Cory Bray

Founder + Managing Director

If you're in sales leadership or oversee sales leaders, check out what we're building at CoachCRM.com. Also subscribe to the Sales Management Podcast on Apple or Spotify where I release episodes multiple times a week!

Co-Founder

The first platform for driving the coaching. plans, activities, and results that create winning teams.

Follow our company page for updates. If you want to work with us, please send me a note. Will be hiring for all roles in 2022.

Chuck Brotman

Blueprint Expansion

VP of Sales & Co-Founder

GTMnow

GTM Expert Contributor

GTMfund

Limited Partner

Pavilion

Executive Member

Metagrove Ventures

Mentor

Turazo

Sales Advisor

Skaled Consulting

Senior Consultant

PeopleGrove

PeopleGrove helps foster meaningful relationships between students and alumni at scale.  This expands opportunities for success before, during, and after the college experience.

I built out and managed the sales team to support expanded go-to-market initiatives in North America and beyond.  I met so many remarkable individuals during my tenure who taught me the importance of promoting expanding social equity and access within higher education - for students, employers, and our country at large.

VP of Sales

KeepTruckin

KeepTruckin offers a modern, end-to-end fleet management solution.

In my tenure, I achieved nearly 3x the 2017 plan number and grew cumulative ARR 80x in the last 12 months with the company.
I built out the sales management team, spanning SDR, SMB, Mid-Market, Enterprise, and Partnerships, and oversaw 6x growth of the sales organization and the launch of a new office in Nashville.
I implemented business management cadences, refined overall sales process for each segment, and drove process integration across geographically-dispersed teams.

ON24

My team was responsible for introduction of ON24 solutions to growth-focused Mid-Market companies.  We worked in industries spanning B2B Tech, Accounting, Consulting, Insurance, Financial Services, and Healthcare.

VP, Mid-Market Sales

VP, SMB & Mid-Market Sales West

I managed ON24 Channels and Alliances across North America and LATAM.  My teams drove new and expansion revenue growth across segments spanning Telco / CSPs, Agency, ITO / BPOs, Technology, and regional Resellers and VARs.

Vice President, Channels and Alliances

Director, Channels

Built out and managed sales engineering team to support ON24's global sales organization.

Director, Sales Engineering

Supported Sales team that grew from 6 to 20 salespeople over 2 years.  Handled RFP / RFI responses and key product demos and prototypes.  Worked closely with Professional Services, Engineering, and Product teams.

Sr. Sales Engineer

Sales, Marketing, CS, & Leadership Recruiting | Blueprint Expansion aka gtmrecruiter.com

We help early and mid-stage companies recruit exceptional go-to-market talent (that others often miss).

These articles cover my thinking on various topics
https://www.linkedin.com/in/cbrotman/recent-activity/posts/

Here are six core beliefs:

1. We need to do a better job at promoting career opportunities for underrepresented groups in the broadest possible sense.  DEI professionals often get this wrong.  We need to change the way we source, engage, and onboard talent from all walks of life.  If we do so, companies will perform better.

2. Cronyism is a problem in tech hiring.  We need to get more comfortable hiring strangers and getting outside our personal networks.  

3. If you hire "from the gut," you may not have a hiring process. Without a process, you cannot scale.

4. It's not a virtue to "fire fast" - and it's never been a virtue.  Companies need to do a better job at on-boarding their new hires.

5. Personal branding evangelism has pyramid-scheme like features.  Worrying about your personal brand before you develop key skills is putting the cart before the horse. 

6. Be wary of remote work evangelism. It may be creating the conditions for the outsourcing of everything.  Sitting on video calls all day is dystopian.  I like remote work, but it's had an adverse impact on our communities, mental health and talent skills development. It's a very complicated topic.


email: chuck@blueprintexpansion.com
phone or text: 415.720.7710

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Cory Bray

Chuck Brotman

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