I am very excited to provide meaningful training and content in the areas of leadership and diversity.  My background allows me to delve into these topics in a way that is different than most of the voices you may be currently listening to.  I know my uniqueness comes from a background of varied experiences.  Allow me to explain.

I have always been passionate about leadership, and the possibilities for hope, change, and a new direction.  I don't believe there is any greater calling than being able to impact people's lives in a positive way.  My goal is also to place education about diversity and it's impact at the forefront of discussions.  I've been challenged by recent movements and world turmoil to take an active role in finding solutions instead of listing all the problems.  I'm not a poly-anna, but I do err on the side of hope and not doubt or regret.

I believe I was born for this time!  I am ready, willing and able to put my more than 40 years of experience, spanning pre-K thru the collegiate graduate levels, to maximum use.  I am ready to serve in whatever capacity my new roles call for.  I am excited about the future, and I still believe that regarding my life, the best is yet to come! I look forward to making contact with you and your organization real soon!

Calvin Lawrence, Ed. D.

Transformation Hospitality Solutions

Direct business development operations, driving national growth initiatives, delivering tailored client solutions, and recruiting top sales and operational talent, including both permanent and task force staff, to meet the hospitality sector's staffing and business needs.

♣	Manage the daily business development operations by coordinating with clients and consultants, ensuring effective communication and alignment on project goals.
♣	Support client needs by providing tailored solutions and responsive service, ensuring that their specific business objectives were met, which helped foster successful, lasting partnerships and maintain high levels of client satisfaction.
♣	Lead initiatives to identify and develop new business opportunities within hotel companies and properties across the nation, driving significant growth for the company by expanding its footprint in the hospitality sector.
♣	Deliver highly skilled talent for both sales and operational management roles to hospitality clients, ensuring that their teams are equipped with top-tier professionals to enhance performance and achieve their business objectives.
♣	Recruit both permanent placement talent and task force personnel for hotels and management companies, ensuring their staffing and operational needs were met efficiently, which contributed to their overall success and operational continuity.

Vice President Of Business Development

PHM Management

Drove the acquisition of new business accounts with hotel companies nationwide, enhanced revenue growth through strategic national relationships, and secured top sales and operational management talent for optimal staffing and efficiency in the hospitality industry.

♣	Identified and pursued new business opportunities with hotel companies nationwide, resulting in the successful establishment of multiple accounts and increased market presence.
♣	Leveraged extensive national relationships and industry expertise to drive immediate revenue growth for hotels, significantly enhancing their financial performance.
♣	Recruited and placed highly skilled sales and operational management talent for hotels and management companies, ensuring optimal staffing and operational efficiency across the industry.
♣	Spearheaded the development and implementation of targeted room sales and catering task force initiatives, sales blitzes, and new business development programs, leading to enhanced client engagement and revenue generation.
♣	Collaborated with over 50 management companies and 75 brands, successfully completing more than 9,600 assignments across luxury and select service hotels in major U.S. cities, significantly expanding market reach and industry impact.

Director of New Business Development | Vice President

He’s For Me ™, LLC

As the Dallas Director and Matchmaker for He’s For Me, a boutique matchmaking service catering exclusively to select gay professionals, led the strategic growth and operations of client services across Texas. Worked closely with clients to provide tailored matchmaking solutions, fostering meaningful and long-term relationships by aligning matches with shared interests, values, and life goals. With a deep understanding of the unique dynamics within the gay community, ensured clients received a personalized and empathetic approach, resulting in successful relationship outcomes and a growing network of satisfied clients.

♣ Successfully managed a portfolio of high-profile clients, consistently delivering personalized matchmaking services that resulted in client satisfaction rate and an increase in long-term relationships.
♣ Played a key role in expanding the company’s presence in Texas, growing the client base through targeted marketing initiatives and community outreach.
♣ Developed a comprehensive matchmaking process that included in-depth consultations and bespoke client support, enhancing the overall client experience and ensuring successful matches.

Dallas Director/Matchmaker at He’s For Me ™, LLC

Driftwood Hospitality Management

Increased hotel revenue by implementing a comprehensive strategy that included outside sales calls, managing key business accounts, conducting site tours, engaging in telemarketing, and networking at local business events to build strong relationships and generate new opportunities.


