- Worked with founders, C-level executives, businesses and organizations; implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.

Brand Storyteller

Extern

- Graduated from the Beats by Dre Remote Extern program.

- Learned and curated insights into various data collection methodologies to guide strategic decision-making.

- Conducted brand and consumer sentiment analysis to uncover key trends and preferences among Gen Z audiences

- Analyzed market data and created a market research report highlighting insights into Consumer Preferences and Trends in the High-Fidelity Wireless Speakers Market to inform strategic product development and marketing decisions.

Consumer Insights and Market Intelligence Extern

Taojaa

- Consulted as a freelance brand strategist.

- Crafted the brand’s story to highlight the brand's USP in a simple, concise, and authentic manner to resonate with targeted stakeholders.

- Conducted market research, competitor analysis, and founder interviews to define the brand's unique selling proposition (USP) and developed a brand strategy; to guide internal and external marketing communications efforts.

- Supervised the social media and creative team to maintain brand consistency and led successful email marketing campaigns.

Brand Strategist

Lutaàwò 

- Crafted a compelling brand story informed by founder and stakeholder interviews.

- Conducted market research, competitor analysis, and crafted a compelling USP to reshape the brand's positioning accordingly.

- Developed a brand strategy and brand standard guidelines to ensure a cohesive, authentic, and consistent brand experience across all platforms and customer touchpoints.

- Created buyer personas, customer experience maps, and customer journey maps to share insights for further marketing and communications initiatives.

- Created a customer-centric brand packaging guide to deliver a personalized brand experience for greater customer satisfaction.

Baddhia

- Devised and executed an effective brand communication strategy and built brand relationships with internal and external stakeholders, creating a positive brand image.

- Crafted the brand story and wrote compelling and authentic brand narratives that resonated with the target audience, consolidating brand positioning.

- Led the coordination of brand collateral design, revamped social media pages, and managed social media accounts to create a cohesive brand presence, resulting in an increase in brand awareness and online visibility.

- Developed and executed strategic PR campaigns across relevant platforms, securing successful features and mentions in digital media outlets.

- Ideated and implemented influencer marketing campaigns that initiated social media conversations and stimulated purchase intent.

- Ideated the "Love Letter from Baddhia" newsletter to cultivate strong brand-customer relationships to boost brand trust.

Brand Communications Executive

Habeco Promotional Gifts

- Wrote optimized SEO content that successfully increased online visibility and established thought leadership in the eco-friendly promotional sector.

Content Specialist

Surkreo Communications

- Developed copies and social media communciations to successfully execute campaigns for key accounts such as Chi Limited (Hollandia, Chivita) which resulted in significant brand recognition and product demand.

- Collaborated with the product designer and brand manager to create a social media calendar and marketing materials for Savi.ng (acquired by Piggyvest) that increased online visibility, and app downloads.

Copywriting Intern

BLUU AFRICA

- Collaborated with key stakeholders to execute a successful launch campaign and managed the content team while implementing strategic actions to foster brand culture and perception.

Content Lead (Editor)

University of Ibadan

- Executive Journalist and Editor for the Departmental Press, Department of Biochemistry, College of Medicine.

Editorial Associate

Brand Storyteller + Strategist | Tech, Impact | Ideating strategies + Crafting simple, clear and authentic brand narratives to build meaningful and sustainable relationships for brands.

Welcome!

I’m Bukola, a brand storyteller who enjoys helping individuals, businesses, and organizations push brand awareness, shape brand perception, drive purchase intent, and foster brand loyalty.

I achieve this by implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.


Here's how some describe me:

✨ "Bukola excels as a brand storyteller and strategist. Her ability to understand the audience and deliver strategies & content that resonates is commendable!" ~ Raymond.

✨ "Bukola possesses a unique blend of leadership skills and creativity that consistently drive impactful results" ~ Racheal.

✨"Bukola is an exceptional creative strategist, a talented writer, and most importantly a dynamic person" ~ Barbara.

✨"Working with Bukola has proved to be productive. She is a capable content strategist who is equipped with the skills and experience to deliver accordingly." ~ Branko.

✨"She’s good at creating and implementing strategies to achieve the desired outcomes for brands. She has a strong work ethic, and her communication abilities stand out." ~ Akin.


To date, I’ve worked with personal brands, businesses, and organizations across the B2B and B2C markets, operating in industries such as SaaS, fashion, lifestyle, sustainability, financial services, non-profits, and FMCG.

So, how can I help you connect with your target audience (leads, customers, clients, media, investors, etc.)?

