I create human centric and sustainable programming to support new VIAneer onboarding and ongoing community engagement experiences. 

Ask me about: 

- conducting training and onboarding analysis to optimize new hire integration and success 

- facilitating onboarding experiences to make our new hires feel welcomed, supported and valued! 

- planning social events in multiple cities (Somerville, MA and Montreal, CA for our hybrid teams)

Employee Experience Specialist

Connecting Creations LLC

I work with high-achieving, ambitious leaders and People teams to turn their dreams ➡️ strategy ➡️ action without sacrificing mental, emotional or physical wellness! Check out this client testimonial:

"Candace’s energy is contagious and from the first time we spoke, I truly felt someone was in my corner supporting me and rooting for me. It is challenging to tackle patterns, behaviors and mindsets you’ve had for decades but not only does she understand these complexities she truly wants you to succeed and achieve your goals.  I knew I wanted to make changes in my life and I knew what I was doing wasn’t working. I needed someone who was going to support me, hear me but also push my thinking and she has done all that plus a million other things!!

I feel less scared and more empowered to tackle the challenges and problems I was navigating when I decided to work with Candace. I understand now that I have much more control than I thought I did, which gives me more confidence and mental wherewithal to face them. Also, she makes you walk the walk,  which I find incredibly valuable. I’ve always had trouble backing up understandings with action. The actionable goals I have done with [Candace], give me a blueprint for an actual shift! (Not just talking about it)"

Dream Doula, Founder, Facilitator

My passions as a creative artist, performer, and fitness professional collide with my knack for logistics management, strategic development, and enhancing operational efficiency. I aim to inspire and empower others utilizing dynamic movement and purposeful prose to provoke and push people toward their life goals.

Specialities: 

Performance
Choreography 
Group Fitness Classes
Personal Fitness Coaching 
Public Speaking 
1:1 Motivational Coaching 
Workshops & Training Sessions

Chief Inspiration Officer

305 Fitness

Teaching high energy, dynamic cardio fitness classes supporting and motivating ((305)) Fitness clients to achieve their fitness and wellness goals!

Fitness Instructor

As a subject matter expert in leadership development and group fitness & wellness coaching, I lead cohorts of instructors through a certification training for 305 Fitness' proprietary method. 

In my experience as a member of the development team for training curriculum & facilitation materials, I regularly meet with the CEO and Program Manager to provide feedback for the improvement and expansion of the training and recruitment strategies for new instructors. 

Lastly, I serve as an ongoing resource for the continued professional development of the Certified Instructors who join the community through continued leadership coaching, class evaluations and strategic business development guidance.

Certification Training Facilitator

As the department lead for the Instructor Certification Program at 305 Fitness, I helped to develop the program and scale it to over 1000 trained instructors. I enjoy working with startups who are cutting edge in terms of what they're creating in the world. 

From building operational systems and processes to organizing events and breathing life into our founder's vision - birthing dreams is what I do!

I grew our Certified Community to 1000+ certified instructors and retained 90%+ of active instructors in our subscription-based program model. Supported the recruitment and sales processes, training and curriculum development as well as ongoing programming and instructor retention effort.

Manager of Instructor Success

305 Fitness is expanding nationally and globally with an Instructor Certification program that empowers people from every corner of the earth to be Fitness leaders for their communities! I support our Certified Community with training, business development and general empowerment to ensure their success as 305 Instructors!

Instructor Success Coach

Supporting the operational management of the ((305)) Fitness Midtown studio creating a safe, comfortable environment and a fulfilling, empowering studio experience for our all-star clients!

Assistant Studio Manager

Small Door

After a successful first year as Small Door's Employee Experience Specialist, I was eager to expand the scope of my work to include other professional passions within the world of learning & development. 

In 2024, I have worked on projects such as: 

- Onboarding a new remote CX & Sales team to support our in-practice member experience efforts. This included building training roadmaps for 3 roles and a team of 10, organizing and facilitating two weeks of live training sessions, and supporting with ongoing Q/A, performance monitoring and 1:1 coaching to support 90% retention of new hires and strong CSAT and sales metrics. 

- Launching a leadership learning and development bootcamp for our practice leaders on themes such as de-escalation, change management, and financial performance strategy + monitoring KPIs with 51% average active participation rate for target audience. 

- Designing a holistic Career Development Program to retain high performing talent and extend tenure of participants in each cohort for minimum of one years noting specific KPIs to measure success and monitoring/reporting process.

- Project managing a cross functional Employee Engagement project including designing an employee pulse survey, hosting strategic planning session to address team feedback, creating and managing a RACI project tracker to organize priorities and drive momentum on initiatives to increase eNPS by a minimum of 20% within a 6 month span.

Employee Experience, Learning & Development, Program Manager

Wearing several hats to spearhead employee experience and well being programs and policies for our org. 

- Office Management for our HQ office
Ask me about the 5 figure budget I manage  to keep out office stocked with all our needs

- Event Planning for HQ, Remote and Practice Teams 
Ask me about the Astrology and Tarot team building events I host for our practice teams.

- Employee Well Being Program Design
Ask me about the Mental Health Awareness Resource Marathon I created in May 2023 for our teams. 

- DIEB Training and Development Initiatives
Ask me about the 4 DIEB trainings I've co-facilitated for our new hires. 

- Professional Development and Training Programming

Brackins Creative Agency

The Brackins Creative Agency is a service provider in the creative & web development industry. In response to the profound realization that a number of the agency's clients did not have the foundational elements to ensure the success of their businesses, the agency launched the Table of 10 program. 

The Table of 10 Program is a year long business mastermind & lifetime community membership for Black women. The program is designed to help our enterprenuers build their business with integrity and cultivate the access, power and wealth they need to scale their vision. The primary mission of the program is to successfully develop a coalition of 100+ Black women millionaires by 2025. 

As Director of Programming & Engagement, I am overseeing the:
- Development & implementation of the program infrastructure
- Ongoing operational excellence of the program management
- Recruitment and Sales strategy to support the program growth
- Community retention, engagement and client experience efforts
- Instructional design for all program offerings
- Curation of a Table of 10 marketplace of service providers and products that will enhance the success of our community.

