Why Burt Steingraeber is the Business Consultant You Need

In a business world that’s constantly evolving, finding the right partner for public relations and business consulting is crucial. Burt Steingraeber is the clear choice for companies in the Midwest and beyond, looking for a reliable, cost-effective partner. With over 24 years of experience in business accounting, branding, and general marketing, Burt offers a unique perspective on achieving success in today’s fast-paced marketplace.

The Burt Steingraeber Difference

Burt’s wealth of experience spans multiple industries, which equips him with a broad skill set that can benefit any business, whether you're focused on financial analysis, brand strategy, or growing your market presence. As a strategic business consultant, Burt leverages his battle-tested knowledge to help his clients achieve their business goals. He is dedicated to offering personalized, actionable strategies that drive results.

How Burt Works

It all starts with a complimentary 30-minute strategy session. This is an opportunity for you to discuss your public relations or business challenges and goals. Burt uses this time to assess what’s affecting your company’s growth, offering a high-level evaluation of your current strategies. From there, Burt will recommend the best next steps to help your business or personal brand reach its full potential. His recommendations are rooted in over two decades of firsthand business experience and strategic insight.

What Makes Burt Steingraeber Stand Out

When you work with Burt, you’re getting more than just advice — you’re receiving one-on-one service directly from him. Unlike larger consulting firms, where your file may be passed along to an associate or third party, Burt ensures you get his personal attention and expertise. With over 21 years of experience as a CFO, Controller, Realtor, and private business owner, Burt has the hands-on knowledge to deliver the results you need.

Ready to Talk?

Whether you're looking to solve specific business challenges or simply need guidance on your next steps, Burt Steingraeber is the consultant who can take your business to the next level. Schedule your complimentary business strategy session today to start turning your challenges into opportunities.

Burt Steingraeber -Global Business Operator

I pay attention to what business owners talk about publicly.

Feeling overlooked.
Needing exposure.
Uncertainty about next steps.

Those aren’t complaints — they’re signals of someone ready for clarity.

Burt Steingraeber

You built the expertise. I’ll build the audience. | Making executives impossible to ignore | Owner of @DirectSourceAI | Top 4% on LI

I’ve noticed something consistent over the years.

Most business owners who feel “stuck” aren’t failing — they’re unclear.
Their work is solid.
Their message isn’t.
That gap is where progress usually begins.

By 2026, AI stops being the headline…
and starts being the infrastructure.

The quiet advantage belongs to leaders who prepare now.

I don’t believe in hard selling.

The best professional relationships start with understanding.
When the fit is right, the conversation moves naturally.
No pressure. No hype

Scaling a business globally isn’t about chasing every new shiny tactic: it’s about doubling down on what translates everywhere: a system for repeatable wins.

The one constant I see: across all 50 states and every market, from Toronto to London to Auckland: is this: The businesses that grow consistently have a scalable process for identifying and acting on their edge. Not just what makes them different, but how they communicate, test, and refine that with every new client, culture, and channel.

It’s not glamorous. It’s not a hack. But it’s replicable. And it’s why my best clients outperform even when trends shift or markets cool.

Curious how others are building systems that scale in wildly different regions? Drop your hard-earned lessons or biggest questions below. Let’s start a real conversation about strategy, not theory.

#ConsultantsCorner #GlobalScaling #BusinessStrategy

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AI is changing the PR game, from media monitoring to smarter messaging. But the real magic happens when you make AI part of your everyday PR processes, not just a bolt-on tool.

Imagine: Real-time sentiment analysis, instant risk alerts, and tailored outreach: all faster and more accurately.

Ready to future-proof your brand’s communications? I’ve helped businesses blend AI with PR for impact (not overwhelm). DM me to discuss your next step toward AI-powered success.

Well thats not a good sign.. Sounds like UPS who's even worse at 30K..

The company mistakenly alerted some employees to the imminent layoffs after sending a "commiseration note" and calendar invites several hours in advance, Reuters reports.

What to do when you’re not sure what to do:
Get disciplined.

Make your bed when everything feels out of control
Hit the gym when motivation is missing
Follow up with leads when sales are slow:

Save cash when the economy feels uncertain
Build relationships when you don’t “need” anything yet
The world is full of talented people.
But talent without discipline becomes frustration.
Discipline turns small actions into a strong foundation.
And foundations are what hold you up when pressure hits.

So don’t wait for the perfect plan.
Stack disciplined days.
                  That’s how you become dangerous.

What to do when you’re not sure what to do:
Raise your standards.

