Built to Benefit

Founder and Coach

Toastmasters International

VP of Membership

Helping others grow their communication and leadership skills

Chapter President

BNI (Business Network International)

Member · Business Coach

Positive Intelligence

Your mind can be your best friend or your worst enemy.  Our app-guided program helps you strengthen the part of the brain that serves you (your sage) and quiets the part of the brain that harms you (your saboteurs).

PQ Coach

Noble Restaurant

• Transitioned the business from a generic family restaurant to a destination restaurant for those looking for vegan, allergy friendly and clean ingredient meals.
• Installed, implemented and trained the Toast POS including KDS screens and wired/wireless access point to improve the guest experience, restaurant operations and profitability.
• Business was growing at 5x industry average at time of acquisition.
• Utilized menu engineering, paid ads, text marketing and brand positioning to grow business.

Owner

Premier Window Cleaning LLC

After nearly 20 years in business ownership, including exiting a 7-figure company growing at 8x the industry average, I’ve learned this:

The best businesses don’t only make money—they make a difference.

Today, through Built to Benefit, I work with small business owners who want to build companies that work for them and those they serve—employees, customers, families, and communities alike.

My coaching is shaped by experience and grounded in empathy. I’ve walked the highs and lows of ownership. I know what it’s like to feel overwhelmed, unsure, or stuck—and I know what it takes to move through that and thrive.

What I focus on with clients:

→ Developing confident, values-driven leadership
→ Creating cultures where employees take ownership and actually care
→ Mapping profit levers and building incentive systems that work
→ Clarifying vision and aligning strategy with sustainable growth
→ Shifting from “running the business” to truly owning it
 
Whether it’s through 1:1 coaching, cultural reset programs, or strategic consultations, my goal is simple:
To walk alongside business owners and help them lead with more clarity, more confidence, and more purpose than ever before.

Because when small business owners thrive—everyone thrives.

Let’s connect if you’re building something that matters and want a thinking partner to help you do it even better.

Andrew Lamppa

If you want true freedom in your business, you don't need more SOPs. 

You need to delegate the thinking - not just the doing.  You need to delegate ownership.

Here are the 4 Levels of Delegating Ownership:

0. Novice – Needs instructions
1. Task Owner – Follows SOPs
2. Process Owner – Recommends solutions
3. Results Owner – Owns the outcome
4. Growth Owner – Improves the system + mentors others

The goal?  You monitor the dashboard - not your people.

Wearing all the hats? Micromanaging everyone? Want employees who really show up and get it done 💪 — without burnout, chaos, or wanting to sell your business every Friday? We should talk.

Every employee you have should know:

1. How they impact your revenue.
2. How they impact your profitability.
3. How they impact long-term company value.

This is especially critical if you employ less than 20 employees.

When employees don't know these three, they focus on tasks instead of outcomes.

They stay busy, but the business doesn't grow.
They wait for instruction instead of thinking like owners.
They show up for work but they don't improve the company. 
And you continue to carry all of the weight.

Moving into building roles with clarity, scoreboards and transparency - employees become multipliers, not overhead.

Most small businesses don't need more employees.
They need employees aligned to the financial drivers of the business. 

Give them clarity.
Show them how their work matters.
Reward their results.

Employees show up when you show them how to win.

On this small business Saturday, I want to share a win that one of my small business clients had recently.

He owns a small accounting firm and was struggling to hit his realization rate.

We implemented three things that really helped him hit his goals for the first time in a couple years:

1. Employee Success Agreements
2. Weekly meetings
3. Properly designed Purposeful Incentive Plan

In Q3, he finally hit his goal and paid out over $10,000 to his 5 employees in quarterly bonuses.  

This is what can happen when you show people we win win (our goal) and when we win (the reward).

Obstacles are all around us. Sometimes, you just need to do the work.

Showing your employees how they can win is one of the most important ways to get them to care as much as you do about your business.

Want your employees to resent working for you?  Do this one thing: Don’t give them a target to shoot for.

While talking with a relative over Thanksgiving, she mentioned to me she didn’t like her boss.  

She said the reason was because her boss micromanaged her work and had a standard but was unwilling or unable to communicate what that standard was.

