Nicheology

Nicheology is where seasoned leaders build the systems that turn their deep expertise into a high-value practice.

We provide the strategic framework and high-touch partnership for accomplished professionals transitioning from successful corporate careers to profitable independent businesses.

What we do:

• Deconstruct decades of corporate experience to engineer a potent, defensible market position (your Niche of One).
• Architect that expertise into a premium offer. Whether it's a signature program, a fractional role, or a consulting package.
• Build a simple, effective go-to-market plan and client acquisition system to attract and enroll your first high-ticket clients.
• Establish your personal brand as a trusted authority in your new space.

Our new high-touch program, The Nicheology Accelerator, is launching soon. The best way to receive exclusive details and weekly strategies for seasoned leaders is by subscribing to the newsletter.

► Subscribe for program updates and weekly strategy here: nicheology.co/newsletter

Founder

Popup

Ever felt trapped by rigid e-commerce platforms? So did we. That's why we built Popup. We raised $3.5 million from top-tier investors to reinvent how online stores are built. Our mission was to give power back to the entrepreneurs.

Popup isn't just another e-commerce platform. It's a no-code revolution. We created a system where anyone could build powerful sales funnels and unique shopping experiences without writing a single line of code.

As COO, I built our team and systems from the ground up. We grew to 35 people across multiple countries, all working remotely. I learned more about hiring, culture-building, global operations, customer development, software sales, corporate finance, and international law in three years than most people learn in a decade.

Our product lets you visually control the customer journey. Think of it as Lego for e-commerce - flexible, modular, and limited only by your imagination. We made it possible to build and launch a Popup Store to sell anything, anywhere in the world, in minutes. No coding required.

The future of e-commerce isn't about technology. It's about empowering entrepreneurs to bring their unique visions to life, without barriers.

COO & Co-Founder

Viceroy Group

Business Advisor

We started Viceroy with a laptop and a vision. No funding, no office, just pure hustle. In less than two years, we scaled to mid 8-figures in revenue. Here's the real story:

I built our operations from scratch. We're talking OKRs, SOPs, workflows - the whole nine yards. Turned a chaotic startup into a well-oiled machine. All while fully remote.

Our customer success team? Grew it from 1 to 15 multi-lingual agents in 6 months. Established a Product Success Network that bridged the gap between marketing, product, and customer needs. Result? 5/5 star feedback across the board.

Managed an international supply chain spanning 5 fulfillment centers. Learned more about logistics than I ever thought I'd need to know.

But here's the thing. We did all this while building a culture that attracted top talent and kept them engaged. No ping pong tables or free lunches - just a shared mission and the freedom to do great work.

What I learned: Building a successful remote company isn't about fancy tools or perks. It's about creating systems that empower people to excel, no matter where they are. That's how you turn a startup into a multi-million dollar operation.

Co-Founder & COO

The Fragile Club

Before mental health became a buzzword, we built The Fragile Club. Our mission was to turn mental health awareness into a movement through socially conscious apparel.

We didn't just sell t-shirts. We created a brand that spoke to people's struggles and hopes. Our Ambassador program turned customers into advocates overnight. Why? Because they believed in what we stood for. We leveraged influencers not for their reach, but for their stories. Each collaboration supported our message: it's okay not to be okay.

Partnerships with Mental Health Organizations weren't just for show. We funneled profits into real support systems, creating tangible impact. 

And our social media wasn't about likes. It was a community hub where people felt heard and supported. Sure, we ran targeted FB ads and retargeting campaigns. But our growth came from something deeper - a shared purpose.

Here's what I learned: A compelling mission isn't just good karma, it's good business. We proved you can drive profit while driving change. That's the power of purpose-driven entrepreneurship.

In the end, The Fragile Club wasn't just a brand. It was a movement. And it showed me that when you align business with purpose, magic happens.

Co-Founder

Leave Comfort

Ever wonder how luxury brands tell their stories? That's where Leave Comfort came in.

My husband and I started this content creation agency on a wild idea: quit our jobs, travel the world, and create stunning content for high-end brands. Sounds crazy, right? It was.

