Camille Nisich

Instant Equilibrium

60% of growth-stage companies use an advisor.

And the top benefits cited are:

* Business results
* Team effectiveness
* Personal productivity

Our growth advisory focuses on mapping to strategic and development objectives, providing tailored solutions and creating measurable value.

We have spent over 1000 hours advising entrepreneurs on business growth strategies.

𝗥𝗘𝗦𝗨𝗟𝗧: Our clients have secured over $500,000 in corporate grants and have grown their businesses partnering with companies like Salesforce and Comcast.

Growth Advisory

During our Growth Consulting engagements, we spend time assessing the gaps in your business and determining the best strategies to grow your business.

We focus on helping you move quickly to address issues, capitalize on opportunities and open the door to quick infusions of cash without straining your time or adding headcount.

𝗖𝗟𝗜𝗘𝗡𝗧 𝗥𝗘𝗦𝗨𝗟𝗧: Increased revenue 15% during a 3-month business model transition and created an additional sales channel.

𝗖𝗟𝗜𝗘𝗡𝗧 𝗙𝗘𝗘𝗗𝗕𝗔𝗖𝗞:
𝘞𝘦 𝘸𝘦𝘳𝘦 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘦𝘥 𝘸𝘪𝘵𝘩 𝘊𝘢𝘮𝘪𝘭𝘭𝘦! 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘷𝘦, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘢𝘣𝘭𝘦. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘊𝘢𝘮𝘪𝘭𝘭𝘦 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘸𝘩𝘰 𝘤𝘢𝘯 𝘣𝘳𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. ~ Jaime, CPG Manufacturer

Growth Consulting and Cash Flow Improvement

In 2023, 67% of employees were not engaged or actively disengaged from their work and the lack of engagement cost $1.9 trillion in lost productivity.

Some of the best strategies for employee engagement involve setting clear priorities and involving them in innovation efforts.

Our facilitated retreats and training focus on fostering new ideas and developing effective, collaborative and engaged teams in the process.

We determine the frameworks to use, point out the truths in your data and then get out of the way to let employees feel the pride and accountability of ownership.

Meeting Facilitation and Corporate Training

Camille Nisich Consulting

I know that event organizers and hosts look for relevance and reliability. My approach to delivering content focuses on thorough research and understanding to meet your and the audience's needs.

I provide the insights, stories and strategies that engage audiences and deliver value long after the event.

𝗪𝗛𝗔𝗧 𝗢𝗥𝗚𝗔𝗡𝗜𝗭𝗘𝗥𝗦 & 𝗔𝗧𝗧𝗘𝗡𝗗𝗘𝗘𝗦 𝗦𝗔𝗬:
𝘠𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘸𝘦𝘳𝘦 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘢𝘯𝘥 𝘸𝘦 𝘬𝘯𝘰𝘸 𝘰𝘶𝘳 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘦𝘴 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘷𝘢𝘭𝘶𝘦, 𝘣𝘢𝘴𝘦𝘥 𝘰𝘧𝘧 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴. 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘱𝘳𝘪𝘷𝘪𝘭𝘦𝘨𝘦 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘭𝘰𝘰𝘬𝘴 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘰𝘯 𝘢 𝘧𝘶𝘵𝘶𝘳𝘦 𝘦𝘷𝘦𝘯𝘵! ~ Krystal, Event Coordinator

𝘐 𝘴𝘵𝘶𝘥𝘪𝘦𝘥 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘦 𝘢𝘵 𝘋𝘶𝘬𝘦'𝘴 𝘍𝘶𝘲𝘶𝘢 𝘚𝘤𝘩𝘰𝘰𝘭 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘦𝘥 𝘤𝘢𝘴𝘩 𝘧𝘭𝘰𝘸 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘭𝘦𝘢𝘳 𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦, 𝘱𝘶𝘯 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 :) ~ Genevieve, Founder

𝘞𝘰𝘸, 𝘸𝘰𝘸, 𝘸𝘰𝘸! 𝘠𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘣𝘢𝘴𝘦 𝘢𝘯𝘥 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘦 𝘫𝘶𝘴𝘵 𝘣𝘢𝘳𝘦𝘭𝘺 𝘤𝘢𝘶𝘨𝘩𝘵 𝘢 𝘴𝘯𝘪𝘱𝘱𝘦𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘧𝘶𝘭𝘭 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴. ~ Deb, CEO

Speaker: Keynotes, Breakouts & Podcast Guest

Dell

Directed the communications and training to drive a new post-acquisition sales platform for over 35,000 internal sales representatives, marketers and external channel partners.

