I help startup founders and coaches share their stories and build their social presence. The time commitment? Under 20 min per week. 

A former RevOps professional for 6+ years, I know the startup world. That's mixed with a background in content strategy and a keen understanding of personal branding. That gets you: ​

​- LinkedIn Thought Leadership Posts
​- Long-form Articles & Blogs
​- Personal Brand Storytelling
​- Executive Bios & Professional Profiles​

My clients have seen awesome results, including up to 112k followers, quicker sales cycles, and enhanced brand trust.​

If you're looking to establish a strong online presence in under 30 min per week, DM me. I'm here to help you share your story.

Caleb Lee

Anyone else watch Alex Honnold climb the Taipei 101 in their PJs whilst eating snacks and think, "Man I need to get out more" ???

Cause me either, that dude's cray cray.

✝️ Ghostwriter for Series A founders | Align company narratives and build predictable pipeline through LinkedIn

I hate running. 

Which is why I'm training to run a marathon again this year. 

It's majorly important to get comfortable doing things you don't want to do, especially when it comes to building a client list and servicing them. Because as much as people online talk about the joys of running your own business, there are sucky days too. 

Just like running for a long ass time (though I've never personally experienced the "joys" of running tbh). 

But it's the discipline of running consistently, eating right, and getting your priorities in order - that's the real goal. The marathon is just the cherry on top. 

If you have the North Star, the rest of your life falls into place.

Finding myself at a crossroad to start of the new year. 

On the one hand, continue writing for founders and building personal brands. 

On the other, going full-on into GTM consulting or joining another high-growth RevOps team. 

Lots to think about. 

If you're expecting an answer to which path I'll take, sorry. This is a truly off-the-cuff post that doesn't have the solution. It's more of a beginning of a series of posts as I process. 

So follow along if you wish!

Interesting developments in the last couple of days....

You know those moments where the past truly feels like it's 20/20? How everything you've ever worked for, and all your past experiences come together? 

And then it feels like your eyes are fully opened to what lies ahead. 

Now it's just a matter of chasing all the opportunities in front of me. 

2026 is off to a good start.

If you want to get better at posting on LinkedIn, post some videos on Youtube. 

It's a lightning course on how to write hooks, how to retain watchers/readers, and how to get your thoughts out clearly. 

Not to mention there are retention graphs where you can see the exact points where people tend to drop off the video, something a text-based platform like LinkedIn can't do. 

Literally nothing will help you become a better communicator than posting a few videos.

I misplaced my phone this morning. Which meant I had to drop the kids off at daycare without it. 

Which meant a 15 minute car ride with no music and no navigation (even though I've been to the place thousands of times and don't need navi anymore). 

It also meant that I couldn't easily sign my kids in because nowadays the daycares all use QR codes and such to keep track of all the kids coming in and out. 

And then on the car ride back home, I got to thinking. 

When was the last time I physically couldn't do anything but think? To entertain myself with my own brain rather than relying on Instagram or music or podcasts? 

That's not to say that life has gotten harder with smartphones, but we've definitely lost the ability to be bored and alone with our own thoughts. 

Tbh pretty freeing experience. I feel like I unplugged from the Matrix for 15 minutes. 

Now back to doomscrolling.

The #1 rule everyone needs to follow whenst posting on LinkedIn:

You should only be posting if you have something to say.

The caveat to the rule is that everyone has something to say. You just need to package it well enough for other people to read. 

From the top executives to the sales interns, everyone has tidbits of knowledge. And besides, if being a CEO was the prerequisite for posting online, Linky would be a wasteland. 

So start posting. 

You probably won't get much engagement at the start. If ever. 

But the fact that you're writing out your thoughts and putting your experience to the keyboard is valuable. More than you know. 

Because when you learn to present your thoughts coherently to the world, you're unstoppable. 

And if you want evidence, look back to the 2024 elections. The better communicator won.

"I now live life with the confidence of a mediocre white man."

My sister shared that with me a couple years ago. (She's not on Linky so she won't get mad at me for sharing her secrets) 

And as unhinged as it is, the mindset's apparently led to some pretty substantial gains in life. Promotions at her job, new opportunities, the occasional free food/drink items at cafes, awesome connections with people she'd usually never meet, etc. 

All because she's more confident now. 