If you have employees, giving each of them a critical result will not only allow you to let go of feeling the need to micromanage, but also give them a target to shoot for.

As you prepare for 2026, start thinking through what every employee’s critical result should be.  

If you don’t want to do it on your own, let’s connect.  I’m here to help and happy to serve.

Work-life balance has little to do with hours on the clock. 

It has everything to do with the amount of energy you have when not on the clock. 

If you want your employees to have better work-life balance, focus on giving them meaningful work and a purpose greater then themselves.

Who would you need to be as an owner and what would you need to create as a culture to have a waiting line of employees eager to work for you?

Do you want a team of “helpers” or “owners”?  

Oftentimes, when a “a good job” isn’t defined, people default to staying busy, avoiding mistakes and not rocking the boat.  You can’t build a high performing team if the standards are invisible.  

Turning your core values into core behaviors that are observable prevents this and create a shared language of ownership.

Suddenly, your people stop acting like employees… and start thinking like owners and leaders.

If you want your employees to sell for you, educate them on what makes your company different than your competiors

.

Why every employee needs to know their purpose.

This thanksgiving, instead of telling your team thanks or good job, acknowledge them instead.  Here’s how:

1. Name the specific behavior or action.
Not “good job.”
Something real. Tangible.

2. Call out the effort or mindset behind it.
What did it take? What did they push through?

3. Connect it to how it impacted you, your team, your company or the individual. Because people care more when they understand their impact.

Be thankful — but be specific.
Be appreciative — but be formative.
Be the leader who uses today to reinforce the culture you want tomorrow.

Happy Thanksgiving.
Your team deserves to hear why they matter.

If you aren’t implementing your core values into your company, you’re missing a huge opportunity to create the culture you want.

Poorly designed incentive plans carry many risks.  Here are three of them:

1. Creates entitlement among your staff if employees are rewarded for outcomes they didn’t create
2. Creates frustration when your employees show up better but profits or payouts dip outside of their control
3. Incentives short-term behaviors that can hurt the company in the long run

Instead, purposeful incentive plans avoid these pitfalls by paying out based on:

1. Company performance
2. Quarterly strategic objectives
3. Personal performance

If you want help designing your incentive plan for 2026, let’s chat.

If you’re frustrated that your employees may not give the same level of service to your clients as you do. One of the reasons is that your core values aren’t being lived out.

To turn your core values from a static concept to a way of being you need to convert those into core behaviors and talk about it on a weekly cadence with your team so that they can see how your core values can be lived out in the day-to-day operating of the business

When people think of your brand, what do they think about?

The carrot and stick method of leading your people is not broken, it actually works pretty well as long as you don’t dangle the carrot in front of them indefinitely.

If your nervous to establish a compressive incentive plan because of past mistakes, you need to build trust in your team. One way to do that is give them a payout table that communicates how much they’re incentive will be every quarter and what needs to happen for them to receive it. 

We win when - you do x
When we win - you get y

Most service firms are missing their revenue goals. The culprits: 

❌ Utilization too low
❌ Realization bleeding cash

If you're constantly pushing toward targets and still coming up short — this is probably why.

We fix it with one system: connect effort to revenue, track the right numbers, and build incentives that actually drive margin.

Your employees can care about your business as much as you do…

Most businesses have a single biggest constraint, that when solved, improves many different aspects of the business. 

What’s yours?

7-Figure Leap

We Help Mission-Driven Experts Build 7-Figure Brands By Telling Their Story.

The best way to grow your business quickly is using a Profitable Podcast Guesting strategy.

Podcast Guesting Is THE BEST Way To Grow Your Revenue And Be Seen As An Authority.

You can grow your business quickly by telling your story and teaching about your favorite topics. It doesn’t require any ad spend, it’s a 100% learnable skill, and it’s an evergreen strategy you can implement in your business with just a few hours a week.

- Increase Your Revenue

You’ll make sales directly from each podcast interview and, using our simple sales funnels, your revenue will continue to grow for months and years later.


- Get A Repeatable Marketing System

The real magic comes from building a Marketing Flywheel that’s fueled by your podcast appearances and continues to generate ready-to-buy leads consistently.


