The School of Blue Collar

Empowering Entrepreneurs with Dirty Hands. 

The School of Blue Collar is the #1 Community for Blue Collar Entrepreneurs Under 30.

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Founder

Hydro-Vac, Inc.

HVI has been a family-owned and operated company since 2001. In 2020, Caleb stepped in on a truck and worked part-time at night and on the weekends to learn what it took to run the company from an operational and business standpoint. Caleb has started and sold his small businesses, so his experience as a young entrepreneur transfers over to his role at HVI.

- Caleb oversees ongoing business operations within the company. 
- Jobsite crews and office staff report directly to Caleb. 
- Caleb is reporting directly to the CEO.

Currently, Caleb oversees close to 20 employees and 7 service crews.

Chief Operating Officer

- Directing the day to day operations. 
- Directing 6-7 crews, fleet vehicles, and managing 12-14 people.
- Online job bidding and estimating. Proficient in several construction softwares.
- Fielding all company / customer calls and emails.
- Assisting in recruiting new employees, fielding resumes to the CEO
- Running advertising ads across platforms. 
Google, Facebook, LinkedIn, and web platforms.
- Overseeing the Hydro Excavation division; invoicing, billing, vendors, and health & safety program.
- Daily, weekly, and quarterly reports for various organizations. Such as DOT, FMSCA, and various Unions.

—— ACHIEVEMENTS ——
- In 4 months, I have assisted in hiring, onboarding, and training 2 full-time crews. 
- Bringing in an additional 50-100k gross per month. 

- In 6 months, I completely took over bidding/estimating. 
- Largely contributing to the 400% increase in net income for the company.

Head Operations Manager and Coordinator

Framework - Construction Recruiting

Helping framework connect more people to more opportunities through online and social media initiatives.

Consultant / Contractor Role

- Creating videos
- Online campaigns 
- Assisting in the recruitment process

Marketing Outreach Consultant

Fouss Vending

Self Started a Vending Machine Company from my Dorm Room.

* Providing Vending Machines AND Micro-Markets to businesses sized Small to Medium 
* Scaling the business consistently 
* Donating a Percentage of Profits to various charities designed to help people out of crisis

—— ACHIEVEMENTS ——
Sold the company. Bought by a vending machine startup company. 
* Exited at 21 years old.

Ambassadors for Business

* Consistently served as a volunteer at AFB events
* Assisted in setting up and takedown of the event
* Assisted in maintaining the community and socializing of the events
* Engaged with numerous local professionals in their field
* Built long-term friendships with local business executives
* Spoke on the "Do Something Initiative" at an event

Ambassador

5 Things About ME ⬇️

- I’m a Christ Follower
- I’m a Husband
- I’m a Father 
- I’m a Business Owner
- I’m a Coach & Consultant 


CALEB Fouss 👷🏼‍♂️👨🏼‍💻

AltCMO

As a fractional CMO, we provide marketing strategy, leadership, and mentorship to construction and contech [construction technology] companies. At AltCMO, we can implement those strategies too.

We’ve also developed an affordable, construction-specific SEO service using AI and our industry expertise to convert construction websites into lead generation and talent acquisition tools.

Principal, Fractional CMO for Hire

SuperDroid Robots

Chief Marketing Officer

REX.one

Brand strategist and marketing leader for REX.one (collection of REX Engineering, REX Construction, and REX Technology Solutions, which includes SuperDroid Robots). 

Our companies provide structural engineering, construction management, MEP engineering, construction engineering, engineering software, robotics, and construction technology solutions with offices in Chicago, Orlando, Raleigh, and Los Angeles.

My role includes brand strategy, content writing, website development, company culture, office branding, and developing new company processes as well as managing & assisting proposals, SOQs, social media, marketing collateral, tradeshow support, CRM management, and more. 

Introduced REX to EOS, KPIs, and doubled marketing’s output with Scrum/Lean methodologies.

VP of Marketing

Construction (A/E/C) & Technology Marketing Consultant

I help A/E/C [Architect/Engineering/Construction], technology, and B2B firms to grow through well-proven, cost-efficient methods including brand positioning (differentiation), content marketing/thought leadership, SEO, and I geek out about marketing technology and process improvement.

B2B Marketing Strategist / Fractional CMO

ECS + My IT

Manage ECS + My IT's sales and marketing team. Work to improve the client, end-user, and team experience while focusing on the company's mid-term and future initiatives. 

ECS + My IT is one of the largest IT firms in the Gulf South, offering outsourced & hybrid IT support, cybersecurity protection, and hardware to SMBs.

Chief Strategy Officer

Manage My IT's sales & marketing team and work as a client technology advisor (Virtual Chief Information Officer).

Sales & Marketing Director and vCIO

Steward of My IT’s brand (message, look, and voice); strategize & execute content marketing plan including ghostwriting blog posts, guides, & social media accounts; manage sales & marketing team; and assist operations by creating workflows, processes, and training programs.

Rebrand My IT including new logo, website, marketing materials, and office interior.

Marketing Director 

Hinge Marketing

Work with high growth professional service firms on profitability and growth through proven, researched methods. I worked with B2B companies, with a focus in the build-industry with Construction Companies, Engineering Firms, Architectural Firms, and Consultants.

Account Director - Professional Services Marketer, A/E/C speciality

The Brand Constructors

A construction brand marketing firm that repositions and differentiates large general contractors to win more best value and negotiated work as well as recruit & retain better employees. 

Once the strategy is in place, we construct a marketing toolkit for your marketing and business development teams to succeed and grow your companies by creating a unified and cohesive brand. Your marketing toolkit may include logo, website, stationery, RFP/proposal designs, award submissions, tradeshows displays, brochures, advertisements, and jobsite signage. 

We augment your in-house talents and strengths and give you the tools you need to streamline your marketing and increase your profits.

President & COO

Design the Planet

Brand marketing & design firm that develops, reimagines, and launches New Orleans brands. The firm specializes in website design, logo development, publication design, and marketing insights.

My role evolved over the years from design intern to senior designer & business developer to brand strategist and mentor.  During the latter part of my tenure, I mostly worked under the Brand Constructors brand as a strategist, thought leader, and business developer.

Vice President

I grow Construction & ConTech companies as a Fractional CMO (Chief Marketing Officer) and Marketing Strategist.

Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI.

He is a Fellow and a certified marketer with SMPS (Society of Marketing Professional Services) and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC). 

Perryn is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. 

He previously led the brand strategy and marketing team at REX.one, the parent company for REX Construction Services, REX Engineering Group, and REX Technology Solutions, which includes SuperDroid Robots and Descon (software). 

Before REX, Perryn was the Chief Strategy Officer at My IT, a high-growth IT firm (top 500 globally) with vast expertise working with construction companies, auto dealerships, and medical practices where he self-performed and led the sales, marketing, and client relations teams. Before that, he worked at marketing & design firms that focused on the construction, technology, and professional services sectors. He regularly consults with A/E/C and tech firms regarding brand and content marketing strategies at a CMO-level.  

Perryn wrote the Construction Executives Guide to Brand Marketing and ghostwrote the CFO's Guide to Cybersecurity; written several articles for industry publications; spoke nationally; and is often a podcast guest on topics pertaining to the marketing, construction, and technology industries.

taplio

The Battle

CALEB Fouss 👷🏼‍♂️👨🏼‍💻

Perryn Olson, FSMPS, CPSM, CCMP

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