We traded our comfortable Vancouver apartment for Bali beaches and Asian metropolises. Our office was anywhere with WiFi. 

Our mission was to transform how luxury brands connect with their audience. We didn't just take pretty pictures. We crafted narratives that made people want experiences they didn't even know existed. 

But why did it work? We provided real value that resorts wanted. We didn't have a social media following at the time, but because our offer was 10x the value any influencer provided, we got the gigs. 

We helped forward-thinking, innovative brands stand out in a saturated market by offering them reports on how to improve and key insights into the experiences their competitors were providing. 

Key takeaway: In the world of content creation, providing more value than your competitors wins every time.

Shopify

Worked with workforce planning software including Teleopti, Salesforce, and Workday. My role emphasized data analysis, capacity planning, and forecasting. My role also included planning and creating schedule plans for Shopify Retail LA, and other programs and teams across Shopify - mainly focused on the support department.

Workforce Analyst

In this role, I educated entrepreneurs about the world of e-commerce and how to use the platform, including and not limited to product sourcing & supply chain, shipping, fulfillment, inventory, theme customization, domains, social media integration, social media marketing, payment processors, branding, SEO, and company growth.

Merchant Success Manager

ShopClass Calgary: August 19th-20th, 2017
ShopClass Vancouver:  August 1st-3rd, 2017
Gateway '17 Alibaba Detroit:  June 21st-22nd, 2017

Shopify Events IRL, Merchant Success

Graft Sport | Pro Slacklines

My first real business. Imagine two twenty-somethings in a tiny apartment. That was me and my husband when we started our first online business selling on Amazon. 

We created a top-tier slackline kit and started learning e-commerce from the ground up. Product design, Chinese manufacturing, international logistics - you name it, we figured it out.
Hustled for a few weeks until we hit Amazon's first page. Started seeing daily sales roll in and felt invincible!

Then one negative review from a competitor ruined the party. Amazon couldn’t do anything about it and our listing tanked. So we pivoted to direct sales and learned the hard way that heavy products and shipping don't mix.

Ultimately sold to a California buyer. Not a huge exit, but the lessons were invaluable.
Graft Sport was my crash course in entrepreneurship. It taught me resilience, problem-solving, and laid the foundation for every business venture that followed.

Key takeaway: Your first business probably won't make you rich, but the experience is priceless. It's all about the long game.

Co-Founder (Acquired)

kate spade new york

Retail Merchandiser

Retail Specialist

lululemon

Fit Model

Retail Merchandiser & Educator

ROXANNE NIKKI

Ever wonder what it's like behind the scenes of a fashion brand? I got a front-row seat interning for Roxanne Nikki, a Vancouver designer with 30 years in the game. This wasn't your typical coffee-fetching internship. I was in the trenches, scissors in hand, cutting everything from faux fur to leather. 

Learned real quick that different fabrics demand different techniques. Prepped fabric bundles for sample sewing. Sounds simple, right? Well, It's an art form. Got my hands on industrial sewing machines and picked up hand-stitching techniques. Basting seams became my new party trick.

But the real gold was sitting in on design and strategy meetings. Watching a seasoned pro navigate the business side of fashion was eye-opening and I ate it up.

Key lesson: Fashion isn't just about beautiful clothes. It's a business, and a tough one at that. This internship taught me the grit required to build something real — a lesson I've carried into every venture since.

Fashion Design Internship

After a successful corporate career, you’ve reached the point where you’re ready to build something of your own. 

You have the deep expertise, the reputation, and the drive. 

But you've likely discovered the skills that made you a brilliant executive aren't the same skills required to launch a profitable independent business from scratch.

I understand this transition because I've lived it from every angle—from the inside of a major corporation, from the trenches of a bootstrapped startup, and from the boardroom of a VC-backed company. 

I’ve co-founded and scaled businesses to 7 and 8-figures, generating over $20M in revenue. 

As Co-Founder and COO of a portfolio of e-commerce brands, I built the operational engine that allowed us to scale. This included growing our customer success team from 1 to 15 agents in just 6 months and managing a global supply chain shipping to over 120 countries—all while maintaining a 4.8/5 Trustpilot score.

