Camille Nisich

Instant Equilibrium

60% of growth-stage companies use an advisor.

And the top benefits cited are:

* Business results
* Team effectiveness
* Personal productivity

Our growth advisory focuses on mapping to strategic and development objectives, providing tailored solutions and creating measurable value.

We have spent over 1000 hours advising entrepreneurs on business growth strategies.

𝗥𝗘𝗦𝗨𝗟𝗧: Our clients have secured over $500,000 in corporate grants and have grown their businesses partnering with companies like Salesforce and Comcast.

Growth Advisory

During our Growth Consulting engagements, we spend time assessing the gaps in your business and determining the best strategies to grow your business.

We focus on helping you move quickly to address issues, capitalize on opportunities and open the door to quick infusions of cash without straining your time or adding headcount.

𝗖𝗟𝗜𝗘𝗡𝗧 𝗥𝗘𝗦𝗨𝗟𝗧: Increased revenue 15% during a 3-month business model transition and created an additional sales channel.

𝗖𝗟𝗜𝗘𝗡𝗧 𝗙𝗘𝗘𝗗𝗕𝗔𝗖𝗞:
𝘞𝘦 𝘸𝘦𝘳𝘦 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘦𝘥 𝘸𝘪𝘵𝘩 𝘊𝘢𝘮𝘪𝘭𝘭𝘦! 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘷𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘢𝘣𝘭𝘦. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘊𝘢𝘮𝘪𝘭𝘭𝘦 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘸𝘩𝘰 𝘤𝘢𝘯 𝘣𝘳𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. ~ Jaime, CPG Manufacturer

Growth Consulting and Cash Flow Improvement

In 2023, 67% of employees were not engaged or actively disengaged from their work and the lack of engagement cost $1.9 trillion in lost productivity.

Some of the best strategies for employee engagement involve setting clear priorities and involving them in innovation efforts.

Our facilitated retreats and training focus on fostering new ideas and developing effective, collaborative and engaged teams in the process.

We determine the frameworks to use, point out the truths in your data and then get out of the way to let employees feel the pride and accountability of ownership.

Meeting Facilitation and Corporate Training

Camille Nisich Consulting

I know that event organizers and hosts look for relevance and reliability. My approach to delivering content focuses on thorough research and understanding to meet your and the audience's needs.

I provide the insights, stories and strategies that engage audiences and deliver value long after the event.

𝗪𝗛𝗔𝗧 𝗢𝗥𝗚𝗔𝗡𝗜𝗭𝗘𝗥𝗦 & 𝗔𝗧𝗧𝗘𝗡𝗗𝗘𝗘𝗦 𝗦𝗔𝗬:
𝘠𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘸𝘦𝘳𝘦 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘢𝘯𝘥 𝘸𝘦 𝘬𝘯𝘰𝘸 𝘰𝘶𝘳 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘦𝘴 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘷𝘢𝘭𝘶𝘦, 𝘣𝘢𝘴𝘦𝘥 𝘰𝘧𝘧 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴. 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘱𝘳𝘪𝘷𝘪𝘭𝘦𝘨𝘦 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘭𝘰𝘰𝘬𝘴 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘰𝘯 𝘢 𝘧𝘶𝘵𝘶𝘳𝘦 𝘦𝘷𝘦𝘯𝘵! ~ Krystal, Event Coordinator

𝘐 𝘴𝘵𝘶𝘥𝘪𝘦𝘥 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘦 𝘢𝘵 𝘋𝘶𝘬𝘦'𝘴 𝘍𝘶𝘲𝘶𝘢 𝘚𝘤𝘩𝘰𝘰𝘭 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘦𝘥 𝘤𝘢𝘴𝘩 𝘧𝘭𝘰𝘸 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘭𝘦𝘢𝘳 𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦, 𝘱𝘶𝘯 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 :) ~ Genevieve, Founder

𝘞𝘰𝘸, 𝘸𝘰𝘸, 𝘸𝘰𝘸! 𝘠𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘣𝘢𝘴𝘦 𝘢𝘯𝘥 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘦 𝘫𝘶𝘴𝘵 𝘣𝘢𝘳𝘦𝘭𝘺 𝘤𝘢𝘶𝘨𝘩𝘵 𝘢 𝘴𝘯𝘪𝘱𝘱𝘦𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘧𝘶𝘭𝘭 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴. ~ Deb, CEO

Speaker: Keynotes, Breakouts & Podcast Guest

Dell

Directed the communications and training to drive a new post-acquisition sales platform for over 35,000 internal sales representatives, marketers and external channel partners.

