Camille Trent

Auror

Content Marketing Lead

Navattic

Strategic Advisor

Keyplay

Keyplay is your new recipe for account research. Unlike generic data providers, Keyplay uses unique signals to research and prioritize the right accounts, without the manual work.

Strategic Advisor - Content Marketing

AudiencePlus

Every company is becoming a media company. AudiencePlus is creating software, content, and community to help marketers build and modernize their owned media strategy. You can subscribe for free to check out exclusive content and experiences here: audienceplus.com.

Teal

Director of Content & Community

Marketers in Demand

Host of Content Logistics Podcast

HockeyStack (YC S23)

Co-Host of Rocket Fuel: The Startup Marketing Show

PeerSignal.org

PeerSignal is the research-based media arm of Keyplay, a market intelligence SaaS for strategic account selection. PeerSignals insights and curated datasets are powered by Keyplay data.

* Grew B2B Go-To-Market SaaS newsletter from 6K to 18K in a year. 2X newsletter subs in first 90 days. (1.75X in first 60. 6,749 -> 11,906)
* Maintained ~50% open rate on data-heavy weekly newsletter powered by our own product research
* Developed social launch plan for SaaS product launch and media arm announcement
* Onboarded, managed, and grew freelancer and creator network
* Drafted semi-weekly, product-centric LinkedIn post ideas for leadership
* Set up and optimized Keyplay G2 listing, including in-depth category comparisons and research
* Created internal Keyplay champion database to systemize reviews and social proof, including setting up a free gifting vendor for review rewards
* Led rebrand and expansion of PeerSignal to position it as its own separate media & research entity, including new SaaS verticals (AI, Fintech)

Swpely

Turn the internet's best ideas into your swipe file. Add notes and visually organize your favorite blogs, tweets, LinkedIn posts, podcasts, and videos.

Advisor

RevGenius

Member

Content & Community @ PeerSignal | Advisor @ Keyplay & AudiencePlus

I'm a pretty even split of Phoebe and Monica -- creative type who gets a little too competitive on the racquetball court. 

If you're into fancy bullets, I've got those as well:

✦ Content strategist with experience working in startups, as a lone wolf, and in an agency.

✦ Specialties: category content, analysis content, community, social media, copywriting, event & podcast strategy, content consulting

✦ Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: I like numbers (math was my best subject growing up)

Little Robin Hood

Office Helper

42 Agency

Executive General Manager

Senior General Manager

We build efficient revenue engines for B2B SaaS companies with paid media / performance creative / SEO / direct media buys / revenue operations and account based marketing. We are a more cost effective then FT hires and don’t have the baggage of traditional agencies. We’ve all been in-house and understand the challenges that comes with it. We are adaptive + agile and view speed as a competitive advantage.

General Manager

Various Companies

HeyJane, Rize, Opus, Vori, Publicis, DayDream, Pulley, Mutiny, RevenueHero

Private Investor

MKT1

Apprentice

GTMfund

OpGen Media

Demand Generation & Ops

CrowdRiff

Pipeline Revenue Generation 
Marketing Operations (Marketo/Hubspot)
Sales Ops (Salesforce)
Advertising & Ad Ops (Social & Display)
Content Syndication 
Bizible Implementation 
Technical Search Engine Optimization

Demand Generation

Uberflip

Marketing Programs and Campaigns
Attribution & Analytics
Marketo Operations and Nurtures
Social & Display Ads 
Organic Acquisition 
Budgeting and Strategy
Marketo/Hubspot/Bizible

Pressly

Pardot <> Salesforce implementation. 

Pressly was acquired by Vision Critical.

Marketing Automation Consultant (Contract) 

Breather

Acquisition (Paid Social, Search & Organic) 
Optimizations & Experiments (Mixpanel)
Workflows & Automation (Intercom)
Analysis and Campaigns

Growth Analyst

Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 

Kamil Rextin

We just validated something most B2B marketers overlook about CTV.
Analyzed 54 days of LinkedIn CTV campaign data against website traffic.
The correlation? 0.69 (p < 0.001)
But here's what actually matters:
Organic Search correlation: 0.81
Direct traffic correlation: 0.65
CTV isn't driving clicks. It's driving search behavior.
People see your ad on LinkedIn CTV → they Google your brand → they visit your site.
We're seeing ~352 sessions per 1,000 CTV impressions, with the strongest lift happening in branded search traffic.
This is exactly how brand awareness should work. But most marketers measure it like performance media and wonder why "it doesn't work."
The data shows:
→ Same-day impact + 7-day sustained lift
→ Primary conversion path: CTV → Organic Search → Site
→ Implied cost per session: $0.08
If you're running CTV and only looking at click-through rates, you're measuring the wrong thing.
Look at your branded search volume. That's where the signal is.

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Thank you John Collins for making my and Alejandra Céspedes  day

graphical user interface, text, application, Teams

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The Battle

Camille Trent

Kamil Rextin

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taplio

The Battle

Camille Trent

Kamil Rextin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kamil Rextin's LinkedIn Performance

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