Whittle Coaching

As a society, we've overcomplicated everything about how to build muscle and lose fat. I'm on a mission to change that. Using a science-based approach, I will help you build your best physique by using fitness and nutrition fundamentals to make it simple.

After gaining 20 lbs of muscle and losing 43 pounds myself, I realized how simple it truly is. Allow me to help you come to the same realization 💪

Fitness & Nutrition Coach

PrivateAuto

Chief Marketing Officer

Head of Marketing

Everyday Intrapreneurs

Created a podcast chatting with everyday employees about what makes them entrepreneurs inside of their organizations.
Started a weekly newsletter with intrapreneurship tips for employees wanting to develop their skills.

Creator

Arctic Blue Diamonds

Consulted on marketing strategy.
●	Grew website traffic by 1,000+%, starting from below 100 visitors.
●	Increased content library from 10 pieces to over 200 pieces of content.

Director of Marketing

Gibson Brands, Inc.

Worked with internal and external teams to build digital marketing activities from the ground up.
Notable achievements include:
●	Created and executed a digital marketing strategy that grew e-commerce sales by 58% YoY.
●	Kicked off social commerce and grew it by 240%
●	Developed a new way of goal tracking and reporting to assess progress and celebrate success.
●	Implemented new tools and processes that saved 100+ company hours each week.

Digital Marketing Manager

Suunto

Oversaw and defined the strategy development, implementation, and analysis for marketing within the Americas region.
Notable achievements include:
●	Worked cross-functionally to create a new brand strategy that grew top 10 accounts by 41%.
●	Grew online traffic by 20% and reach by 40% for our direct-to-consumer channel.
●	Spearheaded the creation of the global brand calendar to meet both global and local market needs.
●	Grew local marketing team and assisted in their development to exceed yearly KPIs.
●	Helped to build the Future Leaders program developing high-potential employees for future leadership roles.

Senior Marketing Manager, Americas

Regional Brand Manager, Americas

Regional Marketing Specialist

Salomon

Assisted in strategy implementation of when, where, how, and for how much to sell Salomon Footwear.
Notable achievements include:
●	Developed new tools and processes that helped grow Salomon from #4 to #2 in category market share.
●	Created a new commercial channel, boosting category sales by 20%.
●	Implemented a new reporting structure to highlight opportunities that contributed to a sales increase of 14%.

Commercial Associate

Amer Sports Corporation

In-Store Marketing for the sports brands Salomon, Suunto, Atomic, and Mavic in the Americas.

In-Store Experience Associate, Americas

Marketing Intern

The Bucket List Life

Helping make The Bucket List Life a worldwide brand, responsible for Utah, and managing the Twitter accounts

Our Mission:
"Help others create a sustainable lifestyle from their passions."

Start your journey today -> http://thebucketlistlife.com/

You’ll discover what you’re passionate about, achieve financial & time freedom, and learn how to live your bucket list life while helping others do the same.

Ambassador and Twitter Destroyer

PrivateAuto.com 🚗 | Complete the Deal Yourself

At the ripe old age of 33, I changed careers. After a journey from an overweight burnt-out runner to the bodybuilding stage, I realized we've overcomplicated fitness & nutrition as a society. Now I'm on a mission to fix that.

If you want to build muscle and/or lose fat to obtain your best physique, working with me is the best chance you have to get there.

Here's what you can expect:
💪 Initial Consultation: We’ll kick things off with a call to discuss your goals, schedule, and any other relevant details to ensure a personalized approach.
💪 Custom Workout Plan: You’ll receive a workout program specifically crafted to match your individual goals and fitness level.
💪 Ongoing Nutrition Support: I’ll provide you with macronutrient targets to attain your goals, as well as provide additional things you may need, such as high-protein meal ideas or grocery list ideas.
💪 Weekly Video Check-Ins: Live video sessions each week to track your progress and make any necessary adjustments to your plan.

My DMs are open to any questions you have about fitness & nutrition. I'm here to help 😊

Caleb Whittle 💭

As a Broncos fan, I can definitively say:


They are the worst best team in the NFL. 

That is all.