Digital Projects - Digital Marketing Studio

Launched Dell’s first branded content marketing site delivering a $1 billion sales pipeline for Dell and its partners, including Microsoft, Intel and VMWare.

Digital Strategy & Innovation

Secured $10 million of ongoing annual strategic partner marketing funding.

Business Digital Marketing

Pioneered the first digital media measurement platform vendor implementation, improving the Net Promoter Score (NPS) by 10%.

Chief Of Staff - Global Communications

Managed $320 million annual capital expenditure budget, redeployed $20 million of savings into initiatives, saved $5 million in annual sales taxes and reduced internal invoicing cycle time by 56%.

Navigated hours of meetings with SEC investigators to explain how multi-million dollar strategic partnerships were properly accounted for.

Centralized North America cash management operations into a shared services organization, delivering process efficiencies and improving the ability generate millions of dollars in overnight investment gains by leveraging the large cash balances achieved from cash conversion cycle optimization.

Corporate Finance Consultant (IT CapEx, Mexico A/R, Corporate Treasury)

Saved $76 million in manufacturing and procurement costs.

Supply Chain Finance Consultant

Harley-Davidson Motor Company

Model for Summer 2008 National MotorClothes Collection.

MotorClothes Model

Henninger Media Services

Increased revenue 20 percent in one fiscal year, while planning film and video editorial projects for 30 advertising agencies and independent producers, including The Virginia Lottery, National Geographic and The Martin Agency.

Account Manager

Do you have a goal and a need to innovate but don’t know which steps to take to grow faster with less risk?

I help IT Services Firms make more sales, so they can grow faster without having to add more staff.

High-growth IT Services firms, as well as other professional firms, are under constant pressure to innovate. They need to be able to sustain growth, compete with enterprise players, and  drive positive impact to the economy.

In short, they must innovate to survive - meaning they must fund it, develop it, and profit from it, and those directives come with challenges.

I use my CASH Compass system to co-create solutions that help corporations get the cash they need to fuel their innovation engine.

✅ 𝗙𝗨𝗡𝗗 𝗜𝗧
70% of middle market firms have a willingness to invest in growth (National Center for the Middle Market), yet 33% say the amount of capital available to them is insufficient (JP Morgan Chase)

I deliver tailored solutions that create immediate cash by leveraging assets you already have.

𝗥𝗘𝗦𝗨𝗟𝗧: During nearly two decades at Dell, I spearheaded a project that delivered over $1 billion in sales pipeline by leveraging internal assets and strategic partnerships.


✅ 𝗗𝗘𝗩𝗘𝗟𝗢𝗣 𝗜𝗧
In order for companies to deliver innovation, they must have talent that is equipped to develop and lead through innovation.

For over 3 years, I have advised executives of a venture-backed firm. 

𝗥𝗘𝗦𝗨𝗟𝗧: They have achieved professional success, and as a company, they recently landed a $380 million deal and were named to Fast Company’s Most Innovative Companies 2024 list.

✅ 𝗣𝗥𝗢𝗙𝗜𝗧 𝗙𝗥𝗢𝗠 𝗜𝗧
67% of business leaders believe their organizations are overly complex and inefficient, yet only 50% feel well prepared for necessary changes. (McKinsey)

In order to profit from innovation, corporations must reduce complexity and manage costs efficiently.

𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: Drawing on the skills developed while streamlining procurement processes and delivering over $65 million in supply chain cost savings at Dell, our proprietary CASH Compass system  helps corporations reduce risk and deliver bottom line results without having to add headcount.

Want to learn more?
Visit instantequilibrium.com for a free assessment and custom 3-step plan.

Managing Partner

I show manufacturing and tech sector scale-ups how to find and capture the cash flow that's leaking from their business, draining profits and costing them much more than it should to grow.