Director Of Programming and Engagement

A Strange Loop Broadway

I supported the creation of choreography for 3 productions of a now Tony Award-winning Broadway musical.

I documented and preserved choreography during and in-between each production to maintain the spirit, quality, and integrity of the choreography.

I taught choreography to new cast members and understudies and prioritized supporting the various learning styles and movement capacity of each actor.

Associate Choreographer

Springpoint

Aiding school partners in their efforts to design innovative new schools that are student-centered through programmatic and operational support.

Network Engagement Associate

Success Academy Charter Schools

Providing support to the Founder/CEO and other Network executives at Success Academy Charter Schools to support organization and efficiency on the executive team.

Executive Support Associate

Supporting the central Network Operations team at Success Academy Charter Schools enhance network wide organization and efficiency.

Network Office Coordinator

Rue La La

Responsible for data entry of Purchase Orders and order revisions for Rue La La Boutiques, work closely with Event Production and Merchandising teams to ensure all vendor assets needed for online boutiques were received within tight timeframes, and communicate directly with vendors to coordinate timely receipt of production assets including sample and bulk shipments of product

Boutique Coordinator

Institute of International Education

Fulbright Research Award recipient for 2013-2014 conducting dance anthropology research in Nicaragua.

Fulbright Scholar

I help multi-passionate professionals amplify your joy, wellness, social impact and wealth so that you can build blow your mind lifestyles & legacies!

I believe joy isn’t a luxury: it’s a necessity. Whether I’m coaching ambitious leaders, building thriving communities, or guiding people through movement and dance, my mission is the same -- to help others prioritize their well-being without sacrificing their ambition or dreams.

As the creator of Daily Cup of Joy, I offer a daily dose of joy to help people refuel, recenter and realign with their core needs, values and desires. This membership is a vibrant community designed to make joy a cornerstone of life. With movement, mindful prompts, and actionable tools, members unlock better mental, emotional, and physical health, improve communication in relationships, and discover renewed hope—even in life’s most challenging moments. Check out the pinned links on my profile for more details about joining or visit: joy.candacethedreamdoula.com

Movement and dance are essential to how I approach well-being. Beyond being fun and freeing, they’re scientifically proven to boost brain health, sharpen focus, and enhance emotional resilience. It’s why I integrate them into everything I do—whether facilitating a group session, teaching a class, bringing a new choreographic project to life or creating space for meaningful connection.

I also draw from over a decade of experience in employee and client experience, program design, and community building. As a former Employee Experience Program Manager, I’ve championed initiatives that drive engagement, foster belonging, and empower teams to thrive with business and personal goals. I’m passionate about creating spaces—be they corporate or community-centered—where people can pursue their passions and find deeper purpose.

If you’re a visionary leader, a collaborator, or an aligned organization, I’d love to connect. Together, we can create workplaces, communities, and lives centered on well-being, joy, and lasting impact.

Candace Taylor

Darren Gibb

Helping coaches and solopreneurs use storytelling to turn followers into clients through advanced LinkedIn strategies.

How many times have you tried to make LinkedIn ‘work’ for you? 🤦‍♂️

If it's not working, you're focusing on the wrong things. Here's why 👇

Because most LinkedIn advice focuses on fluffy nonsense
→ Hooks
→ Formatting
→ How to grow your account (whilst making no money).

(spoiler alert: I am unashamedly about helping you make $$$, not get likes).

It’s easy to look popular.
To fain popularity.
And to get people liking your content.

But what coaches truly suffer from is creating the right type of strategic content.

The type of content which attracts the right people
And repels the wrong.

The type of content which turns you into your prospects’ number 1 expert.

The type of content which strategically positions you as the ONLY solution to their problems.

And the type of content which - best of all - converts those followers of yours into happy, paying clients.

You’ve likely tried the free courses.
Paid some money to unlock the ‘secrets’ from the gurus…
Yet still don’t have a predictable amount of leads coming your way every month.

Or perhaps you feel that you’ve cracked LinkedIn and are ready for that next step:
Webinars, Masterclasses and Challenges (ask me about how I helped one of my clients, Andy, turn a $150 webinar into almost $50k 👀) 

LinkedIn and social selling isn’t difficult - and I make it easier with my CLOSE Framework:

→  𝗖ontent That Attracts & Repels
→  𝗟everage LinkedIn Intelligently
→  𝗢ptimized DM Strategy
→  𝗦trong Sales Strategies
→  𝗘nhance Expert Influence

It really is as simple as that.

And that’s what I’m known for (check out my testimonials for evidence).

If you want to CLOSE and make money.
Shoot over a DM saying 'CLOSE' to find out more.

But - I only work with hard-working coaches who are serious about 

→ improving their LinkedIn strategies
→ Serving more of their ideal clients
→ Know that everything takes work.

If this sounds like you, I look forward to chatting.

If not, I hope you still learn something from my content.

And if you’ve read down to here, drop a DM just to say hello. 

DM the word ‘STARBURSTER’ and I’ll send you over something I usually sell...

For free 🌟 

Also check out my website in my Featured Section to get some free gifts and also sign up to my newsletter.

Storytelling on LinkedIn Coach

Combining my knowledge and passion for storytelling with my knowledge for LinkedIn, I help coaches and solopreneurs use storytelling and proven strategies to improve their content and convert more followers into paying clients.

OMG! I hit 20k followers!! SO excited...

I totally forgot to bother posting about it.

See, it's nice to see.

Even the "vanity metrics don't matter" in me got slightly pushed to the side.
Dopamine filled my brain.
Reflected on my journey from 0.

And then thought:
"Good. Now back to work."

It took me 5 years of posting to get here...

Not exactly meteoric growth.

A Top Voice badge is nice and showed me not to focus on the numbers.

But 5 years is far from impressive.

But then there's this:
If 20,000 people engaged with me daily, I'd be "truly amazed, humble and grateful".