Caleb Whittle

💪 Come for the stache. Stay for the fitness tips. | CMO 👉 Fitness Coach | Coaching high-performers how to lose weight & build muscle sustainably | Bodybuilder | Girl Dad

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4:20am. 
Alarm ringing. 
I quickly turn it off and jump out of bed, excited. 

This day, however, I didn’t put on my gym clothes. 
I didn’t mix my preworkout. 
I didn’t put on gym shoes. 

Instead, I threw on a tee & sweats, grabbed an energy drink & water bottle, and headed to my office. 

Then turned on my Xbox. 


For the past 4 weeks, I had attempted to get up at 4:20am to go to the gym. I failed 75% of the time. Most of the times I made it was the first week. 

Motivation was gone. 

The bed was comfy. 

Nothing was working. 

So I changed the motivation. 


I’ve been a gamer since I was a kid. Halo parties. Getting lost in the Fallout world. Getting headshots in Call of Duty. 

These were the good ol days. 

I brought them back to bring back the motivation to get up early. 

It was unorthodox, but it worked. 

My body finally adjusted to the new normal. I started to get tired earlier. I slept deeper. I stopped hitting the snooze. 

Then I replaced the gaming with the gym. 

And the habit of waking up early stuck. 


I’m not saying everyone should game at 4:20am. But I am saying to do something that does motivate you to wake up that early if the gym motivation has left. 

Waking up early is hard. 

It’s easier when you’re excited to wake up.

This weekend, I had a post about protein pop-tarts go a bit crazy. 

It asked if we had gone too far.

This, however, is a “protein-added” product that isn’t too far and is 100% worth it. 

The wife and I split a box every Sunday for lunch. And we both look forward to it. 

No difference in taste or texture from the normal Annie’s Mac & Cheese. 

Since we split a box, we both get around 18g of protein AND 7.5g of fiber. 

Is it that much more of each than the original? Not a crazy amount. But since the taste isn’t impacted and the added fiber comes with it, I think it’s worth it. 


What protein-added products have you had that are actually worth it?

Ecoversity

Acting Product Manager

I support and lead purpose-driven marketing efforts that help grow Ecoversity’s impact as a global ecological school. Through strategic planning and a systems-thinking approach, I connect the dots between campaigns, content, and community. 

• Help plan and execute high-impact marketing campaigns that align with KPIs and Ecoversity’s regenerative mission.
• Write and edit emails, social media posts, and website content that educates and inspires.
• Maintain Asana-based marketing calendars, streamline workflows, and ensure timely execution across teams.
• Track campaign performance, prepare reports, and offer actionable insights to improve future strategies.

Marketing Storyteller for Ecological Education

Schoox

I create and refine user-facing copy across our platform in collaboration with designers, developers, and product managers. I specialize in creating engaging and effective experiences.

• Write and edit user-facing copy across the product, including web and mobile apps, emails, notifications, and other communications.
• Research and test users to learn about what they like and don't like, and use that information to make the text better and easier to understand.
• Collaborate with the UX design team to ensure the words fit well with how the user interface looks and works.
• Continuously iterate and improve copy based on user feedback, data analysis, and best practices in UX writing.
• Assist in establishing and maintaining a style guide for copy used throughout the Schoox platform.

User Experience (UX) Writer

Outside

I assisted in building relationships with marketing partners, facilitating communication with strategic partners, and executing influencer marketing campaigns to reach new audiences. 

• With the help of 15 fitness instructors, we attracted more than 5,000 participants and completed the first Planksgiving mini-challenge.
• Made influencer campaigns easier to organize by sharing internal presentations with relevant content creators for campaign selection.
• Taught creators about campaign objectives, creative direction, deadlines, and approval of content submissions.
• Reviewed monthly and quarterly marketing reports to provide comprehensive insights on how our content is performing, our consumer audience and their behaviors, our competitors' strategies, and the best practices within our industry.

Director of Influencer Relations

Worked with a team from different departments to ensure our membership program was successful. We did this by creating good content and finding ways to keep members interested.

• Launched a private online community and motivated over 400 members to participate in the Oxygen Challenge 8 (a fitness program for members).
• Earned recognition for vision, planning, and promoting the company's fitness channels, which led to significant growth.
• Addressed members' product concerns by managing an active video-based community and educational campaign.