I'm not an angel investor or venture capitalist, and I don't write checks.

I invest by adding value.

I turn your problems into profits.

I've been making critical cash flow decisions since I broke free of my father's financial tyranny at 19, and went on to make billions of dollars of cash flow decisions for Dell Technologies.

Our partnership focuses on helping you achieve the right balance between the 3 core elements of the Cash Flow Pyramid (TM)- Sources, Uses and Levers.

I'm building a portfolio of private businesses that I help grow, scale or exit at maximum valuation.

If that sounds like your business, we start by assessing where your biggest cash flow opportunities are and then focus on one of the following: 

💲 Liquidity - Grow cash reserves and have the numbers to access capital when you need it.
💲 Growth - Enter new markets, acquire profit centers, secure strategic partnerships and generate  repeat sales.
💲 Profitability - Beat profit margin benchmarks, drive high lifetime value (LTV) and achieve the the highest possible valuation multiple.

WHAT PARTNERS HAVE TO SAY:
We were thrilled to have partnered with Camille! She was incredibly supportive, professional, and knowledgable. I highly recommend Camille to anyone looking for an expert who can bring strategic insight and implementation to their business.  ~ CPG Manufacturer

Working with Camille has been a real pleasure. She makes herself part of your company. She's also very, very analytical, so we understand what we expect to happen in the future. ~ Co-Working Spaces Owner

Take the free Cash Capture Assessment to get started: www.growthandscale.com/ assessment

I never thought I’d leave a decades-long career at Dell Technologies to help local and service businesses, but one moment changed everything.

I had spent nearly 20 years at Dell solving business cash flow problems. My job was to turn the assets we had into more sales, faster. I enjoyed the work, but I felt removed from the true engine of the U.S. economy: small and midsized businesses.

While I had already started a coaching business on the side, everything shifted when my role was eliminated. Suddenly, the safety net was gone, but so was the ceiling.

I knew I had to take everything I’d learned about cash flow and sales acceleration and use it to help businesses that rarely got access to the kinds of strategies used by large enterprises. 

Why shouldn't they steal a page from the big company playbooks?

But my biggest challenge was learning how to sell myself.

I had experience in Finance, Operations, Communications, even Digital Marketing, but not Sales. I felt out of my depth when it came to how to create success on my own.

So I leaned in. I experimented. I invested. I learned.

And my most valuable lesson? You can shortcut your growth curve by learning from someone who’s spent the weeks, months or longer to figure out what you’re trying to do.

Today, I help local and service businesses focus on ONE sales-focused priority at a time, speeding up lead-to-conversion with AI-powered solutions like Voice Agent AI and Missed Call Revenue Recovery. I even named the system 𝘝𝘦𝘭𝘰𝘤𝘪𝘵𝘺 because that’s exactly what it creates.

One thing I know is that challenges shape us in unexpected ways.

What challenge helped shape your path?

Drop a comment. I’d love to hear your story.

AI Strategy Consultant for Local Service Businesses | Automated Appointment Booking | 24/7 Lead Capture with Voice AI Agent | Sales Automation | Executive Advisor

Camille Nisich - AI Strategy Consultant for Local Service Businesses

Q4 not looking like you hoped? You're not out of options.

Most service business owners try to fix slow sales with more ads or more staff. 

But there’s a faster way to boost revenue without chasing talent or overspending.

In this edition of AI for Local Business Growth, I break down how I help clients close more sales using AI and a simple short-term strategy. 

You’ll get a real success story and one smart move you can try today.

Click below to get the details.

If you try it, let me know what results you get.

#AIForLocalBusiness #Sales #RevenueGrowth

View newsletter: AI for Local Business Growth

If this quarter isn’t shaping up the way you planned, you’re not alone. Local service business leaders are under pressure to hit goals without adding 

Open article: Need to Save This Quarter’s Sales? Start Here. by Camille Nisich • 2 min read

Need to Save This Quarter’s Sales? Start Here.

StandOut Authority

We live in a digital and social media first world and human connectivity is being lost.  Building our personal brands is more important than ever before which means we must move away from mass marketing and lead gen to creating high quality human connections.  