But they don't.

A majority won't have a clue in blue hell who I am.

So to those who do see this.
Who do engage.
Thank you.

For that, it still blows my mind, and I am eternally grateful.

But I'm more grateful for how my content has drawn in my clients:

From struggling to be seen and close deals to $600k months.
From 20k to 70k followers.

From $3k launches to $20k launches (and then tripling that within 3 months).

From having 0 calls in 6 months to 8 calls in 2 weeks.

From 0 calls to $15k within 4 weeks...

From having the honour of starting work with people to seeing them move onto that next level and no longer need me.

That's what needs to be counted and celebrated.

Almost $3m done together.

20k (actually 20,076 followers now 🙄)  looks and feels great.

Just don't let it be the only number you look at and see.

Followers don't = conversion and new clients.
(and don't let anyone tell you otherwise).

Conversion is what to really focus on.

But thank you, genuinely, to each one of you.

Now, back to work. 😉



PS - if conversion and new clients IS what you want to focus on in 2026, rather than follower count, DM me CONVERSION and we can see if it would be a good fit - I'm opening up 2 1:1 spaces this month.
___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

I teach coaches how to win more clients using Strategic Content that Converts | Ask about my CLOSE Framework

How often do you scroll on here,

And think: "how tf did THAT get 1273 likes...

Yet mine struggles to get more than 10?!"

And the same with follower counts:
"This person posts nonsense, yet has 60X my followers?!?!".

Yeah, it can be pretty disheartening.

We tend to judge the wrong metrics:
the ones that don't serve us.

This week,

- I've had a client, Ophelia, who hasn't even posted in a month...
Close two new clients.

- Liam, who gets 15-20 likes and about 10 comments per post...
Close two more this week, taking his total to 5 in the past 2 weeks and bringing in $28k.

And a consultant I know who went all in on a growth accelerator to try hit 100k followers... 
Closed nothing. Again.

The difference between the three?

All have 20+ years of experience in their fields.

Two stay in lane.
They're not posting generic, fluffy nonsense.
The other is chasing virality.

Two understand the DMs is where the adults talk.
They're getting calls booked in there.

One grew their followers faster than ever.
But don't book calls because they got distracted by the wrong people clapping.

If you want hyper growth, you'll get it;

Along with sponsorship deals (that pay badly), 
A confused audience 
An empty calendar

Those who know what they're doing:
- Create strategic content for their audience.
- Understand the DMs are where calls get booked
- Know how to position themselves each step of the way.

Stop focusing on trying to speak to everyone and grab likes.
Start speaking to those who matter and have conversations.


PS - 20 days left. That's enough time to book 5+ qualified calls before Christmas. DM me 'Santa's Dirty Little Secret' if you want to know how.🎅

Your LinkedIn feed is about to fill with crap.

BLACK FRIDAY DEALZ which all have:

💀 My 3200 Hooks to make you go ViRaL!!
💀 My 3200 GPTs which make you go ViRaL!!
💀 My 3200 Sales Scripts which make you RiCh!!
💀 My 3200 DM Templates which make you go RiCh!!
💀 My 3200 Content Templates which make you go... 

Yeah, you get the idea.

Here's what's going to happen over the next 3 days:

🧠 Your brain is going to start getting massive Fear Of Missing Out.
🤔 You're going to start convincing yourself you NEED these.
💸 You're going to waste more money on more junk you never use.

(we've all been there, right?).

Cos here's the thing:
You don't need most of the crap you buy on Black Friday.

On LinkedIn, it's typically disjointed.
Low quality.
And stuff the creator hasn't been able to sell at a higher price.

That's why this year, we're doing it differently.

I am an expert when it comes to LinkedIn and AI.
But conversion and the DMs are what I love the most.

So that's what I bring to the party.

But it's not about me.

So I've got together with 4 other Experts.

Because five heads are so much better than one.
(and there's so much I can't teach you that these experts can).

Biliana Stoyanova who is going to teach you buyer psychology.

How to speak to them in their language.
Frame your message to get more deals closed.

Hristo Butchvarov who is giving you a ridiculous amount of incredible graphic templates, which means you don't need to waste time designing your own (poor) graphics.

Celeste Yamile 🤖 who is going to teach you the key principal which makes AI work for YOU - 100 personalised content ideas in minutes and her FormatGuru GPT

Phil Shorland who will teach you how to craft your own UNIWUE narrative and storytelling skills - the skill everyone thinks they're grea at, but most do poorly.

And myself, who's giving you access to my 2 hour DM Authority Code Materclass where I teach you the psychology, strategy and frameworks to master the DMs and get more people booked onto calls - as well as a GPT based on the whole masterclass AND my DM Objections GPT as well.

(check out the carousel to find out MUCH more).

Seriously. Ridiculous.

5 Experts in their fields,
Bringing together the essential stages to help you:

Create better content.
Faster

Connect with your ICP.
Deeper.

Get them through the DMs and on to Sales calls.
Naturally.


And it's live. Now.

Find out even more at https://lnkd.in/gNf_kWnc

For obvious reasons, we've limited the amount available.
Get it before it's gone!


Spend your money for something that is proven to work.
Not that nonsense that other creator built on ChatGPT within 30 mins 😉

🖤📆


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

Black Friday LIVengers Offer

Your post got 120 likes.
 
Your DMs got 0 inbounds.
 
That's not a content win. 
That's peer applause from people who'll never buy.
 
The gurus won't tell you this, but:
 
High engagement + zero calls = you're entertaining, not converting.
 
Your peers love your content. 
Your ideal clients don't even see it.
 
Because you're writing for validation...
Not resonance.

Your peers clap because they 'get it'
(and want your engagement in return).

Your ideal clients roll their eyes and scroll past.
 
Validation sounds like: "Great post!" 
Resonance sounds like: "I feel seen. This person gets ME."
 
One fills your ego. 
One fills your calendar.
 
The algorithm rewards engagement. 
Your bank account rewards conversations.
 