- Build A Valuable Network

While direct sales are awesome, the true 7-Figure Leap opportunities come from the many rich relationships you create when you do Podcast Guesting the right way.

Interested in learning more?  Book a call with a strategist here:

https://7figureleap.com/call

Founder

Engaged Marriage

Engaged Marriage provides practical tips, tools and training to help married couples live a life they love (especially) when they feel too busy to make it happen.  Check out our library of helpful resources at www.EngagedMarriage.com and start pursuing your dream marriage again.

FireCreek Snacks

I managed all marketing efforts with an emphasis on online, direct-to-consumer sales.  FireCreek Snacks is a fast-growing, better-for-you snack company with over $1M in annual sales.

Partner

Lochmueller Group

Manage personnel and projects to deliver high-quality traffic engineering and transportation planning services to a wide variety of clients in the public and private sector.

Project Liaison

Southern Illinois University Edwardsville

Taught upper-level undergraduate and graduate courses in Traffic Studies and Travel Demand Forecasting.

Adjunct Lecturer

Crawford, Bunte, Brammeier

Performed a wide variety of traffic engineering and planning studies from data collection through public involvement.

Project Engineer

US Army Corps of Engineers

Worked as a Co-Op in St. Louis District Office

Student Co-Op in Dam Safety

Become a Profitable Podcast Guest 🎙 | 3X Founder | 3X Father | Front Row Dad | StoryBrand Guide

Are you tired of wasting time and money on marketing efforts that just don't deliver results? Believe me, I've been there.

Picture this: it's 2020, the early days of the pandemic, and I'm on the brink of losing my business. Paid ads weren't converting, leads were inconsistent, and referrals, my lifeline, were drying up. 

Meanwhile, peers in my industry were thriving, getting featured on the podcasts I avidly listened to. I knew podcast guesting held the key to business growth, but I lacked the know-how to make it happen.

Driven by frustration and determination, I embarked on a journey to master the art of podcast guesting. Fast forward, and I've personally generated over $2M in revenue from podcasts alone. 

But the true reward? Helping over 250 entrepreneurs achieve similar success, transforming their businesses as podcast guests.

There's nothing more fulfilling to me than empowering expert entrepreneurs like you to achieve the recognition and results you deserve:

✔️ Secure coveted spots on top podcasts and make it your primary marketing strategy.

✔️ Attract ideal clients who seek you out, eager to work with the go-to expert in your field.

✔️ Consistently close high-ticket sales, fueling your business growth.

✔️ Establish yourself as the undisputed authority in your industry.

✔️ Expand your network exponentially, opening doors to new opportunities and collaborations.

If you're ready to amplify your brand by sharing your story, I'd be honored to guide you. Let's unlock the power of podcast guesting together and propel your business to new heights.

Book a complimentary strategy call here:

https://7figureleap.com/call

Dustin Riechmann 🔥

The ripple effect. 

“The meaning of my life is to help others find the meaning of theirs.”

This was a one-line summary included in afterword of Viktor Frankl‘s Man’s Search for Meaning.

I finally read the latest version of this book, and this final summary really hit home.

If you have life experience to share, you can have a true exponential impact in the world.

By giving away what you have experienced and learned, you can empower others to you have a much bigger impact than you could have on your own.

I hope this is as impactful for you as it is to me during this natural time of reflection and looking forward to 2026.

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One of the traditions I hold dear on Thanksgiving is going for a walk with my wife (even if it’s freezing cold), just to chat about the good things from the past year.

This year, there’s been plenty on the business front: speaking at events, sold-out Podcast Profits Accelerator Programs, the growth of our 7-Figure Leap community, and the remarkable wave of leads that came from my interview on the Nathan Barry Show.

Almost all of them started the same way: somebody willing to trust me to serve their audience.

I’m incredibly thankful for:
→ Every podcast host who handed me their microphone this year.
→ Every mastermind member who let me teach what’s working.
→ Everyone who mentioned my name in a room I wasn’t in.
→ Every partner who shared my work with their audience.
→ Every client who introduced me to a friend.

And I’m equally grateful for the guests and experts who trusted me with their stories by joining me on my podcast.

This is the part of business I love the most — building relationships, sowing seeds.

