Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

Devon Partnership NHS Trust

Marketing Specialist

Dirty Martini Marketing ®

Executive Assistant To Chief Executive Officer

Bigwave media

As a Senior Account Manager at Bigwave media, I manage a portfolio of accounts, with a focus on
campaign delivery and management. This includes:
• Total management of B2B and B2C marketing campaigns, utilising both digital and
traditional marketing methods to generate sales, reach and exceed targets, and
increase awareness for clients
• Managing budgetary requirements at the campaign planning stage, and throughout
the campaign life cycle, to ensure that funds are utilised effectively for both online &
offline marketing communication tools
• Content creation for marketing campaigns including social media, email marketing,
paid media advertising, website landing pages and digital design, to drive lead
generation
• Working in collaboration with members of the Search, Design and Web Development
departments on the planning, launch and delivery of client campaigns to ensure
targets are hit
• Monitoring progression of campaigns from the execution to completion stage, and
making budgetary and creative changes accordingly, to maximise opportunity and
return on investment
• Writing, building and sending client e-shots via Mailchimp and Campaign Monitor to
drive traffic to designated landing page on clients’ websites
• Analysing the results of campaigns to report against objectives and establish what
worked well and what could be improved on for future campaigns and projects
• Identifying opportunities to upsell and cross-sell relevant business services to benefit new and existing clients 
• Actively seeking new leads and business opportunities, then adding these leads to Zoho CRM for the Sales Team to follow up
• Managing other members of the Account Management team through the delegation
of tasks and workload, to ensure that deadlines are met

Senior Account Manager

I initially joined Bigwave as an Account Manager and was responsible for the execution and delivery of a number of projects. The role has been challenging and varied, consisting of:
• Developing a long-term relationship with a portfolio of clients while acting as a first
point of contact to maintain good relations and provide outstanding customer service
• Liaising with clients to understand their requirements and then creating detailed briefs for the Graphic Design, Search and Web Development departments to ensure work is created in line with clients' requests
• Proofing artwork to ensure brand guidelines have been adhered to and the design created is in line with the clients' vision based on the initial brief, and making recommendations for improvement when required
• Updating web sliders and written content on clients' websites using Wordpress for marketing campaigns
• Creating monthly reports for both internal and external parties to track progress of the
accounts and ongoing projects
• Managing multiple projects using management tools including Trello and
Smartsheets, to ensure projects progress in line with client deadlines
• Liaising with clients to set expectations for deliverables, and pushing back when
necessary, to ensure that timelines are realistic and manageable

Account Manager

Manchester United

As part of a recruitment drive for International Women’s Day, I was selected to take part in work experience in the Media Marketing and Sponsorship departments at Manchester United. As a fan of the club for over 15 years, and with a keen passion for both Marketing and Client Experience, I thoroughly enjoyed my time at the club, and the exposure it gave me through both networking opportunities and the invaluable insight into the club's global marketing strategy.

Media Marketing and Sponsorship Work Experience

Destination CMS

After progressing my role within the social media team at Destination, I was promoted to Account Executive where I acted as Account Manager for a number of leisure and retail clients. This included:
• Managing the day-to-day communication with clients including planning and progress reporting regarding ongoing campaigns.
• Working with clients to curate each project brief, then translating this to other members of the internal team, creating their individual campaign schedule and delegating tasks across the team.
• Implementing paid social media campaigns
• Tracking statistics on a weekly and monthly basis to ensure campaigns are always getting the best possible results to exceed client expectations.
• Monitoring and reacting to industry trends, making use of available business tools and updates which can be implemented to improve strategy for each client.
• Attending key industry events to forge meaningful relationships with potential new business contacts and supporting with the follow up of these leads.

Account Executive

In my role as Social Media Executive at Destination, my focus was social media management, working across all campaigns to optimise consumer engagement across digital channels. It was a varied and exciting role consisting of:
• Scheduling and monitoring client social media channels including Facebook, Twitter, Pinterest and Instagram.
• Developing paid social media advertising to enable wider digital exposure for client accounts.
• Attending events and campaign launches to capture live content and ensure consistent client engagement.
• Responding to customer feedback quickly and efficiently across multiple social media channels to maintain impeccable customer service ratings.
• Making best use of trends, tags, and relevant channel users to increase the brand's digital presence.

Social Media Executive

Health and Fitness Travel

Marketing & PR Intern

Young Ones

Brand Ambassador

Camp America

Support Staff

Community Council of Devon

Administrator

MyOnesie

Co-founder

Experienced Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Project and Campaign Management, Marketing, Social Media, Customer Experience, and Brand Awareness. Bachelor of Arts (BA) degree focused in Sociology from University of Birmingham.

taplio

The Battle

Callum Moates

Victoria Walmesley

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