Stop chasing likes from peers. 
Start writing for the one client who's silently struggling with the exact problem you solve.
(And have solved countless times before for other clients).
 
They won't clap. 
They won't comment.
They won't even like your post.

They'll DM.


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

Pitchslapping should be a criminal offence.

And the Experts would be filling the jails. 👇

Over the past few months, I've started working with Go To Market Experts.

They're brilliant:
Expertise
Knowledge
Experience
Experienced.
Full of Insights.

EVERYTHING this latest algorithm LOVES.
(all this and MORE is available here: https://lnkd.in/e-Nhi5QR)

Yet in their content, they fail to show it.
And in the DMs, they pitch without realising it.

❌ People don't care about your website
(if they did, they'd just go to your profile)

❌ People don't care about your 'free assessment'
(which, naturally, makes them give you their email address)

❌ People don't care about your portfolio links
(they want to hear them when they ask for them).

I've been teaching people how to create better content and convert on LinkedIn for almost 6 years, so I know I'm right in this:

GTM people are selling on here like it's still 2015.

That's why you're finding it so hard to get business on here.

Here's how GTM experts (and everybody else) should be doing it instead:

❌ Sharing other people's content on their feeds
✅ Sharing stories about how they have solved real problems.

❌ Posting "honoured to be invited to" nonsense
✅ Sharing insights shared and gained from the experience.

❌ Talking about how fkn great you are and all you do is gold
✅ Showing how you view your space and your unique angles on it.

❌ Spamming people with links, free tools and nonsense
✅ Building real conversations finding commonality, potential symptoms or painpoints and pivoting to the right call with the right person.

❌ Stop wasting time with coffee chats 
✅ Use that time to speak to the right people.

15 DMs a day
15 Connection requests a day
15 Comments a day.

Do it for 60 days and you'll see your LinkedIn transform.


PS - all this and MORE is available here: https://lnkd.in/e-Nhi5QR
I've teamed up with 4 other experts to give everyone the LinkedIn and Social Selling training they need to start 2026 with purpose and strategy.

Limited bundles available 😨


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

It's not hard to convert on LinkedIn.

(but #3 is vital to do daily)
 
(serious - you're going to want to 💾 save to come back to later).

Everyone is posting... but few are converting.

Your views are fine.
Your likes are decent.

But the leads? 
The clients? 
The sales?

Silent.

So you start wondering.
In bed, in the middle of the night:

“Is it my niche? 
It must be my niche.

My offer? 
Yeah, it's that.

My writing?
I mean - everyone uses ChatGPT, right?! 

The algorithm?
Yeah. It's that fkn algorithm.
That's the problem."

It buzzes around your head until you drift off, believing ultimately it's not your problem. 

I've got some good news.
And a bit of bad news for you:

You’re not broken
(good news).

Your content strategy is.
(it's stuck in 2023).

And if you don’t fix it fast, you’ll keep attracting the wrong people, repelling the right ones, and blending in with everyone else posting the same vanilla fluff.

But the Top 1 percent?

They use a structure and workflow so intentional that it almost feels like a cheat code.

Here’s how we do it 👇

1️⃣ Build a Funnel with Your Content 
↳ Start by mixing Super TOFU, TOFU, MOFU and BOFU across your feed so people meet you at every awareness level (pages 2 and 3).

2️⃣ Use AI the Smart Way (Because Your Competitors Don’t)
↳ Scrape Reddit for the symptoms your niche actually complains about and use those exact phrases in your posts (page 4).

3️⃣ Understand That DMs Are a Non-Negotiable Strategy (Not for chatting to your Linky besties )
↳ Start every DM with commonality so they instantly feel like the conversation is natural, not a pitch (page 6).

4️⃣ Bridge Their Symptoms to What You Do
↳ Use “So I imagine in your role...” statements to connect their day-to-day struggle with your solution (page 7).

5️⃣ Dig for the Real Pain Before You Pivot
↳ Alternate “what” and “why” questions 3 to 4 times before offering the next step (pages 8 and 9).

If you shift your mindset from “posting” to “guiding,” your content stops being ignored and starts converting.


👀Want a head start that the others don't have?

Comment or DM me saying "CONVERSION TIME" and I'll send you over the specific AI prompts AND my DM Framework.

I know, ridiculous, right
(yet the majority won't do it - and still wonder why they can't convert 🤷‍♂️).

You've played all of 2025.. 2024.. 2023? 
Time to get serious in 2026.

Now I’m curious...
👉 What type of content do you MOST enjoy creating? SuperTOFU, TOFU, MOFU or BOFU? Why? 🤔

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___________________
Click here to follow --> Darren Gibb

Updated - 12.25 - 3 simple steps to convert on linkedin

You've bought enough junk already.

How can I show you a better way?

When we started this collaborative offer, I knew it was good.

But the feedback coming in has been special.

(Click here to see why: https://lnkd.in/eAM5YTHx)

It's harder than ever to stand out on LinkedIn visually
→ So take some templates from Hristo, one of the best graphic designers for LinkedIn instead.

You need to adjust your language and messaging for you REAL ICP.
→ So get it dialled in beautifully with the same frameworks Biliana has used to close $1.5m deals.

Your stories don't stick. They bore. You fail to build a connection with your audience.
→ So allow Phil to show you exactly how to do it in a way that converts on LinkedIn.

You're using AI like everyone else. Which is why you're seeing the same results as everyone else.
→ So allow Celeste to show you how to build 100 personalised content ideas, in minutes, AND set up the exact same content hub her clients use.

And, well, your DMs? We both know they're a graveyard - and those conversations which are happening, you're trapped in the friendzone. I show you how to get calls booked within 10 messages - no messing about.

People have bought this and felt guilty for "stealing it".

I don't encourage stealing, but if you're tired of seeing the same nonsense...

From the same creators.
With the same offers.
With the same promises.
And exactly the same results...

You're going to want to check this out: https://lnkd.in/eAM5YTHx

And, it's a full-on, lifetime access you have access to
(not just an email with a bunch of links 🙄).

Doors close at 12am GMT (7pm EST).
Then it's gone...

