CEO / Co-Founder @ RevGen Labs | AI + Sales + Growth Hacking

I'm Christian, Co-Founder at RevGen Labs, a B2B lead generation agency. 

We're solving a critical problem in B2B sales: how to scale cold email outreach with purpose (not spam).

Here's the reality most revenue teams face: 

You know cold email works, but scaling it properly is nearly impossible. 

You're stuck between sending mass blasts that destroy your reputation or spending hours crafting individual emails that don't scale.

The result? Either your outreach feels robotic and gets ignored, or your team burns out trying to personalize everything manually. 

At RevGen Labs, we're building proprietary AI tools that solve the "scale vs. purpose" dilemma. Our technology helps B2B teams send cold emails that feel personal and relevant at any volume - without the spam tactics that ruin deliverability and brand reputation.

We can help you if:

• You're sending cold emails but struggling to make them feel personal at scale

• Your team is burning out trying to research and customize every single outreach

• You want higher response rates without resorting to spammy tactics

• You need to increase email volume while maintaining (or improving) quality and relevance

We've helped 50+ revenue teams transform their cold email approach from "spray and pray" to strategic, purposeful outreach that actually converts. 

If you're ready to scale your cold email efforts the right way - with purpose, not spam - let's connect.

Send me a DM or reach out directly at christian[at]revgenlabs.com

Want to see how we're revolutionizing cold email? 

Check out revgenlabs.com

Christian Oland

STEAL MY 35,000+ Recruiting & Staffing Agency Lead List - FREE
 
I've been sitting on this for a while. Figured it's time to just put it out there.
 
If you are thinking, "Why are local leads different?" here's why:
 
These aren't procurement committees and 6-month sales cycles. These are owner-operated agencies. One decision maker. They trust someone who actually knows their market - not another vendor cold blasting from a spreadsheet.
 
Less competition. Faster close. And almost NOBODY is targeting them right now.
 
Here's exactly what's in it:
 
👉 Owner name + their LinkedIn profile link
👉 Whether they're spending on ads RIGHT NOW
👉 Reviews, ratings, review keywords
👉 Competitors mapped out
👉 Address, hours, whether they're temporarily closed
👉 Whether the listing can even be claimed
 
Why free? Because I can, and if it helps you close one deal - worth it.
 
1. Like this post
2. Comment "Staffing"
3. Send me a connection request
 
I'll send it over personally in the next 24 hrs.

Founder of RevGen Labs | Helping businesses unlock 10x growth through growth hacking and AI

I've been MIA from LinkedIn for the last 2 months.
 
And it was the best thing I did for the business.
 
Got the time I needed. Read 2 books.
 
And actually good ones - which almost never happens.
 
1. Traction
 
Got the rec from Jeremy Chatelaine 🔥 at a Tuesday Triggers session. I don't usually take sales books seriously. Most are just someone explaining how great they are for 250 pages. Painful to read.
 
But this one was different. The book talks about EOS (Entrepreneurial Operating System). It isn't new. Tens of thousands of companies run on it.
 
And I liked it because it's basically a system for stopping yourself from being everything to everyone.
 
Which is exactly what I was doing.
 
2. Built to Sell
 
Written by John Warrillow.
 
The narrative is built around a guy who owns a marketing agency. Makes a couple million a year. Clients own him. Team's a mess. No real exit path.
 
The fix?
 
- Build a Standard Service Offering.
- One thing you do better than anyone.
- Document the process. Hire specialists.
- And stop taking everything that walks in the door.
 
That's it.
 
Between the two, I realized at RevGen Labs we've been building mountains to climb over instead of just... not building them.
 
Already started implementing EOS. Early. Messy. But moving.
 
Got some exciting stuff lined up this year. Stick around... :)

Vishesh Jain 🐼 is booking 20 meetings/day by sending 200 emails/inbox.
 
And as he dropped that message in the Tuesday Triggers group, questions were flying left, right, and centre.
 
