Camille Nisich

Instant Equilibrium

60% of growth-stage companies use an advisor.

And the top benefits cited are:

* Business results
* Team effectiveness
* Personal productivity

Our growth advisory focuses on mapping to strategic and development objectives, providing tailored solutions and creating measurable value.

We have spent over 1000 hours advising entrepreneurs on business growth strategies.

𝗥𝗘𝗦𝗨𝗟𝗧: Our clients have secured over $500,000 in corporate grants and have grown their businesses partnering with companies like Salesforce and Comcast.

Growth Advisory

During our Growth Consulting engagements, we spend time assessing the gaps in your business and determining the best strategies to grow your business.

We focus on helping you move quickly to address issues, capitalize on opportunities and open the door to quick infusions of cash without straining your time or adding headcount.

𝗖𝗟𝗜𝗘𝗡𝗧 𝗥𝗘𝗦𝗨𝗟𝗧: Increased revenue 15% during a 3-month business model transition and created an additional sales channel.

𝗖𝗟𝗜𝗘𝗡𝗧 𝗙𝗘𝗘𝗗𝗕𝗔𝗖𝗞:
𝘞𝘦 𝘸𝘦𝘳𝘦 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘦𝘥 𝘸𝘪𝘵𝘩 𝘊𝘢𝘮𝘪𝘭𝘭𝘦! 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘷𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘢𝘣𝘭𝘦. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘊𝘢𝘮𝘪𝘭𝘭𝘦 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘸𝘩𝘰 𝘤𝘢𝘯 𝘣𝘳𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. ~ Jaime, CPG Manufacturer

Growth Consulting and Cash Flow Improvement

In 2023, 67% of employees were not engaged or actively disengaged from their work and the lack of engagement cost $1.9 trillion in lost productivity.

Some of the best strategies for employee engagement involve setting clear priorities and involving them in innovation efforts.

Our facilitated retreats and training focus on fostering new ideas and developing effective, collaborative and engaged teams in the process.

We determine the frameworks to use, point out the truths in your data and then get out of the way to let employees feel the pride and accountability of ownership.

Meeting Facilitation and Corporate Training

Camille Nisich Consulting

I know that event organizers and hosts look for relevance and reliability. My approach to delivering content focuses on thorough research and understanding to meet your and the audience's needs.

I provide the insights, stories and strategies that engage audiences and deliver value long after the event.

𝗪𝗛𝗔𝗧 𝗢𝗥𝗚𝗔𝗡𝗜𝗭𝗘𝗥𝗦 & 𝗔𝗧𝗧𝗘𝗡𝗗𝗘𝗘𝗦 𝗦𝗔𝗬:
𝘠𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘸𝘦𝘳𝘦 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘢𝘯𝘥 𝘸𝘦 𝘬𝘯𝘰𝘸 𝘰𝘶𝘳 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘦𝘴 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘷𝘢𝘭𝘶𝘦, 𝘣𝘢𝘴𝘦𝘥 𝘰𝘧𝘧 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴. 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘱𝘳𝘪𝘷𝘪𝘭𝘦𝘨𝘦 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘭𝘰𝘰𝘬𝘴 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘰𝘯 𝘢 𝘧𝘶𝘵𝘶𝘳𝘦 𝘦𝘷𝘦𝘯𝘵! ~ Krystal, Event Coordinator

𝘐 𝘴𝘵𝘶𝘥𝘪𝘦𝘥 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘦 𝘢𝘵 𝘋𝘶𝘬𝘦'𝘴 𝘍𝘶𝘲𝘶𝘢 𝘚𝘤𝘩𝘰𝘰𝘭 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘦𝘥 𝘤𝘢𝘴𝘩 𝘧𝘭𝘰𝘸 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘭𝘦𝘢𝘳 𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦, 𝘱𝘶𝘯 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 :) ~ Genevieve, Founder

𝘞𝘰𝘸, 𝘸𝘰𝘸, 𝘸𝘰𝘸! 𝘠𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘣𝘢𝘴𝘦 𝘢𝘯𝘥 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘦 𝘫𝘶𝘴𝘵 𝘣𝘢𝘳𝘦𝘭𝘺 𝘤𝘢𝘶𝘨𝘩𝘵 𝘢 𝘴𝘯𝘪𝘱𝘱𝘦𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘧𝘶𝘭𝘭 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴. ~ Deb, CEO

Speaker: Keynotes, Breakouts & Podcast Guest

Dell

Directed the communications and training to drive a new post-acquisition sales platform for over 35,000 internal sales representatives, marketers and external channel partners.