This Thanksgiving, I’m reflecting on how fortunate I am to build a business that grows because of people, not algorithms… and because of trust, not tactics.

If you’ve been part of that in any way this year — thank you.

I don’t take it lightly.
After our walk, we come home and watch the Macy’s Thanksgiving Day parade, and Purina dog show, before we head out to the in-laws’ house for a family afternoon and dinner.

Happy Thanksgiving. 🧡

My business only exists to support a lifestyle that prioritizes my family, my faith, my finances and my fitness.

So, in an effort to put my money where my mouth is, I finally hired a fitness coach – I’m intent on getting back to fighting weight!

For me, health has always been most effective when tied to an event, a deadline. Like 75Hard, running a half-marathon, or hiking a fourteener. As long as I'm working toward a goal, that tends to make me more active and keeps me motivated.

However, in this phase of my life, I want to prioritize health for health's sake. I want to get into a sustainable pattern where health becomes part of who I am and what I do – part of my identity, right?

I want to be stronger, more flexible and more resilient as I get older.

No more of that “OW! I pulled a muscle in my neck!”

The only way to get there is to commit to it with a coach – someone to hold me accountable and guide me. Kinda like I do for my podcast guesting clients.

So I signed up with Matt Myers at Nerd Fitness who is also a client in our Podcast Profits Accelerator program.

What do you think about getting a coach to help achieve your goals?

I made $50,000 from my very first group coaching program…

That's the sexy headline, but it was actually an UGLY process that sent me to the doctor.

Let me explain.

The reality is I had done 1-on-1 coaching with good success for over a year.  I saw others running groups, and it seemed like the logical next step.

So in April 2022, I decided to go all-in that approach - and spent $25K with a guru running a "mastermind" that taught me very little.

After initially declaring I'd have a group start in June, I only had one person sign up.

[That's when the stress of debt and failing to launch led to my face going numb during our summer vacation...despite the funny t-shirt.]

After a trip to the doctor, I sought real help for my business, took stock of what I had in my toolbox, and created a simple plan centered around launching my group program with a signature framework by leveraging relationships.

I still didn't have most of what you'd expect:

No email list.
No website.
No ads.

Just a clear message and a simple strategy.

And it worked - in September 2022, the Podcast Profits Accelerator was born (under a different name and after two embarrassing false starts) and generated over $50K in revenue for my yet unnamed business.

Since then, I’ve launched 18 straight sold-out cohorts and generated over $2.5M in group coaching revenue - while helping dozens of coaches and consultants do the same.

And I've developed a system to make it work not just for me but for clients from every industry.

A repeatable 5-step process I call the SCALE Framework.

Now, for the first time, I’m teaching it in a live Group Coaching VIP Day on December 2nd.

This isn’t a webinar.

This is a working session where you’ll walk away with:

✅ A clear, well-structured group offer
✅ A signature framework that positions you as the expert
✅ A simple launch plan (even if you have no list)
✅ Templates, AI prompts, and real-time coaching to move you from idea to income

🎟️ You can grab a ticket today at an Early Bird rate here: https://lnkd.in/eXEtprCW 

If you’ve been sitting on your group program idea… this is your invitation to stop waiting.

Let’s build it—together.

They say “never meet your heroes”. I had Justin Welsh on my podcast and…

I don’t agree.

Meeting Justin was one of many examples of meeting heroes – in the business sense – and respecting them even more.

The challenge with Justin is that he doesn't do a lot of interviews.

So, how could mine be unique?

I decided to make him comfortable and at the same time challenge him — get him to talk about topics other people wouldn’t even think to ask him.

We ended up talking about:

→ How Justin designs his lifestyle

→ How AI is part of his process and the way he balances its input

→ Why he started the Unsubscribe community and what’s different about it

→ His identity as a writer and the reason he doesn’t do many interviews

→ Where writing a book does (or doesn’t) fit into his plans

I took a lot from our conversation, not only from the content, but the way Justin shows up — authentic and real.

Listen to the interview here: 
https://lnkd.in/gfZ84NgB

Today is your last day. If you’ve ever thought:

“People don’t trust the online coaching world”
“I’m tired of trading hours for dollars”
“I just need a system I can trust”

Then my Group Coaching VIP Day is just what the doctor ordered. In just one day (tomorrow!), you’ll learn how to:

→ Set Your Offer
Clarify and set your signature group coaching offer.