(If you are a cold email or lead gen agency owner and want to join Tuesday Triggers, Comment "TT" and I'll add you to the group)
 
Later Vishesh ended up writing a whole post about it. I'll link it below. But first - here's why it works.
 
Most agencies will tell you your campaign is underperforming because of deliverability. Or your copy. Or your targeting.
 
But almost nobody looks at the offer, which is the actual problem.
 
At RevGen Labs, before we send a single email for a client, we do this:
 
We audit everything. Current offers, past attempts, what's been tried before, who they're actually selling to. If we don't have this figured out, we will not make the campaign live.
 
Then we brainstorm 20 to 30 lead magnet ideas. We had a custom GPT trained on every high-performing lead magnet we've seen work. Now we do it via Claude Code. We plug the client's business in and just generate.
 
The prompt: Use /lead-magnet-skill - generate 30 lead magnet ideas for [url]. Filter for offers that trade time, not assets. No PDFs. No courses. No audits.
 
Then we pick the best 3 to 5 and test them.
 
A few things to mention:
 
Nobody really cares about a PDF. Nobody really cares about a course. And definitely, nobody wants a free audit. People don't want their taxes audited. Or SEO strategy. Or Meta ads.
 
The only thing that still converts is your time.
 
→ A call where you actually build something for them
→ A strategy session where they walk away with a real deliverable
 
Whatever the first step of your service is - GIVE. THAT. AWAY. FREEEEE.
 
No-brainer. People know that's worth money. That's why it works.
 
Vishesh figured this out. His offer is ripping his TAM.
 
Link to his post in the comments - worth reading if you're straight-up serious about this. 👇

Your GTM guy books a call for a client. Confirms it. But prospect ghosts. So who's actually responsible - the person who set the call or the person who didn't show up?
 
The EASY answer is to blame the prospect. We don't.
 
Because in almost every no-show we looked at across a bunch of clients, the targeting was fine. The prospect was real. The interest was there.
 
What killed it every time was what happened between the booking and the call. That window is the most neglected part of the entire sales process and it's bleeding show rates dry.
 
Here's what we do at RevGen Labs:
 
[1] Confirmation page - the second they book, they land on a page with a short video of me introducing the company. Case studies. Testimonials. Stats. Just enough to remind them what they said yes to.
 
[2] 24 hours before - we send a helpful doc on deliverability fixes. Something actually worth reading. With Real value.
 
[3] 2 hours before - another short touchpoint. A bit more social proof, a few testimonials. Keeps the call top of mind without being annoying about it.
 
Taylor Haren just did a video on this - he uses Cal.com for the booking workflow, which is worth looking at if you're rebuilding this from scratch.
 
One thing I'll say: don't over-sequence this. There's a version where you're hammering people with 6 emails before a 30-minute call and they show up annoyed. The goal is for them to feel like their time won't be wasted - not like they accidentally signed up for a nurture sequence.
 
If you're doing outbound and booked meetings keep ghosting you, grab some time here: ﻿https://lnkd.in/gkAANh7a

One of the most DANGEROUS beliefs in outbound is believing a trigger will save bad copy.
 
The trigger hype cycle is exactly like NFTs.
 
Lots of noise. But ONLY a few winners.
 
How do I know that?
 
I've watched teams spend weeks on scrapers, Clay workflows, Apify setups. HELL EVEN we did it. All while chasing the perfect trigger.
 
One of the triggers was "website visitor identification." It was supposed to be the MASSIVE unlock. So massive that everyone lost their mind over it.
 
But it worked only if you were pulling serious US traffic.
 
The reality is that triggers are an addition to a working system.
 
And not a replacement for one.
 
We've seen sequences sit at 0.1% reply rate. Same list. Same setup. Change up the verbiage slightly. Suddenly 2-3% reply rate.
 
Just better copy.
 
Find what converts. Then make it smarter.
 
What trigger did you spend the most time building that ended up being a flop?
 