Digital Projects - Digital Marketing Studio

Launched Dell’s first branded content marketing site delivering a $1 billion sales pipeline for Dell and its partners, including Microsoft, Intel and VMWare.

Digital Strategy & Innovation

Secured $10 million of ongoing annual strategic partner marketing funding.

Business Digital Marketing

Pioneered the first digital media measurement platform vendor implementation, improving the Net Promoter Score (NPS) by 10%.

Chief Of Staff - Global Communications

Managed $320 million annual capital expenditure budget, redeployed $20 million of savings into initiatives, saved $5 million in annual sales taxes and reduced internal invoicing cycle time by 56%.

Navigated hours of meetings with SEC investigators to explain how multi-million dollar strategic partnerships were properly accounted for.

Centralized North America cash management operations into a shared services organization, delivering process efficiencies and improving the ability generate millions of dollars in overnight investment gains by leveraging the large cash balances achieved from cash conversion cycle optimization.

Corporate Finance Consultant (IT CapEx, Mexico A/R, Corporate Treasury)

Saved $76 million in manufacturing and procurement costs.

Supply Chain Finance Consultant

Harley-Davidson Motor Company

Model for Summer 2008 National MotorClothes Collection.

MotorClothes Model

Henninger Media Services

Increased revenue 20 percent in one fiscal year, while planning film and video editorial projects for 30 advertising agencies and independent producers, including The Virginia Lottery, National Geographic and The Martin Agency.

Account Manager

Do you have a goal and a need to innovate but don’t know which steps to take to grow faster with less risk?

I help IT Services Firms make more sales, so they can grow faster without having to add more staff.

High-growth IT Services firms, as well as other professional firms, are under constant pressure to innovate. They need to be able to sustain growth, compete with enterprise players, and  drive positive impact to the economy.

In short, they must innovate to survive - meaning they must fund it, develop it, and profit from it, and those directives come with challenges.

I use my CASH Compass system to co-create solutions that help corporations get the cash they need to fuel their innovation engine.

✅ 𝗙𝗨𝗡𝗗 𝗜𝗧
70% of middle market firms have a willingness to invest in growth (National Center for the Middle Market), yet 33% say the amount of capital available to them is insufficient (JP Morgan Chase)

I deliver tailored solutions that create immediate cash by leveraging assets you already have.

𝗥𝗘𝗦𝗨𝗟𝗧: During nearly two decades at Dell, I spearheaded a project that delivered over $1 billion in sales pipeline by leveraging internal assets and strategic partnerships.


✅ 𝗗𝗘𝗩𝗘𝗟𝗢𝗣 𝗜𝗧
In order for companies to deliver innovation, they must have talent that is equipped to develop and lead through innovation.

For over 3 years, I have advised executives of a venture-backed firm. 

𝗥𝗘𝗦𝗨𝗟𝗧: They have achieved professional success, and as a company, they recently landed a $380 million deal and were named to Fast Company’s Most Innovative Companies 2024 list.

✅ 𝗣𝗥𝗢𝗙𝗜𝗧 𝗙𝗥𝗢𝗠 𝗜𝗧
67% of business leaders believe their organizations are overly complex and inefficient, yet only 50% feel well prepared for necessary changes. (McKinsey)

In order to profit from innovation, corporations must reduce complexity and manage costs efficiently.

𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: Drawing on the skills developed while streamlining procurement processes and delivering over $65 million in supply chain cost savings at Dell, our proprietary CASH Compass system  helps corporations reduce risk and deliver bottom line results without having to add headcount.

Want to learn more?
Visit instantequilibrium.com for a free assessment and custom 3-step plan.

Managing Partner

I show manufacturing and tech sector scale-ups how to find and capture the cash flow that's leaking from their business, draining profits and costing them much more than it should to grow.

I'm not an angel investor or venture capitalist, and I don't write checks.

I invest by adding value.

I turn your problems into profits.

I've been making critical cash flow decisions since I broke free of my father's financial tyranny at 19, and went on to make billions of dollars of cash flow decisions for Dell Technologies.

Our partnership focuses on helping you achieve the right balance between the 3 core elements of the Cash Flow Pyramid (TM)- Sources, Uses and Levers.

I'm building a portfolio of private businesses that I help grow, scale or exit at maximum valuation.

