Cory Bray

Founder + Managing Director

If you're in sales leadership or oversee sales leaders, check out what we're building at CoachCRM.com. Also subscribe to the Sales Management Podcast on Apple or Spotify where I release episodes multiple times a week!

Co-Founder

The first platform for driving the coaching. plans, activities, and results that create winning teams.

Follow our company page for updates. If you want to work with us, please send me a note. Will be hiring for all roles in 2022.

Engineered Selling

20% of BDM's are top performers

I'm the top 20% because I was trained, performed and over-achieved at Salesforce, Google, Symantec and many more companies

You can a BDM for $300k+ OTE and "hope" they perform, or hire me at 20% of that cost, so you can then win up to 100% of your deals

80% of BDM's don't consistently make target - don't cap your business by "nurturing" a non-performer

Chief Executive Officer

Gigya

We built Australian brand recognition for an otherwise unknown company. When I arrived, Gigya had 2 staff, limited local reach, and a poor customer engagement track record. Worked collaboratively to transform their territory, execute a local target customer marketing plan, and secure business for the enterprise software which Gigya develops.

Led strategic planning and direction-setting, developing processes to drive new business acquisition in a highly competitive market. Coordinated the recruitment of key team members, driving collaboration and the delivery of high-quality client service.

Established a partner referral program, developed highly effective marketing and communication collateral, oversaw a calendar of client engagement events, and spear-headed the definition and implementation of business development plans. 

Won new business – and worked closely – with brands including the Seven Network, Woolworths, Fairfax Media, Metcash / IGA, and Nova Entertainment. Received the company’s Top Achiever award for business growth in 2016.

Director Of Sales

Google

Proud to have achieved amazing outcomes during my time at Google that assisted many businesses in Google’s Channel Business, and major brands and large businesses using Google’s Enterprise Technology.

Enterprise Account Executive

Salesforce

Helped medium-to-large enterprises to analyse their strengths and weaknesses, improve and grow from their own corporate knowledge, and leverage knowledge acquired from engaging with their market.

Secured new business with clients such as Allianz, Macquarie Telecom, Hudson Recruitment, FoxSports, Procter & Gamble, Data#3, iSentia, and Ingram Micro. Received Peak Performance Awards in both 2010 and 2011, for excellence in Customer Management.

Senior Sales Account Executive

Symantec (formerly Altiris)

Helped Altiris enter the Australian market and build relationships with Dell and HP. Secured new business with major brands including Macquarie Bank, AGL, the Seven Network, Coates Hire and many more.

Business Development Manager

For over two decades, I helped companies achieve multi-million dollars in sales, and two were acquired for their ($B) recurring sales and clients.

Then, in 2017, I lost focus.

So, I decided to walk away from my high-paying executive Sales Director job.

But, before I could, I had a realization.

I believed building a sales practice would be an incredible asset. The expertise I’d built over two decades was far more valuable to people that found sales difficult, daunting or those that just hate sales. I wanted to show the simple side of sales that works.

So, I started building the sales practice in mid 2017. 

And the results were very encouraging.

In just 6 months I acquired 4 clients from nothing, and I was an unknown outside of my “job”.

And on 1st December 2017, I walked away from my executive role at a fast-growing startup.

Since that day, I've spent my time building a sales practice that companies can use to scale their own sales.

My mission is to be the "Virtual Sales Coach" 

My results:

→ $270M in pipeline created by clients and students
→ $110M+ of sales won by clients and their sales people
→ BDM efficiency improvements from 50+ hr weeks to 2 hrs / day of specific results and wins
→ 1 win per day for every Business Development Manager and Sales Person that’s worked with me

If you want help to close your Sales Deals:

1- Click here (or paste url) to check if you're right for this:

→ GO HERE: https://calendly.com/perrypapast/discuss-sales

or

2- You have lots of time and just want some simple tactics & resources to DIY:

→ GO HERE: https://www.perrypapast.com/blog 

Email: support@perrypapast.com
YouTube: https://www.youtube.com/@perrypapast/

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The Battle

Cory Bray

Perry Papast

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