Also, massive shoutout to Smartlead, they've been our partners since the inception of RevGen Labs. I was invited to Smartlead office hours a few months ago, forgot to share the video. You can watch it here ﻿https://lnkd.in/gN8_vGFE

18 months ago if you told me cold calling was still a viable channel I would've said no way.

Now we have a whole team of cold/warm callers.

Took us a while to commit to it honestly. But we did. 

And we figured out pretty quickly that it all comes down to how you clean and enrich your data. We used to string together like a whole bunch of tools, which helped a ton with connect rates. Plus we've figured out some of our own secret sauce along the way.

But the ops side of it was a nightmare. 

Dialer in one tab. Enrichment tool in another. CRM open on the side. Rep finishes a call, has to log it manually, check the email history separately, schedule the follow-up somewhere else. 

By the time they're done with admin - they've lost the momentum from the call.

We were running 5 different tools just to make it work.

But dialing straight out of Smartlead's SmartDialer has made things a. ma. zing.  Deal rate went up by 23%. 

Everything's in one place - call history, email history, notes, follow-ups. As soon as the rep hangs up and it's already handled.

Been using Smartlead since the early days. Vaibhav always delivers. This one's no different.

If you're a Smartlead user already, Smartdialer one's gonna make your life way easier. Thank you thank you thank you.

Check it out here https://lnkd.in/gMbsizd7

Using Claude Code right now is like getting your hands on TikTok back in 2018.
 
Not many people know about it. And even fewer are actually using it.
 
I'd guess maybe 1% of people in GTM have touched it. The rest have heard the name, seen a few posts, but haven't actually opened it.
 
This post is for that group.
 
Here's how to actually get started:
 
There are 4 ways to run Claude Code:
 
[1] The desktop app. Download it from claude.ai. Sign in. If you've used ChatGPT, you already know how this works.
 
[2] The terminal. Follow instructions on code[dot]claude[dot]com
 
[3] Inside an IDE. I use Antigravity.
 
[4] Get the Claude Code extension. If you can't get the Google it - there are a bunch of walkthroughs that'll get you set up in 10 minutes.
 
Pick whichever matches how you already work.
 
Once you're in, the first thing to do is create a CLAUDE.md file.
 
This is your system prompt for the project. It tells Claude what you're building, what tools you're using, what your data looks like, what your ICP is. Without it, Claude is generic. With it, Claude becomes specific to your stack.
 
Think of it like onboarding a new ops person. You wouldn't just say "go build campaigns." You'd explain your tools, your signals, your enrichment flow, your copy frameworks. The CLAUDE.md file is that onboarding doc.
 
Next, use Plan Mode before you build anything. Plan Mode makes Claude think harder, ask better questions, and catch gaps you missed. Start every complex task there.
 
Third, develop your own Claude skills. These are reusable knowledge packs. If you do enrichment a certain way, or build n8n workflows, or have a copy framework that works - save it as a skill. Claude loads only what's relevant per task.
 
One thing most people miss:
 
At the end of every session, tell Claude to update the CLAUDE.md file.
 
The CLAUDE.md file is the brain. Every time you close a session, that context disappears. But if you tell Claude to update the file before you close, it saves what it learned. Next session, it starts from that stored knowledge instead of starting from scratch.
 
Once you learn it, you can build plays like:
 
→ Score and filter against your ICP
→ Find decision-makers via Sales Nav search
→ Enrich contacts across multiple providers
→ Generate personalised copy at scale
→ Push leads to your fav seqeuncer automatically
 
All of this runs from Claude Code.
 
Start with one workflow. Improve it. Deploy it. Then build the next one.

I receive ~ 100 personalized DMs and emails every week.
 
And I don't reply to a single one.
 
They all follow the same pattern. Open with something real - a win, a case study, something off my LinkedIn. Then pitch me something I'd never buy in a million years.
 
Simple rule I live by: I don't reply to messages I wouldn't send to myself.
 
