Building & Monetizing LinkedIn™ Assets

Most people treat LinkedIn like a megaphone.

I treat it like a conversation at a dinner party where everyone wants to sit next to you.

Here's the thing about LinkedIn that nobody talks about:

Your audience isn't scrolling to be sold to. They're scrolling to feel something. To learn something. To find someone who gets them.

That's where I come in.

I don't manage LinkedIn accounts. I craft presences that feel magnetic. Think of me as your LinkedIn brain, the one that's always three steps ahead, always reading the room, always knowing exactly what to say and when to say it.

What I bring to the table:

You build the business in real life. I make sure LinkedIn knows about it and talks about it.

→ I brainstorm angles that feel human, specific, and memorable.
→ I write content that sounds human, specific, and intentional.
→ I manage your posting schedule so you never miss a beat.
→ I craft comments and engagement that quietly grow reach.
→ I capture small moments and make them memorable.

What my clients experience:

Week 1: Your profile starts feeling alive
Week 4: Strangers are commenting with real perspectives.
Week 8: Your DMs shift from spam to "I need to hire you."
Week 12: LinkedIn begins sending opportunities your way.

No paid ads. No sleazy tactics. Just strategic content that positions you as the obvious choice.

The track record:

Managed 70+ professional LinkedIn accounts.
Generated 20+ million impressions without ads.
Single comments reaching 300k+ people alone.
Helped build multiple six-figure personal brands.
Created content people save, share, and reference.

I’m Top Rated Plus on Upwork and a Level 2 Seller on Fiverr, but more importantly, hundreds of people have trusted me with their voice. None of them regretted it.

This is for experienced founders, consultants, coaches, and leaders who want to be visible without trying too hard.

Most LinkedIn managers use the same formulas for everyone. I don’t. I build your presence like a custom suit or a dish made from scratch, designed specifically for you, not pulled from a template.

If this resonates, let’s talk.

Message me “LET’S DO THIS,” and I’ll walk you through how I’d approach your account.

- Bushra Nasrullah.

Bushra N.

A client messaged me on Upwork saying he was interested in my services.

I responded honestly and shared that I am not feeling well these days.

Despite that, he said:

“Let’s talk on a call before creating an offer.”

I hesitated, but I agreed.

He asked for my working days and time slots.
I shared my availability clearly.
He selected a time.

This morning, I showed up.

I waited. He joined a few minutes later.

I introduced myself.

And then he said:

“This position is not available anymore.”

I won’t lie, I felt upset.

Not because of rejection. Rejection is part of work.

But because my health is not at its best right now.

I have been avoiding meetings. Declining invitations. Protecting my energy on purpose.

And still, I showed up.

This experience reminded me of something very real:

Not every meeting deserves your energy.

Not every “interested” message deserves your health.

And not every opportunity is actually an opportunity.

Work will always exist.
Clients will come and go.

But health?
Once it declines, everything else pauses.

So I am choosing a simple rule again:

Health comes first. Always.

No project is bigger than your well-being.
No call is worth delaying recovery.

Sharing this for anyone who needs. permission to say:
“Not right now.”

Sometimes, protecting yourself is the most professional decision you can make.

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I was the girl who wasn’t allowed to go out alone.

Now my work reaches people across the world.

That sentence still feels unreal when I type it.

People call it luck. I call it the year I finally moved.

Quietly.

From one room. → One laptop. → One belief.

Here’s what actually changed my life:

I was protected as a child, so I learned to build dreams quietly.

I used to look at the “Top Rated” badge on Upwork like it belonged to someone else. Now it’s on my profile.

I prayed for organic clients on LinkedIn. Today, my community brings work to me.

I wanted my Fiverr gigs to rank. They finally did.

I was told my CGPA would decide my future. Discipline decided it instead.

I proved to myself that you don’t need to leave your home or your values to build something global.

No shortcuts. → No pretending. → No blaming the market.

Just clarity. → Consistency. → And doing the work even when nobody was watching.