→ Craft Your Framework
Create a signature framework for your program.

→ Activate Your Launch Plan
Launch and fill your first (or next) group.

→ Leverage Your First Wins
Take those first successes and use them to build momentum and credibility.

→ Expand Your Reach
Scale the program over time and keep growing.

By the end of the (pretty intensive) day you'll know how to name your offer, price it, add bonuses, structure it and deliver it.

You’ll have access to all the knowledge I’ve amassed from selling out 18 consecutive cohorts and making $2.5M+ in group coaching sales while serving 230+ Entrepreneurs as part of our business over the last 3 years.

There’s only one catch: this is your last chance to register for this experience.

The event is tomorrow. If you’re ready to get recurring income from something you truly believe in…

…join us here: https://lnkd.in/eXEtprCW

Here’s the secret sauce for making your podcast appearance stick:

Use your 3 ‘go-to’ stories:

→ Origin Story
“This is how X has helped me.”
Make it personal, transparent and relatable. Show the “before and after” of your own journey.

→ The Authority/Celebrity Story
“This is how X helped someone you know and trust.”
It's external proof that this is an effective strategy. You anchor your expertise to a recognized authority.

→ The Case Study Story
“Here’s how I helped a client achieve desired results with X”
This is how an average person can use your product/service. Show your method works for everyday people, not just you or big names.

The real ninja trick for all of the above is to use the ‘Before State’ words your audience uses. Then, you use the ‘After State’ words that explain the transformation you provide to your audience.

Day 1 of my Premium Podcast Guesting Playbook explains how to figure out the transformation you provide and explain it to your audience.

📌 Want a Podcast Guesting Flywheel That Produces $100,000+ In New Revenue?

Here’s a FREE 5-day email course with everything you need to:
- Define the transformation you deliver
- Source the best podcast partners to pitch
- Design your perfect podcast pitch
- Nail your podcast appearance
- Generate leads and profit

Click here to get instant access: 
https://lnkd.in/gkVTs_pH

Tony DiLorenzo is one of my best friends. But a few weeks ago, he wouldn’t quit bugging me. He sent me this Voxer:

“Dustin, you’ve gotta do something about this group coaching thing. Everyone keeps asking me about it.”

Tony is the first coach I brought into the 7-Figure Leap community. He does 1:1 check-in calls with every single person going through the Podcast Profits Accelerator. And he sent me that Voxer after speaking with our August cohort. Group coaching was the #1 thing people asked him about.

So it became really obvious that this is something that people look to us for. It makes sense, for a few reasons.

I run a group coaching program, and I’ve sold out 18 cohorts in a row, earning $2.5M+ in revenue in 3 years, so we’ve gotten really good at it.

People tell me they value learning from me because I started this without knowing how to do it. And I filled my first group with no email list or website. So I feel like I have a lot to teach.

That’s why I decided to build a one-off Group Coaching VIP Day.

My intent is for the day (Tuesday December 2nd) to be extremely practical. By the end of the (pretty intensive) day we're going to have together, you'll have a very clear framework for your group coaching offer. You'll know how to name it, price it, add bonuses, structure it and deliver it.

And then I’m going to tell you how to fill it. Specifically, how you fill the first one and build momentum to fill more.

Early bird access ends on Saturday @ midnight Central.

Grab your ticket here: 
https://lnkd.in/eXEtprCW

PS - this photo is me with Tony and Michelle Gifford who I helped reimagine and relaunch her signature group coaching offer when we both spoke at Traffic & Conversion Summit.

Are you in burnout? Or are you just ready to grow? Here’s how I tell the difference.

Internal discomfort is a good sign that you’re at an inflection point in your business.

When this happened to me, I was doing the thing I’d been trying to do for over a year, and felt blessed and grateful for it. I was coaching folks 1:1 to leverage podcast guesting to add profit to their business.

It was working well, but I found myself a bit uncomfortable internally. A little bit creatively bored.

This usually turns into shiny object syndrome, where I start thinking about new offers and new businesses I could be a part of.