That personalization - the 'saw your post about X' opener followed by an unrelated pitch - people see right through it now. Random triggers don't work anymore.
 
The only thing that matters is the offer. And whether the thing you scraped is a real reason this person would want it right now.
 
Here's how to fix this problem:
 
Before any trigger goes into a campaign, ask yourself:
 
"Why does this signal make this person a good fit for this specific offer?"
 
If you can't answer that in one sentence, the trigger doesn't go in.
 
Because a trigger that's true but disconnected actively signals that the outreach is automated. Prospects clock it instantly even if they can't name it.
 
And almost nobody sending those emails knows that's the reason they're not getting replies.
 
Want to be in a room where top GTM experts talk cold email in depth - with a few jokes thrown in?
 
Comment "TT" and I'll add you to Tuesday Triggers.
 
Cold email and lead gen agency owners only. 👇

Running an agency is not always clean.
 
Fellow agency owners will relate to this one
 
I have been in tough situations where I had to cut costs heavily.
 
I am dead sure some of you have been in situations where the revenue numbers look fine on paper but your gut tells you something is off.
 
- Payroll decisions.
- Tools we thought we needed.
- A hire that made sense six months ago but not anymore.
 
Darn it. It is not a fun process.
 
But going through it taught me some of the most important financial lessons I know.
 
1. Your P&L is a liar.
 
You can have a great month on paper and be one payroll away from trouble.
 
Cash in the bank is the only number.
 
2. Build a document you update every single Monday.
 
- Starting cash >> what is actually in the bank.
- Cash in >> real payments that have cleared.
- Cash out >> everything leaving. Payroll. Contractors. Tools. Etc.
 
3. Collections will bleed you slowly.
 
In a service business the gap between cash and what your books say is almost always a collections problem.
 
4. Before every major financial decision run three scenarios.
 
- Revenue drops 10 percent.
- Revenue stays flat.
- Revenue grows 10 percent.
 
If the bad scenario kills you do not do it.
 
This one framework alone will save you from some very emotional and very expensive decisions.
 
5. Agency owners scale fast and hand out cards with no limits and no policy.
 
- Set spending limits by role instead.
- Do weekly reviews not monthly ones.
- Seven days to catch a mistake means you fix it Monday.
 
No one is born good at running a business.
 
Most of us figure this out after an expensive mistake.

Thanks for having me over Smartlead team. 

Had a blast at the session 🔥 

If anyone is grinding on cold email, outbound, or GTM... you already know what to do. DMs are open.

Stop blowing up your infra with bad data. 

Watch Christian Oland and our panel of outbound experts break down the exact data enrichment systems you need https://lnkd.in/gyUJnzfU

I build B2B GTM (Go-To-Market) Systems on Clay

#1 GTM Engineering Advisor in the world with 900+ students, consulting the fastest growing B2B companies and the highest number of testimonials in the entire GTME ecosystem:

1) Clay Consultant Program: Land a Client in 60 Days Guaranteed
2) Fractional GTM Engineering (mid-market companies)
3) The 80/20 GTME Course (99$)

Author of 'The GTM Engineer', Available on Amazon: https://www.amazon.com/dp/B0FGLVG5HL

I am working with companies like: Appcue, Teramind, Vidyard, Procore, HeyReach, Isendu (Exited, now Sendcloud), Single Grain 

What people think about my Clay Consultant Program:

'Through the GTME Training program, we now deliver advanced workflows and measurable results for mid-market and enterprise clients, even securing retainers up to $12,000 per month'.

(Daniel Monteverde Founder @ LeadField)

“A client of mine, a major tech company, was blown away by the results and even asked how I managed to deliver such exceptional outcomes. Not even the most renowned agencies had ever achieved anything close during their years of collaboration.”

(Alessandro Martinengo, Managing Partner @ Chattwin, Early Stage Startup Investor)

“Michael’s Clay Consultant Program helped me land four consulting clients in just 60 days. I started from zero and his process gave me clear structure, systems and lead generation strategies that actually work. No guesswork, no noise, just practical steps and real execution. If you want to get clients fast and know exactly what to focus on Michael is the coach you need.