Membership Editor

Moxie

Created, edited, and distributed various types of content for the web, apps, email, blogs, and social media. Collaborated with designers, engineers, and stakeholders to enhance user experiences. 

• Wrote short and easy-to-understand text to help users use the product.
• Managed all aspects of communication, including writing for websites, social media, and advertising campaigns.
• Improved content by using SEO and Google Analytics to increase engagement.
• Led email marketing team to create branded and visually appealing newsletters that helped retain new customers.
• Increased brand recognition by collaborating with public relations agencies to implement strong marketing strategies.
• Hired top fitness experts to lead online presentations and talks about managing businesses.

Marketing Writer & Content Manager

As a fitness instructor on the Moxie platform I am able to manage my online fitness studio and lead group fitness classes. I am also responsible for creating content and utilizing online marketing strategies to increase class attendance. 
• Programmed strength and condition group workouts for all fitness levels
• Led LIVE-stream group workouts and one-on-one training sessions. 
• Built marketing communications to promote class attendance and build brand awareness.

Group Fitness Instructor

The Champion Newspaper

• Keep up with all the local and global happening
• Cover a wide variety of stories
• Conduct and schedule interviews
• Attend city council and board of education meetings
• Plan, edit, and write stories and articles to be printed
• Verify information provided by interviewees
• Finalize news content
• Keep up with deadlines as timeliness is extremely important
• Follow news events and other media sources to stay informed
• Assist in the layout and design of newspaper
• Produce photography and videography to accommodate articles

Education/General assignment reporter

The Associated Press

• Phoning Votes to the Election Center
• Report absentee and polling numbers
• fax final results

Report tabulation problems, including technical difficulties or computer outages, delayed or lost returns, inclement weather, long lines at the polls, delayed poll closures or anything else affecting vote releases.

Georgia stringer

Georgia State University Perimeter College

• Final authority over the content of The Collegian newspaper and its online products.
• Chairs the Executive Committee and fulfills committee duties as provided in the Collegian Editorial Policy.
• Leads the team of editors on all production, planning and leadership tasks. Stays in touch with all editors and promptly responds to editors’ questions and concerns.
• Ensures that all students are welcomed as Collegian participants.
• Ensures that all editors and other staff members are treated with respect and encourages diversity of opinions on news topics, presentation of news and assignments.
• Seeks to make The Collegian a positive experience for all participants but above all ensures the integrity of the information communicated by The Collegian to its audience on any platform.
• Oversees all planning and assignments and makes final decisions when conflicts or questions arise about assignments.

ONLINE:
- Ensures that all departments promptly post news to all online platforms used by The Collegian.
• Monitors online content daily to ensure integrity and works closely with other editors to generate online ideas and plan coverage.

PRINT:
• Oversees planning for each print edition of The Collegian and has final authority to allocate content to each section.

Editor-in-Chief

• generating topics and story angles
• write news and features for online and print
• manage and lead contributors
• build social media audience
• upload content to website

Managing Editor/Social Media Manager

Atlanta Magazine

• Attend press events and PR meetings
• Conducting editorial research
• Contribute additional copy-editing and fact-checking for stories
• Contribute fact-checking and original reporting to special projects

Editorial Assistant

VOX ATL

VOX is Atlanta’s home for uncensored teen publishing and self-expression. The nonprofit organization produces a teen newspaper, activates community programs like Girls Group and Graduation Countdown, and runs a multimedia and journalism summer program for teens ages 13-18 living in metro Atlanta over the summer.

This unique platform helped me find my voice when I was in high school and introduced me to my destined career path in public relations and digital marketing.

I give back to the organization as a member of their alumni council, where I help strategize alumni outreach initiatives. I was also a co-coordinator for VOX's 2nd annual fundraising event, First Draft, in June 2016.

For more information about VOX, visit http://voxatl.com/

Staff Writer

I’m a marketing and content strategist with 10+ years of experience helping mission-driven brands grow their reach, deepen engagement, and drive enrollment, donations, or sales through thoughtful storytelling and strategy.

Outside of work, I write In the Company of Plants, a newsletter about healing, nature, and living in rhythm with the earth.

Let’s connect

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The Battle

Caleb Whittle 💭

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The Battle

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Ashley Lose

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Whittle 💭's LinkedIn Performance

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