I don’t know if it’s God’s providence or a result of sitting in the same place for so long, but here’s what I’ve found:

When I start asking questions, or getting creatively bored, someone shows up. We’re having a conversation, or I’m helping them, and the mirror gets held up — I realize I needed to hear that specific piece of advice myself.

For me, that advice was to branch out from 1:1 coaching into a cohort-based offer. It ended up being a 10X inflection point in my life and in my business. Since then, I’ve sold out 18 consecutive cohorts and earned over $2.5M in revenue with group coaching.

On Tuesday December 2nd, I’m opening my playbook for the first time, to show you how I did it. Check out all the details and tickets for my Group Coaching VIP Day here: 
https://lnkd.in/eXEtprCW

If you’ve been thinking about packaging your expertise into a group coaching offer, this could be your inflection point. And I’d love to be your guide.

I launched my first group coaching program with zero email list and no website - and still made $50K.

That one offer became the foundation of my entire business.

Since then, I’ve filled 18 cohorts, earned $2.5M+, and helped dozens of experts do the same.

On 12/2, I’m hosting a LIVE Group Coaching VIP Day where I’ll walk you through the exact framework I’ve used to create, launch, and scale programs that actually sell out.

You’ll walk away with:

✅ A clear group offer
✅ Your signature framework
✅ A simple, repeatable launch plan
✅ AI tools, templates & live feedback

🕛 IMPORTANT: Early bird pricing ends today 

🎟️ Reserve your seat here → https://lnkd.in/eXEtprCW

If you want a scalable offer that delivers real transformation and protects your time, this is your invitation to stop waiting.

Let’s build it - together.

Believe it or not, I take a security blanket with me to every single podcast interview I do.

I call it a Magic Post-It.

Each one includes:

→ The host’s name
Super awkward if I forget this!

→ 3x credibility highlights
These make people trust us. I focus on facts, examples & case studies here.
Credibility highlights prepare the audience to believe in us, and make our Call To Action at the end more effective.

→ 3x mini stories
I always try and sprinkle these in throughout the chat.
If I’m drawing a blank, or there’s an awkward pause, I can go back to these mini stories.

→ Show specifics
Here I write down any specific details I’ll need for the show.
e.g. if there’s a Lightning Round or final question, I always make sure I’ve got a response ready.

→ My Call To Action
A clear, concise Call To Action is what turns an interview appearance into profit.
Whether it’s a lead magnet, a discount code or something else, there’s nothing worse than going blank on this. I write it down so I can’t forget it.

When I'm done with the interview, I crumple up my Magic Post-It. I make a new one for each show. That way I’m always fresh, prepared, and in the moment, ready to perform with confidence.

If you’d like to create your own Podcast Security Blanket, grab the attached Practice Makes (Near) Perfect Worksheet and fill in the tasks.
—
📌 Want a Podcast Guesting Flywheel That Produces $100,000+ In New Revenue?

Here’s a FREE 5-day email course with everything you need to:
- Define the transformation you deliver
- Source the best podcast partners to pitch
- Design your perfect podcast pitch
- Nail your podcast appearance
- Generate leads and profit
Click here to get instant access: https://lnkd.in/gkVTs_pH

Practice Makes (near) Perfect Worksheet

Podcast guesting is all about consistent singles and doubles, not the grand slam.

When people get started, they have this false assumption – limiting belief, really – that they can only make progress if they get on the big shows.

Then they’re intimidated by that, and they don’t make it on any shows, right?

A lot of the questions I’ll get in the early days are:

“How do I get on Joe Rogan?”
“How do I get on Amy Porterfield’s show?”

I think they must feel silly asking that when they realize I’ve never been on a ‘big’ show. I’ve grown two seven-figure businesses by playing the game on smaller and medium-sized shows. The key is just showing up, with consistency and intent.

That's why this screenshot made me smile:

Our 7-Figure Leap community is full of mission-driven entrepreneurs putting in the reps, accumulating the singles and doubles, building their podcast guesting flywheel one step at a time.

📌 PS—I put together a roadmap to help any mission-driven entrepreneur become a profitable podcast guest:

- Find your purpose
- Figure out which podcasts to pitch
- Create a podcast pitch that makes hosts say "yes"!
- Nail every podcast appearance and generate relevant leads
- Keep the flywheel going by building relationships

Click "Visit my website" at the top of this post for instant access.