"(Asher Chua, Founder @ Revenue Journey)

“Since joining, we build campaigns ten times faster and manage 12 clients with a small team. Before, I wasted time and money on tools that didn’t deliver. Now I know that just three or four well-integrated tools are enough to get strong results in most niches.”

(Pablo Beitman, Founder &amp; CEO @ Blumo.io)

You can read all testimonials at clayoperator.com

Michael Saruggia

Most companies don't know Clay
Most companies don't know Claude
Most companies don't know Outreach

It's crazy how everybody screams about saturation and replacement and they have absolutely no idea how the market thinks and works.

You live in a bubble of tech companies
You live in a bubble of content called GTM Engineering or AI in GTM

If you network with senior people in finance, RE or whatever other industry, you will realize how far they are from this kind of world.

We are like 0.1% of the evolution of the GTM world.

Saturation is just in your mind.

GTM Engineering | AI + Clay Consultant Program: Land a Client in 60 Days Guaranteed | Get My Free GTME Guide👇

State of GTM Engineering:

> 6-figures jobs
> Great company and compensation
> 40+ applications after over 1 WEEK

(Of those 40+ maybe 1-2 people are somewhat competent since pros simply run their own biz)

A similar application for an AE probably has 300+ applications in 24 hours.

If this isn't one of the craziest opportunities ever to upgrade your skill..

I don't know what it is.

> Get the skills
> Get the experience
> Build network + media

And I can guarantee you that this is the new golden era of GTM Consulting

Crazy if I think about some years ago

Here's how everything started

I was working with Alessandro Martinengo V. in a B2B SaaS in Italy

(by far the toughest thing to sell ever LOL)

Then we figured out about Clay, AI & GTM Engineering.

2 years later, together with Federico Costa:

> He built a 7-figure agency
> He hired a team and a co-founder
> He's on the path to becoming a leading GTM Agency & Data Broker in EU

(And some secret news we can't share yet aha)

I am emotionally involved since I've been following Alessandro's team from the beginning with my coaching and he's Italian too.

Super happy to become a Strategic Advisor for SalesMagic and get more hands-on work.

Claude will replace Smartlead
Claude will replace Loom
Claude will replace Clay

No it won't LOL.

1) Building and maintaining software is hard
2) The time/cost opportunity simply makes no sense
3) The problem is debugging, edge cases and security

If you are not selling a CRM, why did you spend 20 hours of your time building one and then you have to update it every X weeks because something breaks?

Unless your time is worth < $20 per hour it makes no sense

But sure my hacker friend, continue to vibecode a new Calendly competitor to save $10/month.

You smart.

The fact that you should doesn't mean you have to.

The real art is understand what to use and in what situation and quickly do a cost/time analysis. (Ex. many of my internal ops are run by Claude now).

This is so true

BUT I have 2 conflicting feelings:

From one side, it's clear that:

> Claude made people work 2X with less results
> Most people see Claude as a way to hide from real work
> Many outsourced their thinking to AI and got even dumber (decks, ads, outreach, projects)

While from the other side:

> Some people move way faster
> The 1M per year solo agency is now a reality
> You have to start learning it since it will evolve

My take:

Play with it but perform a cost/time analysis.

Does it make sense to replace a 10$/m app to work 20 hours?

Is it something that truly makes me better / faster / helps my clients?

Focus and time management is probably the #1 skill in 2026

Even more today than in the past.

-

Follow Michael Saruggia for more GTM Engineering Tips

Click 'Visit My Website' for my Become A GTME guide in the profile

I just used Claude Code to build a set of ready-to-use agents that you can steal. You can connect them to Clay, Hubspot or wherever. And I made a full document guide for you.