And another year figuring out what to do
(instead of being ready for January).

See you on the inside.


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

I've waited 28 years for what happened.

A pure love story went full circle.

The last time my beautiful Scotland qualified for a World Cup,
I was 14 years old.
1998.

I remember clearly running home from school to watch it.

The excitement of it all - we hadn't qualified for USA 94, so it had been an eternity since we last did - I was 6 years old (!).

We opened the tournament on a sunny Stade de France in Saint-Denis.

We lost 2-1 against Brazil (that first Scotland going in gave us that familiar (unfounded) belief).

Since then, we've failed every time.

Gotten close, but an abject failure at the end,
Every time.

It's become such a common theme, we expect it - yet never lose hope or belief.

Failure.

Last night, we had to win to qualify for the World Cup automatically.
Another 2 playoff games are not for the faint-hearted.

In the dying minutes of the game, a winning goal.

In the final minute of the game, deep into injury time, an audacious shot from the halfway line.

4-2.

We saw 3 wondergoals.
We saw tears.
Elation.
Joy. 

That feeling of pride, togetherness and a collective achievement from the players, training staff and supporters.

All with no fingernails left. 

Something which you can wait (almost!) a lifetime for.


And the thing it taught me about business?

Absolutely nothing fs.

This is a celebratory post and nothing else - let's not sour it by tacking on a useless business analogy! 

"No Scotland, No Party" is the refrain we bring as we're famous for our passion, desire, heart and spirit.

We'll see you in North America or Mexico next summer.

🗣️ What's been your greatest person sporting moment/heartbreak?

This is what I wish I had 6 years ago.

I'm going to let you in on a secret...

So many solopreneurs, coaches and GTM Experts all find this difficult:

"Where do I start, and how do I know what's right and wrong?"

When I started out on LinkedIn, I felt completely lost.

I got dazzled and blinded by the "10X your results" crowd.

I knew my ICP and understanding the psychology and emotional triggers was important...
But how do I even start?

I knew storytelling was super important...
But does the hero's journey REALLY work for LinkedIn content??

I knew that having great graphics and content was vital...
But I didn't have the time to invest and knew my results would be rubbish

And damnit, those pesky DMs....
How do I get people to book calls with me without pitchslapping them - or becoming best friends instead 🤦‍♂️

Well, tomorrow I'm going to unveil a secret we've been keeping for a few weeks.

Individually, the team are brilliant at what they do.

Collectively, our mission is to save you from buying Black Friday crap that people have put together because they couldn't sell it before.

These are the systems we have used to build our businesses.

And tomorrow, you get to see what they are...
And why they are important to you.

Hold off buying that '98% discounted' product for $47
(which was never, ever $2,350 to begin with 🙄).

And time for some fun...
🗣️ What's your Black Friday Buy horror story (cos we all have one! 😅)


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

I just about ruined a huge launch.

And I'm likely about to be punished for it.

What a great day:

Write a great piece of content.
Genuinely one you sit back at and go "yeah. brilliant".

Spent 30 mins creating a kickass image to go alongside it.
(Almost nailed it).

Then realised I hadn't checked my launch schedule.

Yeah.

I've botched my own launch fs 🤦‍♂️

(by the way, WHAT an offer I have for you - ridiculously good 👀 
I might even have some friends helping me out (if they're still talking to me after this)).

A couple hundred of you saw it before I committed the cardinal sin:

I deleted it.

Doing so made me vomit.

You see, whispers abound that if you delete a piece of content, your reach gets damaged for the next couple of weeks.

So.

Launch almost ruined.
Reach for a couple of weeks, probably ruined.

So here I am breaking another 'rule' and writing a whiny post and posting it within minutes of deleting the other.

And whilst I'm at it, why not add a truly disgusting image to emphasise how I "vomited".
(cos everyone exaggerates on LinkedIn)

I hope I still have a reputation intact tomorrow.


How's your Thursday going? 🤦‍♂️

PS.
If you saw my last post, leave a comment for me, just out of interest. Even "I saw it" will do.

PS.
I'll have less time to engage on LinkedIn today. Show the Gurus people love it when creators spend less than 6 hours engaging on their own content 🙄


Ever had one of those days?

Most of you will mess up Black Friday.

Here's how I make 4-figures+ every time.

First, you must understand this clearly:
 
Your audience already has money set aside. 
They're mentally prepared to buy. 
They're actively looking for offers. 

And they make decisions faster this week than any other.
  
But most solopreneurs sabotage their own offers...
And then complain Black Friday doesn't 'work' for them.

(Spoiler: YOU don't work for IT).

They throw together a weak offer because "it's just low ticket."
 
Wrong move.
 
Buyers judge your premium work by your low ticket work.
 
Sloppy product. 
Sloppy perception. 
Damaged authority.
 
Stop pricing so hard.
Black Friday should be about volume.
 
→ Price points that convert when doing it alone: 
💰 $17, $27, $37, $47, $97 

→ Above $100 kills impulse buying 
→ Product should feel worth 5-10x the price 
→ Solve ONE clear problem with ONE quick win 
→ Make it fast to consume, not a 47-module monster
→ Bundle and repurpose what you already use with clients.
 
But thisd is where it gets fun:
 
You already have the assets.
Read that back again.

I'll even write it again:
You already have the assets.

You're 80% of the way there.
 
Frameworks you use with clients.
Notes from live calls.
Session recordings.
Workshop decks.
Templates.
GPTs.
 
Package what exists. 
Don't build from scratch.

(just please don't package your free stuff and stick a price tag on it 🤦‍♂️)
 
Template pack.
Simple workbook w/ bonuses.
Live call + workbook + notes + GPT.
Loom walkthrough.
Mini training.
 
Quick to create. 
Quick to deliver. 
Quick win for buyers.
 
And after they buy?

That's where the real business begins.
 
Track every buyer. 
Send a thank you. 
Ask what they need next.
 
Low ticket is the front door to high ticket.
 
Treat it like an audition, not a transaction.

