Why Burt Steingraeber is the Business Consultant You Need

In a business world that’s constantly evolving, finding the right partner for public relations and business consulting is crucial. Burt Steingraeber is the clear choice for companies in the Midwest and beyond, looking for a reliable, cost-effective partner. With over 24 years of experience in business accounting, branding, and general marketing, Burt offers a unique perspective on achieving success in today’s fast-paced marketplace.

The Burt Steingraeber Difference

Burt’s wealth of experience spans multiple industries, which equips him with a broad skill set that can benefit any business, whether you're focused on financial analysis, brand strategy, or growing your market presence. As a strategic business consultant, Burt leverages his battle-tested knowledge to help his clients achieve their business goals. He is dedicated to offering personalized, actionable strategies that drive results.

How Burt Works

It all starts with a complimentary 30-minute strategy session. This is an opportunity for you to discuss your public relations or business challenges and goals. Burt uses this time to assess what’s affecting your company’s growth, offering a high-level evaluation of your current strategies. From there, Burt will recommend the best next steps to help your business or personal brand reach its full potential. His recommendations are rooted in over two decades of firsthand business experience and strategic insight.

What Makes Burt Steingraeber Stand Out

When you work with Burt, you’re getting more than just advice — you’re receiving one-on-one service directly from him. Unlike larger consulting firms, where your file may be passed along to an associate or third party, Burt ensures you get his personal attention and expertise. With over 21 years of experience as a CFO, Controller, Realtor, and private business owner, Burt has the hands-on knowledge to deliver the results you need.

Ready to Talk?

Whether you're looking to solve specific business challenges or simply need guidance on your next steps, Burt Steingraeber is the consultant who can take your business to the next level. Schedule your complimentary business strategy session today to start turning your challenges into opportunities.

Burt Steingraeber -Global Business Operator

Being the "best-kept secret" in your industry isn't a badge of honor.

It’s a business failure.

I see brilliant entrepreneurs every day who believe their work should speak for itself. It doesn't. In a crowded market, your skill is the baseline, but your visibility is the currency.

Expertise without exposure is just a hobby.

Being the best doesn’t matter if the person who is "good enough" is the one the market actually knows. You don't need to be the loudest person in the room, but you must be the most recognized authority for the right people.

Stop waiting to be discovered. Build the system that makes you impossible to ignore.

Leverage is found where skill meets strategy.

Are you building skill or building visibility?

Burt Steingraeber

You built the expertise. I’ll build the audience. | Making executives impossible to ignore | Owner of @DirectSourceAI | Top 4% on LI

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Unpopular opinion: Most businesses do not need more leads. 

The common belief is that more leads are always better. Volume is the metric everyone chases. But after 30 years in strategic consulting, I’ve seen that high volume is often just a mask for a broken system.

Most businesses don’t need more leads; they need fewer, better leads and a system to close them. 

Here is why:

1. Chasing low-quality leads burns out sales teams. When your best people spend 80% of their time filtering through noise, they lose the edge required to close the signal. Efficiency dies in the inbox.

2. A focus on lead quantity ignores lead quality and fit. If you optimize for the number of hand-raises, you stop optimizing for the right hand-raises. Scaling a mismatch is a fast way to ruin your reputation.

3. A single high-quality client is worth more than 100 unqualified leads. One perfect-fit partner yields higher margins, better referrals, and less operational friction. 

We are too focused on the top of the funnel and not focused enough on the integrity of the pipe.

Do you agree? Are businesses too focused on quantity over quality?

Building systems that attract high-value clients and transform executives into influential thought leaders. Owner of @DirectSourceAI | Top 4% on LI | +1 (414) 635-2154

Scaling isn’t the reward for success. It’s the amplifier of your existing mess.

Most founders treat growth like a finish line. They think more revenue will fix the cracks in their foundation. 

It won’t. 

If your systems are broken at $1M, they’ll shatter at $10M. 
If your culture is toxic with 5 people, it’ll be a crisis with 50. 
If your strategy is "hope," you’re just accelerating toward a wall.

The "Scaling Trap" happens when you increase volume without increasing stability. 

Growth without strategy isn't scaling: it's just getting bigger and more expensive. 
True scaling is about leverage. It’s about building a machine that handles more weight without breaking a sweat.

Fix the foundation before you add the floors.

What’s your take on the scaling paradox?

Most founders are just expensive employees in their own companies.

You’re busy answering emails. You’re tweaking the website for the 10th time. You’re in every Slack channel.

That’s $20/hr work. It feels like progress, but it’s actually the thing killing your growth.

The $10,000/hr task? 

Strategy. High-level PR. Building the system that doesn't need you.