Psychology lesson I learned the hard way:

The world doesn’t respond to noise.
It responds to clarity.

When you stop chasing attention and start building assets, people find you.

I’m not at the finish line. I’m finally in rhythm.

See you at the next level.

P.S. What are YOU quietly building right now that others don’t see yet?

♻️ Repost if you’re building in silence too.

I didn’t own a cell phone until I started University.

In my environment, girls were kept "protected." 

→ The belief was simple: stay focused on your studies and wait until you are mature enough for the world.

My mother, who only completed 5th grade, made our education her life’s mission. 

→ She poured everything into ensuring we had the opportunities she didn’t.

And my father? 

(He was a Government Officer who lived for us. For 25 years, I only saw him on weekends.)

He spent a quarter of a century working away just so we never had to worry about money or struggle for the best institutions.

Today, he is recently retired. After 25 years of "weekends only," we finally have him home. 

Every success I have today, from $15k months to building a 25k+ community actually belongs to them.

People ask how I stayed so focused when I finally took LinkedIn seriously in 2025.

↳ The answer is simple: I had a foundation of sacrifice behind me.

I wasn't an "average student" because I lacked potential; I was just a girl being carefully prepared for a much bigger stage. 

My parents gave me the clarity and security to dream big.

To the parents who sacrifice their presence for their children’s future, this success is yours.

I am the first girl in my family to build a digital empire, but I’m standing on the shoulders of giants. 

(Never forget the roots that watered your growth.)

Alhamdulillah for everything.

P.S. Spend time with your parents while you can. Success tastes much better when you share it with the people who actually built you.

To the girl who thinks it's impossible:

I started with: 

- Zero knowledge 
- Zero network 
- Zero experience

Today: $88,000+ earned in 2025. Alhamdulillah. 💚

Three years ago, I didn't even know what "freelancing" meant. 

I spent my first entire year just sitting at my desk, trying to understand how Upwork, Fiverr, and LinkedIn actually worked.

I was an expert at nothing. I was just a girl with a promise to herself: 

"You have to figure this out... and you can."

I didn't buy fancy courses. I didn't have a mentor. I just practiced day and night until my "storefront" was ready.

I’m the first girl in my family to do this. 

I told my FatherI wouldn't let him down, and I didn't.

The only difference between that girl and the $88k version of me today? I refused to give up when it was silent.

You're next. Trust the journey. Trust Allah's timing.

Alhamdulillah for everything. 

What's one area of your business where you need more tawakkul? 

PS: If this resonates, please say "MashaAllah" in the comments! 💫

Sometimes I look at certain people and think, 'They're still fighting with the market.'

But it's not the market that's fighting them.

You see, every day I meet someone who says:

"LinkedIn is so confusing."
"Upwork doesn't work anymore."
"The algorithm keeps changing."

And my heart breaks a little.
Because I see their talent.
I see their potential.

But they're asking the market to do their work.
To figure out their message.
To decode their value.

And that's when I quietly whisper to myself,
"The market isn't confused... You are."

No growth tips today.
Just a gentle reminder:

When you're clear:

- Who you serve becomes obvious
- What you solve becomes visible
- Why you're different becomes natural

And suddenly, the market feels like home.

For everyone feeling lost right now: 
May this post find you. 
May it be your compass.

P.S. If you could share one clarity moment that changed everything for you, what would it be? 👀

I stopped asking, “How much can I earn this month?”

I started asking, “Will this still pay me in five years?”

That question quietly changed everything.

It changed how I look at LinkedIn.
It changed how I choose clients.
It changed how I price my work.

It even changed how I show up daily.

Most people use LinkedIn to find work. They optimize for quick wins.

One post → One client → One invoice.

There’s nothing wrong with that. But it keeps you stuck in survival mode.

I don’t want to depend on:

→daily posting to stay visible
→constant pitching to stay paid
→explaining my value again and again

So I stopped building activity and started building assets.

Assets that work when I’m offline.
Assets that attract without chasing.
Assets that compound instead of reset every month.