PS We've assembled the best team to actually get LinkedIn working for YOU.
Find out more here - https://lnkd.in/e-Nhi5QR >> don't waste any money until you've seen this.

PPS - as part of OUR Black Friday deal, Biliana Stoyanova, Hristo Butchvarov, Celeste Yamile 🤖 and Phil Shorland are each giving one lucky person EACH who REPOSTS this post a free bundle 🤯 

You know what to do ♻️


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I post about all things LinkedIn, AI and Digital Marketing.

Infographics + Cheatsheets = huge engagement.

Look at what I created... From a PDF 🤯

You know I love AI Images
(Yep.. I use them all the time).

Nano Banana Pro just dropped, and it's changed the game.
(for real...)

Previously, you had two options to create killer infographics:

💸 Pay a designer to do it (time + money lost)
⏱️ Do it yourself (poor quality + a lot of time lost).

So, I tried this:

🍌 I uploaded a presentation about DM Strategy.
🍌 I opened up Nano Banana Pro (Google's amazing new image gen ai)
🍌 I asked it to generate an infographic based on the key points of the data.

It took 70 seconds.

And developed THESE infographics.

Perfect text.
Looks great.
As good as a lot out there.

And this is great for those of us on LinkedIn, because:

→ Infographics and Cheatsheets have people spend more time reading them
 ↳ Which means more dwell time, which means more REACH.

→ Infographics and Cheatsheets get saved a LOT more than other posts
 ↳ Which means you get more REACH

→ Infographics and Cheatsheets are great examples of educational content
 ↳ Which means you get more... You get it.

I feel that this is THE AI MOMENT of 2025.

Everyone thought Google had lost the AI war.
Turns out, they were just getting ready.

This blows ChatGPT out the water
(As does Gemini 3).

2026 is shaping up to be another huge step forward.

👀 Check out my carousel to have your mind BLOWN.
(no, seriously - it's a real "holy f#ck moment" for many of you!).

PS - I've got something to show you next week I'm doing with 4 other creators... It's kinda badass and very unique 🤫👀

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I post about all things LinkedIn, AI and Digital Marketing.

How to create a KILLER Infographic in 2 steps

20 years in GTM sales.
 
0 understanding of social selling.
 
This landed in my inbox this week:
 
"𝘚𝘩𝘢𝘭𝘭 𝘸𝘦 𝘥𝘰 𝘢 𝘨𝘦𝘵-𝘵𝘰-𝘬𝘯𝘰𝘸-𝘺𝘰𝘶 𝘤𝘢𝘭𝘭 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘩𝘰𝘸 𝘸𝘦 𝘮𝘪𝘨𝘩𝘵 𝘩𝘦𝘭𝘱 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳? 𝘏𝘦𝘳𝘦'𝘴 𝘮𝘺 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳: ___" - Message 2 🤦‍♂️

Connect → Instant call request → Pitch on the call.
We can smell it a mile away.

Yellow Pages energy.
Needy. 
Desperate.
 
1997 wants its strategy back.
(when you offer a call to anyone, I know you're not booked with clients).
 
Here's what most GTM folks don't get:
 
They're not experienced sellers learning a new channel.

They're protected sellers who just got exposed.
 
Protected by inbound leads. 
Company pipelines. 
Warm intros from marketing.
For far too long.
 
LinkedIn exposed the truth: they've never had to earn attention from scratch.
 
The cost?
 
12 unqualified "intro calls" per week. 
30 mins each.
Let's say they charge just $250/hour normally...
 
$156,000 a year. 
Burned. 

On calls that were never going to close.

As opposed to speaking to the RIGHT people and closing deals.
 
And every failed pitch isn't just a "no." 
It's a poisoned well.
 
You know how it feels to be coerced onto a call that turns into a 25-minute pitch.
 
Used. 
Manipulated. 
Never again.

And it's not your fault - but it doesn't work in 2025.

You've got the sales skills...
But this is social selling: earn the right.

"😂 𝘢𝘴 𝘨𝘰𝘰𝘥 𝘢𝘴 𝘰𝘶𝘳 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘤𝘢𝘯 𝘮𝘢𝘵𝘤𝘩 𝘰𝘶𝘳 𝘐𝘊𝘗… 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘢𝘳𝘰𝘶𝘯𝘥 98% 𝘰𝘯 𝘵𝘢𝘳𝘨𝘦𝘵 𝘣𝘶𝘵 𝘴𝘰𝘮𝘦 𝘴𝘵𝘪𝘭𝘭 𝘴𝘯𝘦𝘢𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩. 𝘚𝘰, 𝘩𝘰𝘸 𝘢𝘣𝘰𝘶𝘵 𝘢𝘯 𝘪𝘯𝘵𝘳𝘰 𝘤𝘢𝘭𝘭? 𝘔𝘢𝘺𝘣𝘦 𝘵𝘩𝘦𝘳𝘦’𝘴 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘥𝘦𝘴𝘱𝘪𝘵𝘦 𝘮𝘺 𝘮𝘪𝘴𝘢𝘭𝘪𝘨𝘯𝘦𝘥 𝘭𝘦𝘢𝘥 𝘨𝘦𝘯 𝘩𝘢𝘩𝘢." - message 2 🤦‍♂️
 
The fix isn't complicated. 
It's just different.
 
The DM isn't for pitching. 
It's for qualifying.
 
The call comes AFTER the've earned it.

1. SCAN first to see where the individual is.

2. Symptom given? Go the FEELS route and show the solution - then pivot to pitch.

3. Bleeding-neck painpoint given? Go the BLEED route and get a sales call booked.
 
Master that, and you stop burning money on dead calls.

You attract the right people and let those years of closing do the heavy lifting for you.
 


DM me "SCAN" if you want to see my DM framework for getting real calls booked.

Or continue wasting your own - and their - time with these intro calls 🙄.
Choice is yours.


PS - it's not just GTM who do this...! 
___________________
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I post about all things LinkedIn, AI and Digital Marketing.

Solopreneurs notoriously leave money on the table.