At Standout Authority, we help C-level executives, business owners, entrepreneurs and job seekers create a strong personal brand, grow their influence and draw in amazing opportunities WITHOUT selling.  

✓ Create a Strong Personal Brand
People buy from other people and you are the brand. We’ll help you bring your personality to life authentically. 

✓ Grow your influence and Attract the right connections 
You need to find the RIGHT connections and create quality content that fits your brand and business goals and grow your brand. 

✓ Implement our Engagement Engine with Your Target Audience 
We take over your LinkedIn account and create customized messaging for your marketing funnel that draws massive conversions. 

✓ Get Qualified Opportunities
Having a ton of connections isn’t enough. Build your audience through engaging content and messaging that converts them into immediate opportunities.

We offer: 
-Corporate training and Workshops 
- 1:1 Services including WERK Your Brand, Elite and Signature
-Thought Leadership Exec Strategy Consulting 
-LinkedIn on demand and done with you training

Co-Owner and CMO

I have a passion to connect with people and love being on stage.  I've spoken on the power of your professional and company brands, personal branding, how to use social media to build your presence, how to create a strong brand that builds fans and advocates, LinkedIn strategy and more. 

Some of my speaking engagements include:

John Assaraf's Business Growth Program, Amarillo Ad Fed, Velocity Women's Group, Social Media Week Austin 2018, 2019, 2020, Small Business Festival, Freecon, Best Practice Media, Saucony's Running Event marketing bootcamp, Together Digital and Microsoft Inspire 2017 and 2018 where I achieved a speaker excellence award.

Public Speaker

Brandingmag

I contribute to BrandingMag as an author around topics like  personal branding, thought leadership, content marketing and more.

Contributing Writer

The University of Texas at Austin

I worked with the President's Transformation and Strategy Office on the first ever 10 year strategic plan. We developed the communication and marketing strategy to deliver the 42+ key initiatives across the university...a major endeavor!  

I also support Texas MBA and MS students to find their voice and showcase their skills so that they can start a career that gives them joy and purpose. I advise students on exploring a new career direction, strategizing a plan to pursue a specific industry or functional interest, and utilizing resources like LinkedIn to network and build their personal brand.

I'm also a Guest Lecturer at McCombs and the Moody School of Communication

Guest Lecturer, Marketing Consultant, and MSM Industry Consultant 

Gartner

I managed the brand and marketing strategy for Software Advice which helps small businesses find software through human conversations, trusted reviews and research. Software Advice itself is a $50M+ revenue business and part of the Gartner Digital Markets portfolio of companies which includes GetApp and Capterra as well. 

As Software Advice's brand leader, I reported directly to the CMO of Gartner Digital Markets, and supported the brand and content strategy, creative development and execution, and SEO, email and paid media teams. Some of my best accomplishments include: 

-Launched a new brand identity for Software Advice including in depth brand guidelines, messaging, customer personas,  and a new website and marketing materials. 

-Launching a multichannel digital media campaign with a $3M budget. This was end to end, from strategy and planning to creative development and execution to paid execution and reporting. I personally managed the Direct channel forecast and profit and saw an iROAS from my YouTube spend of 1.4x. 

-Developing and executed a national partnership with SCORE, a key resource group for the Small Business Administration.  This included 2 national webinars with nearly 2000 registrations and co-branded content with new research landing tier 1 placements

Senior Brand Manager

Together Digital

I was the City Champ for Together Digital Austin - think the CEO of the Austin chapter, representing our mission, recruiting and retaining members, leading board meetings, emceeing all of our monthly meetups, and more. Previously, I was the board advisor overseeing the success of the chapter in more of a consultative approach.  

Together Digital is a community of 2K+ women across the nation working together to grow our careers, enhance our relationships and build a community of support and love.  We have monthly meetups and virtual events with major leading ladies and are built on the idea of asking for help and giving what we can.