Digital Projects - Digital Marketing Studio

Launched Dell’s first branded content marketing site delivering a $1 billion sales pipeline for Dell and its partners, including Microsoft, Intel and VMWare.

Digital Strategy & Innovation

Secured $10 million of ongoing annual strategic partner marketing funding.

Business Digital Marketing

Pioneered the first digital media measurement platform vendor implementation, improving the Net Promoter Score (NPS) by 10%.

Chief Of Staff - Global Communications

Managed $320 million annual capital expenditure budget, redeployed $20 million of savings into initiatives, saved $5 million in annual sales taxes and reduced internal invoicing cycle time by 56%.

Navigated hours of meetings with SEC investigators to explain how multi-million dollar strategic partnerships were properly accounted for.

Centralized North America cash management operations into a shared services organization, delivering process efficiencies and improving the ability generate millions of dollars in overnight investment gains by leveraging the large cash balances achieved from cash conversion cycle optimization.

Corporate Finance Consultant (IT CapEx, Mexico A/R, Corporate Treasury)

Saved $76 million in manufacturing and procurement costs.

Supply Chain Finance Consultant

Harley-Davidson Motor Company

Model for Summer 2008 National MotorClothes Collection.

MotorClothes Model

Henninger Media Services

Increased revenue 20 percent in one fiscal year, while planning film and video editorial projects for 30 advertising agencies and independent producers, including The Virginia Lottery, National Geographic and The Martin Agency.

Account Manager

Do you have a goal and a need to innovate but don’t know which steps to take to grow faster with less risk?

I help IT Services Firms make more sales, so they can grow faster without having to add more staff.

High-growth IT Services firms, as well as other professional firms, are under constant pressure to innovate. They need to be able to sustain growth, compete with enterprise players, and  drive positive impact to the economy.

In short, they must innovate to survive - meaning they must fund it, develop it, and profit from it, and those directives come with challenges.

I use my CASH Compass system to co-create solutions that help corporations get the cash they need to fuel their innovation engine.

✅ 𝗙𝗨𝗡𝗗 𝗜𝗧
70% of middle market firms have a willingness to invest in growth (National Center for the Middle Market), yet 33% say the amount of capital available to them is insufficient (JP Morgan Chase)

I deliver tailored solutions that create immediate cash by leveraging assets you already have.

𝗥𝗘𝗦𝗨𝗟𝗧: During nearly two decades at Dell, I spearheaded a project that delivered over $1 billion in sales pipeline by leveraging internal assets and strategic partnerships.


✅ 𝗗𝗘𝗩𝗘𝗟𝗢𝗣 𝗜𝗧
In order for companies to deliver innovation, they must have talent that is equipped to develop and lead through innovation.

For over 3 years, I have advised executives of a venture-backed firm. 

𝗥𝗘𝗦𝗨𝗟𝗧: They have achieved professional success, and as a company, they recently landed a $380 million deal and were named to Fast Company’s Most Innovative Companies 2024 list.

✅ 𝗣𝗥𝗢𝗙𝗜𝗧 𝗙𝗥𝗢𝗠 𝗜𝗧
67% of business leaders believe their organizations are overly complex and inefficient, yet only 50% feel well prepared for necessary changes. (McKinsey)

In order to profit from innovation, corporations must reduce complexity and manage costs efficiently.

𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: Drawing on the skills developed while streamlining procurement processes and delivering over $65 million in supply chain cost savings at Dell, our proprietary CASH Compass system  helps corporations reduce risk and deliver bottom line results without having to add headcount.