Just waiting. Hoping for high-ticket to appear 🤦‍♂️

Posting.
And posting.

Waiting.
And waiting.

Wondering why that "big high-ticket client" rarely comes around.
Worrying about cashflow at the end of each month..

Yet doing nothing about it.

Listen, it's not your fault.

The gurus tell you just to "build a personal brand" and "just post!".

It's cute, but not making you money.

You should be making it as accessible as possible for your audience to get closer to you.
To identify who will actually put their hand in their pocket...
And spend cash.

Most people don't do low-ticket offers as they "don't see the value".
They don't understand how $47 makes $47,000 within a year.

You need to stop seeing it as revenue.
And start seeing it as a foot in the door.

To allow those who like you to get that bit closer.
To stop feeding off the free stuff and get to the hard stuff!

A buyer once is a buyer forever.

And that's why your low-ticket offers should be PAINFUL to give away.
It SHOULD hurt.

Because it SHOULD hurt them to work 1:1 with you later down the line.

Every one of you have something you can sell.
Something you've previously made.
Something which solved THAT problem for someone.

That's your low-ticket offer.

This isn't about making fast money.
It's about building a sustainable pipeline.
That leads them towards your bigger offer(s).

Check out the infographic I put together on how exactly to build, produce and sell a low-ticket offer.

It's the exact same blueprint I use for my own
(and people do feel stupid saying no!).

If you're still reading, it means you get it.
And you likely don't do low-ticket.

Get to work, my friend.

💾 Save this now to come back to it later on (I know you're busy)
♻️ Repost it to help that solopreneur in your network to make some $$$

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I post about all things LinkedIn, AI and Digital Marketing.

not going to bother with a hook...

i wonder how many this will resonate with?

you see, everything you've been told isn't true.

the algo isn't against you. and nothing really matters.

formatting. 
a post looking a certain way to do 'well' on linkedin. having to attach an image or a selfie to everything or the post gets sent straight to the depths of linkedin hell.
every post looking the same.

that boring,fluffy,perfektly spelt post (which was written by chatgpt anyway).
the same themes,
topics,
ideas,
speak.

the impossibility of actually wanting to be a bit different,
and say what you want and how you feel
(maybe even put a swear word somewhere in your copy, but not have the brazenness to leave it completely uncensored, so write it like sh#t or sh*t or sh!t instead of just writing 'shit'. or just not say it at all, because this is linkedin and not facebook <or insert relevant social media platform here> and many still don't understand what a brand in 2026 can look like.

everyone just feeling so.. restricted.

i dunno. i feel sometimes we've become too sanitised.
too polished.
too performative
(and i'm as guilty as the next for it)..
(( just look at the way I've stated formatting without even thinking about it... )).

So, I'm intrigued:
A post.

Unedited.
Stream of consciousness-style.
Will it get read?
Will it get ignored?
Does anybody actually care how it's formatted?
Have we lost creative and artistic license?
Do people REALLY read like this nowadays
(but only on LinkedIn).

Call this a love-letter to expressionism, creativity and experimentation.

Or call this the worst post you've seen on LinkedIn today.
(it's still the best platform for building your business, let's be honest).

Either way, we both win.


ps - i think this is the first text-only post i've written in 2025 as well.. god, I miss them!

pps - let's all try to be a bit more experimental and unique in 2026. anyone with me (apart from the ai commenters...)

ppps - there IS a different way to doing linkedin.. we've rebelled against it for years and continue to win. there is another way 😉

75 minutes.
 
Then this is gone.
 
Let me lay out exactly what you're getting:
 
$𝟯𝟳 𝗖𝗢𝗥𝗘:
 
CONTENT: 
→ Super TOFU Recording ($97) 
→ TOFU & MOFU Recording ($97) 
→ BOFU Recording ($97) 
→ SHOWTIME Framework PDF ($47) 
→ Content Funnel Framework PDF ($47)

Create the right content to attract - and repel - the right buyers.
 
DMs: 
→ Value Pivot Recording ($97) 
→ What/Why Questions Recording ($97) 
→ Signals Recording ($47) 
→ SCAN Framework PDF ($47)
 → FEELS Framework PDF ($47) 
→ BLEED Framework PDF ($47) 
→ CALL Framework PDF ($47)

Finally, know the DM Strategy to get 3-5 calls booked a week.
 
SALES CALLS: 
→ Sales Call 101 Recording ($97) 
→ The Sales Call Recording ($147) 
→ CLOSE Framework PDF ($67)

Finally, close more deals - most people up to 60% higher close rates.
 
GPTs: → Content Pillar Planner ($47) - plans your content strategy 
→ Content Pillars Generator ($47) - generates pillar ideas 
→ DM Objections Bot ($47) - handles any objection 
→ Offer Creation Analysis ($47) - refines your offer

And goddamn, these GPTs make it all a hellova lot easier.
 
8 recordings. 
7 PDFs. 
4 GPTs.
 
𝗧𝗼𝘁𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: $𝟭,𝟰𝟭𝟭 
𝗬𝗼𝘂 𝗣𝗮𝘆: $𝟯𝟳
 
👉 Stop reading, check it out here: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗪𝗪𝗮𝘃𝗫𝗝𝗳
 
$𝟲𝟳 𝗩𝗜𝗣 — 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘃𝗲 𝗣𝗟𝗨𝗦:

 
→ Hooks Recording ($97) 
→ MOFU Deep Dive Recording ($97) 
→ EARN Hooks Framework PDF ($47) 
→ HOOKED GPT ($47) - generates scroll-stopping hooks 
→ AI Image Prompt Generator GPT ($47) - creates visual content prompts 
→ 30-Minute 1:1 Zoom Call with Me (€750)

Write better hooks.
Get them verified.
Create AI Images like I do.

And hot damn, a 30 min, no BS, full value 1:1 call with me - 
Bring ONE problem and we solve it together.
 
10 recordings. 
8 PDFs.
6 GPTs. 
1 call with me.
 
