopters and everyone else is widening every month.

You're paying twice for the same email addresses.

And you probably don't know it.

Here's how it happens:

Month 1: You run a campaign. Find 5,000 emails. Cost: $100.

Month 2: You run another campaign. Different list. But 2,000 of those people? You already have their emails.

You just paid for them again.

Month 3: Same thing. Another $40 wasted on emails you already own.

Multiply that by 12 months.

That's $500+ thrown away. Per year. On emails sitting in your own CRM.

What we do differently:

We cache every email permanently.

140,000+ leads in our database.

When a new lead comes in, we check the cache first.

Hit rate? Often 20-30% on mature campaigns.

That's 20-30% of your enrichment costs eliminated instantly.

Before we spend a penny on a paid lookup, we check:
1. Have we seen this person before?
2. Do we already have their verified email?
3. Is the domain a catch-all? (Skip it entirely)

Simple system. Massive savings.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Most founders burn money on email lookups.

We check 4 email patterns before spending a penny.

Here's the waterfall we run:

1. Cache lookup first
• 140,000+ verified emails in our database
• Instant match = $0 cost

2. Pattern verification
• Try firstname@domain
• Try first.last@domain
• Try firstlast@domain
• Try f.last@domain
• Verification costs $0.0005 per check

3. Professional finders (only if needed)
• LeadMagic: ~$0.02/lookup
• Icypeas: ~$0.02/lookup

The result:

Most leads never hit the paid providers.

Our average cost per enriched lead: $0.003 - $0.02

Compare that to paying $0.02 for every single lookup from day one.

The 4-pattern check alone saves 60-70% on email finding costs.

Every cached email is pure profit.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

Test batch in minutes. Full campaign in hours.

This is how we launch campaigns:

Step 1: Test batch (20-50 leads)
• Run locally with 10 workers
• Verify domains parse correctly
• Check ICP is accepting the right leads
• Confirm emails are being found

Time: 15-20 minutes

Step 2: Review results
• X/20 enriched successfully
• Y skipped (catch-all domains)
• Z failed (no email found)

If results look good:

Step 3: Trigger cloud run
• 150 workers in parallel
• 4,000-5,000 leads per hour
• Automatic Slack notification when done

Step 4: Review in Email Bison
• All leads uploaded to campaign
• Signatures auto-configured
• Click "Start"

Total time from CSV to live campaign: 2-4 hours

Not days. Not weeks.

Hours.

---

Want us to book 1-5 meetings for you for free?

Book a call with our team to see if we can help.

taplio

The Battle

Brynne Krispin

Tim Carden

Followers

Posts

Engagements

Likes

Performance ScoreBrynne Krispin's LinkedIn Performance

Performance ScoreTim Carden's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brynne Krispin

Tim Carden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brynne Krispin's LinkedIn Performance

Performance ScoreTim Carden's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrynne Krispin's LinkedIn Performance