Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

Live Nation Entertainment

Tour Marketing Manager - EMEA

Mediahub UK

Account Director

Account Manager

Accord Marketing

A company of creative thinkers, digital strategists, planning experts and problem solvers. Clients come to us for inspiration, service and results. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it's our job to brilliantly blend strategy, creativity and content into successful campaigns that drive engagement and commercial success.

Digital Account Manager

Bigwave media

Continuing my responsibilities as Social Media Manager, I was also responsible for managing several client accounts which involved:

• Delivering campaigns 
• Liaising with clients and our in-house designers to deliver artwork for print and digital requirements
• Working closely with all departments in the business to ensure that we maintain our high standards of delivery for all clients

Senior Account Manager/Social Media Manager

Achievements and responsibilities:

• Single handedly managing social media channels for a high volume of clients
• Creating content to drive engagement, website traffic and build brand awareness
• Creating Facebook ads and boosted posts to meet specific client goals
• Regularly writing blog posts to promote Bigwave media and our services
• Creating pitch documents for prospective clients and presenting at meetings
• Running social media training days for clients
• Creating regular reports to show social media performance and website traffic

Michelmores

Achievements and responsibilities: 

• Writing and designing regular campaign emails such as newsletters and event invitations 
• Writing copy and copy-checking text for print publications
• Contributing to the design and delivery of marketing materials such as booklets and flyers
• Managing all social media channels for the Firm: LinkedIn, Facebook, Twitter and Instagram
• Updating the website with news articles, event information and writing press releases
• Assisting the in-house designer to produce promotional materials
• Providing regular reports on website and social media performance
• Sending regular Firm-wide internal communications

Marketing Assistant

Working in South Korea as a second language teacher was an incredible experience both professionally and personally. I worked for an agency who provided teachers to both public and private schools and a vast range of ages. During my time with the company I was responsible for managing my own schedule and planning, adapting to timetable changes and maintaining a very high standard of professionalism both inside the classroom with students and outside of the classroom with academy managers and school executives.

Achievements and responsibilities: 

Teaching English as a second language to ages ranging from kindergarten to adult.

Managing a constantly changing schedule across a variety of schools and academies.

Handling potentially difficult behavioural situations, accidents and injuries and reporting them to the appropriate management.

Working with students who require special assistance.

Advance planning and preparation for lessons and schedules.

English as a Second Language Teacher

Globe Business Media Group

During my time on the team, I was responsible for updating the LawCareers.Net website with client information, news stories and vacancies, ensuring that all communication is on brand and on message. I regularly liaised with clients to ensure that we were delivering the best possible service and that our database was concise and accurate. 

Attending law fairs, meetings and promotional events was a fantastic opportunity for me to use my networking skills and personable manner to propel the brand name forwards and engage with future and existing clients to create and strengthen business relationships.

I was also involved with the production and distribution of The Training Contract & Pupillage Handbook, The Beginner's Guide to a Career in Law and Best in Law: Making Good Candidates Great, ensuring that they correctly reflected the information on LawCareers.Net and were efficiently distributed to Universities, Law Firms and Student Law Societies.

In addition to the website content, I was responsible for managing the social media channels for LawCareers.Net, ensuring that we were utilising the networks and engaging with students and clients to continually improve the outreach for the brand. During my time on the team, I grew the Twitter, Facebook and Instagram audience by a considerable amount and vastly improved the social media engagement for the brand.

In March 2016, I co-judged and hosted The LawCareers.Net Student Law Society Awards which was a huge success and was featured The Guardian, further improving awareness of LawCareers.Net and the awards themselves.

Content & Engagement Coordinator

HMV Retail Ltd

Working as part of a small team in Head Office, I was responsible for responding to customer enquiries via telephone, email and post, acting as the first point of contact for customers and resolving any complaints.

With the application of open questions, a constantly calm and friendly telephone demeanour and a qualification in conflict management, I was often tasked with handling the more delicate or serious customer complaints and praised for my ability to control a conversation and reach a mutually beneficial conclusion.

I'd liaise regularly with other departments in Head Office in order to improve service levels and refine central operations of the business and I was responsible for re-writing the Terms & Conditions for in-store events. I was also heavily involved with designing the Customer Service touch points for the website.

Due to my friendly, efficient and professional manner, I was entrusted with training and monitoring two new staff members, ensuring that they met and maintained the high standards I delivered. I was instrumental to their development and their progression in their individual roles.

Customer Service Advisor

Ibiza Rocks Group

After being taken on as an intern while studying for my degree, I proved myself to be a fantastic asset to the digital marketing team and was offered a contract until the end of the summer season. I was responsible for managing my own responsibilities and also reporting into a number of different sectors of the business. I was also flown out to resort to assist with the operational aspects of the closing party in addition to my usual responsibilities within the marketing team.

During my time as Digital Marketing Assistant with Ibiza Rocks, I was responsible for the following:

Administrative tasks including taking notes during team meetings, making travel arrangements and maintaining/organising shared company folders on Google Drive.

Updating the social networks for various strands of the business and maintaining the relevant tone. This would often involve scheduling in posts and finding good assets that would achieve a good reach.

Updating the website via the CMS with information regarding show details, line ups and artist descriptions. 

Keeping an interesting, informative and audience relevant blog on the website and sharing this across social media platforms to gain a stronger reach.

Logging press coverage and sharing good assets across the company and social networks.

Designing and following marketing plans for specific events. This involved liaising directly with artist management, in-house designers and events/venue management in resort.

Arranging press trips which involved liaising directly with journalists and documenting costs and purchase orders.

Sending regular emails to different sections of the database regarding upcoming events, travel promotions and brand partnerships.

Digital Marketing Assistant

News UK

Position involved responding to emails and Live Chat enquiries and maintaining high standards of communication when dealing with customers.

This role also required the training and supervision of a first line call centre.

Customer Service Executive

A passionate and creative individual with a fantastic work ethic. Very professional and committed to learning new skills, maintaining high standards and delivering top quality work; extremely personable and a welcome asset to any team.

taplio

The Battle

Callum Moates

Sam Ratcliffe

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