♣ Increased hotel room revenue by 27% from 2010 to 2013 through targeted marketing and enhanced sales strategies.
♣ Elevated the hotel's average daily rate (ADR) by $9.00 between 2011 and 2013 through effective pricing strategies and value-added service offerings.
♣ Boosted house profit by 39% from 2010 to 2012 by optimizing operational efficiencies and driving cost-effective revenue generation strategies.
♣ Received recognition from IHG Extended Stay for the southern region as the "Most Improved RevPAR" and "Most Improved RevPAR Index" in 2012, highlighting exceptional performance in revenue management.
♣ Developed tailored promotional materials and crafted the annual budget and marketing plan, actively pursuing diverse marketing, advertising, and business development opportunities to enhance the hotel's visibility and revenue.
♣ Communicated with the General Manager, hotel staff, and the Regional Director, facilitating weekly revenue meetings and detailed sales planning sessions to align strategies and drive performance.
♣ Oversaw all transient accounts for the hotel, optimizing bookings to maximize occupancy and revenue.
♣ Negotiated competitive rates on behalf of the hotel, consistently meeting or exceeding revenue goals through strategic pricing and relationship management.
♣ Managed the sale of Staybridge Suites during the May to June 2013 transaction, ensuring a smooth transition to new ownership and maintaining operational continuity.
♣ Cultivated and maintained exceptional relationships with hotel guests, clients, suppliers, and partners, as well as ownership, to enhance customer satisfaction and loyalty.

General Manager/DOS | Director of Sales and Marketing    

♣ Developed strategic objectives for multiple hotels across the Western U.S. and Canada, driving measurable incremental revenue growth.
♣ Collaborated with hotel teams to identify skill gaps and new profitability opportunities, leading to enhanced financial performance.
♣ Implemented tracking measures to monitor hotel performance, ensuring consistent progress toward business goals.
♣ Built strong relationships with hotel business partners and ownership, resulting in improved operational alignment and successful participation in multi-brand sales initiatives.
♣ Provided targeted training and development to hotel teams, increasing operational efficiency and elevating guest satisfaction across the region.
♣ Transitioned from a General Manager role to an Area Manager position, overseeing a broader portfolio and achieving sustained growth.

Area Manager for Extended Stay

Candlewood Suites

♣ Oversaw daily operations and team management at both Bartlesville, OK, and Fayetteville, AR locations.
♣ Focused on improving hotel profitability, implementing operational improvements, and enhancing guest experience.
♣ Led efforts to optimize staff performance and streamline processes, resulting in increased customer satisfaction and financial success.

Area General Manager for Bartlesville OK and Fayetteville AR

Doubletree Hotel

Oversaw daily operations of the sales and catering staff for a 140-suite hotel, managing all marketing and advertising efforts, leading sales forecasting, and driving sales solicitations, while optimizing the use of 8,690 square feet of meeting and banquet space.

Director of Sales and Marketing

Residence Inn by Marriott

Supervised daily operations of the hotel, including human resources and accounting functions, while training and managing staff to ensure outstanding guest experiences and operational excellence across all departments.

General Manager

Plan B Consultants

Functioned as a private consultant for hotels in sales and marketing, serving as the National Sales Group Manager for various prestigious properties, including the Astor Crowne Plaza, Intercontinental Hotel Miami, Staybridge Suites Memphis, and Hilton San Francisco Financial District, driving strategic initiatives to enhance revenue and market presence.

Consultant

At Transformation Hospitality Solutions, leadership in business development is more than a role—it's a commitment to excellence in client service and national growth. The company's trajectory mirrors our ability to deliver tailored solutions that resonate deeply with the hospitality sector's dynamic needs. 

Our approach is strategic, combining responsive service with robust recruitment strategies to forge lasting partnerships and maintain unparalleled client satisfaction. Spearheading initiatives that drive revenue and operational efficiency, my focus on fostering successful collaborations has cemented Transformation Hospitality Solutions as a stalwart in the industry.

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The Battle

Calvin Lawrence, Ed. D.

Dana Foley-Taylor

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