As the COO of a VC-backed tech company that raised $3.5M from top-tier investors like Accel and Seedcamp, I built the operational systems—recruiting, HR, culture, finance, customer experience, and business operations—from the ground up. 

And at Shopify, I guided over 900 founders through the complexities of building a profitable online business.

Through these experiences, I discovered a fundamental truth: successful ventures aren't built on passion alone. They are built on a strategically engineered market position. 

The most successful founders don't just pick a niche. They deconstruct their deepest experience and build a potent Niche of One that is impossible to copy.

That's why I created Nicheology. It’s the strategic framework I developed over a decade of building companies and the methodology I've used to guide hundreds of others. 

It’s designed to help you translate your decades of hard-won corporate experience into a premium signature program and a go-to-market plan that gives you the clarity and financial return you deserve.

Ready to turn your expertise into a high-value business?

My new high-touch program, The Nicheology Accelerator, is launching soon.

The best way to receive exclusive details and be the first to know when applications open is by subscribing to my weekly newsletter for seasoned leaders.

► Subscribe for strategies and program updates here: nicheology.co/newsletter

Cait Holmes

Daniel Joseph

Enterprise Account Executive

Thomson Reuters

Thomson Reuters is one of the world’s most trusted providers  of answers, helping professionals make confident decisions and run better businesses. 

Our customers operate in complex arenas that move society forward — law, tax, compliance, government, and media – and face increasing complexity as regulation and technology disrupts every industry.

We help them reinvent the way they work. Our team of experts brings together information, innovation and authoritative insight to unravel complex situations, and our worldwide network of journalists and editors keep customers up to speed on global developments that are relevant to them.

We’re on a mission to help professionals advance their businesses and gain competitive advantage with the trusted answers only we can provide.

https://www.thomsonreuters.ca

Sales Executive

Apollo Artists Management

BC Buds / Supporting Role / Red Castle Films / Rudy Lenz
The Guardian / Supporting Role / Phantom Media / Pale Thomas
The Program / Supporting Role / Wren Films / Louvens Remy
Nano / Lead / Dreamcatcher Productions / Daniel Joseph
Soldier / Lead / Dreamcatcher Productions / Daniel Joseph
Starlight / Lead / Dreamcatcher Productions / Daniel Joseph
Where Are They / Lead / Dreamcatcher Productions / Daniel Joseph
Diary Of A Shadow / Lead / Dreamcatcher Productions / Daniel Joseph

https://apolloartists.ca/

Professional Actor

PerfectMind

Since 1998, we had a vision to reinvent the way organizations help, grow, and connect to their communities. 

Today, that vision is a reality. Originally created by a business owner to better manage his growing membership base, PerfectMind has evolved into a powerful membership management platform used by more than 4,000,000 users in 21 countries.

With over 160 passionate employees, we are proud to serve a variety of industries from health and wellness to parks and recreation. We are dedicated to helping our clients develop a deeper relationship with the members of their communities.

Our Vision:
To help organizations worldwide grow and serve their communities. We are a values-based company and the way we operate is important to us. At PerfectMind, we help to build strong meaningful communities that bring us all together. By helping community-driven businesses to prosper, we promote healthier, happier, connected lives and contribute to a more stable and supportive society.

Our Mission:
Providing cutting-edge solutions that empower organizations to create deeper relationships with their customers. PerfectMind helps organizations attract new members, connect with their communities and keep their businesses running efficiently. PerfectMind has invested heavily in product development, customer service and infrastructure to ensure our clients get the best software and support they require to achieve their business goals.

"PerfectMind is a Vancouver-based, rapidly growing SaaS platform for building and managing membership-based businesses. 
But it's also a success story: a martial arts World Champion, born and raised in Tehran, Iran, left his country with nothing but a suitcase and medals, taught himself how to code while channeling his passion for sports to become a business leader and thriving tech entrepreneur."