Definitely something to be said about that. Asians tend to be more in line with the "don't stand out in any way" mentality. That's why everyone looks the same in Korea, cause 1 mainline trend takes over and the entire country has to follow it. 

But a lot of opportunity comes from simply putting yourself out there and being more confident. 

Because who wants to go through life without living it to its fullest anyway?

Theme for 2026: 

Momentum forgives mistakes. 

Keep the momentum going enough to not have time to dwell on past failures.

Amazon

Area Manager

Personal Software Engineering Projects

- Worked with 4 other team members to create a web application that gives users recipe recommendations based on what ingredients users already have in their pantry

Scrumdiddly | Full Stack Engineer 

-Constructed the maintenance component of a car application, leveraging Python, Django, JavaScript, and React within a full-stack framework, enabling the creation and assignment of technicians to appointments and marking appointments as completed.

-Employed a polling system to integrate a distinct car service microservice with the main project, using foreign keys to ensure continuous and consistent updates, maintaining connectivity throughout the project.

-Developed a frontend filtering tool to classify and remove cars from the appointment list by updating their appointment statuses, while preserving a log history of technician appointments, ensuring organized tracking of service appointments.

CarCar | Full Stack Software Engineer

-Developed a refined conference organization system to enhance user capacity to find specific conferences efficiently, relying on criteria such as the location of prospective attendees and speakers, thereby streamlining the linkage of registration information.

-Implemented an automated weather update feature, linked to the specific locations of conferences, using API data to provide attendees with essential preparatory information for respective conferences.

-Designed an automated email system for managing conference presentation approvals and rejections, employing Docker, Insomnia, and Django 4, ensuring prompt notification to presenters regarding the status of their submissions.

Conference Go | Full Stack Software Engineer 

United Nations Command

DMZ Assistant Operations Officer

-Led, managed and developed a Multinational force of 70 Soldiers from the United States, Republic of Korea, Republic of the Philippines, and the Kingdom of Thailand to provide security for the highest ranking General in the Republic of Korea
- Planned, organized, and coordinated with external forces to successfully execute ceremonies, training, exercises, and meetings with the highest ranking U.S. General in South Korea and Ambassadors in Korea
- Managed equipment maintenance, repair, and services for vehicles costing over $10 million using Army logistics system for planning, resourcing material requirements for combat support
-Initiated and established unit-wide suicide prevention and sexual assault prevention education days while enhancing Soldier morale and camaraderie. 
- In charge of Company social media site

Platoon Leader and Executive Officer (Operations Officer/Manager/ Program Administrator) 

US Army

- Directed daily logistical operations for 30+ Soldiers and maintained operational readiness in order to deploy anywhere in Korea within 18 hours
- Responsible for maintaining and ensured accountability, maintenance, and operational readiness of all Company's weapons and communication equipment worth more than $30 million	
- Coordinate, direct and schedule maintenance repair/replacement of any inoperable vehicles, weapons, and equipment.

U.S. Army Platoon Leader (Team Supervisor/ Manager)

Attended Field Artillery Basic Officers Leaders Course learning how to be a Field Artillery Officer. Learned how to lead the field artillery branch that neutralizes the enemy by cannon, rocket, and missile fire. Learned to be an expert in tactics, techniques, and procedures.
Have hands-on experience with Paladins, Howitzers, and other U.S. Army Cannons.

U.S. Army Field Artillery BOLC Student 

Protestant Women of the Chapel

Translated  Women of the Word (132 pages) from English to Korean

Translator

North Korea Strategy Center U.S., Inc.

-Assisted the U.S. Program Officer and COO with a variety of research, outreach and communications activities related to Korean human rights awareness-raising activities in the US.
-Translated interview transcripts from Korean to English
-Communicated and cooperated with other NGOs
-Researched and applied for grant opportunities
-Organized events for the company

Research/Grant/Translation Intern

University of California, Berkeley

Library Assistant

Berkeley Law

Student Assistant

Barbara Lee Political Office

-Communicated with District-13 constituents via phone calls, e-mail correspondence, and letters  
- Conducted research and obtained information for Congresswoman 
- Refer to legal resources

taplio

The Battle

Caleb Lee

Kirsten Kwon

Followers

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Engagements

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taplio

The Battle

Caleb Lee

Kirsten Kwon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Lee's LinkedIn Performance

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