Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

Epic Playdate

Epic Playdate is a full-service brand & marketing group. We work with lifestyle clients at all stages to develop essential brand tools & experiences.

Founder + CEO

Apartment Therapy Media

Award-winning design writer and blogger, covering lifestyle, interior design and home.

Writer + Content Generation | OVERVIEW

72andSunny

Toyota • Hewlett-Packard • Wrigley's • Hyundai • 2K Sports • Duracell • L'oreal • Fast Company | Freelance Sr. Producer working in-house for global, award-winning advertising agencies. Full production management from budget development, scheduling, vendor curation, client management, creative assets & deliverables. Client work includes the following brands:

Content + TV Producer 

Mekanism

Digital Producer

Deutsch

DIRECTV • PlayStation • Saturn • Novartis • TGIF • Cici's Pizza • Revlon • California Milk Advisory Board, and more. | I began my career @ Deutsch LA and grew within the company for more than 10 years. I worked in both the LA and NY offices, producing & creating broadcast + content + experiential campaigns.

Senior Broadcast Producer

Gen Alpha Mom ◇ Brand Strategist & Brand Builder ◇ Creative Marketing

🔷 2024 Connector Lead, Tech & Innovation, Hey Mama

🔷 Judge | The Drum Awards: Metaverse 2023 | https://thedrumawardsmetaverse.com/live/en/page/judges 

🔷 Wharton "𝔹𝕦𝕤𝕚𝕟𝕖𝕤𝕤 𝕚𝕟 𝕥𝕙𝕖 𝕄𝕖𝕥𝕒𝕧𝕖𝕣𝕤𝕖 𝔼𝕔𝕠𝕟𝕠𝕞𝕪" Course Cohort 1 | The Aresty Institute of Executive Education | Sept 2022 - November 2022

🔷 Most Inspiration Women of Web3 and the Metaverse | Unstoppable WOW3 2022 ⛓ https://unstoppablewow3.com/inspirational-women/t100w.html

🔷 "Brand3, How Legacy Brands Can Step in to Web3-Experiences" 🎙⛓ https://spoti.fi/3FYBfjl

🔷 Top 333 Web3 LinkedIn Creators | Q1 & Q2 2022  https://bit.ly/3b7ZD5h


👋, I am Rebecca Orlov, founder of Epic Playdate and Mom to a GenAlpha 👧. I'm all about digging deep to find a brand's "WHY". Once I have that, I shape their voice and craft experiences that leave a lasting impression, transforming narratives into unforgettable brand moments.

❑ I am a Creative Generalist & Strategic Brand Storyteller:
• Brand Positioning
• Creative Direction 
• Website Design
• Prompt Design
• AI-tools Integration 
• Graphic Design 
• Copywriting 
• Project Management


Professional Space:
❑ I have two decades of experience inside global advertising agencies and start-ups. I have worked in almost every vertical, helping to strategically create & syndicate powerful and effective messaging to convert curious consumers to loyal & active populations. 

❑ My creative brand studio, Epic Playdate (epicplaydate.co) helps businesses of all sizes and stages to define and develop the essential brand tools to launch or grow.

❑ Career skills include: 
• Cross-functional team leadership
• Brand Marketing
• Brand strategy
• Creative direction
• Project management
• Data visualization
• UX/UI
• Digital marketing strategy
• Digital media
• Storytelling
• Copywriting
• Graphic design
• Website design & build
• New business development
• B2B & B2C marketing
• App development
• Social media management 
• Email marketing strategy & design 
• Content generation 

🔹Career industry verticals:
• Healthcare
• F&B
• Hospitality 
• Gen Alpha
• Auto
• Beauty
• CDR
• CPG
• Tech
• Gaming
• Pharma
• Home/Design
• Non-profit

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Callum Moates

Rebecca Orlov

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