Camille Trent

Content & Community @ PeerSignal | Advisor @ Keyplay & AudiencePlus

I'm a pretty even split of Phoebe and Monica -- creative type who gets a little too competitive on the racquetball court. 

If you're into fancy bullets, I've got those as well:

✦ Content strategist with experience working in startups, as a lone wolf, and in an agency.

✦ Specialties: category content, analysis content, community, social media, copywriting, event & podcast strategy, content consulting

✦ Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: I like numbers (math was my best subject growing up)

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Adoption of interactive demos on B2B SaaS websites 6Xed this year. But not where you’d most expect.

In fact, use of interactive demos on dedicated product demo pages is about equal to 2024. But, interestingly (if you are a very niche nerd 🙋‍♀️ ) marketers are now including them on product and home pages at a much higher clip: 

Product pages: 62% vs 19% last year (3X)
Homepages: 48% vs 8% last year (6X)

As Jason Oakley pointed out on an advisor call, buyers now expect to explore your product well before the sales demo call. 

The majority of B2B SaaS using Navattic now feature interactive demos on their product pages. And nearly half feature them on their homepages. That’s crazy YoY adoption that seems to represent a bigger trend in B2B buyer behavior. Great opportunity, especially for product-led growth SaaS where interactive demos can act as light-weight freemium experience to further reduce buyer friction.  

This was one of many website best practices I noted from Navattic's 2026 report to inform our own Auror website refresh this year. I *know* the rest of you marketers are doing some sort of refresh and/or website “optimization” this year. If so, get some early insights on how to increase conversions in the State of the Interactive Product Demo 2026. Natalie Marcotullio & co will get you up to speed. 


#marketing #saas #b2b #tech

Content Marketing Lead @ Auror + SaaS Advisor

Amplifi

https://www.youtube.com/watch?v=3ReUh3PHRBc

Led research on blockchain trends, designed tokenomics for Web3 projects, and built startup pipelines through ecosystem engagement. Conducted due diligence on tech and growth potential. Collaborated with VCs and hedge funds, pitching at events like DMCC and BYBit Hackathons. Leveraged AI tools to enhance content and user engagement for Web3 audiences.

Head of Brand/ Marketing (DeFi, RWA, AI, Ecosystem)

Al Maktoum Investment Group

Developed and executed business development strategies that drove partnerships and revenue growth across NFT, DeFi, and blockchain ecosystems.
Identified and secured strategic alliances with Web3 platforms, brands, exchanges, and institutional stakeholders in the EU, USA, MENA, and Asia.
Traded actively on-chain using major DEX tools, consistently discovering Alpha opportunities ahead of the market.
Stayed ahead of memecoin trends by tracking industry movements and executing DEX strategies such as market promotions, product improvements, and trading incentives.
Led business development in DeFi, staking, and financial product innovation.Monitored blockchain trends, especially L1/L2 networks, and provided insights.Identified and partnered with top public chains and DeFi protocols.

Partner

Aleh

ChainUp

Directed digital transformation and DeFi integration for financial institutions across EMEA and APAC. Led teams to deliver compliant digital banking solutions, driving a 95% user growth revenue increase. Implemented Web3 and RWA payment systems, and created B2B sales strategies to boost launches, visibility, and demand.

EMEA Sales Partner (CEX/DEX, RWA, OTC, Custody Solutions, Ecosystem)

bitbest_official

Led end-to-end marketing strategies to boost awareness, adoption, and community growth. Managed KOLs and partnerships across EMEA, APAC, and LATAM. Grew Web3 communities on Telegram, Discord, and Twitter. Drove brand visibility through media, AMAs, and events, resulting in an 80% boost in recognition and 25% increase in engagement. Collaborated cross-functionally and shaped creative partnership strategies aligned with business goals.

Chief Marketing Officer (Ecosystem, APAC)

BullPerks 

Head of Growth  (Ecosystem)

Zeal Holdings Limited

Developed marketing strategy and led brand positioning, PR, and communications. Managed global Forex/crypto teams, driving high performance and APAC market growth. Executed regional programs (ABM, events, webinars) to boost pipeline and brand awareness. Oversaw budgets and ROI. Ran lead gen campaigns that delivered a 70% average revenue increase for clients.

External Sales:
Lead Generation Campaigns: Achieved outstanding results by implementing lead generation campaigns, content development, website development, and SEO strategies for clients, resulting in a 70% average revenue increase across the portfolio.

Head of Growth (Paid, Partnership, Community, Ecosystem)

Head of Growth/ Paid and Partnership Growth Forex & Crypto

Blockchain Founders Group (BFG)

Entrepreneur in Web3 Gaming

DeFi Talents

Empowering talents for Leadership in the Decentralized Finance space - a program powered by Frankfurt School Blockchain CenterEmpowering talents for Leadership in the Decentralized Finance space - a program powered by Frankfurt School Blockchain Center

Defi Talent and Mentor

XT.COM Exchange

Head of Growth (Paid, CRM, Ecosystem)

Digital Marketing | Business development & partnership | Blockchain | DeFi | DEX | Keynote Speaker | Growth Strategist | Forex & Crypto | CMO/ COO | AI Evangelist | Scaling Crypto Payments | Game Community

If you are interested in discussing potential investment opportunities or family office collaborations, please email me at uahmadova20155@gmail.com.
With over 19 years of experience in strategic communications, I have successfully led numerous initiatives across the public and private sectors, including investment raises and fund management for fintech, blockchain, and Web3 projects. As a brand marketing, growth, and partnerships strategist, I bring over 17 years of expertise in structuring and executing high-impact campaigns that drive investor engagement and capital acquisition.
My track record includes working with 50+ B2B clients, global stakeholders, governmental officials, and multiple fintech startups across 20+ markets, including the USA, UK, China, Turkey, EU, MENA, Singapore, and beyond. I have extensive experience in financial services, banking, and the fintech sector, with a strong focus on family office relations, institutional investor outreach, and high-net-worth individual (HNWI) engagement.
I specialize in business development, strategic partnerships, SaaS sales, Web3 project investment, and incubation, with a deep network in Asia Pacific, Europe, and the Middle East. I have raised over $20M in private rounds through targeted investor strategies, onboarding family offices and private banks, and building long-term capital partnerships.
My core competencies include investor relations, capital raise strategy, pitch development, App Store Optimization, paid media campaigns, SEO, social media marketing, and product management. I hold an MBA from Georgia State University and a Master Certificate in Project Management from George Washington University, and I have completed the MIT Innovation & Entrepreneurship Bootcamp and Venture Design program.
As an experienced ICO/STO/IEO/DeFi/DEX/DAO strategist, I have participated in over 100 crypto projects, leading platform strategy, growth, and monetization, while maintaining strong ties with both decentralized and traditional finance stakeholders.

taplio

The Battle

Camille Trent

Ulviyya Ahmadova

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The Battle

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