✨PR Materials

✨Copywriting

✨Brand Strategy

✨Content Strategy

✨Email Newsletters

✨Campaign Strategy

✨LinkedIn Ghostwriting

✨Brand Communications

✨Blog Content & Articles

✨Communications Strategy

✨Social Media Communications

✨Influencer Marketing Strategy


💭 I love indulging in stories, books, movies, and delicacies, and I'm always down for a friendly chat or consultation. So, don't hesitate to contact me here on LinkedIn.

PS: I talk about branding, storytelling, and self-development, so feel free to follow me and turn on post notifications for more insights!

Bukola Victoria Oladeinde

dentsu X

•	Support the Business Lead in the management of key clients and projects, providing first class service to our clients
•	Serve as primary Account Manager for clients such as Moet Hennessy, Salonpas, Shiseido, Mikano International, and Agence Netter 
•	Project and account management to align teams and agency resources, as well as external partners, see campaigns through to delivery.
•	Support the Business Lead in developing media strategies and plans for our clients in keeping with dentsu X’s Experience Beyond Exposure mantra. 
•	Insight gathering: Using tools and resources to generate insights into consumer behaviour, and media choices.
•	Creating clear and impactful presentations and media plans to communicate our recommendations to our clients. 
•	Working closely with media owners, creative agency partners and colleagues on client brief to deliver creative and effective media solutions for our clients. 
•	Coordination and execution of the media plan, working with outside media partners as well as colleagues in specialist buying roles within dentsu.
•	Facilitating campaign regulatory approvals with an in-depth understanding of the Nigerian advertising code. 
•	Liaising with Agency partners such as producers, photographers, modelling agencies, directors and other media partners to deliver client objectives. 
•	Liaising with dentsu’s creative agency teams on integrated accounts. 
•	Support marketing of the agency, including assisting with the writing of case studies, award entries and any other trade media pieces to contribute to the promotion of the dentsu X brand. 
•	Support new business pitching, including both taking an active role in chemistry meetings and pitch presentations, and not just in a supporting role behind the scenes.

Media Manager

Brand Servicing

•	Support the Business Lead in the management of key clients and projects, providing first class service to our clients
•	Serve as primary Account Manager for clients such as Moet Hennessy, Salonpas, Shiseido, Mikano International, and Agence Netter 
•	Project and account management to align teams and agency resources, as well as external partners, see campaigns through to delivery
•	Develop close working relationships with our clients and delight them with attentive service and strategic thinking. 

Media Strategy & Planning

•	Support the Business Lead in developing media strategies and plans for our clients in keeping with dentsu X’s Experience Beyond Exposure mantra. 
•	Insight gathering: Using tools and resources to generate insights into consumer behaviour, and media choices.
•	Creating clear and impactful presentations and media plans to communicate our recommendations to our clients
•	Working closely with media owners, creative agency partners and colleagues on client brief to deliver creative and effective media solutions for our clients. 

Campaign Management

•	Coordination and execution of the media plan, working with outside media partners as well as colleagues in specialist buying roles within dentsu.
•	Facilitating campaign regulatory approvals with an in-depth understanding of the Nigerian advertising code. 
•	Liaising with Agency partners such as producers, photographers, modelling agencies, directors and other media partners to deliver client objectives. 
•	Liaising with dentsu’s creative agency teams on integrated accounts. 
•	Support marketing of the agency, including assisting with the writing of case studies, award entries and any other trade media pieces to contribute to the promotion of the dentsu X brand. 
•	Support new business pitching, including both taking an active role in chemistry meetings and pitch presentations, and not just in a supporting role behind the scenes.

Deputy Media Manager

In this role, I wore many hats and had the following responsibilities.

Client Service Management: Maintain strong relationships with clients, ensuring their satisfaction with all deliverables, and proactively identify opportunities for growth. I am also New Business Manager where I lead conversations with potential clients from customer contact, create Understanding of Brief documents, retroplanning as well as strategy documents with other team members. My job description also means I led client pitches where I interface with cross-functional teams to create creative and media responses to the brief. 

Copywriting: Develop creative and persuasive copy for various marketing collateral, including websites, landing pages, social media posts, email campaigns, advertisements, and more.
Content Strategy: Plan and execute content strategies that align with clients' brand identities and target audiences, ensuring consistency and relevance across all channels.

Social Media Management: Manage social media accounts for clients, including content creation, scheduling, community management, and analytics to drive engagement and grow their online presence.

Performance Analysis: Monitor and analyze content and social media performance using various analytics tools, providing insights and recommendations for continuous improvement.

Collaboration: Work closely with cross-functional teams, including designers, developers, and account managers, to ensure content and social media efforts are aligned with overall marketing strategies and client objectives.