Want to learn more?
Visit instantequilibrium.com for a free assessment and custom 3-step plan.

Managing Partner

I show manufacturing and tech sector scale-ups how to find and capture the cash flow that's leaking from their business, draining profits and costing them much more than it should to grow.

I'm not an angel investor or venture capitalist, and I don't write checks.

I invest by adding value.

I turn your problems into profits.

I've been making critical cash flow decisions since I broke free of my father's financial tyranny at 19, and went on to make billions of dollars of cash flow decisions for Dell Technologies.

Our partnership focuses on helping you achieve the right balance between the 3 core elements of the Cash Flow Pyramid (TM)- Sources, Uses and Levers.

I'm building a portfolio of private businesses that I help grow, scale or exit at maximum valuation.

If that sounds like your business, we start by assessing where your biggest cash flow opportunities are and then focus on one of the following: 

💲 Liquidity - Grow cash reserves and have the numbers to access capital when you need it.
💲 Growth - Enter new markets, acquire profit centers, secure strategic partnerships and generate  repeat sales.
💲 Profitability - Beat profit margin benchmarks, drive high lifetime value (LTV) and achieve the the highest possible valuation multiple.

WHAT PARTNERS HAVE TO SAY:
We were thrilled to have partnered with Camille! She was incredibly supportive, professional, and knowledgable. I highly recommend Camille to anyone looking for an expert who can bring strategic insight and implementation to their business.  ~ CPG Manufacturer

Working with Camille has been a real pleasure. She makes herself part of your company. She's also very, very analytical, so we understand what we expect to happen in the future. ~ Co-Working Spaces Owner

Take the free Cash Capture Assessment to get started: www.growthandscale.com/ assessment

Anritsu

Integrated Marketing

Toptal

Provide marketing services in campaign design and implementation, social media strategy and execution, content strategy and development, paid media, agency management, project management, customer journey design, and performance marketing.
Seamlessly integrate with top-tier clients to become a valued member of the internal team
Experienced in a variety of industries such as Healthcare, education, hospitality and telco across large enterprises and small and medium businesses

Freelance Consultant

HungerRush

I led an  integrated marketing team focused on driving awareness, interest and conversion among restaurant professionals on a wide array of platforms including digital, media, direct and event-based.
We developed and created the content strategy to address account and customer pain points and mindset throughout the buyer's journey.
Managed the social strategy to engage and delight customers, prospects and followers with educational and entertaining content on a variety of platforms.

Director, Performance Marketing

Create and execute WW campaigns for the IBM Cloud Platform Business including: planning, media and go-to-market strategies, lead generation and management, performance measurement and optimization
Management of agencies and partners to drive business outcomes for IBM Cloud Platform
Cross-functional collaboration across the enterprise to ensure success of campaigns and programs

WW Senior Campaign Manager

Develop social media strategy for the Cloud Platform business unit
Align social opportunities to business priorities by determining appropriate social approach for campaigns within cloud platform
Create event social support for tier one and tier 2 events through content/announcement promotion and highlighting IBM activities/partnerships
Develop testing and performance reports for campaigns and events, then optimize accordingly
Write copy/source social graphics for content related to BU priorities then publish socially
Provide 1/month listening report to inform content development
Create influencer program to extend the reach and credibility of IBM Cloud

Social Media Strategist

Experienced in virtually all aspects of B2B marketing, including content development and strategy, on and offline media, digital vehicle management, social media, event marketing and partner/agency management.