If that sounds like your business, we start by assessing where your biggest cash flow opportunities are and then focus on one of the following: 

💲 Liquidity - Grow cash reserves and have the numbers to access capital when you need it.
💲 Growth - Enter new markets, acquire profit centers, secure strategic partnerships and generate  repeat sales.
💲 Profitability - Beat profit margin benchmarks, drive high lifetime value (LTV) and achieve the the highest possible valuation multiple.

WHAT PARTNERS HAVE TO SAY:
We were thrilled to have partnered with Camille! She was incredibly supportive, professional, and knowledgable. I highly recommend Camille to anyone looking for an expert who can bring strategic insight and implementation to their business.  ~ CPG Manufacturer

Working with Camille has been a real pleasure. She makes herself part of your company. She's also very, very analytical, so we understand what we expect to happen in the future. ~ Co-Working Spaces Owner

Take the free Cash Capture Assessment to get started: www.growthandscale.com/ assessment

I never thought I’d leave a decades-long career at Dell Technologies to help local and service businesses, but one moment changed everything.

I had spent nearly 20 years at Dell solving business cash flow problems. My job was to turn the assets we had into more sales, faster. I enjoyed the work, but I felt removed from the true engine of the U.S. economy: small and midsized businesses.

While I had already started a coaching business on the side, everything shifted when my role was eliminated. Suddenly, the safety net was gone, but so was the ceiling.

I knew I had to take everything I’d learned about cash flow and sales acceleration and use it to help businesses that rarely got access to the kinds of strategies used by large enterprises. 

Why shouldn't they steal a page from the big company playbooks?

But my biggest challenge was learning how to sell myself.

I had experience in Finance, Operations, Communications, even Digital Marketing, but not Sales. I felt out of my depth when it came to how to create success on my own.

So I leaned in. I experimented. I invested. I learned.

And my most valuable lesson? You can shortcut your growth curve by learning from someone who’s spent the weeks, months or longer to figure out what you’re trying to do.

Today, I help local and service businesses focus on ONE sales-focused priority at a time, speeding up lead-to-conversion with AI-powered solutions like Voice Agent AI and Missed Call Revenue Recovery. I even named the system 𝘝𝘦𝘭𝘰𝘤𝘪𝘵𝘺 because that’s exactly what it creates.

One thing I know is that challenges shape us in unexpected ways.

What challenge helped shape your path?

Drop a comment. I’d love to hear your story.

AI Strategy Consultant for Local Service Businesses | Automated Appointment Booking | 24/7 Lead Capture with Voice AI Agent | Sales Automation | Executive Advisor

Camille Nisich - AI Strategy Consultant for Local Service Businesses

Q4 not looking like you hoped? You're not out of options.

Most service business owners try to fix slow sales with more ads or more staff. 

But there’s a faster way to boost revenue without chasing talent or overspending.

In this edition of AI for Local Business Growth, I break down how I help clients close more sales using AI and a simple short-term strategy. 

You’ll get a real success story and one smart move you can try today.

Click below to get the details.

If you try it, let me know what results you get.

#AIForLocalBusiness #Sales #RevenueGrowth

View newsletter: AI for Local Business Growth

If this quarter isn’t shaping up the way you planned, you’re not alone. Local service business leaders are under pressure to hit goals without adding 

Open article: Need to Save This Quarter’s Sales? Start Here. by Camille Nisich • 2 min read

Need to Save This Quarter’s Sales? Start Here.

Global Furniture Group

Global Furniture Group originated in 1966, when the company was founded with the vision of manufacturing well-made office furniture at affordable prices. That promise continues today through a network of vertically integrated suppliers, manufacturers and distributors who bring our products to market around the world.

Global offers a comprehensive portfolio of solutions that are designed and engineered to meet the changing needs of the Workplace, Education and Healthcare markets. Our success over the past half-century owes much to our diverse team, who take pride in creating quality products and providing the highest level of service to our clients.

Above all, Global is a good partner. We are committed to our customers’ needs by working together to develop lasting and valued solutions.

Territory Manager, Dealer Sales- Virginia

Gamber-Johnson LLC

Gamber-Johnson is the leading supplier of mounting systems that safely secure mobile communications systems, computers, and other electronic equipment in fleet vehicles, public safety vehicles, fork lifts, and other mobile applications.