Trend Monitoring: Stay up to date with the latest industry trends, social media platforms, and content marketing techniques to identify new opportunities and maintain a competitive edge. 

Brand Guidelines: Adhere to brand guidelines and ensure consistent tone, style, and messaging across all copy and content produced for clients.

Deputy Manager, (Account, Content, Copy & Social)

In my short-time but thoroughly enjoyable time at Baddhia,which exists toinspire bliss in every romantic relationship. It's a dating app with a mission to help people find compatible partners, createexciting moments, and strengthen intimacy in romantic relationships.

I was able to do the following: 

Spearheaded the development and execution of a comprehensive product marketing execution framework, encompassing market research, pricing strategies, objectives and key results (OKRs), personas, positioning & messaging, go-to-market strategies, communication, sales enablement, onboarding, and analysis & optimization, resulting in a marked increase in platform engagement and app downloads.

Innovated an information architecture for Baddhia's website and app, rooted in user-led feedback and best UX practices, significantly enhancing user experience and interface, driving a substantial uptick in user engagement and app downloads within a year.

Crafted and implemented detailed user personas, battlecard templates, SWOT analysis, storytelling templates, and storytelling frameworks, dramatically improving targeted marketing efforts and content strategies, thereby fostering meaningful connections and strengthening user intimacy across the platform.

Product Marketing Manager

Wolfparc

•	Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, content marketing, social media marketing and performance marketing.
•	Design, build and maintain our social media presence.
•	Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•	Identify trends and insights and optimize spend and performance based on the insight.
•	Brainstorm new and creative growth strategies
•	Plan, execute, and measure experiments and conversion tests.
•	Collaborate with internal teams to create landing pages and optimize user experience.
•	Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
•	Instrument conversion points and optimize user funnels.
•	Collaborate with agencies and other vendor partners.
•	Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Digital Marketing Manager

Kiakiaprint

•	Managing client's orders from inception to completion
•	Developing scopes, strategies, and objectives, involving all relevant stakeholders for order execution and project implementation.
•	Leading the customer service department as regards talking to clients, sending invoices, converting leads to customers
•	Coordinating internal resources and vendors for the flawless execution of projects. 
•	Tracking the progress of orders through a detailed project plan
•	Manage changes in project scope, schedule, and costs using appropriate verification techniques. 
•	Ensuring that all projects are delivered on-time, within scope and budget.
•	Managing the relationship with clients and all relevant stakeholders. 
•	Minimizing project risks by performing risk assessment
•	Ensuring quality assurance of all orders before, during and after printing. 
•	Assisting the Chief Product Designer about technical related matters. 
•	Managing the Company’s blog and selected social media platforms. 
•	Performing Search Engine Optimization (SEO), content development and newsletter creation. 
•	Analyzing the income and expenditure of the company to develop strategies for growth and increased sales.

Head of Projects/Business Development Manager/Content Manager

TODAY – I work as a Media Manager at dentsu X Nigeria, where I oversee integrated media campaigns for brands using my knowledge of media planning, media scheduling, media strategy, reporting and analytics to synergize client marketing objectives and Agency media objectives to deliver and exceed campaign KPIs, and maximize ROI. 

By virtue of my job, I also work as an Account Manager (TV, Radio, OOH, Creative & Digital) for different brands where I ensure client needs are syndicated with Agency deliverables. 

Previously at dentsu X, I was Copy, Content & Social Manager where I sat at the intersection of everything creative: using words and audio-visuals to help brands tell their stories. 

A LITTLE WHILE BACK – I tried my hands at startup tech, and it was an adventure. I worked with many brilliant minds, first as a digital marketing manager, then content manager, before transitioning into product marketing. 

FURTHER BACK - Digital Marketing Manager at Studio24 Nigeria, where I helped the brand create campaigns that told stories with pictures and videos.

WAY BACK IN THE DAY – Led projects at Kiakiaprint, where I led the Customer Service and Graphics teams to meet and exceed clients’ expectations. Freelanced as a Social Media Manager/UX Writer at Mactavis Digital, as well as a Content Writer for Nairametrics. 

ALWAYS – Bibliophile, Wordsmith, Writer (everything), Abstract Designer (another word for designing in my head), Radio Enthusiast, Football Lover, Fiction Writer, “Fake” Linguist, Political Contrarian, Amateur Football Referee, Imaginary Actor, and Bottomless Well of “Energy”. 

I combine my love for media management, storytelling, creativity, and extensive experience in business development, brand management, and customer relationships to bridge the gap between account management and clients, ensuring mutual success.

taplio

The Battle

Bukola Victoria Oladeinde

Ademola Kadiri PMMC™

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