Picture this: you’re having the podcast experience of your life and the host goes rogue! What now? Here are 3 things you can say to get the conversation back on track*:

“That reminds me of…”
“If you don’t mind, I’d love to share…”
“A great example of that is…”

Every podcast is a conversation between two humans. So things naturally aren’t always going to stay ‘on script’.

Being aware and comfortable with that should take the pressure off, right?

I've had this happen many times when I was talking about FireCreek Snacks. I had an Engaged Marriage sign in my background — so the host would start asking me about marriage.

This is my cue to get the conversation back on point. I use the following segues:

→ That reminds me…
“That reminds me of the time when my wife and I were in this butcher shop, and then we discovered these FireCreek Snacks.”

→ If you don’t mind, I’d love to share…
“If you don't mind, I'd love to share a Mini Story about our Walmart placement with Fire Creek.”

→ A great example of that is…
“A great example of that is my partnership marketing for FireCreek Snacks.”

Reframe things, don’t panic, and just look for an opportunity to smoothly get the conversation back on point.

📌 PS—I put together a roadmap to help any mission-driven entrepreneur become a profitable podcast guest:

- Find your purpose
- Figure out which podcasts to pitch
- Create a podcast pitch that makes hosts say "yes"!
- Nail every podcast appearance and generate relevant leads
- Keep the flywheel going by building relationships

Click "Visit my website" at the top of this post for instant access to my 5-day Premium Podcast Guesting Playbook.

Right now, I estimate 60-80% of my 1:1 coaching calls are about group coaching. It’s a major talking point within the 7-Figure Leap Community.

So I spend a TON of time talking about group coaching 🙂 including how to develop a signature framework, then price it, name it, launch it, fill it & scale it.

But my process has always been behind a five-figure paywall, inside the Podcast Profits Accelerator program. Until now.

Tickets for my first ever Group Coaching VIP Day are now available. In just one day with me, you’ll learn how to:

→ Set Your Offer: How to clarify and set your signature group coaching offer.
→ Craft Your Framework: How to create a signature framework for your program.
→ Activate Your Launch Plan: How to launch and fill your first (or next) group.
→ Leverage Your First Wins: How to take those first successes and use them to build momentum and credibility.
→ Expand Your Reach: How to scale the program over time and keep growing.

It’s all happening on Tuesday December 2nd, starting @ 9am CST. Check out all the details and secure your place here: 
https://lnkd.in/eXEtprCW

PS - the early bird price expires at 11am Central on November 22nd. Don’t miss it!

PPS - yes, this day is going to be intensive. You’ll need to put the WORK into workshop. It’s not for everyone.

Tickets for my Group Coaching VIP Day are now available. But be warned.

This is not a ‘How To’ workshop.

It’s a ‘How I’ workshop.

The content will be based on how I created my group coaching program - from scratch.

Sure, you could use ChatGPT and figure out how to name and launch your group coaching program.

But that approach won’t give you lessons from the real battle scars I’ve earned by doing this for over three years — selling out 18 cohorts and generating over $2.5M in group coaching revenue, while helping over 230+ Entrepreneurs.

The reason I created a VIP Day offer is simple, and the signals are glaring:

Most of my last twenty one-on-one strategy calls about my Podcast Profits Accelerator Program were spent talking about group coaching. The entire hour.

More than half of our August PPA cohort check-in calls were on the topic of group coaching.

Everyone just keeps asking about it, every day!

That’s why I decided to teach people how I launch, grow and optimize a premium group coaching program.

Get your earlybird ticket here: 
https://lnkd.in/eXEtprCW

PS - the early bird price expires at midnight on Saturday. Don’t miss it!

taplio

The Battle

Andrew Lamppa

Dustin Riechmann 🔥

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Performance ScoreAndrew Lamppa's LinkedIn Performance

Performance ScoreDustin Riechmann 🔥's LinkedIn Performance

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taplio

The Battle

Andrew Lamppa

Dustin Riechmann 🔥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Lamppa's LinkedIn Performance

Performance ScoreDustin Riechmann 🔥's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrew Lamppa's LinkedIn Performance