Social Media										
-Developed and executed the strategy for 16+ corporate social accounts and directed a team of 4 to manage the accounts, including content sourcing, publishing, moderation/engagement and measurement
-Created account, content and cadence guidelines and best practices for diverse target audiences across all social media accounts
-Successfully executed social strategies for tier-one events such as Dell Technologies Match Play, Dell EMC World and more

North America Commercial Media				
-Managed North America Commercial (NAC) digital media strategy with a multi-million dollar budget, ensuring efficient spend, effective quarterly plans, partner alignment and positive return on spend
-Saved the company in over one million dollars in 1 year through strategic event and lead generation consolidation program
-Created the first full-funnel, cross-BU content strategy and library for lead generation campaigns
-Increased online advertising revenue +400% in one quarter, and optimized search by increasing clicks +18% and reducing cost per click by -13%
-Increased Pipeline on Ad Spend 55% and Return on Ad Spend 67% in one quarter

Large Enterprise Demand Generation 				
-Developed the first large enterprise digital lead generation strategy, driving pipeline in the tens of millions per quarter
-Single point of contact for major MDF partner, utilizing more than a half-million dollar budget per quarter in MDF, and effectively reconciled conflicting strategies to drive mutually-beneficial marketing campaigns and results

Digital Marketing Specialist

Nokia

I helped develop then implemented the online strategy for 3 main carriers (AT&T, T-Mobile and Verizon) for Nokia, ensuring that Nokia was accurately represented on the carrier websites, driving sell-through of devices and enabling tools to help consumers overcome the touch/feel barrier of shopping online. 

I also managed demand generation and other marketing programs, driving traffic and conversions on carrier websites and NokiaUSA.com; as well as developed/managed the only full portfolio representation of Nokia devices (besides NokiaUSA.com) on CNET.com.

My next focus was exclusively on Verizon digital campaigns. In this role,  I was responsible for developing and executing the online strategy and campaigns for VerizonWireless and Nokia. I managed the digital launches and programs for all Nokia devices in the channel by ensuring merchandising and placement on internal and external sites, such as both corporate websites, Facebook Fan Page, Nokia.mobi site, email campaigns, and more.

E-commerce Marketing Manager

Dell Computer Corp

Managed Small and Medium Business (SMB) online advertising from concept and strategy to execution, measurement and optimization.

Online Advertising
-Led landing page optimization project through multi-variate testing of 90 different recipes for highest conversion, then executed on results across SMB online activities
-Managed major product launch/pre-launch with integrated and comprehensive digital campaign
-Successfully launched the first-ever immersive online experience, video and mobile campaigns for Dell

Services Marketing
	-Established first redemption program, driving 22% increase in one quarter
	-Drove 87% attach rates through demand generation programs, including internal SPIFs
	-Conceived and managed sales enablement programs to drive optimal services attach rate

Healthcare Sales and Marketing							
-Primary daily contact for >60 healthcare accounts for the West region, with a cumulative budget in excess of $45M and exceeded quarterly sales quota of +$1M
-Managed and launched direct response door opener program to targeted healthcare executives, resulting in a 52% response rate and tens of millions in sales
-Facilitated online integrated marketing program implemented across all public segments and drove a 20% increase in response rate

Senior  Online Marketing Manager

Tocquigny Advertising, Marketing and Interactive Agency

Senior account executive responsible for managing the Dell account, inclusive of large enterprise, home and smal business, mid-market, and public segments (all verticals). The Dell account represented >50% of the agency business at the agency at that time.

Senior Account Executive

Temerlin McClain Advertising Agency

Account executive on the GTE account (now Verizon), managing direct marketing for long distance, DSL, cable, and various other verticals. Primary day to day contact for more than 7 clients.

Account Executive

High-energy digital marketing leader specializing in demand generation, story telling, integrated digital marketing, content strategy and development, and all layers of media. I creatively connect business insights to affect positive results and customer experience while building a positive and encouraging work environment.

Strong leadership skills, superior verbal and written communication.

Other marketing experience:
Social media, demand and lead generation, account based marketing, ecommerce, transactional/direct response and brand elevating marketing, product marketing, mobile device marketing, programmatic/display, media strategy and buying, site experience (pathing, user flow), content strategy and digital marketing, nurture/customer flow and customer marketing.

Sales experience:
Nokia - Online sales of mobile devices to external carrier customers (AT&T, Verizon, T-Mobile) 
Dell - Inside account manager, Healthcare
Dell, Nokia - Internal experience selling programs to internal customers/stakeholders to garner support
Retail sales (top seller nearly every week for one year) at Express

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