City Champ

Microsoft

In my most recent role, I managed a cross organizational branding initiative to re-envision what it means to partner with Microsoft, collaborating with over 50 stakeholders across the brand, research, marketing, sales, product and engineering teams from c-level to manager. I helped design a new narrative and messaging storybook for the Microsoft Partner Network, an ecosystem of 300K partners, that guides all sales, partner, marketing, support, communications and product leads’ program and content strategies.  My work reached 30,000+ employees with new messaging and generated 2M+ impressions externally around our new “partners make more possible” message

I also led partner evidence, telling the stories of partners and how they're transforming their customers. This means managing a program and team that can collect and write 30+ partner stories around digital transformation from across the company and globe. They are amplified on partner.microsoft.com and social media, and promoted through PR, executives, and partners’ marketing channels 

Previously I was the host of the Microsoft Partner Network podcast interviewing C-Level executives, authors, and change makers across Microsoft and the tech industry to deliver authentic and tangible conversations to business leaders. 

When I first started with the company, I was the demand generation lead for the Microsoft Partner Network, working across the One Commercial Partner organization, Business Groups (Office, Dynamics, Windows, Cloud and Enterprise, etc) and Central Brand teams to deliver digital marketing to our partners through social and paid media strategies, content creation, and PR. I owned our Facebook, Twitter, LinkedIn, YouTube, and blog as well as the paid media and branding strategy to drive organic growth and engagement.   In 2017, I led social media for Microsoft Inspire, a flagship MS event for 17K+ partners around the globe, and garnered nearly 1B impressions through the event #MSInspire.

Partner Marketing Manager 

The University of Texas at Austin - Red McCombs School of Business

President, Board Fellows: Texas Cultural Trust Board Fellow
Co- President: Jewish MBA Organization 
Co-Chair 2015 Women's Forum 
Texas Venture Labs Investment Competition  Semifinal Runner-up
Graduate Women in Business
Graduate Marketing Network --- Best Speaker Award at GMN Marketing Case Challenge 
McCombs Ambassador Committee
Graduate Business Technology Group
Strategic Branding MBA level Teachers Assistant

MBA Graduate Class of 2016

Created a historical record of the Microsoft Action Pack evolution by interviewing 15+ key stakeholders across the Microsoft Partner Network and evaluating past strategies and executions

Developed the first ever Microsoft Action Pack Business and Marketing Strategy centered around recruiting new cloud partners and enabling current partners to transition onto the cloud

Partner Channel Marketing Manager Intern

Walton Isaacson

Oversaw relationships with brand teams at Unilever including Suave, Clear Ultra Shea, and AXE, successfully renewing agreements for $2.5M in revenue 

Managed 10 employees and collaborated with five inter-agency teams, upwards of fifty people, to generate client marketing plans and successfully meet market share goals

Maintained all client program budgets including continuous spend tracking, labor reconciling and invoicing for over $5M in business ensuring all budgets fell within allocated spend 

Collaborated with C- level executives across the agency’s three offices on new business opportunities including Verizon Wireless’ African American and Hispanic business valued at over $10M and Macys’ African American business 

Identified need for improved resource sharing capabilities across teams; developed and implemented electronic filing process to ease retrieval of client campaigns and industry information resulting in improved efficiency

Account Supervisor

Walton Isaacson, LLC

Managed creative strategy, planning and event execution for Clear Ultra Shea, a female African American hair care line. Print and digital advertising campaigns and social media engagement activations surpassed the consumer brand reconsideration benchmark by 15% 

Assisted Account Director with generating unique social, digital, and experiential consumer promotions strategies targeted at college males for AXE Deodorant’s new product innovations; continuous client and interagency communication and college behavioral research led to AXE Hair becoming new clients 

Led Intern Committee, establishing its purpose, mentoring and offering career guidance. Each intern earned a full time job within the company or at another major marketing organization

Senior Account Executive

Spearheaded the AXE One Night Only campaign, creating free unexpected concerts at 15 college campuses through digital and social media, exceeding 175M media impressions 

Coordinated $3M program for the launch of AXE Excite by negotiating eight music and lifestyle brand partnerships such as Wisconsin’s Summerfest Festival which resulted in over 4M consumer interactions

Established and maintained key agency partner relationships to assist in strategic and executional program elements such as sampling distribution, brand ambassador resourcing, and event production

Account Executive

Brand marketing ladyboss who builds your personal brand, LinkedIn strategy and confidence so you can change the world | LinkedIn Creator Program | Web3 Creator | Co-Owner & CMO| Lecturer & Public Speaker

Why do I call myself a ladyboss? Because I'm an authentic, powerful and loving woman who's changing the world one soul at a time.  