- Forbes

https://www.perfectmind.com/

Prizm Media

Prizm Media is a digital and technology innovator that connects consumers suffering from chronic conditions with healthcare companies at their point of need.

Through our e-health ecosystem and vast media reach, we are able to provide access to a captive audience of over 70 million health consumers across North America. 

By servicing the health consumer and the industry we are able to achieve our mission of ensuring that  people with diabetes receive the help they need. 29.1 million people in the US population alone have diabetes. But diabetes starts in the pre-diabetic stage with a staggering 86 million estimated by the ADA.

We looked for a solution to help people with pre-diabetes and diabetes, which led us to develop our E-Health ecosystem using machine learning and artificial intelligence for early identification, screening and intervention. 

This makes us the company of choice for some of the fastest growing DME, diabetic supply providers and mail order pharmacies in US and Canada. Our vision has fueled our success, making us a thought leader in our field.

•      Deloitte Technology Fast 500
•	52nd of 500 Leading Companies in Canada’s Fastest Growing Companies by PROFIT 500
•	TiE50 Top Start-Up by TiE Silicon Valley
•	Ready to Rocket ICT Company by Rocket Builders
•	Marketer of the Year Nominee by BCAMA
•	Torch Award Finalist for Innovative Business Practices and People’s Pick by Better Business Bureau
•	“Forty under 40” by Business in Vancouver – Co-founder and CEO Zeeshan Hayat
•       “Forty under 40” by Business in Vancouver – Co-founder and President Karina Hayat
•	Top 10 in PROFIT/Chatelaine’s Canada’s Top 100 Female Entrepreneurs - Co-founder and President Karina Hayat 

If you are looking to increase your patient enrollment through proven, compliant, and scalable marketing campaigns, you have found the right partner. Connect with us and follow our page today!

Key Account Executive

Kuusoft Corp.

Great businesses are born out of having a clear vision and designing the steps to achieve it. But there is often this gap. This obstacle-filled gap that gets in the way of turning your vision into reality.

Kuusoft closes this gap between you and your goals by building innovative tools to help you realize your vision. Our mission is to constantly re-imagine the insufficient tools in existence today, to simplify, and to eliminate obstacles one click at a time. 

From re-imagining the creation process of websites to replacing ancient management processes with our POS systems and replacing ineffective signs with our proprietary digital signage system, we are always at the forefront of the technological revolution.

In 2012, the next generation POS technology, WarpPOS was introduced. Seamless website ordering technology, QR-code mobile ordering system, highly customizable menu items were only a few of the reasons why it was the most anticipated POS software the food industry had ever seen. By the end of year 2012, Visionbase was officially renamed Kuusoft Software Corp., and moved to the current Burnaby location into a larger, newly renovated space.

LiveAds, the latest marketing technology combining printing and internet distribution was revealed in 2013.

In 2014, Kuusoft launched the world’s smallest nano-computer (NanoPC One) built specifically for digital signage. The NanoPC One, along with NexSigns, our digital signage software, turns any HDTV into a digital signage system for any business.

NanoPC 2, revealed in early 2015, is turbo-charged with exciting capabilities like the ability to connect to industry-specific content channels, TV streaming channels, multi-screen display mode, and more screen segmentations available.

https://www.kuusoft.com

Account Executive

Universal Artists Management

FILM AND TELEVISION
Arrow  / Actor  Oliver Queen Films / John Behring
iZombie	/ Principal	Zombie i Films / Jason Bloom
When The Wheels Fall Off / Lead	Irish Rose Films / Dave McLoughlin
Untold Stories of the ER	/ Principal	Urgent Care Productions (IV) Inc. / Very Faraway Productions Inc.
Sugarcaine	Supporting	Independent / Julia Christina Ray
The Cupboard	Lead	Kinetic Media / Raj Aheer
Flash Drive	Lead	Guerrilla Films / Kinetic Media
I Of The Storm	Supporting	Thinking Man Productions / Matt Kincses
Tomorrow	Supporting	Irish Rose Films / Dave McLoughlin
Footsteps Into Gangland	Supporting	Films of Fire / Mani Amar
Aisle 6	Lead	Independent / Chris Luis
Dark Industry	Supporting	Independent / James Paulsen
Nature of the Beast (Cannes trailer)	Supporting	Ardent Group Media / Patrick Bermel
Mind Eaters	Supporting	Canawood Productions / Dave L'Heureux
Mouthfull of Dynamite	Lead	Independent / Matt Sawatzky
How It Works - pilot	Supporting	Ardent Group Media / Patrick Bermel

