- Worked with founders, C-level executives, businesses and organizations; implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.

Brand Storyteller

Extern

- Graduated from the Beats by Dre Remote Extern program.

- Learned and curated insights into various data collection methodologies to guide strategic decision-making.

- Conducted brand and consumer sentiment analysis to uncover key trends and preferences among Gen Z audiences

- Analyzed market data and created a market research report highlighting insights into Consumer Preferences and Trends in the High-Fidelity Wireless Speakers Market to inform strategic product development and marketing decisions.

Consumer Insights and Market Intelligence Extern

Taojaa

- Consulted as a freelance brand strategist.

- Crafted the brand’s story to highlight the brand's USP in a simple, concise, and authentic manner to resonate with targeted stakeholders.

- Conducted market research, competitor analysis, and founder interviews to define the brand's unique selling proposition (USP) and developed a brand strategy; to guide internal and external marketing communications efforts.

- Supervised the social media and creative team to maintain brand consistency and led successful email marketing campaigns.

Brand Strategist

Lutaàwò 

- Crafted a compelling brand story informed by founder and stakeholder interviews.

- Conducted market research, competitor analysis, and crafted a compelling USP to reshape the brand's positioning accordingly.

- Developed a brand strategy and brand standard guidelines to ensure a cohesive, authentic, and consistent brand experience across all platforms and customer touchpoints.

- Created buyer personas, customer experience maps, and customer journey maps to share insights for further marketing and communications initiatives.

- Created a customer-centric brand packaging guide to deliver a personalized brand experience for greater customer satisfaction.

Baddhia

- Devised and executed an effective brand communication strategy and built brand relationships with internal and external stakeholders, creating a positive brand image.

- Crafted the brand story and wrote compelling and authentic brand narratives that resonated with the target audience, consolidating brand positioning.

- Led the coordination of brand collateral design, revamped social media pages, and managed social media accounts to create a cohesive brand presence, resulting in an increase in brand awareness and online visibility.

- Developed and executed strategic PR campaigns across relevant platforms, securing successful features and mentions in digital media outlets.

- Ideated and implemented influencer marketing campaigns that initiated social media conversations and stimulated purchase intent.

- Ideated the "Love Letter from Baddhia" newsletter to cultivate strong brand-customer relationships to boost brand trust.

Brand Communications Executive

Habeco Promotional Gifts

- Wrote optimized SEO content that successfully increased online visibility and established thought leadership in the eco-friendly promotional sector.

Content Specialist

Surkreo Communications

- Developed copies and social media communciations to successfully execute campaigns for key accounts such as Chi Limited (Hollandia, Chivita) which resulted in significant brand recognition and product demand.

- Collaborated with the product designer and brand manager to create a social media calendar and marketing materials for Savi.ng (acquired by Piggyvest) that increased online visibility, and app downloads.

Copywriting Intern

BLUU AFRICA

- Collaborated with key stakeholders to execute a successful launch campaign and managed the content team while implementing strategic actions to foster brand culture and perception.

Content Lead (Editor)

University of Ibadan

- Executive Journalist and Editor for the Departmental Press, Department of Biochemistry, College of Medicine.

Editorial Associate

Brand Storyteller + Strategist | Tech, Impact | Ideating strategies + Crafting simple, clear and authentic brand narratives to build meaningful and sustainable relationships for brands.

Welcome!

I’m Bukola, a brand storyteller who enjoys helping individuals, businesses, and organizations push brand awareness, shape brand perception, drive purchase intent, and foster brand loyalty.

I achieve this by implementing effective strategies and deconstructing complex information into simple, clear, and authentic brand narratives to build meaningful and sustainable relationships for brands.


Here's how some describe me:

✨ "Bukola excels as a brand storyteller and strategist. Her ability to understand the audience and deliver strategies & content that resonates is commendable!" ~ Raymond.

✨ "Bukola possesses a unique blend of leadership skills and creativity that consistently drive impactful results" ~ Racheal.

✨"Bukola is an exceptional creative strategist, a talented writer, and most importantly a dynamic person" ~ Barbara.

✨"Working with Bukola has proved to be productive. She is a capable content strategist who is equipped with the skills and experience to deliver accordingly." ~ Branko.

✨"She’s good at creating and implementing strategies to achieve the desired outcomes for brands. She has a strong work ethic, and her communication abilities stand out." ~ Akin.


To date, I’ve worked with personal brands, businesses, and organizations across the B2B and B2C markets, operating in industries such as SaaS, fashion, lifestyle, sustainability, financial services, non-profits, and FMCG.

So, how can I help you connect with your target audience (leads, customers, clients, media, investors, etc.)?

✨PR Materials

✨Copywriting

✨Brand Strategy

✨Content Strategy

✨Email Newsletters

✨Campaign Strategy

✨LinkedIn Ghostwriting

✨Brand Communications

✨Blog Content & Articles

✨Communications Strategy

✨Social Media Communications

✨Influencer Marketing Strategy


💭 I love indulging in stories, books, movies, and delicacies, and I'm always down for a friendly chat or consultation. So, don't hesitate to contact me here on LinkedIn.

PS: I talk about branding, storytelling, and self-development, so feel free to follow me and turn on post notifications for more insights!

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