Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

Altum

We help consumer brands to grow and retain more customers online through the power of email and SMS with Klaviyo. We work with you to build and deliver a digital strategy that will increase your Customer Lifetime Value (CLV) and move your customers through to loyal fans who advocate for your brand.

Co-Founder

The Brewery Bible

Presented as a series of beautifully designed regional guides and a mobile-friendly website, The Brewery Bible is your ultimate companion when looking to discover, uncover and treasure the wonders of beer. Through future editions, we will take you across the UK where you will discover over 2000 breweries, 700 brewery taprooms, plus hand-picked venues and stockists who are well worth a visit.

With a growing emphasis on local provenance and craft, The Brewery Bible will help you wherever you are on your beer journey, from the curious to the converted. Sample the freshest beers in the country, right next to where they are made. You might even meet the brewer or tuck into a beer and food pairing to help you think about beer in a completely different way.

Working with brands to define their voice, grow their audience and set them up for growth in the D2C landscape. Social media management, content creation, email marketing and marketing consultancy.

Freelance Marketing Consultant

Osprey Action Sports

Copywriter in the marketing team at Wilton Bradley Ltd working across the following outdoor and lifestyle brands:

Osprey Action Sports
Urban Beach Clothing
Lay-Z-Spa Hot Tubs 
Bestway UK

Copywriter & Content Creator

Chalk & Ward Advertising

A full-servicing Marketing, Advertising and PR agency in Exeter assisting on both online and offline projects.

Account Executive

🌟 Passionate about Adventure, Purpose-led Brands & Retention 🌟

I'm Abby, a driven professional with a fervent enthusiasm for adventure, purpose-led brands, retention marketing, e-commerce, and brand development. 

Altum Media is where all of these things come together. 

Me and my partner Nathan started Altum in 2018. Today, we're a remote team of two who work directly with adventurous teams and brands to build and deliver lifecycle strategies that attract, convert and retain more customers via email and SMS.

🌍 Adventure: I believe that pushing boundaries and seeking new experiences not only enriches our lives but also fuels creativity and innovation in business. There's a reason why Altum Media started in a campervan. We started the company to give us the freedom and flexibility to do what we love most. I'm a strong believer that you do your best work when your cup is full! Hoping to work with more companies that hold the same values and whose products fit into the outdoor active lifestyle.

🌱 Purpose-led Brands: I'm committed to working with brands that prioritise making a positive impact on society and the environment. We are currently working on our B-Corp Assessment and soon hope to join the thousands of like-minded businesses in this community.

📈 Retention Marketing: Retention is the cornerstone of sustainable growth. I find it fascinating how consumers can become brand fans, using brands as an extension of themself to create identity, meaning, and belonging. We use email and SMS to capture, convert, and retain more DTC customers for your brand and have built loyalty schemes from the ground up that foster community, drive repeat customers, and build your brand.

🎨 Brand: Your brand is your promise to the world. Your brand is what makes your business unique and stand out from your competitors. Every touchpoint is a chance to strengthen your brand values, so I love to approach what we do with our clients from the lens of the brand and your brand goals.

Let's connect and explore how we can collaborate. Schedule a virtual coffee: https://calendly.com/altum-media-abby/virtual-coffee

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The Battle

Callum Moates

Abby Millar

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