THEATRE
Sweet Mystery - musical	Supporting	Sweet Mystery / Bernard Eberlei
 
COMMERCIALS / INDUSTRIAL
Canadian Mortgage Experts	Zombie 1	Capture The Moment Media
Legal - Commercial	Injured motorcyclist	Market Masters
Euro Auto - Commercial	Rapper	Blair Law Casting Inc.
Soldier - Music Video	Soldier	Kobra and the Lotus
Park Officer Training Session	Supporting	Metro Vancouver Parks
Vomitol - Infomercial	Lead / Host	Independent / Stephen Shevchuck
 
MODELLING
Fashion Show	Swim wear	Swimco
Fashion Show	Formal wear	Helen Lefeaux Fashion & Design
Fashion Show	Formal wear	Richmond Bridal Showcase
 
TRAINING
Back to Booking		Jeb Beach
Stunt Lab		Peter Harris Kent
Winning Auditions		Mark Brandon
Actors Workshop		Actors Foundry / Jeb Beach
The Business of Acting		Deborah Harry, Acting Coach
Auditions for Film/TV		Ann Anderson
 
VOICEOVER
Architectural Segment voice session October 3, 2013
 
SPECIAL SKILLS
Hip Hop Artist, Lyricist, Live Performer, Author, Football, Basketball, Soccer, Combat Choreography and Stunts.

Stage and Screen Travel Canada

Begun in 1995, Stage and Screen was acquired in 1999 by Australian-based international travel group, Flight Centre Travel Group Limited. In 2008, we opened our first office in Canada, swiftly followed by two others. Today, we have teams on the ground in Los Angeles, New York, Toronto, Ottawa, Vancouver, Brisbane, Melbourne, Sydney and Auckland.

As part of the Flight Centre Travel Group Limited, Stage and Screen delivers the most competitive prices on airfares, accommodation, car rental & insurance rates. We benefit from a strong global presence, established industry relations, & worldwide recognition of the Flight Centre brand. As a leading entertainment & sports travel management company, we save our clients time & money by organizing their business & personal travel.

Our diverse experience has contributed to the award winning culture at Stage and Screen, garnering success & expansion. Flight Centre Travel Group Limited has been rated one of Canada's Top 50 Employers to work for in Canada, according to the annual Globe & Mail Report on Business Magazine, and been awarded BC Business' Best Places to Work.

From our national sporting teams, to leading international media and production companies, to touring bands, we've been the travel management company behind hundreds of Canadian sport and entertainment organizations booking nationally and internationally. We excel in group travel, and are equally attentive to the needs of artists and athletes travelling individually, and in small teams.

Our diverse experience is our strength. Many of us have worked in the entertainment or sports industries, and transferred relevant knowledge to travel management. Not only do we admire the dedication you have shown to your craft, we enable you to participate more fully by taking you to the not-to-be-missed events, competitions, and concerts.

You can trust in our strengths, working behind the scenes, in order to get you where you need to be hassle-free.

www.stageandscreen.ca

Business Development Manager

Ceridian

Ceridian is a leader in human capital management with more than 100,000 clients in over 50 countries. With over 40 years of experience, proven expertise and recognized service excellence, Ceridian is a trusted partner to more than 43,000 Canadian customers.  

We deliver trusted results and transformative technology with a wide range of solutions including human resources, payroll, workforce management, talent management, benefits, employee assistance and wellness programs. Our offering includes the award winning, Dayforce HCM cloud solution, LifeWorks, Powerpay and International Payroll.  Ceridian products, solutions and our people work together to help organizations control costs, save time, optimize their workforce, minimize risk and grow their businesses. 