Scaling isn’t about adding more tasks to your plate. It’s about subtraction. It’s about being ruthless with your time so you can focus on the leverage points that actually move the needle.

If you’re doing the work you could pay someone else $20/hr to do, you’re not a founder. You’re a bottleneck.

Are you working on the $10/hr tasks or the $10,000/hr strategy?

Comfort is the silent killer of scale.

If your business feels "safe," you're already stagnating. You aren't managing a company; you're managing a slow decline.

Real growth happens in the friction. It’s in the systems you’re afraid to build because they require you to step out of the day-to-day and confront the complexity of the next level.

Stop playing it safe. 
Stop protecting what you have. 
Start building for the level you haven't reached yet.

If it doesn't feel a little uncomfortable, it isn't leverage. It's just a hobby.

**What is the #1 thing holding back your business right now?**

Most founders are running full tilt but feel like they’re hitting a wall. Usually, it’s one of four things:

1. Lack of clear strategy (Running fast in the wrong direction).
2. Marketing isn’t hitting (The world doesn’t know you’re the best).
3. Team isn’t aligned (Everyone is rowing their own boat).
4. Too much manual work (You’re the bottleneck).

Identifying the friction is the first step to removing it.

Where are you seeing the real bottlenecks today?

Being the "best-kept secret" in your industry isn't a badge of honor. It’s a business failure.

I see entrepreneurs every day who believe their work should speak for itself. It doesn't. 

Expertise without exposure is just a hobby. Visibility is the currency.

Stop waiting to be discovered. Build the system that makes you impossible to ignore.

Stop hiring “Superheroes.” Build the system.

Most owners don't have a talent problem.
They have a leaky bucket problem.

You hire a "rockstar" to fix the chaos.
The rockstar burns out in 90 days.
Why? Because the system is broken.

If the machine is leaking leads and time...
A superhero is just a person doing everyone's job.

You don't need a hero.
You need an architect.

Build the process:
- Clear handoffs.
- Defined ownership.
- Repeatable workflows.

Plug the leaks first.
Then hire the talent to scale.

Stop playing rescue mission.
Start building the machine.

Data is an input. Wisdom is an engine.

Everyone is rushing to let AI make their decisions. They think speed is a strategy. It isn’t. 

AI is a calculator. It’s great at looking backward at what has already happened. It can crunch a million data points in seconds.

But it can't feel the room. It can't understand nuance. It can't predict the irrationality of a human market. 

Your "gut feeling" isn't magic. It’s your own internal data engine. It’s 30 years of patterns, failures, and wins compressed into an instant reaction.

That’s not intuition. That’s expertise.

Use AI to gather the facts.
Use your wisdom to decide what they mean.

The machine gives you the map. Your gut tells you which way the wind is blowing.

Don't outsource your edge to an algorithm.

Are you leading with data or leading with wisdom?

Scaling isn’t about more hours; it’s about removing clogs.

If you are both the engine and the driver, you have a high-stress job, not a business. 

To move to the next level, identify the bottleneck first.

What’s the biggest bottleneck in your scaling right now?
1. Lack of Systems
2. Wrong Talent
3. No Strategy
4. Too busy 'doing'

Playing it safe is the fastest way to become invisible in 2026.

Most founders think they’re managing risk by staying in the middle of the road.
They use the same corporate jargon.
They post the same "thought leadership" fluff.
They wait for permission to be bold.

The truth? "Safe" is a death sentence for your brand.

When everyone is whispering, the one who speaks clearly: and with conviction: wins the room.
In a world of infinite noise, beige is a choice, not a strategy.
And it’s a choice that’s costing you leverage.

You don’t need more "best practices."
You need a position that makes people stop scrolling.
You need to be the only choice, not the safest choice.

Boldness isn't about being loud.
It's about being unmistakable.

The middle of the road is where the roadkill is.
Step to the edge.

Being average is a death sentence in this market.

The middle ground isn't a safe haven. It’s where brands go to die.

If you aren’t polarizing someone, you aren’t appealing to anyone. You're just... there. Like roadkill.

30 years in this game has taught me one thing: The invisible are the first to be replaced.

Where is your brand actually living right now?

Be honest. The algorithm doesn't care about your feelings, but your P&L definitely does.

1. Playing it safe
2. Taking big risks
3. The middle (Roadkill)
4. I don't know yet

Drop your vote below.

The "Rockstar" hire is a trap.

Talent is unpredictable. It burns out. It leaves. It’s hard to replicate.

A Machine: a well-designed system: is predictable. It scales. It stays.

If your growth depends on finding "the perfect person," your business is fragile. 