My parents didn’t build a life for quick applause.
They built stability. Character. Foundation.

I’m doing the same, digitally.

It’s not about the next viral post. It’s about the next decade.

P.S. Are you building for a month or a decade?

♻️ Repost if you’re thinking long-term.

A few years ago, I’ll be honest, I was a very different person.

I lived inside my own bubble.

Nice clothes. Looking put together. Keeping to myself.

If someone around me was struggling, I didn’t notice.

Not because I was heartless.
Because I was immature.

That version of me existed 3–4 years ago.

Life didn’t change me overnight. Independence did it slowly.

Responsibility has a way of sharpening you.

Today, my prayers start differently.

I don’t rush to ask for myself.
I ask for people who are trying quietly.
People doing the work without applause.
People who feel stuck but haven’t given up.

Pain doesn’t pass me by anymore.
I notice it. I respect it.

And the truth is many doors opened in my life for one simple reason:

I believed. Fully. Without hesitation.

I was raised protected. Always treated like the “little one” at home.

But my dreams were never small.

I didn’t fight the system.
I didn’t rush the process.

I grew into myself.

Slowly.
Silently.
Seriously.

Growth isn’t about becoming louder.
It’s about becoming steadier.

And that’s the part most people miss.

P.S. What changed you more time, responsibility, or independence?

(♻️)Repost if you believe real growth happens quietly.

The most exhausting thing on LinkedIn right now?

Pods.

You know exactly what I mean.

They like every post first.

Then share their own post with:
“please support 🙏 like + comment.”

Then another message.
“Client post, like and comment.”

And I’m sitting there thinking…are we building careers or running a support group?

Here’s my honest take:

The time we spend forcing likes on random posts, could be used to make our own content better.

I know organic likes are slow. Sometimes you post and nothing happens. It hurts the ego a little.

But honestly?

That still feels better than typing “amazing insight 🔥” on a post you barely scrolled.

I’d rather grow quietly than fake excitement loudly.

If likes aren’t coming yet, fine.

Improve the post. Say it clearer. Post again.

Trying again is easier, than acting impressed all day.

Hard truth: The hardest job on LinkedIn isn’t growth.

It’s pretending in pods 😒.

Personal branding has picked up a bad reputation. LinkedIn is crowded with recycled ideas, generic advice and AI-generated noise. For many founders, it feels like adding more content to an environment that is already saturated.

But the shift has created a genuine opening. In 2026, the people who stand out are the ones with lived experience, credible insight and a mission worth paying attention to. Impact-driven founders have never had a clearer runway. Their voice cuts through because the platform is full of people pretending to know what they are talking about. Real expertise travels further.

I built Ingrained to support those leaders.

We help founders and senior operators communicate with clarity, depth and intention. Our work turns technical knowledge, industry insight and mission-led thinking into visible, trusted leadership. We focus on long-term audience building, strong positioning and consistent storytelling that moves commercial , societal and personal goals forward.

Our team understands LinkedIn at a detailed level. We stay on top of how the algorithm behaves and how trust is formed. We pay close attention to the issues shaping each sector so the content we create for clients is always rooted in relevance. Every decision is strategic. Nothing is done for show.

We work with leaders across climate innovation, healthtech, proptech, HR and future-of-work, elite sport and more. They choose us because we're hands-on, informed and creative, and because we take their reputation as seriously as they do.

𝐖𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨: 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐫𝐞𝐭𝐚𝐢𝐧𝐞𝐫𝐬 𝐟𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬.
Dedicated, done-for-you personal branding campaigns. Strategy, narrative development, ongoing research, copywriting, design, delivery and community management. A white-glove partnership that strengthens your public voice and supports the outcomes you want to see.

If you're building something meaningful and want your voice to reflect the calibre of your work, my inbox is open.

taplio

The Battle

Bushra N.

Freddie Paxton

Followers

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taplio

The Battle

Bushra N.

Freddie Paxton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bushra N.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBushra N.'s LinkedIn Performance