The Gamber-Johnson name is synonymous with the high quality, RUGGED products that can withstand even the most extreme situations. These products are guaranteed and RELIABLE, hand tested for perfect performance every single time.  With a strong focus on customer service, the Gamber-Johnson brand is RESPONSIVE: offering custom-designed solutions, lightning-fast production and shipping, and working with technology partners like Dell, Getac, Panasonic, Samsung, and Zebra to ensure the optimal fit, every time.

Regional Sales Manager- Enterprise East

The Supply Room (TSRC, Inc.)

Supported sales and customer service across our company's full product portfolio, including:
* Paper and office supplies
* PPE, sanitizers, and disinfectants
* Facility cleaning and maintenance supplies
* Office furniture and interiors
* Coffee and break room supplies
* Promotional products and apparel
* Technology

Earned company's Sales Achievement Award (formerly called President's Club) for exceeding 100% of sales quote for full year 2018 and for full year 2019.  Earned company's Salesperson of the Month award for September 2018.

Xerox

Managed sales and client service efforts for all Xerox products and services in three distinct territories.  In 2013 and 2014, my territory included public sector, commercial, and higher education accounts largely in the Metro Richmond area.  In 2015, I joined the High Tech/Retail/Energy segment and supported a territory that included commercial accounts in this vertical markets along with legacy accounts from my previous territory.  In 2016, I moved to the P-12 segment and supported public school systems in North Carolina, Virginia, the District of Columbia, Maryland, and Delaware.

Client Manager

Tyco Integrated Security

Sold electronic security and alarm system products and services in a Richmond-based geographic territory.  Responsible for new sales and customer retention.  Sales cycles included working with vendors on complex system design and implementation issues.  Finished in the top three of Mid-Atlantic region's presentation skills contest.  Earned Vice-President's Circle award for exceeding sales quote in 2012.  Held Virginia DCJS license to sell electronic security.

Commercial Sales Representative

Canon Business Solutions

Sold full line of Canon document imaging products and services in a Richmond-based territory comprised of both named accounts and geographic accounts.  Took over a territory with no existing customer base and quickly began winning new business for the company.  Was assigned several named accounts based on recognition of my ability to develop sales opportunities.  Finished at 110% of sales target during second half 2010 entirely with new business.

Account Executive

Industrial Scientific

Managed multi-state sales territory comprised of Virginia, the District of Columbia, Maryland, and Delaware.  Responsible for selling gas detection equipment and services offerings to major accounts and oversaw distribution channel sales to small and mid-sized accounts.  Received top performance review for 2008 based on overachievement of sales revenue targets, sales pipeline development, strength of distributor relationships, and contribution to North region sales team.  Selected as part of small group to sell the company's new DBO2 service.

District Sales Manager, Mid-Atlantic Region

Managed major accounts territory comprised of public sector entities with account base stretching from Richmond to Harrisonburg.  Responsible for sales of all Xerox document imaging equipment and all Xerox services platforms.  Turned around underperforming territory with customer retention issues and exceeded 100% of annual sales plan.  Recognized for completing sales every month in 2004 (second half), 2005 (full year), 2006 (full year), and 2007 (first half).

Solutions Sales Executive

TenCate Protective Fabrics (formerly Southern Mills, Inc.)

Provided market analysis of segments served.  Worked on projects to define new market opportunities, providing quantitative and qualitative analysis to assist senior management in making market entry decisions.

Marketing Strategist

Winstar Communications

Initially, oversaw marketing mix (product, place, price, promotion) for New York and Boston markets as part of the Northern Virginia-based Market Management team.  Participated in marketing team launch of a new bundled service offering nationwide and in test market of software program in Boston market.  Promoted to similar position based in the Atlanta field sales office that covered the same responsibilities for the entire South region as well as oversight of the company's business development program.  During the company's Chapter 11 reorganization, assisted sales teams in overcoming objections related to the bankruptcy, which helped the Atlanta team to continue to meet its sales targets.

Market Manager

Extensive background in selling both products and services to public sector, SMB, and major commercial accounts

Track record of developing successful sales territories through a disciplined approach to prospecting, pipeline development, and relationship building

Utilize a sales process that begins with tying a client's business objectives and requirements to a measureable result that my company can produce and that continues with regular follow-up after implementation to ensure that the client's needs are well served

Ability to persuade decision-makers at all levels to take action through a combination of objective quantitative analysis of a business opportunity, through creation of business proposals that provide insight into the value of my solution, and through verbal presentations

Commitment to life-long learn and continuous improvement, as evidence by my recent enrollment in a Project Management certification program with the objective or relating better to my clients, many of whom use Project Management methodologies in their work





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