If your growth depends on a perfect process that a capable person can run, your business is a powerhouse.

Systems beat talent every time.

Build the machine.

Most founders haven't built a business. They’ve built a high-stress job where they are the only employee who can’t quit.

True scale doesn't come from you doing more. It comes from you being needed less.

If your company grinds to a halt the second you close your laptop, you don't have an asset. You have a bottleneck.

And that bottleneck is you.

If you disappeared for 30 days, would your business:

1. Scale without me
2. Keep running fine
3. Slower but okay
4. Total collapse

I’ve watched “hard workers” lose to “well-positioned” operators for 30+ years.

In PR and in the field, the pattern is the same:
Effort saves you today.
Positioning saves you for the next 5 years.

Hard work is table stakes.
Positioning is leverage.

Here’s the framework I use when a business is grinding but not growing:

1) CLARITY
If you can’t say who you help, what you solve, and why you’re different in one breath, the market can’t remember you.

2) CREDIBILITY
You don’t need more claims.
You need proof: third-party validation, case studies, before/after metrics, and consistent messaging.

3) DISTRIBUTION
Being great in private doesn’t pay.
Your reputation has to travel: media, partnerships, speaking, podcast hits, founder content, referral systems.

Practical next steps (this weekend, not “someday”):
• Write your one-line positioning statement
• Pick 1 proof asset to build (case study or media feature)
• Choose 2 channels to distribute weekly for 90 days

If you want help tightening your positioning and turning it into visibility that compounds, I can walk you through it.

PR isn’t a fight for attention.
It’s a fight for memory.

After 30+ years in this work, here’s what holds up:

1) Be the name that surfaces under pressure.
In a crisis, nobody Googles “best.” They recall who’s been consistent.
Example: a steady quarterly presence beats a one-week PR sprint.

2) Choose one idea you want to own.
If you say 10 things, people remember none.
Example: “fastest response time in our category” or “most transparent pricing.”

3) Earned media is credibility transfer.
Ads can introduce you. Third-party coverage can validate you.
Example: one strong feature you can cite for 12 months > 12 forgettable mentions.

4) Repeat your proof.
Trust is built by repetition, not novelty.
Example: use the same 3 receipts everywhere: results, process, client outcomes.

5) Build the crisis story before the crisis.
If your values aren’t visible now, they won’t be believed later.
Example: publish decision principles and response standards while things are calm.

If you want, I’ll help you pressure-test your “memory strategy” (message, proof, and media plan). What do you want to be remembered for?

Your network isn't just your net worth. It's your leverage.

If you aren't building a presence where your target market lives, you're invisible.
Simple as that.

Visibility is the fuel for your scaling engine.
You can’t grow if nobody knows you exist.

Stop hiding behind your desk.
Get out there.
Get seen.

Leverage your experience.
Scale your impact.

The cuts, which represent about 3% of the bank’s workforce, will impact employees across its three major units: wealth management, investment banking and investment management.

Morgan Stanley cuts 2,500 jobs across major units

You can buy attention, but you can’t buy trust.

In 30+ years of consulting, I’ve seen companies dump millions into ad spend only to wonder why their conversion rates are still flat.

The answer is simple: The "Credibility Gap."

An ad tells people what you want them to think. 
Earned media tells people what the world thinks of you.

When you’re featured on FOX News, MarketWatch, or Benzinga, you aren't just getting eyeballs. You’re getting a stamp of authority that no Facebook ad can replicate. 

In an AI-saturated market, anyone can generate a "sponsored" post. But not everyone can earn a seat at the table with major news outlets. 

If you want to scale, stop just buying reach. Start building reputation.

That’s the real competitive moat.

#TheConsultantsCorner #StrategicConsulting #EarnedMedia #BusinessGrowth #ReputationManagement

Gold isn’t won on the day of the race.

It’s won in the quiet, strategic preparation that precedes it.

Looking at Team USA’s success in Milan-Cortina, one thing is clear: high-level performance is a system, not a fluke.

In business, we often confuse activity with progress. We hustle when we should be building leverage. We chase the next lead instead of refining the system that brings them to us consistently.

Talent is the baseline. Strategy is the multiplier.

If you’re relying on your best effort to get results, you’re leaving your success to chance. The elite don’t leave anything to chance. They build repeatable processes that create a permanent competitive advantage.

Excellence is the compound interest of disciplined strategy.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

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solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

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Burt Steingraeber -Global Business Operator

Kam Hossieny

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taplio

The Battle

Burt Steingraeber -Global Business Operator

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Burt Steingraeber -Global Business Operator's LinkedIn Performance

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Performance ScoreBurt Steingraeber -Global Business Operator's LinkedIn Performance