We are in the HUMAN revolution. The time is now to connect authentically and serve, not letting money and social followers rule our lives.  

Marketing has always been my way to connect with people. My first role was at the marketing agency Walton Isaacson where I supported Unilever's AXE, running some of the first social media driven activations, including AXE One Nighty Only featuring artists like Diplo and Weezer. My time at WI taught me how important it is to understand different audiences and creativity.   

When working with Unilever, I realized that I wanted to lead a corporate brand and knew that a MBA could fast track that opportunity. Graduating from the University of Texas Austin, McCombs School of Business is one of my proudest moments. My MBA taught me the strategic thinking and discipline needed to land a role at Microsoft and Gartner where I entered into technology and B2B marketing, focused on scaling brands.   

The marketing agency, MBA, and corporate experiences built the ladyboss I am today. A ladyboss that is now a female entrepreneur, mother, stepmother, and business owner. 

I've always dreamt of owning and leading my own company that can help people find their voice, and I'm now living that everyday with my husband, Joshua B. Lee, Founder and CEO of Standout Authority.  

We're marketing strategists supporting organizations, business owners and professionals in building their thought leadership strategy and social selling programs. Our process allows businesses to attract, engage and convert their ideal audience into new opportunities and customer advocates WITHOUT selling. We build strong personal brands, drive visibility through content and grow opportunities through the power of LinkedIn.  

Our services include thought leadership strategy development with executive teams, LinkedIn implementation and social selling programs. 

Our done for you services:  

✔ WERK Your Brand: develop your personal brand, messaging, content strategy and execute 

✔ Signature: Inspire and draw in your ideal audience through our Engagement Engine plus personal brand and content coaching   

✔ Elite: Completely done for you personal brand, content AND Engagement Engine  

Social Selling Programs and Training: 

✔ Standout Authority Experience: on demand or live program to attract, engage and convert your audience 

If you’re ready to stand out and change the world DM me.

Rachel B. Lee

You don’t need to be louder to be seen, you just need to be more present. 💜 That line from my recent conversation with Goldie Chan, known as the Oprah of LinkedIn, has been echoing in my mind ever since. 

Goldie is one of those rare leaders who redefines what visibility looks like. She’s deeply thoughtful and yet one of the most recognizable voices on LinkedIn. She built her brand not by chasing attention, but by showing up consistently, creatively, and authentically herself. 

In our conversation on YOUmanize Your Brand™, Goldie opened up about her journey, from surviving cancer to becoming a globally recognized voice on personal branding. She shared how she’s turned introversion into a superpower for storytelling and leadership. 

Here’s what I took away from our conversation: 

💜 Quiet power is real power, introverts often have the deepest wells of creativity and empathy; it’s about channeling that energy intentionally, not hiding it. 

💜 Your story is your differentiator, Goldie’s signature green hair isn’t just an aesthetic, it’s a symbol of resilience and reinvention. 

💜 Human connection still wins in the age of AI, despite all the tech and algorithms, the leaders who stand out are the ones who show up human, sharing real stories, emotions, and experiences. 

Goldie reminded me that visibility isn’t about being everywhere. It’s about being deeply somewhere, fully present, aligned with your values, and open enough for people to see who you really are. 

If you’ve ever felt like you need to “be louder” to stand out, this episode will change your perspective. It’s a masterclass in quiet leadership, authentic influence, and building a brand that reflects who you are, not who the world expects you to be. 

🎧 Tune in to the full episode on Spotify, Apple, or YouTube.  https://lnkd.in/gUa8Gbvg

#Leadership #PersonalBranding #Podcast #Introvert #WomenInLeadership

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Camille Nisich

Rachel B. Lee

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taplio

The Battle

Camille Nisich

Rachel B. Lee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Camille Nisich's LinkedIn Performance

Performance ScoreRachel B. Lee's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCamille Nisich's LinkedIn Performance