We provide solutions for small, medium and large companies whether local, national or international.   Recognized repeatedly for HR and workplace best practices, Ceridian was again counted in 2012 among the 50 Most Engaged Workplaces and in 2012, 2013 and 2014 as a Top 100 Employer, among others.

www.ceridian.ca

Commercial Sales Executive

GardaWorld Cash Services

Headquartered in Montreal, Canada, GardaWorld provides business solutions and security services around the world. Our 45,000 highly trained, dedicated professionals serve clients throughout North America, Latin America, Europe, Africa, Asia and the Middle East. We work across a broad range of sectors, including natural resources, retail, construction, telecommunications and manufacturing, and on behalf of companies, governments and humanitarian relief organizations.

We securely manage and move money on behalf of clients in a number of sectors, ranging from financial institutions and government to retail, restaurants and hospitality.

Our expertise in currency supply chain and logistics allows these organizations to focus on creating growth rather than managing cash, safe in the knowledge that we can supply their transactional needs efficiently, cost effectively and promptly.

www.garda.com

G4S Cash Solutions Canada Ltd.

Build new business relationships, develop territory contacts and partner with organizations, infrastructures and communities for the future.

G4S is the world's leading international security solutions group

G4S Secure Solutions (Canada) Ltd. is one of Canada’s premier security solutions providers.  With more than 10,000 employees nationwide, G4S provides its customers with many turn-key solutions.  We work in partnership with governments, businesses and organizations to provide integrated solutions to security challenges.  

G4S Cash Solutions (Canada) Ltd. is proud to be a leading provider of comprehensive, scalable and customer-focused cash management solutions in Canada.  We employ more than 2500 staff in over 55 branches nation-wide, which are trained extensively in providing world-class service and security expertise to all of our clients. We are committed to building strong relationships and working in partnership with our customers to parallel their ever-changing needs.  

www.g4s.ca

Daniel Joseph: A ninja (忍者) or shinobi (忍び) of sales, a covert agent of change with advanced skills in organization infiltration, authentic relationship building and guerrilla networking while observing strict rules about honor, integrity and honesty.

Daniel is a dynamic and driven sales leader with extensive experience in business to business sales, territory strategy formulation, relationship building and sales strategies across multiple industries. He has a proven expertise in developing sales for new products and service offerings to capture industry and market opportunities. 

Mr. Joseph has a reputation for creating inventive solutions and building highly efficient sales campaigns. He is highly adept at communicating and translating organizational needs and opportunities between business owners and various company departments.

In addition, Daniel J. Joseph is a published author with two books, "Me, My Dreams And I" which illustrates the synchronicity between dreams and reality while elaborating on what dreams could mean and how we can all learn from them, and "Wise Words From A Father", a multi-generational piece of literature spanning from father to son to grandson, covering how a father can be a higher power, a metaphorical representation of something beyond oneself or perhaps something even greater, along with several published magazine article features as well.

This man of many talents is also a professional actor and filmmaker, who has starred in television shows like Arrow, IZombie, Untold Stories of the ER, and produced films such as When The Wheels Fall Off, Nano, Starlight, Where Are They, Diary of A Shadow, Vancity Raps & The Guardian.

As well, Daniel is Dangerous aka The Dreamcatcher, an experienced Hip Hop artist who hosts the annual Caribbean Days and Maple Ridge Caribbean Festivals and has opened for international talents like Nelly, Cypress Hill, D12 & Chamillionare while also collaborating with award-winning artists such as Planet Asia, Moka Only & Canibus.

DJ is an energetic and extremely motivated individual with a very strong work ethic, positive attitude, optimistic outlook and the discipline to accomplish goals in a timely and efficient manner. 

He is an ambitious business development professional with 20 years of business-to-business sales experience. 

Daniel is a unique motivator with laser-like focus, an honest approach, superior networking skills and the ability to work independently or within a team. He aims to do as much as possible as often as possible and has an infinite belief in what can manifest & transpire.

taplio

The Battle

Cait Holmes

Daniel Joseph

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