- Worked with founders, C-level executives, businesses and organizations; implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.

Brand Storyteller

Extern

- Graduated from the Beats by Dre Remote Extern program.

- Learned and curated insights into various data collection methodologies to guide strategic decision-making.

- Conducted brand and consumer sentiment analysis to uncover key trends and preferences among Gen Z audiences

- Analyzed market data and created a market research report highlighting insights into Consumer Preferences and Trends in the High-Fidelity Wireless Speakers Market to inform strategic product development and marketing decisions.

Consumer Insights and Market Intelligence Extern

Taojaa

- Consulted as a freelance brand strategist.

- Crafted the brand’s story to highlight the brand's USP in a simple, concise, and authentic manner to resonate with targeted stakeholders.

- Conducted market research, competitor analysis, and founder interviews to define the brand's unique selling proposition (USP) and developed a brand strategy; to guide internal and external marketing communications efforts.

- Supervised the social media and creative team to maintain brand consistency and led successful email marketing campaigns.

Brand Strategist

Lutaàwò 

- Crafted a compelling brand story informed by founder and stakeholder interviews.

- Conducted market research, competitor analysis, and crafted a compelling USP to reshape the brand's positioning accordingly.

- Developed a brand strategy and brand standard guidelines to ensure a cohesive, authentic, and consistent brand experience across all platforms and customer touchpoints.

- Created buyer personas, customer experience maps, and customer journey maps to share insights for further marketing and communications initiatives.

- Created a customer-centric brand packaging guide to deliver a personalized brand experience for greater customer satisfaction.

Baddhia

- Devised and executed an effective brand communication strategy and built brand relationships with internal and external stakeholders, creating a positive brand image.

- Crafted the brand story and wrote compelling and authentic brand narratives that resonated with the target audience, consolidating brand positioning.

- Led the coordination of brand collateral design, revamped social media pages, and managed social media accounts to create a cohesive brand presence, resulting in an increase in brand awareness and online visibility.

- Developed and executed strategic PR campaigns across relevant platforms, securing successful features and mentions in digital media outlets.

- Ideated and implemented influencer marketing campaigns that initiated social media conversations and stimulated purchase intent.

- Ideated the "Love Letter from Baddhia" newsletter to cultivate strong brand-customer relationships to boost brand trust.

Brand Communications Executive

Habeco Promotional Gifts

- Wrote optimized SEO content that successfully increased online visibility and established thought leadership in the eco-friendly promotional sector.

Content Specialist

Surkreo Communications

- Developed copies and social media communciations to successfully execute campaigns for key accounts such as Chi Limited (Hollandia, Chivita) which resulted in significant brand recognition and product demand.

- Collaborated with the product designer and brand manager to create a social media calendar and marketing materials for Savi.ng (acquired by Piggyvest) that increased online visibility, and app downloads.

Copywriting Intern

BLUU AFRICA

- Collaborated with key stakeholders to execute a successful launch campaign and managed the content team while implementing strategic actions to foster brand culture and perception.

Content Lead (Editor)

University of Ibadan

- Executive Journalist and Editor for the Departmental Press, Department of Biochemistry, College of Medicine.

Editorial Associate

Brand Storyteller + Strategist | Tech, Impact | Ideating strategies + Crafting simple, clear and authentic brand narratives to build meaningful and sustainable relationships for brands.

Welcome!

I’m Bukola, a brand storyteller who enjoys helping individuals, businesses, and organizations push brand awareness, shape brand perception, drive purchase intent, and foster brand loyalty.

I achieve this by implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.


Here's how some describe me:

✨ "Bukola excels as a brand storyteller and strategist. Her ability to understand the audience and deliver strategies & content that resonates is commendable!" ~ Raymond.

✨ "Bukola possesses a unique blend of leadership skills and creativity that consistently drive impactful results" ~ Racheal.

✨"Bukola is an exceptional creative strategist, a talented writer, and most importantly a dynamic person" ~ Barbara.

✨"Working with Bukola has proved to be productive. She is a capable content strategist who is equipped with the skills and experience to deliver accordingly." ~ Branko.

✨"She’s good at creating and implementing strategies to achieve the desired outcomes for brands. She has a strong work ethic, and her communication abilities stand out." ~ Akin.


To date, I’ve worked with personal brands, businesses, and organizations across the B2B and B2C markets, operating in industries such as SaaS, fashion, lifestyle, sustainability, financial services, non-profits, and FMCG.