                  Examples: 
Eat clean when your energy is crashing
Practice your pitch when you’re not closing deals
Write content when nobody is watching
Fix your finances when you’re “too busy”
Build your network before you need a favor

Confidence is nice.

If you’re great at what you do but prospects still “go with someone else,” it’s rarely a competence problem.

It’s a recognition problem.

I call it the competence–recognition gap:
You’re delivering real results… but the market can’t *see* it fast enough to choose you.

A simple framework to close it:
1) PROOF: Turn outcomes into receipts (numbers, before/after, named problems solved).
2) POSITION: Pick one lane you want to be known for (not 6).
3) PRESENCE: Show up consistently where decisions get made (content, podcasts, partnerships, earned media).
4) PATH: Make it easy to say yes (clear offer, clear next step, clear expectation).

After 30+ years in strategy + PR, I’ve seen this repeatedly: visibility isn’t ego: it’s leverage. And it compounds when you systematize it.

If you had to tighten your focus to ONE “lane” you want to be chosen for this year, what would it be?

No business is immune to crisis: product failures, viral complaints, or data breaches can strike any time. How you respond determines whether you strengthen or damage your reputation. Yet, while 54% of small businesses have faced major crises, just 23% had a formal communication plan. The difference between lasting damage and resilience is preparation. 

Crisis communications is more than reacting; it’s about strategic planning, decisive action, and consistent messaging. Build your plan: list top crisis scenarios, pre-approve messaging, assign one spokesperson, keep contacts current, clarify communication channels, and review with legal. Select key staff to fill crisis roles and empower them with training.

Your team must always be informed first; employees are your best advocates. Respond fast, be transparent, own your actions, and document everything for ongoing improvement.

Review your plan quarterly. Consult with  legal council before releasing statements. Delays and mixed messages are the quickest way to lose trust.

Leverage has evolved.

30+ years ago, most “growth” looked like brute force:
More calls.
More hours.
More hustle.

Today, the advantage goes to the businesses that build leverage on purpose.

Strategic automation isn’t about replacing the human element.
It’s about amplifying it.

When the repetitive work gets systemized:
• Your team spends more time on judgment and relationships
• Your marketing becomes consistent (not random)
• Your follow-up stops depending on memory and mood
• Your results compound instead of reset every week

The real question isn’t “What can I automate?”
It’s “What strategy is worth automating?”

Thoughts?

Efficiency is a trap if you’re moving in the wrong direction.

I see it often. Entrepreneurs installing powerful engines: AI, automation, complex systems: but forgetting to check the map.

Automation is the engine. Strategy is the steering wheel.

Without a hand on the wheel, you’re just accelerating toward a cliff.

After 30 years in PR and consulting, I’ve learned that speed without direction is just a faster way to fail. You can automate your outreach, but if the message doesn't land, you’re just scaling noise.

The real leverage is the "Trust Layer."

It’s the intersection of decades of strategic wisdom and modern efficiency. It’s the ability to land on FOX News or MarketWatch while keeping your back-end operations lean and automated.

I’m looking to connect with innovators building practical solutions in the automation space. If you’re creating tools that help businesses scale with precision, I’d love to explore potential synergies.

Complexity doesn’t scale.
It compounds.

And it’s quietly draining your profitability.

Not because your team isn’t smart.
But because every “custom exception” becomes:
- another SOP
- another approval step
- another tool
- another handoff
- another meeting

That’s not growth.
That’s overhead.

If you want to scale (without burning margin), simplify what you sell and how you deliver.

3 filters I use with clients:
1) If you can’t explain it in 10 seconds, it’s too complex.
2) If it needs a hero to run, it’s not a system.
3) If it can’t be repeated weekly, it’s not scalable.

Simplicity isn’t “less.”
It’s leverage.

Thoughts?

Founder | Workflow Automation | Follow for daily posts about Process Improvement & Effective Leadership | ex-Amazon

Hi, I’m a former brand marketer who’s now an expert in process improvement.

At Amazon, I led big marketing operations projects and saw firsthand how improving processes can make a huge impact. Today, through my consulting firm, I help marketing teams grow more efficiently by using smart management methods like Kaizen.

I work with CMOs of mid-to-large companies, especially those with teams of 10 or more, to streamline workflows, improve teamwork, and get the most out of their marketing tools. By spotting inefficiencies and turning them into productive actions, I help teams achieve more with less effort.

My goal is simple: save time, cut waste, and create a culture that’s always improving. With my experience in brand marketing and process optimisation, I’m here to help you scale your marketing operations smoothly and effectively.

In short: I help marketers improve their processes by removing inefficiencies, automating tasks and eliminating wasteful activities.

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