Cory Bray

Founder + Managing Director

If you're in sales leadership or oversee sales leaders, check out what we're building at CoachCRM.com. Also subscribe to the Sales Management Podcast on Apple or Spotify where I release episodes multiple times a week!

Co-Founder

The first platform for driving the coaching. plans, activities, and results that create winning teams.

Follow our company page for updates. If you want to work with us, please send me a note. Will be hiring for all roles in 2022.

Ray Makela

SBI, The Growth Advisory

Driven by insights and delivered from experience, SBI helps clients grow their revenue, margin, and enterprise value in ways never before possible. SBI delivers Go-to-Market Growth Advisory and Sales Talent Development for innovative companies using real-world experience to deliver strategies and execution that work. Our growth advisors have owned and operated marketing and sales at some of the world’s most successful growth companies. We engage and support you as an extension of your team, both leading and working side by side to deliver relatable, practical strategies that work, whether that’s for the next quarter...or for the next few years.

Managing Director, Talent Development

Forbes Business Development Council

Forbes Business Development Council - Official Member

University of Washington - Michael G. Foster School of Business

Guest lecturer and curriculum advisor on sales, negotiation and sales leadership topics for University of Washington Professional Sales Certificate Program.

Curriculum Advisor and Guest Lecturer - Sales Certificate

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations.

Founding Member, Seattle Chapter

Sales Readiness Group

Sales Readiness Group (SRG) is a Seattle-based professional training and development firm that delivers industry leading sales and sales management solutions. Our programs are designed and delivered to produce sustainable behavior change and improve the performance of sales teams.

Leveraging our extensive curriculum library, our programs are custom-tailored based on each client’s unique development needs. These programs promote skills adoption and retention through a highly engaging, interactive program methodology and blended training delivery methods – onsite, online and on demand.

CEO and Managing Director (SRG, Now part of SBI)

I manage our customer relationships, facilitation team, project delivery and training operations for SRG.  We deliver in-person, online, on-demand and licensed sales training programs that help improve sales performance.  Our focus on mixed delivery methods that match the clients needs, combined with the right blend of training, coaching and reinforcement sessions helps our clients improve their sales performance. www.salesreadinessgroup.com

Chief Customer Officer and Managing Director

NewLink Sales Group, LLC

I founded NewLink Sales Group, LLC to provide Sales Training, Consulting and Coaching to clients in the Pacific Northwest.  As a certified trainer, I offer a world class sales training curriculum, combined with my passion for technology and real world experience implementing practical sales tools. My focus is on training and tools that can be implemented quickly to produce measurable business results. 

"Linking your team to higher sales performance."

Managing Principal

IMPAX Corporation

As a sales consultant, sales coach and facilitator, I work with teams to dramatically improve their sales performance.  Services include consulting, classroom training and workshops as well as hands on deal coaching and mentoring.

Sales Consultant and Facilitator

- Following the acquisition of Codesic Consulting by CGI, served as Director of Consulting and Business Development for Seattle Metro Region.  - Built and managed the sales team, developed “go to market strategy” and led acquisition of key clients to stabilize the business. - Created Sales framework for West Business Unit and managed sales training for business development executives. - Served as internal consultant for sales operations and marketing initiatives.

Director, Consulting Services

Codesic Consulting

- One of three employee/partners who acquired and grew the company 100% over four years and successfully sold to CGI, a multinational IT Services company.
- Created and built the sales and marketing programs, implemented Sales Force Automation tools and formal sales methodology, trained and managed the business development team.
- Successfully rebranded the company as Codesic Consulting, re-launched the Codesic logo, and created a “Go to Market” strategy contributing to explosive revenue growth.
- Opened and grew strategic accounts, including Microsoft, City of Seattle and Russell Investment Group, resulting in over $15M in new revenue.  Managed P&L at the Strategic Account and Service Line level. 
- Provided executive oversight for consulting activities, including business development, project management and quality assurance. 
- Performed recruiting, hiring, managing, and mentoring of 100s of new consultants over 10 years.
- Developed new service offerings, methods, and delivery tools to support Codesic’s strategic initiatives.

Partner and Chief Customer Officer

Claremont Technology Group

Served as Director of Business Consulting group for the Seattle office of Claremont.

- Recruited team members, provided project oversight, and led business development related to the Business Consulting practice for the Seattle branch.  
- Developed team skills and generated new business in business process mapping, process change, document management and change management.

Director

Improving Sales Performance | Change Agent | Speaker | Author | Coach | Forbes Contributor

As CEO and Managing Director of Sales Readiness Group, I help mid-market and enterprise companies transform their sales teams into peak performers with training solutions customized to their challenges and culture. 

I started my management consulting career 30 years ago as an Organizational Change consultant at Accenture, and I have carried that passion for helping organizations implement effective behavior change with me across many different executive roles.  I also believe effective change includes investing in front-line managers to ensure the desired behavior changes can be reinforced and coached in the future. 
 
Your sales reps need the right selling skills to make every customer interaction count. And your sales managers need the skills to reinforce and coach those key sales behaviors.
 
When you take this dynamic, customized sales training approach, you get the super-charged performance that unlocks consistent and growing revenue.
 
That’s why leading sales organizations choose @Sales Readiness Group.
 
We provide award-winning training programs designed to develop the underlying selling and sales management skills that are pivotal to creating a top-performing team.
 
If you're serious about improving your sales team’s performance, message me here on LinkedIn to schedule a complimentary consultation.

CEO and Managing Director

Sales Readiness Group (SRG) is a Seattle-based professional training and development firm that delivers industry leading sales and sales management solutions. Our programs are designed and delivered to produce sustainable behavior change and improve the performance of sales teams.

Leveraging our extensive curriculum library, our programs are custom-tailored based on each client’s unique development needs. These programs promote skills adoption and retention through a highly engaging, interactive program methodology and blended training delivery methods – onsite, online and on demand. 


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Cory Bray

Ray Makela

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