So, how can I help you connect with your target audience (leads, customers, clients, media, investors, etc.)?

✨PR Materials

✨Copywriting

✨Brand Strategy

✨Content Strategy

✨Email Newsletters

✨Campaign Strategy

✨LinkedIn Ghostwriting

✨Brand Communications

✨Blog Content & Articles

✨Communications Strategy

✨Social Media Communications

✨Influencer Marketing Strategy


💭 I love indulging in stories, books, movies, and delicacies, and I'm always down for a friendly chat or consultation. So, don't hesitate to contact me here on LinkedIn.

PS: I talk about branding, storytelling, and self-development, so feel free to follow me and turn on post notifications for more insights!

Bukola Victoria Oladeinde

Thefuturesource

Building the largest online directory for AI tools

Founder

Heyfood

Growth Hacking:
	•	Executed growth initiatives that scaled Heyfood’s user base from under 20,000 to over 100,000
	•	Leveraged data to identify growth opportunities and optimize conversion funnels.

Product Marketing:
	•	Led go-to-market strategies for new features, driving adoption and engagement.
	•	Collaborated with product teams to refine the user journey and enhance the in-app experience.

Paid Media:
	•	Managed and optimized multi-channel ad campaigns across Google, Facebook, and emerging platforms, achieving a 100% increase in daily orders.
	•	Scaled customer acquisition through data-driven performance marketing, contributing to over $3.6 million in ARR.

Email Marketing:
	•	Developed targeted email campaigns, resulting in higher engagement and conversion rates.
	•	Implemented personalized messaging strategies that nurtured leads and retained existing users.

Customer Messaging:
	•	Designed effective customer communication strategies, from onboarding to retention.
	•	Implemented automated messaging flows that improved user activation and reduced churn.

Content Marketing:
	•	Created compelling content that showcased Heyfood’s value proposition across digital channels.
	•	Built a consistent brand voice that resonated with the target audience and strengthened market positioning.

Community Marketing:
	•	Fostered a vibrant user community through social media and in-app engagement, enhancing customer loyalty.
	•	Initiated campaigns that boosted organic growth and amplified word-of-mouth referrals.

Visual Design:
	•	Utilized design skills to produce high-impact creatives for ads, social media, and email marketing.
	•	Ensured brand consistency across all visual assets, contributing to a strong brand identity.

Head of Growth

Associate Founder

The Kommunity

Sales And Marketing

Sendme(YC W22)

Head of Marketing

Growth Product Manager

Event Marketing Manager

Stakefair

Created professional video marketing contents and ad that helped communicate brand offers and positioned brand for growth.

Video Editor

Marketing Lead

Brandgroom

Senior Creative Designer

Swapper.ng

Creative Design Director

As a dynamic and results-oriented growth marketer, I've successfully navigated the fast-paced landscape of two Y-combinator startups in Nigeria, leaving an indelible mark on their growth trajectory. Currently serving as the Head of Growth at Heyfood, I'm at the forefront of driving expansion, overseeing new market inclusion, and fostering strategic sales and partnership initiatives.

🌐 Experience

In my prior roles as Head of Marketing at Sendme, I spearheaded unprecedented revenue growth, propelling monthly earnings from zero to an impressive 300 million Naira. My strategic approach, marked by 30% month-over-month growth, has consistently yielded exceptional results.

💡 Expertise

My expertise lies in building robust skill sets across various facets of business that directly impact growth. In content marketing, I've engineered viral content strategies that achieved over a million organic reach, establishing a powerful online presence. As Head of Growth, I orchestrated successful sales and partnership initiatives, contributing to a remarkable 100% increase in monthly revenue.

🚀 Achievements

In pursuit of sustainable growth, I championed user acquisition through innovative product marketing initiatives such as gamification and reward features. These efforts not only enhanced user retention but also fueled referral campaigns, exponentially expanding the user base.

🔍 Current Role: Head of Growth at Heyfood

At Heyfood, I lead a talented team, driving the company's expansion into new cities, orchestrating product development strategies for market inclusion, and fostering key sales and partnership ventures. My role is centered on ensuring Heyfood's continued growth and prominence in the market.

🤝 Let's Connect!

I am passionate about leveraging my expertise to drive growth and explore collaborative opportunities. Whether you're interested in discussing growth strategies, partnership ventures, or simply connecting with like-minded professionals, hit the connect button now, let's talk😉.

taplio

The Battle

Bukola Victoria Oladeinde

Courage Afemije

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