Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

BR Media Group

Head of Marketing

Kilonova Ventures

Kilonova supports the hyperscaling efforts of visionary Web3 founders.
The work being done now will shape the future of money, science, human coordination and the metaverse.

Marketing Consultant

Seedstars

mc Group: World of ideas

- Led the Digital Unit with all full-time employees, including a team of Account Managers, Creative and Developers.
- Responsible for the business plan of the unit.
- Senior project management and leading relationships with the client's C-Level.
- Responsible for new business activities and bid preparation.

Head Of Digital

INNOCEAN Worldwide Europe

- Leading the Digital Account team for Digital Projects for Hyundai Motor Europe.
- Creating and Managing Digital Campaigns for the European Markets, including strategy, asset production, social media, and managing reports.
- Leading client facing, project management and digital new business in an international environment.
- Managing a multi-tasked and international team.
- Established a new work-flow for digital production.

Digital Account Director

ampfy

- Led the Account team for SKY TV, Lenovo and Sovena.
- Managed a multitasked team of 5 Account professionals.
- Led daily relationship with the clients.
- Reported business results weekly
- Led daily relationship with the client, dealing with constant cultural and
language differences.

Account Director

Havas

- Lead the digital and CRM strategies for Hyundai Brazil, Hyundai
Imports (CAOA), Starbucks and Adidas accounts including Project
- Management, Media Planning, Performance Media, Programmatic,
SEM, Social Media, Creative, Direct Marketing and BI.
- Managed the Hyundai Digital Campaign during the FIFA World Cup
2014.
- Managed content production for Adidas e-commerce's in 8 LATAM
countries.
- Implemented methodologies and frameworks for better consistency in
campaign planning.
- Managed a multitasked team of more than 10 professionals across
different departments and companies, developing several marketing
activities such as market analysis and strategic communications plan;
digital plan; creative concept and execution; media planning and
allocation; etc.
- Led daily relationship with the client, dealing with constant cultural and
language differences.
- Reported business results quarterly
International Work Exchange @ Havas Media Chicago – May/June 2015

CURTIX

Curtix was a Brazilian Startup that provided to E-commerces, CRM
platforms, and Brands a much more personal and social experience by
using Social Media and Behavior Targeting data in an innovative way. As a
co-founder I had several responsibilities:

- Product Development
- Lead IT team
- Daily prospecting for new partners and clients
- Account Management
- Marketing strategy to B2B market
- Business Intelligence
- Budget Management

Co-founder and CMO

PSA Peugeot Citroen

- Responsible for Media and Digital Marketing Strategies / Citroën Brand
- Responsible for Digital Marketing strategy including managing Digital
Agencies (Creative, Social, Mobile and Media Buying).
- Leadership on the integration of Social Media Channels with Customer
Care Area.
- Responsible for Offline Media Buying: Strategy, budget approval
processe as well as leading the contact with the Media Agency.
- Approval and analysis of all media reports and check-ins.
- Taking part in the strategic communication planning and media budget
provisions monthly.
- Managed a team of assistants

Marketing Coordinator

Bradesco Cartões

- Responsible for the Digital Marketing strategy on American Express Membership Cards and Bradesco Credit Cards which includes Loyalty Programs and new customers acquisitions.
- Leading the contact with Digital Creative agencies.
- Leading the technical integration between agencies and Bradesco IT
team for online projects.
- Leading the technical integration between Amex IT team and Bradesco
IT team after the merge of the companies.
- Responsible for online media strategies to acquire new customers
- Managed a team of assistants

Digital Marketing Coordinator

Strenghts: Digital Marketing, Agency Management, Media Planning, Sales, Mobile Marketing, Project Management.

taplio

The Battle

Callum Moates

Marcel B.

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