𝗧𝗼𝘁𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: $𝟮,𝟰𝟵𝟲 
𝗬𝗼𝘂 𝗣𝗮𝘆: $𝟲𝟳
 
👉 This is what most people have gone for: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗪𝗪𝗮𝘃𝗫𝗝𝗳
 
That's not a typo (!!!!!).
 
$67 for $2,496 of value.
 
Including a call I charge €750 for.

Why?
Simple.

Too much junk nobody could sell the rest of the year being sold as a 'Black Friday Promo!'.
This is the real stuff.
Which really moves the needle - and more.
 
You've spent $67 on junk already this Black Friday.
And you know it.

90 minutes. 
Then it's gone.
 
👉 https://lnkd.in/eWWavXJf
 
No extension. 
No second chance.
No "woops, I left the sales page up for another week!".

I mean, I'm practically giving it away
(minus the old VHS tapes.. we ALL know what's likely on them 😲)
 
Your move.

Take it.
Leave it.
Let's go.
(or not).

♻️ Repost to stand a chance to win this for free 🤯

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I post about all things LinkedIn, AI and Digital Marketing.

Your LinkedIn engagement feels impressive.
 
(Your bank account disagrees.)
 
I've watched coaches with 70+ comments per post. 
Zero sales calls booked.
 
The crowd clapping for you isn't buying from you.
 
They are other coaches. 
Peers. 
Cheerleaders.
 
And cheerleaders don't pay bills.
 
Here's what nobody talks about:
 
The people who actually become clients rarely comment publicly.
Read that back again.
 
They watch. 
They read. 
They decide.
 
Then they DM.
 
The loudest applause comes from people who'll never buy.
(Over 85% of my clients never liked ANY of my content).
 
The silence comes from people running calculations in their head.
 
If your comments are full of "Great post!" and "Love this!" but your inbox is empty...
 
That's not a content problem...
 
That's a positioning problem.
 
You're everyone's favourite follow... 
But nobody's obvious expert.

Instead of fluff, post content which:

1️⃣ Positions you as their expert
2️⃣ Shows how you solve their problems DIFFERENTLY to your peers
3️⃣ Share frameworks you use with your clients
4️⃣ Stop writing for your peers to get claps.
5️⃣ Get. In. The. DMs. With. The. Right. People.

Change those 5 things and watch your business grow.

You're here to do business, my friend.
Not become best friends with everyone who claps.

 
P.S. 
I go much deeper on this in my newsletter. 
Real strategies, no fluff. 
Oh, and some mad freebies - www.darrengibb.com


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I post about all things LinkedIn, AI and Digital Marketing.

I've been watching you.
 
(Not in a creepy way)...
 
In a "I see you liking my posts but never taking action" way.
 
You've been following me for months. 
Maybe years. 
Consuming content. 
Nodding along. 
Telling yourself "I'll implement this eventually."
 
How's that working out?
 
Still guessing what to post. 
Still awkward in DMs. 
Still hoping sales calls magically close themselves.
 
Here's the thing:
 
Free content will only get you so far.
 
It's fragmented: 
A post here. 
A tip there. 
Nothing that connects.
 
That's why I've done something stupid.
 
I've taken the exact system I use with my high-ticket clients and made it available for $37.
 (yeah... you read that right).

Content → DMs → Sales calls.
 
The full pipeline.
 
8 recordings. 7 frameworks. 4 GPTs.
 
Why?
 
Cos I've seen some truly horrific Black Friday deals. 
Repackaged shit that used to be free with a price tag slapped on it.
 
I wasn't even gonna do Black Friday.
But "I got chu".
 
Anyways.
 
Gone at 2pm CET | 1pm UK | 8am EST tomorrow.
 
Then it's €497 and back in the vault.
 
And those of you in Pacific Time, Central, or Eastern... Yo asses are gonna be sleeping at that time.
 
You know what to do.
 
👉 https://lnkd.in/eWWavXJf
 
PS. There's an option to add 30 mins with me on Zoom for $30 extra. I charge €750 for that call normally. Do the math.
 
Yeah - my friends have been calling me crazy for this one. 🤪

♻️ And give this a repost - a lucky winner will get a free pack of ALL this to say thank you (what could be better than free on Black Friday?!).


___________________
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I post about all things LinkedIn, AI and Digital Marketing.

I've been keeping something from 99.9% of you.
 
I've only shared my exact system with high-ticket clients.
 
The exact frameworks behind: 
→ $560k in deal value (2 weeks) 
→ 8 clients in 10 weeks 
→ First client within 1.5 weeks
→ 3 calls booked within 2 weeks after 6 months dry.
 
Content. 
DMs. 
Sales calls. 
The full pipeline.
 
Today I'm releasing it.
 
Not as a course. 
Not as a "community." 
As a system you can actually use.
 
Why?
 
Because I'm tired of watching coaches and consultants waste money on Black Friday.

Really fkn tired.
 
Every year it's the same: 
↳ Courses that collect dust
↳ Templates that never get used 
↳ Communities that go silent by December
 
And January looks exactly like November.
 
I wanted to do something different.
 
So I pulled: 
→ 8 recordings from private client sessions 
→ 7 frameworks I've never released publicly 
→ 4 GPTs I built for my own clients
 
And I'm giving it away for 24 hours.
 
Then it goes back in the vault.

I've never put so much genuine value and insights into a deal...
But I'm sick of seeing repackaged free shit being sold for $297 for you to waste your time and money on.
 
Jump in and find out more here: https://lnkd.in/edK2HQQq
 
(Yes, I was supposed to launch at 8am. Technical gremlins had other plans. Well.. and some of my own overly-ambitious stupidity 🤦‍♂️ Ah well. You get 6 extra hours to decide. You can thank me later!).

🗣️ What's been your Black Friday purchase you regretted not long after buying it? 🙈


Ah, and ya know what?
♻️ Repost this to spread the love and I'll pick a lucky winner to get the full thing for free 🙌


___________________
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I post about all things LinkedIn, AI and Digital Marketing.

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Candace Taylor

Darren Gibb

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren Gibb's LinkedIn Performance

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