> Google Ads Library Scraper
> Facebook Ads Library Scraper
> My LinkedIn Flow Agent (semi-automated)
> My Twitter Content Flow Agent (semi-automated)
> How to connect everything to Clay, Hubspot, Wherever
> General Strategy, Productivity, Locally vs Claude vs Github

Like + comment 'SCRAPERS' and I will send the doc to you

Follow Michael for more GTM Engineering tips

Click 'Visit My Website' for my Become A GTME guide in the profile

From a career in Sales

To 6-Figure GTM Engineer

It's crazy how fast you can reinvent yourself when:

> You put in 5–10 hours per week
> You follow a path someone else has already taken
> You choose a proven direction that's working

Justin Roux was working in sales just a few months ago.

He discovered Clay and realized how big the trend would become.

I coached him for weeks and couldn't be more proud.

> He now masters Clay and all the top AI sales tools
> He works at one of the best GTM agencies out there
> He leverages his sales skills and new tech skills to be dangerous

Let's go, man!

-

Want to get into GTM Engineering? (close a client in 90 days or money back)

Check my 1-1 program here: clayoperator.com/program

The market is confused about the ROI of a GTME 

Here’s 27 VITAL problems that GTM Engineering solve

Data & CRM                                                                    

1. Dirty/duplicate CRM data slowing down sales teams                          
2. No standardized lead scoring or qualification framework                    
3. Missing or outdated contact/company data (enrichment)
4. Job Changes, Duplicates, Parent/Child accounts
5. Manual data entry eating up rep selling time

Outbound
 
6. Low reply rates on cold outreach (bad targeting, bad copy, bad timing)
7. No systematic way to identify and prioritize ideal prospects
8. Reps manually researching accounts instead of selling
9. No personalization at scale, every email feels generic
10. Deliverability issues, emails landing in spam

Inbound
  
11. Leads coming in but not routed to the right rep fast enough
12. No lead nurturing system, MQLs going cold
13. Website traffic but no conversion infrastructure
14. Form fills with no automated follow-up sequence
15. No visibility into which channels actually drive pipeline

Tool Stack & Integration

16. Disconnected tools, CRM, sequencer, enrichment
17. Paying for overlapping tools with redundant functionality
18. No automation between marketing and sales handoff
19. Manual reporting, pulling data from 5 different dashboards
20. New tools adopted but never properly configured or integrated

Pipeline & Revenue Operations

21. No pipeline visibility, leadership can't forecast accurately
22. Deals stalling in pipeline with no automated re-engagement
23. Job changes breaking CRM data and pipelines
24. Tech Stack consolidation: paying 5 providers when you need 1 
25. No systematic referral or partner intro process

Scaling

26. Processes that work for 2 reps but break at 10
27. Tribal knowledge, playbooks live in people's heads, not in systems

What else would you add?

More tips to become a GTME here: clayoperator.com/trainings

Jack Dorsey laid off 4000 people because of AI

This is 2026

On one side we have tens of thousands of tech workers (or knowledge workers) losing their jobs because a smaller team with AI can produce the same output as 10x more people.

All of us have 2 choices:

1) Scarcity mindset

Freaking out
Let scarcity mindset dominate us
Thinking we are lost, it's the worst time to be alive

or

2) Abundance mindset

Leverage the game to your advantage
It's never AI replacing people, it's 1 person + AI replacing people
It's  the best moment to be alive and build a $1M/year solo agency

One choice will attract other broke people

The other will attract opportunities

Choose wisely what content to consume and what you believe in

Because it has the biggest influence ever in your life

-

Want to know how to jump into GTME?

I wrote a guide for you (FREE): https://lnkd.in/gw6g424X

taplio

The Battle

Christian Oland

Michael Saruggia

Followers

Posts

Engagements

Likes

Performance ScoreChristian Oland's LinkedIn Performance

Performance ScoreMichael Saruggia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christian Oland

Michael Saruggia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Oland's LinkedIn Performance

Performance ScoreMichael Saruggia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristian Oland's LinkedIn Performance